WELCOME Minnesota s Rochester. Presented by Brad Jones - Executive Director / CEO Rochester MN Convention & Visitors Bureau

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1 WELCOME Minnesota s Rochester Presented by Brad Jones - Executive Director / CEO Rochester MN Convention & Visitors Bureau

2 RECENT RANKINGS & RECOGNITIONS #1 Top 100 Best Places to Live & 2016, Livability.com #1 The 25 Healthiest Cities in America 2016, 24/7 Wall St. #1 Best City for Women in the Workforce 2016, NerdWallet #1 Best Hospital (Mayo Clinic) , U.S News & World Report #9 Top 50 Best Cities for Entrepreneurs 2017, Livability.com #9 America s Best Employers (Mayo Clinic) 2016, Forbes.com #23 Top 100 Places for Business Travelers 2017, Churchill Living One of the 10 Easiest Cities to Find a Job 2017, ZipRecruiter.com Top 10 Affordable Places to Live 2015 & 2016 Livability.com

3 Rochester Minnesota Community Characteristics City is 48 Square Miles Comprised of Urban & Suburban Settings Crossroads of Major Corridors US & Interstate 90 Primary connections to Twin Cities, North & East Iowa, Northern & Western Wisconsin. DM&E Freight Railroad

4 Rochester Minnesota Community Characteristics Caring Authentic Innovative Strong Sense of Community Much Community Engagement Diverse, Welcoming & Inclusive

5 COMMUNITY PROFILE 89,480 HOUSEHOLDS 112,225 CITY POPULATION 216,460 METRO AREA POPULATION 74% HOME OWNERSHIP RATE $67,089 MEDIAN HOUSEHOLD INCOME $171,200 MEDIAN HOME VALUE 10% FOREIGN BORN 80+ LANGUAGES SPOKEN

6 ECONOMIC PROFILE 12,346 BUSINESSES 36,000 HEALTH CARE RELATED JOBS 14,000 HOSPITALITY / TOURISM JOBS AGRICULTURE / GOVERNMENT / MANUAFACURING 57,729 EMPLOYED & ANOTHER 28,000 COMMUTE TO ROCHESTER TO WORK 3.4 % UNEMPLOYMENT 94% HIGH SCHOOL GRADUATE OR HIGHER 36% BACHELOR S DEGREE OR HIGHER MAYO COLLEGE OF MEDICINE & SCIENCE U OF M ROCHESTER (UMR) ROCHESTER COMM & TECH COLLEGE (RCTC) WINONA STATE UNIVERSITY AUGSBURG COLLEGE ST MARY S UNIVERSITY

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8 1.5 MILLION UNIQUE PATIENTS LOCAL REGIONAL NATIONAL INTERNATIONAL MAYO CLINIC PATIENT & VISITORS

9 ECONOMIC IMPACT of VISITORS Visitor Spending $465 Million in annual visitor spending (Rochester) 3 million visitors to Rochester annually Over $1.3 million per day spent in Rochester by Visitors Hospitality Employment Over 14,020 Hospitality Employees in Rochester Rochester Hospitality businesses generate over $50 million in taxes Meetings & Events Mean Business 315 conventions, meetings and sports events hosted in Rochester Visitor Spending by groups = over $75 million in annual Economic Impact

10 Destination Management, Marketing & Sales The Big Picture Successful Destination Marketing = Stronger Economic Growth

11 Rochester Hotel Development Currently 57 Hotels Total Hotel Rooms Currently Average 62% - 71% average occupancy Downtown St Mary s District North & South Currently $ Average Daily Rate 493 Additional Rooms Under Construction 725 Additional Rooms Under Consideration Need vs- What is Easy?

12 302 Exceptional & Diverse Restaurants

13 TRAVEL TO ROCHESTER, MN Airlines, Expansion Routes & Capacity Increases Rochester International Airport is served by United, American, and Delta Accommodates approximately 230,000 passengers annually Five new daily flights recently added for a total of 13 daily flights starting this summer, an increase of 65% more flights originating out of Rochester United launching service June 8 with three flights daily to the hub at Chicago O Hare Delta also recently expanded service with a second daily flight to Atlanta and fourth daily flight to Minneapolis RST officials actively pursuing opportunities to gain service to a major western hub such as Dallas or Denver Shuttle services to Rochester and Minneapolis airports

14 Perfect downtown location, with skyway and subway access to hotels, restaurants, shopping and entertainment 28 daily shuttle services to Rochester from MSP 6,900 public parking ramp spaces 820 new parking spaces to open in 2018 City bus line -

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16 CONVENTION CENTER EXPANSION AT THE MAYO CIVIC CENTER

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19 Amateur Sports Impact to the - Rochester Economy Attendees Hotel Rooms

20 Total Amateur Sports Direct Annual Spending in Rochester = $25,220,339

21 ROCHESTER ARTS & CULTURE Rochester Arts Center Rochester Theater Company Mayo Civic Center Chateau Theater *Home to 30 Arts Organizations

22 ATTRACT & RETAIN Workforce Vibrancy Health & Wellness Entertainment A CITY WHERE PEOPLE WANT TO BE

23 The Hospitality Innovation + Service Economy Emerged Services Goods Commoditie s

24 The Hospitality Innovation = Making Authentic Connections Experiences Services Goods Commoditie s

25 Rochester MN innovative & trailblazing programs to enhance the Visitor Experience The goal of our Visitor Experience initiatives is to turn every visitor encounter into a positive experience! Certified Tourism Ambassador Program trains people how to provide exceptional customer service Experience Dedicated Destination measures visitor experience Experience Accreditation Program Provides businesses direct benefits Service Remark Portal collects positive & negative feedback Community Host Program Utilizes community volunteers to welcome and assist visitors

26 INITIATIVE TO ENHANCE THE VISITOR EXPERIENCE WHO S INVOLVED? Destination/Community Leaders Six industry sectors: Lodging, restaurants, city government, transportation, attractions, facilities THE SURVEY GENERATES FIVE QUESTIONS EACH TIME, PICKED RANDOMLY FROM A POOL OF 60 QUESTIONS DATA COLLECTED IS USED TO GENERATE REPORTS TO GAIN INSIGHT AND TRENDS

27 REAL-TIME FEEDBACK VIA MOBILE DEVICE, TABLET OR DESKTOP COMPUTER

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29 THANK YOU

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