2016 MEDIA KIT PRINT ONLINE HOMEAWAY

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1 2016 MEDIA KIT PRINT ONLINE Columbus Akron Shelby County Indiana Oklahoma So. Penn Northway Hudson Valley South Dakota So. New York

Table of Contents Customer Testimonials AAA Member Demographics AAA Member Travel Habits AAA Travel Planning and Booking Coverage of Home Away Publication Digital Options Websclusives Home Away

2 Table of Contents Customer Testimonials AAA Member Demographics AAA Member Travel Habits AAA Travel Planning and Booking Coverage of Home Away Publication Digital Options Websclusives Home Away Advertising Rates Home Away Specifications and Material Closings Coverage of HA Media Group Publications The AAA Brand As a federation of affiliated motor clubs serving more than 55 million Members in North America, AAA ranks among the most trusted brands in the world. AAA leverages the strength of this national organization to serve local AAA Members with relevant advice and valuable benefits. Our Members have confidence in the AAA brand and depend on the club for assurance, enjoyment and valuable savings. AAA s core values are unwavering: Integrity, Advocacy, Diversity, Social Responsibility and Service. AAA will always do what is right for its Members. AAA will serve as their most trusted advisor while they enjoy the freedom of mobility and the use of their automobiles. 2

WHAT OUR BEST CUSTOMERS ARE SAYING The customers we get from AAA

We know the paid publications are a key driver in reaching the AAA

Kevin Vas, Director, Converge Direct, Agency for DIRECTV We have

3 WHAT OUR BEST CUSTOMERS ARE SAYING The customers we get from AAA are very high quality. When they sign up, they stay, they have a high lifetime value and they re very profitable customers for us. We know the paid publications are a key driver in reaching the AAA member. Kevin Vas, Director, Converge Direct, Agency for DIRECTV We have been advertising in the club publications for over 20 years and we look forward to continuing to do so. The club publications are the best way to reach the largest number of members. The club publications are a key channel in our marketing strategy for AAA. Hope Effross, Associate Manager at Hertz for AAA Sales and Marketing

4 AAA Member Demographics AAA Magazines are dedicated to AAA members and their interests. Travel is of major interest. 98% of those travelers traveled for leisure reasons 87% took a road trip vacation 79% took weekend getaways 78% stayed at a hotel 74% of our reader households took a domestic vacation* Our magazines support and inspire overnight travel, and our members turn to their magazines for getaway ideas and destinations 81% prefer travel information from AAA in print over online 66% read 3 or 4 out of 4 issues 65% took action as a result of reading a AAA publication Our relationship with our members AAA is one of America s most trusted brands. *domestic vacation defined as 1+ overnights and getaways defined as 2-4 overnights Source: 2015 GfK MRI Subscriber Study Age and Gender 39% 61% 60 Median Age 59 Average Age Main Residence $225,800 $183,500 Average Value Median Value Household Income $97,000 $73,500 13% 87% Rent Own Average Income Median Income % % % % Marital Status Education Occupation Married Widowed 64% 13% 4 Years+ Any College 48% 78% Separated/Divorced Single (never married) 11% 9% 25% 23% Bachelors Graduate 60% Professional/Manager 4

$ $ $ $ AAA Member Travel Habits How Long Before Traveling Do You Typically Book Your Trip 27% 6-12 months 70% 6 months or less 40% 3-6 months 30%

AAA Travel agent 11% AAA.com 9% TV 9% Social media 2% Radio Took Trips Plane Trips 51.3% 74.1% 144 40.2% 54.

5 $ $ $ $ AAA Member Travel Habits How Long Before Traveling Do You Typically Book Your Trip 27% 6-12 months 70% 6 months or less 40% 3-6 months 30% Less than 3 months, more than one week Travel Comparison US HH HA HH Index Source of influence AAA Members use their magazine as a primary source of information for travel planning. 42% Friends and Family 51% other websites/guidebooks (non-aaa) 25% AAA Travel guidebook 21% AAA member magazine 15% other magazines/newspapers 14% AAA Travel agent 11% AAA.com 9% TV 9% Social media 2% Radio Took Trips Plane Trips 51.3% 74.1% % 54.9% % Took vacations Business 19% Business/Personal 9% Personal 98% Rental Car 11.5% 26.5% 230 Casino Gambling 14.3% 28.0% 196 Cruises 8.1% 17.0% 210 Bus Trips 2.9% 6.8% 234 Motor Home 1.8% 6.1% 339 Railroad Trips 2.0% 5.3% 265 $3,200 Avg amount spent on trip 79% Weekend trips 87% Traveled by car 5

AAA Travel Planning and Booking Method Readers Use to Make Reservations or Buy Tickets for Trip Method of Transportation When Taking a Trip 6% 5% Direct from Travel Provider 60% 87% 7%

8% San Francisco 2.9% San Diego 1.4% Florida Orlando 9.6% Florida Gulf Coast 5.7% Fort Myers/Naples 5.4% Miami/Ft. Lauderdale 3.9% Illinois Chicago 9.4% Indiana Indianapolis 10.

4% New York Adirondaks 8.4% Catskills 3.1% Finger Lakes 3.1% New York City 6.6% Niagara Falls 3.7% Ohio Columbus 17.0% Cincinnati 12.2% Cleveland 8.7% Oklahoma Oklahoma City 7.9% Tulsa 6.

6 AAA Travel Planning and Booking Method Readers Use to Make Reservations or Buy Tickets for Trip Method of Transportation When Taking a Trip 6% 5% Direct from Travel Provider 60% 87% 7% Other Websites 40% AAA Travel Agency 21% Other Travel Agency 15% AAA Websites 7% 55% Top U.S. areas visited in the past year Arizona Phoenix/Scottsdale California Los Angeles 3.8% San Francisco 2.9% San Diego 1.4% Florida Orlando 9.6% Florida Gulf Coast 5.7% Fort Myers/Naples 5.4% Miami/Ft. Lauderdale 3.9% Illinois Chicago 9.4% Indiana Indianapolis 10.3% Maryland Baltimore 4.1% Massachusetts Boston 3.7% Michigan Detroit 3.4% U.P. of Michigan 4.0% Minnesota Minneapolis/St. Paul 2.4% Missouri Kansas City 1.9% St. Louis 5.4% New York Adirondaks 8.4% Catskills 3.1% Finger Lakes 3.1% New York City 6.6% Niagara Falls 3.7% Ohio Columbus 17.0% Cincinnati 12.2% Cleveland 8.7% Oklahoma Oklahoma City 7.9% Tulsa 6.5% Norman 3.1% Stillwater 3.3% Pennsylvania Lancaster 6.4% South Carolina Myrtle Beach 3.6% Hilton Head 1.3% Tennessee Great Smoky Mountains 3.0% Nashville 4.0% Texas Dallas/Fort Worth 5.0% San Antonio 2.3% Washington D.C. 5.5% 6

Circulation: 457,100 SHELBY COUNTY, OHIO

YORK) Circulation: 87,000 (No May/June issue)

94,900 (No May/June issue) SOUTHERN NEW YORK

July/August issue) INDIANA Circulation: 224,800

7 Coverage of Home Away Publication FULL CIRCULATION: 1,378,300 GREATER COLUMBUS, OHIO Circulation: 457,100 SHELBY COUNTY, OHIO Circulation: 9,200 (No July/August or November/December issue) AKRON, OHIO Circulation: 61,000 HUDSON VALLEY (ALBANY, NEW YORK) Circulation: 87,000 (No May/June issue) NORTHWAY (SCHENECTADY, NEW YORK) Circulation: 94,900 (No May/June issue) SOUTHERN NEW YORK Circulation: 26,700 (No January/February or July/August issue) INDIANA Circulation: 224,800 OKLAHOMA Circulation: 226,000 SOUTH DAKOTA Circulation: 50,400 SOUTHERN PENNSYLVANIA Circulation: 141,200 7

8 DIGITAL OPTIONS eupdate Newsletter ( ) Sent out monthly to 50,000 AAA Members and prospects in New York, Ohio, Indiana, Southern Pennsylvania, Oklahoma and South Dakota Top banner $750/per edition (468 x 60 px) Side banner $600/per edition (125 x 125 px) Online Reader Service Premier Position Be the premier or featured advertiser on our online reader service page ( Featured Position $471/issue (229 x 172 px logo/photo, URL and video) Premier Position $236/issue (230 x 130 px logo/photo; links to advertiser s website) Home Away Tablet Edition Tablet promoted through sent to AAA Members in Oklahoma/South Dakota (87,000) and Southern Pennsylvania (61,000) Full page $471/month (14 x 8.5 ) Travel Directory $118/month (2.375 x 6.75 ; 150 dpi) HomeAndAwayMagazine.com Rotating banners on Home Away s website Top banner $500/month (728 x 900 px) Medium rectangle* $400/month (300 x 250 px) Small rectangle $300/month (180 x 150 px) Video of the Week $500/week (runs for one week, archived for 51 weeks) 40,000 impressions/month (*Medium rectangle runs on homepage only) Destination Spotlight (Sponsored Content) Online article written by an HA Media Group writer; homepage link on HomeAndAwayMagazine.com for one month and archived for fi ve months Basic $1,765/month (1,000 words of copy and up to three client-supplied photos.) Premium $3,500/month (2,000 words of copy and up to six client-supplied photos. This package includes transportation for HA writer; lodging and meals to be provided by the client.) TABLET DEADLINES February Close 12/18/15 Materials 12/25/15 April Close 2/22/16 Materials 2/29/16 June Close 4/26/16 Materials 5/3/16 August Close 6/17/16 Materials 6/24/16 October Close 8/19/16 Materials 8/26/16 December Close 10/26/16 Materials 11/2/16 Home Away Tablet Available to OK/SD (87,000) and So. PA (61,000), promoted by . eupdate EventsAndDestinations.com With EventsAndDestinations.com, a one-stop website designed to let travelers search exciting locales and related activities, our advertisers are able to fi ll the site with information about their respective attractions, festivals or other points of interest giving travelers plenty to choose from as they make their vacation decisions. 8

9 Websclusives Websclusives are an online extension of the editorial coverage from the print publication. Each month there is expanded content featured on HomeAndAwayMagazine.com January Caribbean Land of Windmills Guadeloupe s Marie-Galante More Light on the NPS: California s Hollyhock House Tracing Twain s Footsteps in Germany s Heidelberg July Filling Up on Philly Food at Reading Terminal Market Sailing Italy s Adriatic on Cunard s New Queen Elizabeth Taste of Texas on the Barbecue Trail February Americans Love Their Little Italys An Ohio Jewel the Toledo Museum of Art Miami s Heritage Neighborhoods Tell the City s Story March Far and Yet So Near Portugal s Azores Hiding Away in Florida s Out-of-the-way Cabins and Huts On the Laugh Track in Chicago s Comedy Clubs August More Light on the NPS: Rosie the Riveter/World War II Home Front National Historic Park Preserved for Posterity the Czech Republic s South Bohemia Riverfronts and Roadways in North Carolina s Wilmington September A New Spin on Fall on New Mexico s Enchanted Circle Scenic Byway Autumnal Glory Along Washington s Hood Canal Memories of the Duke at Mason County, Iowa s, John Wayne Museum April Cycling the Former Rails on Missouri s Katy Trail Pilgrimage Path Spain s Camino de Santiago Remembrances of Kentucky s Gilded Age in Old Louisville October Blending British and French in the Channel Islands Boo York Scary Fun Along New York s Haunted Trail Going Amish for a Day in Holmes County, Ohio May A Common Bond with Canada Niagara Falls Exploring New York Four Boroughs, Four Days The Dark Side of Hawaii s Big Island November Doing it Right Tips for Touring an Art Museum New Bahamian Beauty Baha Mar Resort Prague, the Czech Republic s Architectural Treasure June Tennessee Tippling and Other Mountain Treats Eye-popping Switzerland on the Grand Train Tour More Light on the NPS: Washington s Olympic National Park December Celebrating a Bang-up Boxing Day and New Year s Eve in Dublin Shoppers Delight at U.S. Christmas Markets Swamp Sounds and Rock Legends in Muscle Shoals, Ala. 9

10 Home Away Full Circulation Rates Rate Card 41 Rates effective with the January/February 2016 Issue Issue Dates: Four Color JAN/FEB MAR/APR SEP/OCT MAY/JUN JUL/AUG NOV/DEC Circulation (Each Issue) 1,351,600 1,378,300 1,196,400 1,342,400 1,369,100 Full Page $47,629 $48,608 $45,491 $47,312 $48,223 2/3 Page 33,340 34,025 31,844 33,118 33,756 1/2 Page 26,196 26,734 25,020 26,022 26,522 1/3 Page 19,052 19,443 18,196 18,925 19,289 1/6 Page 9,526 9,722 9,098 9,462 9,645 Covers (Four Color) 2nd 3rd Cover $50,011 $ 51,038 $47,766 $49,678 $49,669 4th Cover (Back) 52,511 53,590 50,154 52,162 52,153 Travel Directory 4 Inch $7,144 $7,291 $6,824 $7,097 $7,235 3 Inch 5,358 5,468 5,118 5,323 5,426 2 Inch 3,572 3,646 3,412 3,548 3,618 1 Inch 1,786 1,823 1,706 1,774 1,809 *SOUTHERN NEW YORK - NO J/F OR J/A ISSUES **HUDSON VALLEY NORTHWAY - NO M/J ISSUE ***SHELBY COUNTY (OHIO) - NO J/A OR N/D ISSUES Month by Month Circulation Jan/Feb Mar/Apr May/Jun Jul/Aug Sep/Oct Nov/Dec Ohio/Columbus 457, , , , , ,100 Ohio/Akron 61,000 61,000 61,000 61,000 61,000 61,000 Indiana 224, , , , , ,900 Southern Pennsylvania 141, , , , , ,200 Northway 94,900 94,900-94,900 94,900 94,900 South Dakota 50,400 50,400 50,400 50,400 50,400 50,400 Oklahoma 226, , , , , ,000 Ohio/Shelby County*** 9,200 9,200 9,200-9,200 - Hudson Valley** 87,000 87,000-87,000 87,000 87,000 Southern New York* - 26,700 26,700-26,700 26,700 Total 1,351,600 1,378,300 1,196,400 1,342,400 1,378,300 1,369,100 All rates are gross 10

11 Home Away Regional Rates Circulation (Each Issue) Columbus, OH Akron, OH Shelby County, OH Southern Pennsylvania Indiana 457,100 61,000 9, , ,800 Full Page $ 20,938 $ 2,720 $ 850 $ 7,025 $ 9,925 2/3 Page 14,656 1, ,917 6,948 1/2 Page 11,516 1, ,864 5,459 1/3 Page 8,375 1, ,810 3,970 1/6 Page 4, ,405 1,985 Travel Directory 4 Inch $ 3,141 $ 408 $ 128 $ 1,054 $ 1,489 3 Inch 2, ,117 2 Inch 1, Inch Circulation (Each Issue) Hudson Valley (Albany, NY) Southern New York Northway (Schenectady, NY) South Dakota Oklahoma 87,000 26,700 94,900 50, ,000 Full Page $ 4,034 $ 1,269 $ 4,442 $ 2,266 $ 9,880 2/3 Page 2, ,109 1,586 6,916 1/2 Page 2, ,443 1,246 5,434 1/3 Page 1, , ,952 1/6 Page ,976 Travel Directory 4 Inch $ 605 $ 190 $ 666 $ 340 $ 1,482 3 Inch ,112 2 Inch Inch All rates are GROSS 11

12 Home Away Specs and Material Closings Ad Sizes Live Area [WxH] Trim Size [WxH] Bleed [WxH] 2 Page Spread 15 x x x Full Page 7 x x x /3 Page with Bleed x x x /3 Page without Bleed x /2 Horizontal 7 x x x 5.5 1/3 Square x /3 Vertical 2.25 x /6 Vertical 2.25 x 4.75 Regional Travel Directory 1 inch 2.25 x 1 2 inch 2.25 x 2 3 inch 2.25 x 3 4 inch 2.25 x 4 FULL PAGE 1/6 PAGE V 1/3 PAGE S 1/2 PAGE H 1/3 PAGE V 2/3 PAGE January/February Reserve Space By Oct 29, 2015 Materials Due By Nov 5, 2015 In home Jan 4, 2016 March/April Reserve Space By Jan 4, 2016 Materials Due By Jan 11, 2016 In home Mar 1, 2016 May/June Reserve Space By Feb 25, 2016 Materials Due By Mar 3, 2016 In home May 2, 2016 July/August Reserve Space By Apr 25, 2016 Materials Due By May 2, 2016 In home Jul 1, 2016 September/October Reserve Space By July 5, 2016 Materials Due By July 12, 2016 In home Sep 1, 2016 November/December Reserve Space By Aug 26, 2016 Materials Due By Sept 2, 2016 In home Nov 1, 2016 AD POLICIES Cancellation Cancellations will not be accepted by the publisher after the closing date. Cancellation must be in writing. Commissions/Credit Agency Commission: 15 percent Net in 30 days. First-time advertisers required to pay in advance. Publisher reserves the right to hold advertiser and/or advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Reader Service Available to all advertisers. Insertions received after closing date may not receive a listing. Inserts Rates quoted on request. Advertising Acceptance The publisher reserves the right to accept or decline any advertising. The advertiser assumes liability for all advertising content (including text, representations and illustrations of advertising printed) and also assumes responsibility for any claims arising thereof made against the publisher. Any advertisement that simulates editorial content will be labeled as advertisements. When a date change in copy is not received by the material due date, copy run in the previous issue will be inserted. Late fees may be assessed for copy received after the due date. Publication of an advertisement demonstrates acceptance by the publisher. Prior to publication, there is no obligation or liability upon the publisher. No credit for positioning unless agreed to in writing. AD SPECIFICATIONS Mechanicals Printing Process: Web Offset Trim Size: x 10.5 Binding: Saddle-stitched (jogged to the head) Macintosh Supported Software PDF fi les must be PDF/X-1a QuarkXpress Adobe Creative Cloud Fonts Always use real typeface. Do not use application to apply styles (i.e., bold, italic, outline, shadow, underline) Black type should be 100% black File Requirements High resolution of 300 dpi LPI is 150 Maximum ink density is 280% Four color process, CMYK DELIVERY OPTIONS Delivery to: ads@hamediagroup.com -OR- Upload Instructions Must be compressed or zipped Disclaimer Any refl owing of text in layout because file was not ripped through a high-end output device, 600 dpi or above, will not be the responsibility of the magazine White color is only available as a knock out QR Codes are accepted, but should be 100% black and set to overprint. Complete advertising specifi cations can also be found at For additional information, call ext. 294 or ext

13 Coverage of HA Media Group Alabama Journey Alabama Home Away Columbus, Indiana, Oklahoma, Southern Pennsylvania, Northway (Schenectady, NY), Hudson Valley (Albany, NY), Akron, South Dakota, Southern New York and Shelby County AAA Journeys Eastern Connecticut, Eastern Kentucky, So. West Virginia, Kansas, Cincinnati and Miami Valley (Dayton) Ohio Live Play AAA Minneapolis, MN AAA CT Metro New York, Northern New York and Long Island Northern New England Journey Vermont, New Hampshire and Maine AAA Living North North Dakota, Minnesota, Nebraska, Iowa, Wisconsin, Illinois/No. Indiana, Michigan AAA Living South Florida, Georgia, Tennessee AAA Midwest Traveler Missouri, So. Indiana, So. Illinois and E. Kansas AAA Southern Traveler Arkansas, Louisiana and Mississippi Your AAA New Jersey Essex, Morris and Union Counties AAA GO Magazine North and South Carolina AAA Horizons Massachusetts, Rhode Island and Western Connecticut Member Connection Western and Central New York AAA North Penn News Northern Pennsylvania 13

2017 MEDIA KIT. Southern. Traveler. Arkansas Louisiana Mississippi

2017 MEDIA KIT. Southern. Traveler. Arkansas Louisiana Mississippi 2017 MEDIA KIT Arkansas Louisiana Mississippi Table of Contents Customer Testimonials AAA Member Demographics AAA Member Travel Habits AAA Travel Planning and Booking AAA Advertising Rates AAA Specifications