MEDIA COVERAGE REPORT

Transcription

1 MEDIA COVERAGE REPORT Science Stories: 1 April March 21

2 Summary This report summarises broadcast media coverage and internet coverage* of ten different science stories between 1 April 213 and 31 March 21. The ten stories were nominated by the, and are: > Climate change pause the slowdown in rising temperatures (labelled as Climate Change Pause throughout this report); > Epigenetics; > Physics the LUX dark matter experiment, or the discovery gravitational waves in the Antarctic ( Gravitational Waves ); > DSM-V fifth edition of the Diagnostic and Statistical Manual of Mental Disorders (published May 213; DSM-5 ) > Synthetic biology; > GMOs for better, more nutritious food > Big data; > Aquaculture development of sustainable fish-free prawn food ( Sustainable Prawn Food ); > Brain and mind projects; and > Solar and wind power storage. This report also breaks the coverage down into and non-. > Please note that the duration of coverage includes the entire length of each segment in which the topics were mentioned. This does not necessarily reflect the duration devoted to discussing these topics. Qualitative analysis could identify this more precisely. > The devoted more time and reports to every topic apart from climate change pause and epigenetics. However, epigenetics was rarely discussed. > The leading topic by volume of reports was solar and wind power storage, followed by big data and DSM-V. > The total duration of segments in which DSM-V was mentioned was greater than that of any other topic. It was also mentioned in the most internet reports (16). > The leading station to report on all topics (by volume) was 72 Sydney. However, the leading station by duration was Radio National. NOTE FOR MORE INFORMATION ABOUT THE METHODOLOGY, SEE THE END OF THE REPORT. > The leading program overall was Mornings on 891 Adelaide, with 2 reports, and 85% of this coverage discussed solar and wind power storage. > The majority of coverage appeared on local radio programs (192 reports out of 3), while 3 reports appeared on Radio National. Audience figures > Radio audience figures are supplied by Gfk. Metropolitan radio audience figures are updated eight times per year, while figures for Newcastle, Canberra and Gold Coast are updated three times per year. Stations must request to be included in the surveys, and if they do not opt in, then audience figures will not be available. > Television audience figures are supplied by OzTam (metropolitan) and RegionalTAM (regional). These figures are updated quarterly. > Please note that isentia displays an average audience for an hourly timeslot, not the actual audience of a specific programme. DISCLAIMER: *Internet coverage excludes transcripts of broadcast reports. / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 2

3 All Coverage by Volume Chart 1 All Coverage SOLAR & WIND POWER STORAGE BIG DATA DSM-V BRAIN & MIND PROJECTS CLIMATE CHANGE PAUSE SUSTAINABLE PRAWN FOOD GRAVITATIONAL WAVES GMOS FOR BETTER/MORE NUTRITIOUS FOOD EPIGENETICS SYNTHETIC BIOLOGY BROADCAST NON- BROADCAST INTERNET / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 3

4 Broadcast Coverage by Duration Chart 2 Broadcast Only 8:2: 7:12: 6:: :8: 3:36: 2:2: 1:12: :: SOLAR & WIND POWER STORAGE BIG DATA DSM-V BRAIN & MIND PROJECTS CLIMATE CHANGE PAUSE SUSTAINABLE PRAWN FOOD GRAVITATIONAL WAVES GMOS FOR BETTER/MORE NUTRITIOUS FOOD EPIGENETICS SYNTHETIC BIOLOGY BROADCAST NON- BROADCAST / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE /

5 Table 1 Broadcast Coverage STORY BROADCAST NON- BROADCAST TOTAL TOTAL SOLAR & WIND POWER STORAGE 72 6:13:28 2 2:58:3 11 9:11:31 BIG DATA 5 6:8: 3:27:7 98 1:16:27 DSM-V 63 7:: :56: ::8 BRAIN & MIND PROJECTS 2:23:12 1 ::5 58 3:7:17 CLIMATE CHANGE PAUSE 16 :51: :37:16 3 2:28:51 SUSTAINABLE PRAWN FOOD 19 1:13:5 11 :8:7 3 1:22:1 GRAVITATIONAL WAVES 11 1:2:23 7 :23:1 18 2:5:2 GMOS FOR BETTER/MORE NUTRITIOUS FOOD 11 1:51:21 3 :27:27 1 2:18:8 EPIGENETICS 5 :6:55 5 :5:3 1 1:32:25 SYNTHETIC BIOLOGY 5 :37:3 1 ::6 6 :38:29 TOTAL 3 5:33: :28:28 73 :2:1 / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 5

6 Broadcast Coverage by Audience Chart 3 Broadcast Coverage Audience,, SYNDICATED AUDIENCE 3,, 2,, 1,, SOLAR & WIND POWER STORAGE BIG DATA DSM-V BRAIN & MIND PROJECTS CLIMATE CHANGE PAUSE SUSTAINABLE PRAWN FOOD GRAVITATIONAL WAVES GMOS FOR BETTER/MORE NUTRITIOUS FOOD EPIGENETICS SYNTHETIC BIOLOGY BROADCAST NON- BROADCAST / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 6

7 Table 2 Broadcast Coverage Audience STORY BROADCAST NON- BROADCAST TOTAL TOTAL AUDIENCE SOLAR & WIND POWER STORAGE 72 1,869,3 2 1,28, 11 3,153,7 BIG DATA 5 3,58,8 751, 98,335,8 DSM-V 63 3,589, ,7 91 3,852, BRAIN & MIND PROJECTS 2,653,6 1 1,832,8 58,86, CLIMATE CHANGE PAUSE 16 1,392,2 18 1,3,7 3 2,795,9 SUSTAINABLE PRAWN FOOD , , 3 6,1 GRAVITATIONAL WAVES 11 55, 7 391, 18 86, GMOS FOR BETTER/MORE NUTRITIOUS FOOD ,9 3 25, 1 636,9 EPIGENETICS 5 355,9 5 17, 1 372,9 SYNTHETIC BIOLOGY 5 113,1 1 N/A* 6 113,1 TOTAL 3 1,882, ,116,6 73 2,999,2 DISCLAIMER: * Audience figures are not available for some media outlets. / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 7

8 Broadcast Coverage by Platform Chart Broadcast Coverage 8 6 REPORTS 2 SOLAR & WIND POWER STORAGE DSM-V BIG DATA BRAIN & MIND PROJECTS SUSTAINABLE PRAWN FOOD CLIMATE CHANGE PAUSE GMOS FOR BETTER/ MORE NUTRITIOUS FOOD GRAVITATIONAL WAVES EPIGENETICS SYNTHETIC BIOLOGY LOCAL NEWS LOCAL PROGRAMS TRIPLE J TV NEWS TV PROGRAMS Chart 5 Broadcast Coverage Audience,, AUDIENCE 3,2, 2,, 1,6, 8, SOLAR & WIND POWER STORAGE DSM-V BIG DATA BRAIN & MIND PROJECTS SUSTAINABLE PRAWN FOOD CLIMATE CHANGE PAUSE GMOS FOR BETTER/ MORE NUTRITIOUS FOOD GRAVITATIONAL WAVES EPIGENETICS LOCAL NEWS LOCAL PROGRAMS TRIPLE J TV NEWS TV PROGRAMS SYNTHETIC BIOLOGY / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 8

9 Table 3 Broadcast Coverage by Platform Duration STORY LOCAL PROGRAMS TELEVISION PROGRAMS LOCAL NEWS TELEVISION NEWS TRIPLE J TOTAL TOTAL SOLAR & WIND POWER STORAGE 58 5:19:28 3 :2:5 2 :13:19 6 :3:7 2 :5:27 1 :11: :13:28 DSM-V 29 3:52: 5 :51:5 7 1:38:31 8 :7:18 12 :25:19 2 :9: ::22 BIG DATA 6 5:12:57 :56:57 3 :32:16 1 :6:3 5 6:8: BRAIN & MIND PROJECTS 18 1:37:5 2 :3:3 5 :18:7 11 :7:1 7 :15:25 1 ::35 2:23:12 SUSTAINABLE PRAWN FOOD 15 1::33 3 :12:31 1 ::5 19 1:13:5 CLIMATE CHANGE PAUSE 3 :12: 3 :6:5 5 :28:38 :3:33 1 ::39 16 :51:35 GMOS FOR BETTER/MORE NUTRITIOUS FOOD 7 :51: 1 :27:35 2 :32: 1 ::2 11 1:51:21 GRAVITATIONAL WAVES 9 1:33:31 1 :5:17 1 :3: :2:23 EPIGENETICS :22:15 1 :2: 5 :6:55 SYNTHETIC BIOLOGY 3 :2:1 2 :17:33 5 :37:3 TOTAL 192 2:22: :51:1 3 :37:35 3 :23:9 2 :56:55 5 :22: 3 29:33:33 / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 9

10 Table Broadcast Coverage by Platform Audience STORY LOCAL PROGRAMS TV PROGRAMS LOCAL NEWS TV NEWS TRIPLE J TOTAL TOTAL AUDIENCE SOLAR & WIND POWER STORAGE 58 1,99, , 2 189, 6 12,5 2 15, 1 11,6 72 1,869,3 DSM-V 29 67, 5 91, 7 92,8 8 57,7 12 1,81, 2 283,8 63 3,589,7 BIG DATA 6 2,12,8 1,255, 3 138, 1 9, 5 3,58,8 BRAIN & MIND PROJECTS SUSTAINABLE PRAWN FOOD CLIMATE CHANGE PAUSE GMOS FOR BETTER/MORE NUTRITIOUS FOOD GRAVITATIONAL WAVES ,3 2 13, 5 662, , 7 599, 1 161, 2,653, , 3 177,7 1 N/A* ,1 3 21, , 5 517,5 26,8 1 6, 16 1,392, ,9 1 63, 2 81, , , , 1 278, 1 59, 11 55, EPIGENETICS 27,3 1 85, ,9 SYNTHETIC BIOLOGY 3 N/A* 2 113, ,1 TOTAL 192 5,61,8 19 3,57, 3 2,58, , 2 1,953, 5 737,7 3 1,882,6 DISCLAIMER: * Audience figures are not available for some media outlets. / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 1

11 Story 1: Solar & Wind Power Storage Coverage over Time Solar & Wind Power Storage Chart 6 Broadcast Coverage 2 2:2: 18 July August 213: Dick Smith promotes his upcoming documentary, Ten Bucks a Litre, and discusses storage problems associated with solar energy and possible solutions. July August 213: General discussion in WA and SA media about increases in power prices and methods for storing wind and solar energy (particularly battery storage) as a way of mitigating these. October November 213: Ongoing discussion of solar feed-in tariffs, particularly in SA and WA media, and the high demand for solar panels. The desirability of batteries to store solar is widely discussed. 1:8: 12 1:12: 6 :36: APR 13 MAY 13 JUN 13 JUL 13 AUG 13 SEP 13 OCT 13 NOV 13 DEC 13 JAN 1 FEB 1 MAR 1 :: - NON- - - NON- - / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 11

12 Leading Media Solar & Wind Power Storage Chart Leading Programs Solar & Wind Power Storage Chart ADELAIDE 72 PERTH NORTH AND WEST SA 1 SUNSHINE COAST 612 BRISBANE GOULBURN MURRAY 5AA ADELAIDE 6PR PERTH BC BRISBANE NON- 3AW 2GB 1:12: :5: :36: :18: :: The Mornings program on 891 Adelaide (hosted by Ian Henschke) broadcast the most coverage of solar and wind power storage of any station. This coverage focused on solar power storage, mostly in relation to SA Power Networks decision (announced in November 213) that people who add storage to their solar power systems invalidate their eligibility for feed-in tariffs. This issue was also widely discussed on 5AA Adelaide. On Mornings on 72 Perth, Geoff Hutchison discussed the overwhelming demand for solar power in regional WA, resulting in the banning of new installations in towns such as Carnarvon. Coverage on North and West SA discussed the demand for renewable energy in regional SA, the world s first solar power station near White Cliffs (named the sunniest place in Australia), and Dick Smith s documentary, Ten Bucks a Litre. 1:12: 15 :5: 1 5 :36: :18: MORNINGS 891 ADELAIDE MORNINGS 72 PERTH MORNINGS GOULBURN MURRAY SA COUNTRY HOUR NORTH AND WEST SA BREAKFAST 891 ADELAIDE DRIVE SHOW ALICE SPRINGS MORNINGS NORTH COAST NSW LATE AFTERNOONS NORTH AND WEST SA AFTERNOONS 612 BRISBANE LATE BREAKFAST DARWIN.NET.AU :: INTERNET / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 12

13 Story 2: Big Data Coverage over Time Big Data Chart 9 Broadcast Coverage 2 2:2: 18 September 213: Widespread discussion of Four Corners report on big data and the idea of a government inbox. November 213: Marketing expert Barry Urquhart is interviewed on both commercial and programs about retailers collection of consumer data. 1:8: 12 1:12: 6 :36: APR 13 MAY 13 JUN 13 JUL 13 AUG 13 SEP 13 OCT 13 NOV 13 DEC 13 JAN 1 FEB 1 MAR 1 :: - NON- - - NON- - / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 13

14 Leading Media Big Data Chart Leading Programs Big Data Chart BRISBANE 1 NORTHERN TASMANIA NEWS 2 NEWCASTLE SKY BUSINESS NEWS 6PR PERTH SYN FM NON- 2UE 5AA ADELAIDE 2:2: 1:8: 1:12: :36: :: 1:12: Linda Mottram interviewed Geoff Thompson from Four Corners and tech expert Paul Wallbank about big data, online privacy and Malcolm Turnbull s idea of a government data inbox on the Mornings program on 72 Sydney on 9 September 213. This was a preview of the Four Corners episode that night about the data trail of an average Australian family. However, the Mornings program on 612 Brisbane, hosted by Steve Austin, featured the most extensive discussion of big data (by duration). This was largely due to a regular segment on this program, called The Hidden Persuaders Panel, which featured panellists from the communications industry. Big data was a common topic during this segment, mostly due to the impact it may have on marketing and communications. The wide-ranging potential impacts and applications of big data meant that this topic was discussed on a wide range of and commercial stations and programs, particularly SKY Business News :5: :36: :18: :: MORNINGS 72 MORNINGS 612 BRISBANE DAY SHIFT - LATE NEWCASTLE MORNINGS WIDE BAY OUTBACK OUTLOOK BROKEN HILL NIGHTLIFE 72 RIVERLAND TODAY RIVERLAND SA FUTURE TENSE DRIVE 72 MORNINGS BALLARAT.NET.AU INTERNET / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 1

15 Story 3: DSM-V Coverage over Time DSM-V Chart 12 Broadcast Coverage 8 :8: 36 April May213: Updates to the classification of various illnesses in the fifth version of the DSM are discussed and debated by commentators in the media. 3:36: 2 2:2: 12 1:12: APR 13 MAY 13 JUN 13 JUL 13 AUG 13 SEP 13 OCT 13 NOV 13 DEC 13 JAN 1 FEB 1 MAR 1 :: - NON- - - NON- - / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 15

16 Leading Media DSM-V Chart Leading Programs DSM-V Chart NEWS (WEEKEND) ADELAIDE AFTERNOONS BC BRISBANE BIG IDEAS 2SER FM SBS ETHNIC MORNINGS 666 CANBERRA 6PR PERTH MY MP NON- ADELAIDE AFTERNOONS 891 ADELAIDE 3RRR FM 2UE.NET.AU INTERNET 2:2: 1:8: 1:12: :36: :: 1:12: :5: :36: :18: :: Metropolitan and national stations and programs dominated coverage of DSM-V. Coverage peaked in May 213, when the new edition was released. No topic was discussed in more reports on stations in a single month than DSM-V in May 213. Radio National broadcast the most extensive coverage by duration, and the third highest volume of reports (seven reports with a total duration of just over one hour and 38 minutes). Unusually, no coverage on Radio National was broadcast in May 213. All coverage on the Big Ideas program on this station (which contributed almost one hour of total coverage) aired in December 213. This was due to an extensive interview with psychotherapist Dr Gary Greenberg, who had recently released a book which argued that the DSM was contributing to an over-diagnosis and over-treatment of conditions such as bipolar disorder. In contrast, 1 of the 13 reports on 1 the leading station by volume and all coverage on 77 Melbourne, the second leading station by volume of reports, was broadcast in May coverage was predominantly limited to brief news items, apart from an interview with Professor Patrick McGorry in July on One Plus One about the definition of psychosis in DSM-V, and another interview with Dr Gary Greenberg about his book on The Drum in October 213. Coverage on Afternoons on 77 Melbourne included an interview Nick Haslam, Professor of Psychology at the University of Melbourne, and David Castle, Chair of Psychiatry at St Vincent s Health. They discussed the release of DSM-V and its tendency to favour pharmaceutical treatments over other approaches, such as psychotherapy. / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 16

17 Story : Brain & Mind Projects Coverage over Time Brain & Mind Projects Chart 15 Broadcast Coverage 2:2: 3 April 213: Widespread reporting on US President Barack Obama s announcement of $1 million funding to map the brain. 1:8: 2 May 213: Discussion of leading Australian neurosurgeon Charlie Teo s involvement in the US initiative, as well as his calls for the Australian Government to fund similar research, and his campaign to end brain cancer. October 213: outlets report on the work of Swiss scientists to develop the technology required to simulate the human brain. 1:12: 1 :36: APR 13 MAY 13 JUN 13 JUL 13 AUG 13 SEP 13 OCT 13 NOV 13 DEC 13 JAN 1 FEB 1 MAR 1 :: - NON- - - NON- - / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 17

18 Leading Media Brain & Mind Projects Chart ADELAIDE PERTH NEWS CANBERRA 612 BRISBANE 936 HOBART CHANNEL 1 2UE 2GB SKY NEWS AUSTRALIA CHANNEL 9 CHANNEL 7 96 FM PERTH 2SER FM 6PR PERTH 1:12: :5: :36: :18: :: Coverage of brain and mind projects was mostly spread across a range of metropolitan and national stations. The only station to broadcast more than half an hour of coverage on this issue was 72 Sydney. Various scientists were interviewed on this station, including Charlie Teo, who discussed the need for more funding to research cancer in Australia. This issue was rarely discussed in great detail, with mostly brief mentions about Barack Obama s announcement of $1 million in funding for research to map the brain. As the research project was only in its infancy, little coverage looked at this subject in great depth. Leading Programs Brain & Mind Projects Chart 17 8 NON- :36: 6 :27: 2 :18: :9: NEWS 1 DRIVE 891 ADELAIDE RN DRIVE THE WORLD TODAY 15: NEWS 612 BRISBANE DRIVE 72.NET.AU :: INTERNET / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 18

19 Story 5: Climate Change Pause Coverage over Time Climate Change Pause Chart 18 Broadcast Coverage 12 1:12: 9 September 213: The UN IPCC s latest report is released, with media discussion and debate about how it addresses an apparent pause in temperature increases over the past 15 years. February 21: stations report on the research of an Australian-led team of scientists into the apparent pause in temperature increases. :5: 6 :36: 3 :18: APR 13 MAY 13 JUN 13 JUL 13 AUG 13 SEP 13 OCT 13 NOV 13 DEC 13 JAN 1 FEB 1 MAR 1 :: - NON- - - NON- - / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 19

20 Leading Media Climate Change Pause Chart NEWS 2 SOUTH EAST NSW 666 CANBERRA SUNSHINE COAST ALICE SPRINGS 77 1 NEWS 72 2GB 2CC CANBERRA 2SM SKY NEWS AUSTRALIA HO FM HOBART CHANNEL 1 2UE 1:12: :5: :36: :18: :: The UN IPCC s 213 report on climate change and the associated discussion of an apparent pause in the increase of temperatures was reported twice as often on non- stations than on stations. In particular, 2GB s Alan Jones and Luke Grant discussed the topic on several occasions. Meanwhile, the identification of a possible explanation for the apparent pause, subsequently identified by researchers in early 21, was more often reported on a range of programs on stations. Leading Programs Climate Change Pause Chart 2 16 NON- :18: 12 8 :13:3 :9: ::3 :: THE SCIENCE SHOW EVENINGS NEWS THE WORLD TODAY MORNINGS NEWS 2 12: NEWS 77 BREAKFAST 13: NEWS 666 CANBERRA LATELINE 1 NEWS BREAKFAST NEWS 2 1: NEWS 72 SOUTH EAST MORNINGS SOUTH EAST NSW NEWS WITH ROZ CHILDS NEWS 2 7:3 NEWS ALICE SPRINGS BREAKFAST SUNSHINE COAST.NET.AU INTERNET / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 2

21 Story 6: Sustainable Prawn Food Coverage over Time Sustainable Prawn Food Chart 21 Broadcast Coverage 2 1:12: 15 July August 213: and non- outlets report on the CSIRO s discovery of a new prawn food that does not rely on wild fish stocks. :5: 1 :36: 5 :18: APR 13 MAY 13 JUN 13 JUL 13 AUG 13 SEP 13 OCT 13 NOV 13 DEC 13 JAN 1 FEB 1 MAR 1 :: - NON- - - NON- - / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 21

22 Leading Media Sustainable Prawn Food Chart :18: :13:3 :9: ::3 The CSIRO s discovery of sustainable prawn food was most often reported on programs that discuss issues of interest to a regional audience or that focus on agriculture. Non- outlets tended to report on the development in brief news reports. :: DARWIN SOUTHERN QUEENSLAND 612 BRISBANE NEWCASTLE MIX 92.7 SUNSHINE COAST MIX 9.5 PERTH C FM TOOWOOMBA SEVEN CAIRNS TRIPLE M BRISBANE SEVEN MACKAY 98.5 SONSHINE FM PERTH SEVEN TOWNSVILLE 3WM HORSHAM 2NM MUSWELLBROOK Leading Programs Sustainable Prawn Food Chart 23 NON- :9: :6:5 ::3 :2:15 :: STATEWIDE MORNINGS NEWCASTLE MORNING SHOW DARWIN BUSH TELEGRAPH RURAL REPORT SOUTHERN QUEENSLAND QLD COUNTRY HOUR SOUTHERN QLD COUNTRY BREAKFAST BREAKFAST DRIVE SOUTHERN QUEENSLAND NT COUNTRY HOUR ALICE SPRINGS EMERGENCY UPDATE NORTH WEST WA RURAL REPORT NORTH QUEENSLAND EVENINGS 612 BRISBANE SATURDAY BREAKFAST DARWIN LATE BREAKFAST DARWIN WEEKENDS (SUNDAY) 612 BRISBANE AFTERNOONS 72 PERTH RURAL NEWS BALLARAT.NET.AU INTERNET / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 22

23 Story 7: Gravitational Waves Coverage over Time Gravitational Waves Chart 2 Broadcast Coverage 2 2:2: March 21: Both and non- stations report on the discovery of gravitational waves that are taken as evidence of cosmic inflation. 15 1:8: 1 1:12: 5 :36: APR 13 MAY 13 JUN 13 JUL 13 AUG 13 SEP 13 OCT 13 NOV 13 DEC 13 JAN 1 FEB 1 MAR 1 :: - NON- - - NON- - / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 23

24 Leading Media Gravitational Waves Chart :36: :27: :18: :9: Coverage of gravitational waves was confined to the days surrounding the discovery. While on non- outlets the topic was most often reported in brief news reports, on stations the topic was discussed in more extended interviews with experts. :: CENTRAL COAST 1 NEWCASTLE ALICE SPRINGS SUNSHINE COAST NORTH QUEENSLAND BALLARAT NEWS 2 3RRR FM 2UE 96 FM PERTH 2SER FM CHANNEL 7 6PR PERTH Leading Programs Gravitational Waves Chart 26 NON- :18: :13:19 :8:38 :3:58 MORNINGS BALLARAT NEWS WITH ROZ CHILDS NEWS 2 OVERNIGHTS 72 AFTERNOONS 77 MORNINGS ALICE SPRINGS DAY SHIFT CENTRAL COAST MORNINGS NORTH QUEENSLAND DRIVE NEWCASTLE THE DRUM 1 DRIVE SUNSHINE COAST EVENINGS 72.NET.AU INTERNET / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 2

25 Story 8: GMOs for Better Food Coverage over Time GMOs for Better Food Chart 27 Broadcast Coverage 8 1:12: 6 October 213: Various unrelated discussions about GMOs and nutrition, including the potential lifting of the moratoria in SA and Tasmania, and debate about the balance between nutrition, and herbicide and pest resistance in GMOs. February 21: 77 Melbourne s Jon Faine hosts a panel on his Mornings program about genetically modified food. :5: :36: 2 :18: APR 13 MAY 13 JUN 13 JUL 13 AUG 13 SEP 13 OCT 13 NOV 13 DEC 13 JAN 1 FEB 1 MAR 1 :: - NON- - - NON- - / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 25

26 Leading Media GMOs for Better Food Chart :12: :5: :36: :18: :: 77 SUNSHINE COAST NEWS 2 NORTH QUEENSLAND TRIPLE J 891 ADELAIDE NORTHERN TASMANIA 6PR PERTH THREE D ADELAIDE BC BRISBANE Leading Programs GMOs for Better Food Chart 29 NON- :5: 3 ::3 2 1 :27: :13:3 CONVERSATION HOUR 77 BUSH TELEGRAPH PRESS CLUB ADDRESS NEWS 2 DRIVE SUNSHINE COAST REGIONAL AFTERNOONS NORTH QUEENSLAND TASMANIAN COUNTRY HOUR NORTHERN TASMANIA MORNINGS 891 ADELAIDE HACK TRIPLE J.NET.AU :: INTERNET / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 26

27 Story 9: Epigenetics Coverage over Time Epigenetics Chart 3 Broadcast Coverage :36: 3 Throughout the 12-month period, various unrelated reports discuss epigenetics. These include: discussion of a study on twins in the UK (June 213); obesity in Australia (August 213); and the AMA s Aboriginal and Torres Strait Islander Health Report Card (January 21). :27: 2 :18: 1 :9: APR 13 MAY 13 JUN 13 JUL 13 AUG 13 SEP 13 OCT 13 NOV 13 DEC 13 JAN 1 FEB 1 MAR 1 :: - NON- - - NON- - / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 27

28 Leading Media Epigenetics Chart 31 :36: :27: :18: :9: :: CENTRAL VICTORIA 3RRR FM 2GB CHANNEL 31 SBS ETHNIC Leading Programs Epigenetics Chart 32 8 NON- :36: 6 2 :27: :18: :9: MORNINGS CENTRAL VICTORIA DRIVE 77 NIGHTLIFE 72 LIFE MATTERS MORNINGS 72.NET.AU :: INTERNET / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 28

29 Story 1: Synthetic Biology Coverage over Time Synthetic Biology Chart 33 Broadcast Coverage :36: 3 September 213: JCU s Patrick Schaeffer is interviewed about his Supramolecular and Synthetic Biology group s work on processes for diagnosing and treating illnesses. :27: 2 :18: 1 :9: APR 13 MAY 13 JUN 13 JUL 13 AUG 13 SEP 13 OCT 13 NOV 13 DEC 13 JAN 1 FEB 1 MAR 1 :: - NON- - - NON- - / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 29

30 Leading Media Synthetic Biology Chart 3 :27: 3 :2: :13:3 :6:5 Leading Programs Synthetic Biology Chart 35 CENTRAL WEST NSW NORTH QUEENSLAND DARWIN 2NM MUSWELLBROOK NON- :: :18: 3 :12: :7:12 :1:8 THE SCIENCE SHOW MORNINGS CENTRAL WEST NSW AFTERNOONS DARWIN DRIVE NORTH QUEENSLAND / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 3

31 Methodology Media Coverage Reports by isentia provide valuable information on the volume of media coverage and audience reach in various regions and categories to assist clients in evaluation of publicity and planning media strategy. Media Analysis Reports by isentia provide more information through qualitative and quantitative analysis. This includes the favourability of media coverage measured in terms of positioning, prominence, messages communicated, and other key variables. Media Analysis Reports are recommended where thorough understanding of the likely impact and effects of media coverage is required. Contact isentia for more information on this product. For more information, see our website: or contact your Service Team. DISCLAIMER: DISCLAIMER: While isentia endeavours to provide accurate, reliable and complete information, isentia makes no representations in relation to the accuracy, reliability or completeness of the information contained in this report. To the extent permitted by law, isentia excludes all conditions, warranties and other obligations in relation to the supply of this report and otherwise limits its liability to the amount paid by the recipient for this report. In no circumstances will isentia be liable to the recipient or to any third party for any consequential loss or damage, including loss of profit, in connection with the supply of this report. / MEDIA COVERAGE REPORT / SCIENCE STORIES: 1 APRIL MARCH 21 PAGE / 31

32