2015 Savannah Music Festival

Transcription

1 2015 Savannah Music Festival Lowcountry and Resort Islands Tourism Institute at USC Beaufort Kelli Brunson Catherine Moorman Dr. John Salazar Powered by

2 843 Total Responses Complete Responses: 843

3 Demographics USCB

4 Please indicate your gender below. Answered: 817 Skipped: 26

5 Please indicate your age below. Answered: 838 Skipped: 5

6 Please indicate your marital status. Answered: 834 Skipped: 9

7 Do you have children under 18 living at home? Answered: 838 Skipped: 5

8 What is your Ethnic Heritage? Answered: 828 Skipped: 15

9 Which of the following ranges includes your annual household income? Answered: 826 Skipped: 17

10 Visitor Characteristics 10

11 Where is your primary residence? Answered: 843 Skipped: 0

12 Please touch the region in which your primary residence is located. Answered: 10 Skipped: 833

13 Counting this trip, HOW MANY trips had you taken to Savannah, Georgia? Answered: 213 Skipped: 630

14 Did you travel by plane for this trip to the Savannah area? Answered: 214 Skipped: 629

15 If you traveled by plane to Savannah, what airport did you fly into? Answered: 49 Skipped: 794

16 Which airlines did you fly for this trip to Savannah? Answered: 49 Skipped: 794

17 What type of transportation did you use for this trip to Savannah? Check all that apply. Answered: 164 Skipped: 679

18 How many days do you intend to stay in Savannah? Answered: 214 Skipped: 629

19 Where are you staying overnight on this trip? Answered: 24 Skipped: 819

20 What type of accommodations will you be using while visiting Savannah? Answered: 190 Skipped: 653

21 How many months in advance did you book this trip? Answered: 190 Skipped: 653

22 How influential was the 2015 Savannah Music Festival when initially planning your trip to Savannah, Georgia? Answered: 190 Skipped: 653

23 Would you have visited the Savannah area AT THIS TIME even if this festival had not been held? Answered: 186 Skipped: 657

24 Did you extend your stay in the Savannah area because you wanted to attend this festival? Answered: 190 Skipped: 653

25 How many additional days are you staying because you wanted to attend this festival? Answered: 42 Skipped: 801

26 What was the primary reason for this visit to Savannah? Answered: 214 Skipped: 629

27 How many additional people are you financially responsible for during this trip? Answered: 213 Skipped: 630

28 Approximately, how much will you spend on lodging PER NIGHT? Answered: 212 Skipped: 631 Answer Choice Response Percent Response Count $ % 2 $ % 13 $ % 30 $ % 34 $ % 22 $ % 17 $ % 7 $ % 5 $ % 2 $ % 0 $ % 1 $ % 1 $ % 1 $ % 0 $ or more 0% 1 N/A 36% 76

29 Approximately, how much do you think you'll spend on restaurant dining PER DAY? Answered: 206 Skipped: 637 Answer Choice Response Percent Response Count $ % 8 $ % 25 $ % 43 $ % 29 $ % 39 $ % 19 $ % 3 $ % 1 $ % 7 $ % 0 $ % 1 $ % 2 $ % 1 $ or more 0% 0 N/A 14% 28

30 Approximately, how much do you think you'll spend on retail purchases PER DAY (i.e. clothes, gifts, souvenirs, etc.)? Answered: 210 Skipped: 633 Answer Choice Response Percent Response Count $ % 39 $ % 38 $ % 25 $ % 12 $ % 13 $ % 1 $ % 9 $ % 3 $ % 0 $ % 2 $ % 0 $ or more 0% 1 N/A 32% 67

31 Approximately, how much do you think you'll spend on recreation expenses (i.e. golf, tennis, bicycling, etc.) PER DAY? Answered: 209 Skipped: 634 Answer Choice Response Percent Response Count $ % 29 $ % 14 $ % 10 $ % 4 $ % 7 $ % 3 $ % 4 $ % 2 $ % 2 $ % 1 $ % 0 $ or more 0% 0 N/A 64% 133

32 Please indicate if you intend on visiting (or have visited) any of the following tourist facilities or participating (or participated) in any of the listed activities. Choose all that apply. Answered: 206 Skipped: 637 Answer Choice Response Percent Response Count Restaurants 84% 173 Festivals/Special Events 58% 104 Historical Landmarks 35% 73 Sightseeing 35% 72 Museum/Preforming Arts/Cultural Events 33% 69 Beaches 29% 60 Art Galleries 27% 56 Shopping Malls/Centers 20% 42 Antique Shops 18% 38 Other 11% 23 Georgia State Parks 8% 17 Bicycling 6% 12

33 Please indicate if you intend on visiting (or have visited) any of the following tourist facilities or participating (or participated) in any of the listed activities. Choose all that apply. Answered: 206 Skipped: 637 Answer Choice Response Percent Response Count Golf 5% 10 Hiking 4% 8 Convention/Conference Centers 3% 7 Farms/Barns/Orchards 2% 5 Fishing 2% 4 Sea Kayaking 2% 4 Boating/Sailing 1% 3 Children s Activities 1% 3 Spectator/Sporting Events 1% 2 Tennis 0% 1 Camping 0% 1 Gaming 0% 1

34 Including this festival, how many times have you attended the Savannah Music Festival? Answered: 842 Skipped: 1

35 How many Savannah Music Festival events are you planning to attend? Answered: 840 Skipped: 3

36 How did you learn of the Savannah Music Festival? (Select up to 3 responses) Answered: 841 Skipped: 2

37 How likely are you to return to next year's festival and recommend the festival to friends? Answered: 843 Skipped: 0

38 For More Information Contact Dr. John Salazar LinkedIn: Lowcountry and Resort Islands Tourism Institute at USCB 38