Helsinki experiences its best-ever travel year in 2015

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1 2015

2 Gymnaestrada 2015 Helsinki experiences its best-ever travel year in 2015 The number of overnight stays in Helsinki rose to a new record, almost 3.5 million, in Helsinki experienced growth of 4.9%, while stays nationwide were largely unchanged (-0.2%) from the previous year. All-time highs were recorded in July, when overnight stays in Helsinki grew 18%, and in December, when 21% more stays were registered than in the previous year. July s major international gymnastics event Gymnaestrada and the ice hockey junior world championships, which started in December, were behind the record numbers. They also contributed to the lengthening of the average duration of stay in Helsinki. Stays by Russian travellers continued to fall. The number of stays by guests from our eastern neighbour reduced 38% in Helsinki, even though they had already fallen 21% in Germany bypassed Russia to become the largest foreign market area. The nextlargest were UK, Sweden, Japan, USA and China. Stays by domestic visitors to Helsinki were up 3.8%. Nationwide, overnight stays by Finnish visitors increased 1.2%. Both recreational and business travel grew in 2015, with the main emphasis of growth in the leisure travel segment, which once again accounted for more than half of all overnight stays. About 35,200 delegates attended a total of 275 international conferences that were arranged in Helsinki in Helsinki accounted for just under half (48%) of all conference visits to Finland. International cruise ships brought 437,000 visitors, another new record, to the city. A survey conducted at border crossing points indicates that the Helsinki metropolitan region was the primary travel destination for a total of 4.9 million foreigners arriving in Finland. 13% of them lived in Russia, 52% in other European countries and 28% in Asian countries. 39% of arrivals were day trippers, 34% stayed in a hotel or motel and 16% with friends or relatives. 8% of arrivals stayed in a rental apartment or cottage. Foreign travellers spent about 1.47 billion in the Helsinki region. The travel spend of Chinese visitors exceeded the spend of Russian travellers for the first time. The most money was spent on shopping, advance expenses (e.g. travel packages, pre-booked services), accommodation and restaurants. domestic and foreign bednights in helsinki Domestic Foreign countries 2 Helsinki Tourism in 2015

3 Monthly bednights in Helsinki January February March April May June July August September October November December TRAVEL YEAR 2015 IN BRIEF almost 3.5 million stays at accommodation providers 47% of stays by domestic travellers 53% of stays by foreign travellers most significant market areas: Germany, Russia, UK, Sweden, Japan and USA followed by China, Switzerland, France, Norway, Italy, Netherlands, Spain, Denmark, Estonia 52% travelled for recreational purposes, 48% were business travellers average duration of stay 1.68 nights, foreigners 1.90 nights, Finns 1.48 nights room occupancy rate 69.5% 52 hotels, with about 8,700 rooms and 16,300 beds all accommodation providers have about 17,100 beds in total 16.4 million passengers travelled through Helsinki airport 12.0 million ship passengers travelled through Port of Helsinki 437,000 international cruise ship passenger guests, 254 cruise ship visits 35,200 conference delegates, 275 international conferences Helsinki Tourism in

4 The number of overnight stays by foreign visitors increased by 102,300 from the previous year. The largest contributions to this growth came from China, Japan, Germany, Switzerland, UK and Canada. The number of stays by Russian travellers decreased by 93,500. Jussi Hellsten Lauri Rotko Jussi Hellsten Helsinki s market share the largest in the long-haul travel segment Helsinki s share of all nationwide overnight stays by international visitors was 33.4%, which is three percentage points higher than in The share is the highest in the longhaul travel segments, such as in the case of overnight stays by visitors from South Korea (67%), Canada (64%), Japan (62%) and USA (61%). Helsinki s share is the smallest in the Ukrainian, Russian, Estonian and Latvian visitor segments. Length of stay increases somewhat The average duration of stay of overnight visitors to Helsinki was 1.68 nights, a shade higher than the 1.67 nights recorded in Domestic visitors stayed for an average of 1.48 nights and foreign guests for 1.90 nights. The duration of stay shortened a little on the part of domestic visitors and lengthened for international guests. Visitors from Canada, Iceland, Israel and Switzerland stayed for longer than the average, while guests from Sweden, Latvia and China stayed for the shortest time. Lauri Rotko Almost 3.5 million overnight stays The number of overnight stays at Helsinki s accommodation establishments increased 4.9% from the previous year to 3,460,100. Stays by overseas visitors were up 5.9% on 2014, while stays by domestic guests increased 3.8%. Foreign guests accumulated 1.84 million overnight stays and Finnish visitors 1.62 million. These figures have never been higher. The previous record was set in The largest growth in stays by foreign visitors was due to major events arranged in Helsinki in July and December. Stays by domestic guests increased the most by volume in July. Helsinki s share of all overnight stays nationwide was 17.5%, which is just under a percentage point higher than one year earlier. The corresponding share of the capital city region was 23.8%, while the entire Uusimaa province received 27.2% of the total. International guests accounted for more than half of all overnight stays Foreign visitors were responsible for 53.2% of all overnight stays in Helsinki, a slightly 4 Helsinki Tourism in 2015 higher share than in July and August were the busiest months for travel emanating from overseas, with foreigners accounting for 60% of all stays in August. Domestic travellers accounted for 46.8% of all overnight stays in 2015, with July being by far the liveliest month. The share of stays attributable to Finns was at its highest in February, when it exceeded 54%. Helsinki s share of all nationwide overnight stays by domestic visitors was 11.4%, which is a little higher than one year earlier. The corresponding share of stays by foreign guests was up clearly, or some three percentage points, to 33.4% in Germans rise to the top of the foreign visitor table Guests from Germany bypassed Russians as the largest foreigner group with their number of overnight stays increasing 12%. The next-largest countries of origin were Russia, UK, Sweden, Japan and USA, with China, Switzerland, France, Norway, Italy, Netherlands, Spain, Denmark and Estonia making up the rest of the table. leisure travel increases the most Leisure travellers accounted for just under 52% of all overnight stays, which is more than two percentage points higher than in The share of business travellers was almost unchanged at 48%. The separation of visitors travelling for other purposes was discontinued from the statistics at the halfyear mark. The majority of the growth in recreational travel came from the domestic segment; business travel contracted in this segment, however. Business travel increased more, when measured by volume, than recreational travel in the foreign segment. The total number of stays for leisure purposes was the highest recorded since The number of stays by business travellers was the highest on record. Accommodation capacity growing in Helsinki Helsinki s registered accommodation capacity was on average 17,074 rooms in 2015, i.e. 362 higher than in the previous year. Fresh capacity was added by Hotel Indigo Helsinki Boulevard and Hotel Lilla Roberts. The capital city region s capacity was 23,603 beds and that of the entire province of Uusimaa was 29,450 beds.

5 Number of international conferences falls from 2014 Helsinki hosted a total of 275 international conferences in 2015 and 35,200 deldevelopment of major foreign source markets Venäjä Russia Saksa Germany Ruotsi Sweden Iso-Britannia UK USA USA Japani Kiina China Helsinki s 52 hotels had, on average, 8,676 rooms and 16,253 beds in Helsinki s share of nationwide registered accommodation capacity was 11.4%. Occupancy rate rising while average price falls The annual room occupancy rate of Helsinki s accommodation providers was 69.5%, or almost two percentage points higher than in The occupancy rate was at its highest, 84.2%, in August. Nationwide, the annual room occupancy rate was a substantially lower 48.3%. Helsinki s room occupancy rate was 67.8% in both 2013 and The average price of a bednight, 68.07, was more than two euro lower than in The average price in 2012 and 2013 was likewise higher than last year s price. The average price was highest in November: The average price of a hotel room was or just under a euro lower than in In 2014, the average price of a night in Helsinki was with the average price of a hotel room being Nationwide, the average price of a night was and the average price of a hotel room was The value of accommodation sales in Helsinki was higher than ever before in 2015, coming to a total of m, which is almost four million euro more than one year earlier. More than 16 million air traffic passengers Some million passengers travelled through Helsinki airport in This is 3.0% more than in 2014 and an all-time record. International traffic was up 2.9% and domestic traffic increased 3.4%. Passenger volumes increased in every month of the year in the international traffic segment, with July the busiest and January-February the slowest periods of the year for international traffic. Passenger volumes in the domestic traffic segment reduced in January and March-April, but began to grow clearly towards the end of the year. The domestic traffic segment was busiest in March and slowest in July. Helsinki airport accounted for almost 82% of all passenger traffic at Finnish airports. Ship traffic reaches new record More than 12 million passengers travelled through Helsinki s ports in This is 1.6% more than in the previous year and an all-time record. The majority of growth was recorded in the Estonian segment, which was up 1.8%. Traffic to and from Sweden and Germany were up almost one percent, while the Russian segment was down almost five percent. The volume of passengers in the Estonian segment was 8.39 million, or some 70% of all passenger traffic. The Swedish segment recorded 2.38 million passengers, accounting for a 20% share. The number of passengers in the Russian segment was about 259,000 and the German segment recorded 133,100 passengers. Helsinki s ports accounted for just under 65% of overall international passenger traffic at Finnish ports. Number of international cruise ship passengers reaches record level Helsinki s ports hosted 254 international cruise ship calls in the summer season. These vessels brought 437,000 day visitors to Helsinki. The number of ship visits reduced by 3% from the previous year, while the number of passengers was up 4%. The largest numbers of cruise ship travellers visiting Helsinki came from Germany, USA and UK. There were some 117,000 German visitors, with this segment once again growing 7% year-on-year. The number of cruise ship visitors from the USA was about 81,000 (-4%) and the UK around 45,000 (-15%). The next-largest groups came from Spain, Canada, Italy, Australia, Mexico, France and Switzerland. Helsinki Tourism in

6 Slush 2015 Mikael Ahlfors / Keksi egates attended these events. The number of conferences was down 11% and the amount of delegates 13% from The number of conferences varies from year to year and no exceptionally large conference events happened to take place in The overall trend is growing, however. A total of 682 international conferences were arranged nationwide, attracting 75,800 delegates. Helsinki s share of all conferences was 40% and 46% of all conference participants. Tourist Information experiences a busy year The Tourist Information service point on Pohjoisesplanadi in the centre of Helsinki was visited by about 243,000 customers during the year, slightly more than in 2014 (+2%). and telephone advice was provided from the same location. The Central Railway Station information point managed to serve 2,600 customers before the outlet was closed at the end of February Helsinki Help information officers provided assistance at passenger ports, the city centre area and the Info Container service point, which was relocated to Keskuskatu, during the sum- mer season and once again reached a record number of customers, with a total of 166,000 (+3%) travellers served. Helsinki airport s regional tourist information point served more than 281,000 customers (-7%). The reduction was due to the service point s relocation to a new spot in Terminal 2 and the introduction of a new kind of visitor counting system. Helsinki Tourist Information s total number of customer contacts was almost 725,000 in Helsinki s official travel information website Visithelsinki.fi reached some 2.4 million unique visitors, about 300,000 more than in Most popular attractions The most popular attractions were the expo and convention centre Messukeskus Helsinki and Linnanmäki Amusement Park, which recorded at least one million visitors. The next most popular were Suomenlinna, Korkeasaari Zoo, Helsinki Cathedral, Temppeliaukio Church and Uspenski Cathedral. It is not possible to compile visitor number statistics at all attractions. International comparison Helsinki fared better than it did in 2014 in comparison to its nearest Nordic competitor cities. The number of overnight stays increased in all Nordic capitals, with Copenhagen recording 10%, Stockholm 9%, Oslo 6% and Helsinki 5% growth. In 2014, Helsinki only achieved one percent growth, while the other capital cities experienced significantly stronger development. Stockholm and Copenhagen again recorded the highest numbers of overnight stays. Oslo hosted more than half a million more overnight stays than Helsinki. On average, Europe s travel destination cities recorded a little under 6% growth in overnight stays in The comparison covers 60 cities ( 6 Helsinki Tourism in 2015

7 Attachments Monthly bednights in Helsinki in Change-% Total Domestic Foreign countries Total Domestic Foreign countries Total Domestic Foreign countries January ,0 % 11,2 % -19,1 % February ,2 % 1,7 % 7,3 % March ,2 % 0,6 % 2,0 % April ,5 % 1,4 % -2,2 % May ,4 % -5,5 % -3,5 % June ,6 % 5,3 % 0,7 % July ,9 % 10,6 % 24,3 % August ,6 % 3,1 % 9,1 % September ,0 % 3,9 % 11,1 % October ,0 % 4,3 % 10,2 % November ,8 % -2,9 % -2,6 % December ,9 % 12,6 % 29,5 % Total ,9 % 3,8 % 5,9 % bednights in helsinki Total Domestic Foreign countries Helsinki Tourism in

8 Bednights by purpose of visit Leisure Share % Business Share % Other purpose Share % ,7 % ,9 % ,3 % ,6 % ,1 % ,3 % ,8 % ,3 % ,9 % ,8 % ,8 % ,4 % ,1 % ,7 % ,3 % ,6 % ,4 % ,9 % ,9 % ,7 % ,4 % ,5 % ,8 % ,7 % ,0 % ,9 % ,1 % ,5 % ,5 % ,0 % ,6 % ,9 % ,5 % ,8 % ,6 % ,6 % Price per night, room occypancy rate and the value of accommodation turnover Price per night / per person, Price per hotel room, Room occupancy rate, % Accommodation turnover, ,27 97,75 65, ,54 102,82 66, ,50 104,39 69, ,21 107,01 70, ,93 107,92 68, ,55 99,18 62, ,54 96,77 67, ,30 98,94 69, ,29 106,24 69, ,20 105,66 67, ,21 106,59 67, ,07 105,75 69, Accommodation capacity in Helsinki Number of units Number of rooms Number of beds Hotels Total Hotels Total Hotels Total Helsinki Tourism in 2015

9 bednights BY COUNTRY OF RESIDENCE I-XII/2014 I-XII/2015 Change 14>15 % Market share of Helsinki Whole country Whole country I-XII/2014 I-XII/2015 Change 14>15 % Total ,9 % 17,5 % ,2 % Foreign countries ,9 % 33,4 % ,6 % Finland ,8 % 11,4 % ,2 % Germany ,5 % 30,7 % ,7 % Russia ,2 % 19,3 % ,6 % Great Britain ,3 % 29,9 % ,6 % Sweden ,9 % 24,9 % ,9 % Japan ,9 % 62,1 % ,9 % USA ,8 % 60,5 % ,7 % China ,1 % 40,0 % ,1 % Switzerland ,7 % 36,2 % ,2 % France ,8 % 22,7 % ,1 % Norway ,4 % 27,9 % ,9 % Italy ,5 % 39,1 % ,6 % Netherlands ,5 % 28,0 % ,5 % Spain ,7 % 41,6 % ,9 % Denmark ,1 % 39,4 % ,3 % Estonia ,7 % 19,0 % ,7 % Australia ,5 % 54,2 % ,0 % Canada ,5 % 63,7 % ,3 % India ,1 % 42,7 % ,2 % South Korea ,4 % 66,6 % ,9 % Belgium ,2 % 37,4 % ,0 % Poland ,4 % 20,3 % ,8 % Austria ,3 % 32,9 % ,1 % Turkey ,7 % 46,3 % ,0 % Czech ,9 % 31,5 % ,8 % Israel ,2 % 26,3 % ,4 % Irland ,1 % 40,7 % ,8 % Portugal ,6 % 49,4 % ,0 % Taiwan ,5 % 41,5 % ,8 % Latvia ,9 % 19,3 % ,7 % Lithuania ,8 % 27,1 % ,1 % Hungary ,6 % 40,5 % ,8 % Island ,4 % 67,8 % ,2 % Greek ,5 % 56,2 % ,8 % Ukraine ,4 % 17,5 % ,4 % New Zeeland ,2 % 57,7 % ,3 % Other countries ,1 % 45,7 % ,2 % Helsinki Tourism in

10 International Cruise traffic Year Ships Change Passengers Change % % % % % % % % % % % % % % % % % % % % % % % % International congresses Congresses Congress guests Year Helsinki Whole Share of Whole Share of Helsinki country Helsinki country Helsinki % % % % % % % % % % % % % % % % % % % % % % Passenger traffic at the ports of Helsinki according to country of origin or destination Sweden Estonia Russia Germany Total January February March April May June July August September October November December I-XII Muutos ,9 % 1,8 % -4,9 % 0,9 % 1,6 % Share % 19,9 % 19,7 % 69,6 % 69,8 % 2,3 % 2,2 % 1,1 % 1,1 % 100,0 % 100,0 % Passenger Air traffic at Helsinki Airport International Domestic Total January February March April May June July August September October November December I-XII Change ,9 % 3,4 % 3,0 % Share % ,3 % 15,7 % 100,0 % Share % ,2 % 15,8 % 100,0 % 10 Helsinki Tourism in 2015

11 Most popular attractions in Helsinki Attractions Visitors in 2015 Visitors in 2014 Helsinki Exhibition and Convention Centre Linnanmäki Amusement Park Suomenlinna Sea Fortress Korkeasaari Zoo Helsinki Cathedral Temppeliaukio Church Uspenski Cathedral Virka Gallery in Helsinki City Hall Grand Casino Helsinki Ateneum Art Museum Sea Life Helsinki Kamppi Chapel Museum of Contemporary Art Kiasma Finnish Museum on Natural History The National Museum of Finland Helsinki City Winter Garden Helsinki Art Museum HAM Design Museum Helsinki City Museum Stadium Tower Renovation Amos Anderson Art Museum Didrichsen Art Museum Submarine Vesikko / War Museum Seurasaari Open-Air Museum (open ) Kunsthalle Helsinki Hankasalmi Villa / Helsinki City Museum Gardenia Helsinki Sinebrychoff Art Museum Tram Museum / Helsinki City Museum Museum of Technology Finnish Museum of Photography Kaisaniemi Botanic Garden Sederholm House / Helsinki City Museum Renovation Urho Kekkonen Museum Tamminiemi Suomenlinna Toy Museum Military Museum's Manage Theatre Museum Museum of Finnish Architecture Sports Museum of Finland Design Museum Arabia Bank of Finland Museum Military Museum Kumpula Botanic Garden Hotel and Restaurant Museum Mannerheim Museum Worker Housing Museum / Helsinki City Museum Customs Museum The Cygnaeus Gallery Renovation Renovation.. No data * estimate Helsinki Tourism in

12 Jussi Hellsten Sources Statistics Finland Finnish Transport Agency Finavia Finland Convention Bureau Visit Helsinki Compiled by Art-Travel Oy Heikki Artman Cover photo of Gymnaestrada 2015 Voimisteluliitto/Teemu Huttunen publisher City Executive Office Economic Development Visit Helsinki Helsinki Marketing Ltd. P.O. Box 28, City of Helsinki Visithelsinki.fi

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