READER PROFILE ARCHAEOLOGY % % HOUSEHOLD INCOME SEX AGE MARITAL STATUS NET WORTH. EDUCATION Post Graduate Degree Graduated College +

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1 READER PROFILE SEX Male Female AGE Median Age MARITAL STATUS Married EDUCATION Post Graduate Degree Graduated College + Any College OCCUPATION Arts, Design, Food, Sports Education, Training, Library Healthcare Practitoners, Technical Legal Management Professional and Related Retired Working HOUSEHOLD INCOME $200, $100, , $75, Median Income 75,000 + $ 65,300 $ 185, NET WORTH $1,000,000 + $500, Median Net Worth Average Net Worth $ 429,900 $ 584,200 OWN HOME 200, , Average Home Value $ 749, Source: 2011 GFK MRI Subcriber Study

3 UNIQUE READERS WHO DO NOT SUBSCRIBE American Heritage Audubon Budget Travel Conde Nast Traveler Discover National Geographic National Geographic Traveler Natural History Scientific American Sierra Smithsonian None of These WHO DO NOT REGULARLY READ * * Read regularly is 3 out of 4 issues Source: 2011 GFK MRI Subscriber Study

4 PSYCHOGRAPHICS : AGREE MOSTLY/SOMEWHAT : AGREE MOSTLY INDEX INDEX I Like Being Physically Active 92.0 I Like Being Physically Active 61.7 Willing to Pay More for a Product that is Environmentally Safe I Like Being the First to Try New Technology I Like Doing Things that are New and Different I Like to Learn About Foreign Cultures I Like to Try New Products First On My Vacations, I Prefer to Travel to Places I ve Never Been I Like to Learn About Foreign Cultures I Like Doing Things that are New and Different On My Vacations, I Prefer to Travel toplaces I ve Never Been Willing to Pay More for a Product that is Environmentally Safe I Prefer Guided Tours Over Independent Travel I Prefer Guided Tours Over Independent Travel Source: 2011 GFK MRI Subscriber Study

5 FOREIGN TRAVEL TRAVEL DESTINATIONS LAST 3 YEARS: Africa Alaska Asia Australia/New Zealand Canada Caribbean Central America China Eastern Europe England Egypt 9.6 France Greece Hawaii India Ireland Israel Mexico Middle East Russia Scandinavia South America Spain, Portugal Turkey Thailand 4.3 Western Europe TOTAL NUMBER OF TRIPS (FOREIGN) Any Reason or More TOOK ANY FOREIGN VACATION: 3+ Days Vacations Vacations 42.9 SEASONS FOR FOREIGN TRAVEL Jan Mar Apr June July Sept Oct Dec PLAN FOREIGN TRAVEL (in next 3 years) 43.6 PLAN FOREIGN TRAVEL (in next 12 months) 30.6 TYPE OF TRANSPORTATION USED ON FOREIGN TRIPS: Cruise Ship Rented Car Took Railroad Plane Trips (Scheduled) Plane Trips (Chartered) Source: 2011 GFK MRI Subscriber Study

6 DOMESTIC TRAVEL GENERAL TRAVEL TOOK ANY DOMESTIC VACATION: 3+ Days Vacations Vacations 60.6 TYPES OF TRAVEL LAST 12 MONTHS: General Sightseeing 60.2 Archaeological & 41.2 Historical Areas Cultural Travel 36.5 Beach 32.3 Nature/Scenic Trip 28.6 Camping, Hiking 21.6 Adventure Travel 21.1 Cruise 16.0 HOTELS: Stayed at Hotel 15+ Nights 12.6 LAST 12 MONTHS Took domestic trip Took 3+ vacations/ personal trips Average Took railroad Used a rental car Traveled by airplane Traveled by bus Traveled by Motor Home Plan to take domestic trip (next 12 months) STATES VISITED LAST 12 MONTHS Alabama/Georgia Arizona, New Mexico, Nevada Arkansas/Oklahoma California Delaware, Maryland, DC Iowa/Indiana/Illinois Florida Kentucky/Tennessee Louisiana, Mississippi Maine, New Hampshire, Vermont Massachusetts, Connecticut, RI Michigan/Wisconsin Montana, Idaho, Wyoming Nebraska New York, New Jersey, Pennsylvania North Carolina, South Carolina N.Dakota, S.Dakota, Minnesota Texas Utah, Colorado Virginia, West Virginia Washington, Oregon Source: r: 2011 GFK MRI Subscriber Study

7 TYPES OF TRAVEL Adventure Travel Archaeological Dig Arch./Historical Sites Beach Camping/Hiking Cruise Cultural Travel Eco Travel General Sightseeing Golf/Tennis Nature/Scenic Trip Spa Volunteerism None CRUISES Took a Cruise 3 Cruises 4+ Cruises Caribbean Cruise Europe Alaska South America Canada Other With Kids Source: 2011 GFK MRI Subcriber Study

8 PRODUCTS WINE & SPIRITS PURCHASED, LAST SIX MONTHS: ELECTRONICS: Brandy Cognac Gin Vodka Scotch Whisky Domestic Wines Imported Wines TYPES OF CAMERAS OWNED Digital mm CAMERAS: PLAN TO BUY IN NEXT 12 MONTHS Digital 5.7 MAIL / PHONE / INTERNET: Ordered Anything Financial/Banking Accounts CDs/Tapes/Cassettes Computer Peripherals/Software Cameras/Camera Equipment Airline Tickets Books Clothing/Apparel Event Tickets Other Health/Medical Supplies Hotel Reservations Prescription Drugs / Vitamins ARCH OWN PERSONAL COMPUTER? TYPE OF COMPUTER? Desktop Laptop / Tablet Netbook Source: : 2011 GFK MRI Subscriber Study

9 BOOKS Participate in Reading Bought Any Books Bought Any Fiction Books Bought Any Non-Fiction Books Bought 7+ Books Mean Books Bought Median Books Bought TYPES OF BOOKS PURCHASED History Biography Novels Cookbooks Archaeology Art Travel Member of Book Club Own Electronic Book Reader Look at / Read Digital Magazine or Newspaper Subscribe to Digital Publications Source: 2011 GFK MRI Subscriber Study

10 INVESTMENTS Total Value of Investment Portfolio: $100, ,999 $200, $500,00+ Mean Median $ 336,800 $ 149,100 $100, ,999 $200, $500, Mean Median Real Estate Own Vacation/ Weekend Home Own Primary Residence Rent Market Value of Primary Home (Approx.); Including Land: $ 749,100 $ 227, Family's Priorites When Investing: Long Term Growth/ Capital Apprec. Retirement Funding Preservation of Capital/Principal For Additional Income Tax Shelter/Tax Savings Funding Children's Education Source: 2011 GFK MRI Subscriber Study

CLOSING DATES ISSUE DATE CLOSING MATERIALS ON SALE

December 12 March/April 2018 January 8 January 11

November/December 2018 September 10 September 13

11 CLOSING DATES ISSUE DATE CLOSING MATERIALS ON SALE DATE January/February 2018 November 6 November 9 December 12 March/April 2018 January 8 January 11 February 8 May/June 2018 March 5 March 8 April 5 July/August 2018 May 7 May 10 June 7 September/October 2018 July 9 July 12 August 9 November/December 2018 September 10 September 13 October 11 January/February 2019 November 5 November 8 December 6 kari na@archaeology.org

12 PRINT SPECIFICATIONS ACCEPTABLE MEDIA magazine will accept your press ready PDF PDF or PDF/X1-a files via CD or . Quality control is dependent upon properly created PDFs. COLOR Provide files in either CMYK or Grayscale color space. Use process colors for 4-color ads; use spot colors only when agreed to in advance. PRODUCTION Supplied advertising that requires production or design work of any kind may incur a non-commissionable production charge of at least $50. RGB colors are not acceptable for print ads. Note any special color information on the contract proof. MECHANICAL Bleed ads should have trim indications and minimum.125 bleed on all 4 sides. 2-page spread ads must allow for.25 type safety across the center gutter. SCANNING Images must be at 300 DPI at 100 of final size. RESOLUTION All rasterized files must be 300 DPI at 100. All live elements, i.e. type on bleed ads, must be a minimum of 1/4 (.25 ) inside the final trim area. Line screen is 150 LPI. FONTS Embed all necessary fonts in each PDF. ADVERTISING POLICY: Ads from companies that sell antiquities are not accepted. Materials Production Contact: LIABILITY Archaeology magazine cannot be held responsible for the quality of reproduction if these specifications are not adhered to. Ads received after deadline may not publish in the desired issue. Archaeology magazine will not be held responsible for changes the Archaeology magazine Production department must make in an ad that is inadequate or fails to adhere to Archaeology magazine Digital Ad Specifications. Archaeology magazine is not liable for the final output if no contract proof is supplied. PROOFS A proof must accompany all advertising material. 4-color ads must include a 4-color proof. If a proof is not supplied, Archaeology will not be held responsible for errors. DIMENSIONS For Full Pages: Trim Size: 8 x 10 1/2 Bleed Size: 8 1/4 x 10 3/4 Safety Size: 7 1/2 x 10 Full Page Spread, 16 1/2 x 10 3/4 non-bleed Half Page Spread 16 1/2 x 5 7 3/8 x 10 Full Page 1/2 page horizontal 7 1/4 x 4 5/8 1/2 island vertical 4 3/4 x 7 1/2 1/3 page vertical 2 1/4 x 9 5/8 1/3 page square 4 3/4 x 4 5/8 1/6 page vertical 2 1/4 x 4 5/8 1/12 page square* 2 1/4 x 2 1/4 1/24 page* 2 1/4 x 1 1/8 * Classified Section Only

13 ONLINE READER PROFILE SEX Male Female AGE Median Age: 60 EDUCATION Post Graduate Degree Graduated College 4yr+ Any College HOUSEHOLD INCOME $100,000 + $75,000+ Median Income $60,000 READERSHIP of PRINTED VERSION of MAGAZINE: A RCH AEOLOGY MAGAZINE M AGAZINE rd Street, Suite 301 Long Island City, NY Main: Fax: Yes Read 4 out of 4 Read 3 or 4 out of SUBSCRIBE years 7-10 years 4-7 years 1-4 years Less than one year Regularly purchased on Newsstand Source: 2014 Online Study - Castle Builder

ONLINE PSYCHOGRAPHICS LEISURE ACTIVITIES PARCIPATED IN (LAST 12 MONTHS): Read Books 96 Went to museums 82 Attended music/dance/live theater 48 Engaged in photography 37 Engaged in physical fitness

14 ONLINE PSYCHOGRAPHICS LEISURE ACTIVITIES PARCIPATED IN (LAST 12 MONTHS): Read Books 96 Went to museums 82 Attended music/dance/live theater 48 Engaged in photography 37 Engaged in physical fitness program 40 Participated in charity events 33 Took adult education classes 27 Attended Lectures 49 Attended a cooking class 6 AGREE WITH THE FOLLOWING STATEMENTS: I am curious: wanting to explore and learn about new things 95 I like doing things that are new and different 93 I like Being physically active 88 I am willing to pay more for a product that is environmentally safe 81 I prefer products that offer the latest technology 69 I like adventure: seeking adventure and risk 48 People come to me for advice before making a purchase 48 I m always one of the first of my friends to try new products or service 37 I am curious: wanting to explore and learn about new things 95 AEOLOGY MMAGAZINE rd Street, Suite Long Island City, City, NY NY Main: Fax: Source: 2014 Online Study - Castle Builder

.ORG INFORMATION CONTENT-RICH WEBSITE: Daily News Interactive Digs Marketplace Online Exclusives Travel links Photo Slideshows; Videos Exclusive Online Features Active Social Media Purchase

15 .ORG INFORMATION CONTENT-RICH WEBSITE: Daily News Interactive Digs Marketplace Online Exclusives Travel links Photo Slideshows; Videos Exclusive Online Features Active Social Media Purchase ADVERTISING OPPORTUNITIES: Homepage Banners Marketplace Banners Blast Advertorials E-Update Sponsorship Customized Products WEBSITE STATISTICS: A RCH AEOLOGY MAGAZINE M AGAZINE rd Street, Suite 301 Long Island City, NY Main: Fax: st Half Impressions: st Half Visits: st Half Unique Visitors: 6,317,952 3,285, ,648 average per month 2015 Total Impressions: 2015 Total Visits: 2015 Unique Visitors: 14,058,428 7,874, ,253 average per month 2014 Total Impressions: 2014 Total Visits: 2014 Unique Visitors: 12,287,157 7,275, ,958 average per month 2013 Total Impressions: 2013 Total Visits: 2013 Unique Visitors 8,507,614 4,409, ,341 average per month 2012 Total Impressions: 2012 Total Visits: 2012 Unique Visitors: 7,825,179 4,794, ,341 average per month 2011 Total Impressions: 2011 Total Visits: 2011 Unique Visitors: 5,921,103 3,005, ,113 average per month Source: 2015 Google Analytics

ONLINE ACTIVITY & SOCIAL MEDIA FREQUENCY OF SOCIAL MEDIA USE: You Tube - Sometime/Often 77 Facebook - Sometimes/Ofetn 70 Google+ - Sometimes/Often 61 Twitter - Sometimes/Often 22 Linked In -

16 ONLINE ACTIVITY & SOCIAL MEDIA FREQUENCY OF SOCIAL MEDIA USE: You Tube - Sometime/Often 77 Facebook - Sometimes/Ofetn 70 Google+ - Sometimes/Often 61 Twitter - Sometimes/Often 22 Linked In - Sometime/Often 45 Pinterest- Sometimes/Often 25 Reddit- Sometimes/Often 5 StumbleUpon- Sometimes/Often 7 Instagram- Sometimes/Often 11 FREQUENCY OF VISITING.ORG: Daily times a week times a week times a week 27 Less than once a month 27 ACTIVITIES DONE ONLINE: Read a news site 95 Researched a trip/destination 77 Buy something 74 Click on an advertisement 49 Looked at a photo gallery 92 Posted a comment after an article 41 Play a game 36 Read a blog 65 Answer a poll 80 Watch video 88 Listen to audio file 66 Share an article via social media or 72 AEOLOGY MAGAZINEM rd Street, Suite 301 Long Island City, NY Main: Fax: FREQUENCY OF WEBISITE VISITS: Afar.com 1 Audubon.org 6 Nationalgeographic.com 31 Nationalgeographic.com/traveler 13 Smithsonianmag.com 27 Discovermagazine.com 17 Travelandleisure.com 5 Source: 2014 Online Study - Castle Builder

17 FOREIGN ONLINE FOREIGN VEL TRA TRAVEL GENERAL TRAVEL TOOK ANY FOREIGN VACATION Past 12 Months: Any Vacations 24 ACTIVITES or PLACES CONSIDERING (Next 12 Months): Museums 75 Historic Sights 77 Cultural/Edu. Travel 53 Family vacation 32 Beach/Lake 30 Camping/Hiking 22 Adults Only 21 Archaeological digs Volunteer/Charity 33 7 Active Sports 7 Adventure travel 11 Cruise 21 Eco-travel 11 Health spa or retreat 8 MAGAZINE ARCH AEOLOGY M AGAZINE rd Street, Suite 301 Long Island City, NY Main: Fax: TRAVEL DESTINATIONS (LAST P 3 YEARS) Africa 4 Alaska 9 Asia 9 Australia/New Zealand 4 Canada 18 Caribbean 13 Central America 7 Eastern Europe/Russia 6 Israel 3 Mexico 13 Mid Atlantic 20 Middle East 4 Mid West 25 Mountain 23 Northeast 30 Norway Pacific 2 31 South America Southeast South Pacific Southwest Turkey Western Europe None PLANNED TRAVEL DESTINATIONS (Next 3 Years) Africa 7 Alaska 12 Asia 9 Australia/New Zealand 9 Bermuda Canada 17 Caribbean 13 Central America 18 Eastern Europe/Russia 9 Israel 5 Mexico 11 Middle East 5 Other Western Europe 36 South America 10 South Pacific Turkey 7 4 Source: 2014 Online Study - Castle Builder

18 DOMESTIC ONLINE DOMESTIC VEL TRA TRAVEL GENERAL TRAVEL TOOK ANY VACATION Any Vacations Vacations 19 ACTIVITES or PLACES VISITED ON VACATION (Past 12 Months) Museums 75 Historic Sights 77 Cultural/Edu. Travel 53 Family vacation 32 Beach/Lake 30 Camping/Hiking 22 Adults Only 21 Archaeological digs 33 Volunteer/Charity 7 Active Sports 7 Adventure Travel 11 Cruise 21 Eco-travel 11 Health Spa or Retreat 8 TEND TO VISIT Archaeology/Cultural/Educational Areas: 83 TYPES OF TRIPS TAKEN Weekend Trips (2-3 Days) day-long trips 66 Week-long trips 65 Two week-long trips (8-14 days) 46 Longer than 2 week-long trips (15+ days) 29 PLACES VISITED within the U.S. (Past 3 years) Northeast 31 Southeast Southwest 31 Midwest 25 Mid Atlantic 20 Mountain 23 PLACES VISITED within the U.S. (Next 3 years) Northeast 24 Southeast Southwest 24 Midwest 18 Mid Atlantic 13 Mountain 21 MAGAZINE ARCH33rd AEOLOGY Street, M AGAZINE Suite Long Island 33rd Street, City, NY Suite Long Main: Island City, NY Main: Fax: Fax: Source: 2014 Online Study - Castle Builder

ONLINE ADVERTISING OPPORTUNITIES HOMEPAGE Archaeological Institute Of America Top Leaderboard www.

org Top Box (Right Column) Bottom Box (Right Column) Middle Leaderboard Half Banner Top Box Email

org can connect you with an audience that has proven to be both loyal in terms of their viewership

All Email Blasts are available in groups of 10,000.

19 ONLINE ADVERTISING OPPORTUNITIES HOMEPAGE Archaeological Institute Of America Top Leaderboard Top Box (Right Column) Bottom Box (Right Column) Middle Leaderboard Half Banner Top Box Blast (E-Blast) Packages AdditionalAdvertising Options: With over 60,000 opt-in recipients,.org can connect you with an audience that has proven to be both loyal in terms of their viewership and responsive in regards to our clients online campaigns. All Blasts are available in groups of 10,000. Interactive Map Online Advertorial Get to Know customized program AIA website opportunities: ARCHAEOLOGICAL.ORG Packages: 10,000 recipients Full List Buy: 60,000 recipients COST-PER-CLICK (CPC) PROGRAM: MARKETPLACE.ORG s Cost Per Click Marketplace Categorial Banner (CPC) Program allows for advertisers to determine the number of click-throughs they want to receive. Based on a set pre-paid rate, your ad will continue to run until the designated number of click-throughs is achieved. Logo Button minimum 600 clicks MONTHLY RATES: Marketplace Skyscraper (based on availibility) (E-Blast example) (Multi-Placement Rates are available) (Interactive Map) (Marketplace Landing)

20 ONLINE SPECIFICATIONS File Format: File Size: Ad Resolution: Address: Materials Date: Ads should be supplied in.jpg or.gif format Maximum 250K Ads should be at a resolution of 72 pixels per inch. Please ads to webmaster@archaeology.org; cc: advertising@archaeology.org 2 weeks prior to online placement. Materials Production Contact: KARINA CASINES ext materials@archaeology.org Magazine rd Street, Suite 301 Long Island City, NY Main: Fax: ONLINE SPECIFICATIONS.org: Top Leaderboard 728px x 90px Box 300px x 250px Middle Leaderboard 728px x 90px Archaeological Institute of America: ( Top Half Banner 234px x 60px Ad Box Ad 300px x 250px (right-hand side) BLAST: Format in HTML including complete html codes and images. Images should be in.jpg or.gif format. Approximately 100 words, any number of links desired and 3-5 images. Try to avoid text that could be perceived as spam. ADVERTISING POLICY Advertisements for the sale of antiquities are not accepted. E-Update NEWSLETTER: Skyscraper 160px x 600px *Please Include URL

21 ADVERTISING CONTACTS Account Managers: (tel): , Director of Integrated Sales x4904; Account Manager x4905; East Coast Account Manager x11; Contact Representatives for Rates. MAGAZINE rd Street, Suite 301 Long Island City, NY Main: Fax:

READER PROFILE ARCHAEOLOGY % % HOUSEHOLD INCOME SEX AGE MARITAL STATUS NET WORTH. EDUCATION Post Graduate Degree Graduated College +

READER PROFILE ARCHAEOLOGY % % HOUSEHOLD INCOME SEX AGE MARITAL STATUS NET WORTH. EDUCATION Post Graduate Degree Graduated College + READER PROFILE SEX Male Female 49.9 50.1 103 97 AGE 35+ 50+ Median Age 12.0 86.6 66.9 147 MARITAL STATUS Married 56.5 103 EDUCATION Post Graduate Degree Graduated College + Any College 29.5 71.2 89.2 328