10th Annual Conference. Caribbean Sustainable Tourism Development, Turks & Caicos, April 28 May 1
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1 10th Annual Conference Caribbean Sustainable Tourism Development, Turks & Caicos, April 28 May 1
2 tourism operators across 30 countries. 2. Conceived at the Rio Earth Summit in 1992, for more than 15 years its been the world s premier brand and sustainability system for travel and tourism. 3. Internationally accepted as a scientifically valid method for measuring carbon from energy and reporting triple bottom line sustainability. 4. Certification is based on compliance to the Green Globe Standard for environmental performance.
3 The Caribbean islands especially Jamaica, Barbados and Aruba are considered to be the world leaders in sustainable tourism. Almost 40 per cent of the eco certificates awarded by Green Globe have so far gone to this region. So it is in the interests of all stakeholders that they preserve this leadership, WTTC The Caribbean The Impact of Travel & Tourism on Jobs and the Economy
4
5 Green Globe International Inc. 1. Acquired 88% of UK based Green Globe Ltd, the owner of the Green Globe Brand 2. Publically traded company OTC BB: GGLB 3. Provide investment into the Green Globe brand, its climate and sustainability systems and roll out via partners.
6 Key Performance Areas 1. Greenhouse gas emissions 2. Energy efficiency 3. Management of freshwater 4. Ecosystem conservation 5. Social and cultural issues 6. Land use planning 7. Air quality and noise control 8. Waste water management 9. Solid waste management 10.Storage of harmful substance
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8 The Challenges Ahead 1. Communication Play an active role in communicating both the sophistication of our robust systems and the sustainability and carbon neutrality achievements of our certified operators to consumers. 2. Global delivery and support Ramp up investment in, and offer new services through partners and agencies to provide greater resource on the ground for our operators.
9 Communication TravelMole Group Chairman and Publisher Charles Kao serves on the Green Globe International Board of Directors and represents the company at worldwide Travel and Tourism Industry events. Alliance with Travel Mole & Travel Mole.tv Enhanced news distribution for Green Globe Development of a Green Globe VISION cobranded online community and newsletter Audio and Video content posted to TravelMole and TravelMole.tv Travel and Tourism event sponsorship Brand visibility for Green Globe Leveraging travel and tourism industry relationship
10 Communication Accor Executives Announce Green Globe Certification of 400 Novotels on TravelMole.tv 1. In April 2008, Green Globe entered into an agreement with Accor / Novotel. TravelMole.tv covered the live new conference 2. Green Globe sponsors TravelMole coverage of the Global Travel& Tourism Summit in Dubai, UAE, April Green Globe sponsors TravelMole s coverage of the PATA CEO Challenge in Bangkok, Thailand, April 2008
11 Global delivery and support
12 Destination Focus 1. Green Globe has destination champions with our partners, agents and certified operators 2. Destinations have mature brand identities that are being harnessed by the local tourism organizations to compete in global tourism markets 3. Green Globe is singularly recognized across all tourism sectors and can now be applied to destinations 4. To accomplish this we need to build localized Green Globe organizations 5. Bring together expertise that can deliver new destinational services and attract investment to grow Green Globe destinations
13 Suite of destination services 1. Certified Green Globe Destination Standard 2. Benchmarked for Carbon, Energy, Water, Waste and local social and cultural commitment 3. Strategies for moving towards a carbon neutrality 4. Scientifically validated carbon trading and/or offset programs 5. Travel consumers recognition of commitment to sustainable environments and communities 6. Tourism policy development that drives consumer demand for sustainable, carbon neutral industry 7. New tourism revenues to maintain investment in sustainable tourism systems
14 Sustainability and Carbon Neutrality Plan for Tourism Destinations 1. Finance: Investors already identified 2. Design: Mobilise partners, agents and operators into local Green Globe organisation to manage the investment 3. Build: Undertake initiatives to support tourism growth, through sustainability 4. Sustain: Ensure rewards are invested within the destination
15 Sustainability and Carbon Neutrality Plan for Tourism Destinations 1. Finance: Investors already identified 2. Design: Mobilise partners, agents and operators into local Green Globe organisation to manage the investment 3. Build: Undertake initiatives to support tourism growth, through sustainability 4. Sustain: Ensure rewards are invested within the destination
16 To discuss our plans and more information Steven Peacock, Chief Executive Officer Bradley Cox, Chief Operating Officer
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