SUPANOVA 2017 SPONSORSHIP PROSPECTUS & INFORMATION PACK

Transcription

1 SUPANOVA 2017 SPONSORSHIP PROSPECTUS & INFORMATION PACK

2 #1 LIVE EVENT TOUR NATIONAL FOOTPRINT What is Supanova Pop Culture Expo? Mass Consumer Engagement Opportunity... We are Australia s largest producer of pop culture live events for Supa-Fans of Movies, TV Shows, Celebrities, Toys/ Collectables, Gaming, Artists, Tech, Apps, YouTube Stars, Wrestling, Sports and more Click To Watch Video Reel

3 THE ULTIMATE AUDIENCE EXPERIENCE 180,000 + Fans Through The Doors: BRISBANE 2016 (40,000+) November Brisbane Convention & Exhibition Centre Six (6) Major Cities ADELAIDE 2016 (15,000+) November Adelaide Showground GOLD COAST 2017 (30,000+) April Gold Coast Convention & Exhibition Centre MELBOURNE 2017 (30,000+) April Melbourne Fairgrounds SYDNEY 2017 (45,000+) June Sydney Showground, Olympic Park PERTH 2017 (30,000+) June Perth Convention & Exhibition Centre

4 THE ULTIMATE AUDIENCE EXPERIENCE Why People Attend Comic Con Events: CELEBRITIES Meet and greet, photo ops, Q&A events TRENDING Experience / sample new products from brands MERCHANDISE Exclusive, new toys, products & collectibles COSPLAY Costuming and live contest events VIDEO GAMING Video game contests and new products EDUCATION Behind-the-scenes of favorite movies, TV shows, Masterclasses, tutorials, and much more FUN Our attendees have the time of their lives SOCIAL & PEOPLE Interaction with like minded people

5 PASSIONATE & LOYAL CONSUMERS Unmatched Passion: Fierce Loyalty: 89% of audience are early adopters of new products 93% of our fans will purchase brands & products associated with Supanova Pop Culture events 86% are heavy users of mobile phone (data, apps +) 85% of our fans are more likely to try a brand 80% purchase tech products, video gaming and associated with Supanova entertainment programming within 90 days of launch

6 PLATFORM MARKETING Audience Demo: Age, Gender & Interest 29% (25-34) 12% (34-55) 9% (46-55+) 22% (Under 18) 49% Male 51% Female 28% (18-24) Male Female 49% 51% Age ranges of our audience: Under % 28% 29% 12% 9% 57% of attendees are years old Kids 12 years and younger free attendance (Kids not included in audience surveys) Brand Categories they Resonate Consumer Electronics Video Games Automotive Mobile & Technology Movies & TV Sports & Travel Toys Package Goods Retail Financial Services

7 BRANDED IMPRESSIONS Live Events Statistics: 180,000+ fans through the doors Total tour live event impressions: 20M +/- TV/Print/Radio overall impressions per city: 12-15M +/- Database Marketing: Total opt-in database: 70,000+ fans Regional edm: numbers on request Brand Inclusion Features: 20 avails per market Recent Facebook Stats: Tour Impressions: 75M +/- 125,000+ fan Facebook likes Total Reach: 21M +/- Recent Twitter Stats: Tour wide Impressions: 90M +/- 20+K fan Twitter followers Strategic Celebrity retweeting

8 EVENT DETAILS Three huge tours a year, covering the country from east to west, north to south, hitting our six biggest population centres. APRIL TOUR 2017 Gold Coast: April Gold Coast Convention & Exhibition Centre Friday Apr 21st 2017: 6pm to 10pm: Preview Night plus pre-purchase of photo/signature tokens, no access to retail areas. Saturday Apr 22nd 2017: 10am to 6pm: Full Access Sunday Apr 23rd 2017: 10am to 6pm: full Access JUNE TOUR 2017 Sydney: June Sydney Showgrounds, Olympic Park Friday Jun 16th 2017: 1pm to 8pm: Full Access Saturday Jun 17th 2017: 10am to 6pm: Full Access Sunday Jun 18th 2017: 10am to 6pm: full Access Melbourne: April Melbourne Showgrounds Friday Apr 28th 2017: 6pm to 10pm: Preview Night plus pre-purchase of photo/signature tokens, no access to retail areas. Saturday Apr 29th 2017: 10am to 6pm: Full Access Sunday Apr 30th 2017: 10am to 6pm: full Access Perth: June Perth Convention and Exhibition Centre Friday Jun 23th 2017: 6pm to 10pm: Preview Night plus pre-purchase of photo/signature tokens, no access to retail areas. Saturday Jun 24th 2017: 10am to 6pm: Full Access Sunday Jun 25th 2017: 10am to 6pm: full Access NOVEMBER TOUR 2017 Brisbane: November Brisbane Convention & Exhibition Centre Friday Nov 10th 2017: 1pm to 8pm: Full Access Saturday Nov 11th 2017: 10am to 6pm: Full Access Sunday Jun 12th 2017: 10am to 6pm: full Access Adelaide: November Adelaide Showground Friday Nov 17th 2017: 6pm to 10pm: Preview Night plus pre-purchase of photo/signature tokens, no access to retail areas. Saturday Nov 18th 2017: 10am to 6pm: Full Access Sunday Nov 19th 2017: 10am to 6pm: full Access

9 SPONSORSHIP OPPORTUNITIES Sponsorship opportunities include those listed below. Event sponsorship Headline/presentation Website skinning Website banners edm inclusion edm skinning Wrist bands Volunteer T-shirts Showbag advertising Showbag provision Website skinning: (statistic spike during Tour months) $4,400 inc GST for April, June and November Tours. $2,420 inc GST for March, May and October. $1,650 inc GST for remaining months Value add: Call to action graphic included, website banner included. Website banners: (statistic spike during Tour months) $880 inc GST for April, June and November Tours. $550 inc GST for March, May and October. $440 inc GST for remaining months. edm inclusion: $1,210 inc GST inclusion in monthly edm. $3,300 inc GST Solus edm. Value add: link to front page of the website and also to link through to our Facebook and Twitter fans. edm skinning: $1,650 inc GST additional cost to skin either of the edm options above. Includes the skinning of the edm plus advertising within that edm.

10 SPONSORSHIP OPPORTUNITIES Sponsorship opportunities include those listed below. Event sponsorship Headline/presentation Website skinning Website banners edm inclusion edm skinning Wrist bands Volunteer T-shirts Showbag advertising Showbag provision Wrist bands*: City specific Sydney $5,500 Brisbane $5,500 Melbourne $4,400 Perth $4,400 Gold Coast $4,400 Adelaide $2,200 Tour specific April (Mel/GC) $6,600 June (Syd/Per) $8,800 November (Bri/Ade) $6,600 Volunteer T-shirts**: Tour specific only April (Mel/GC) $4,400 June (Syd/Per) $5,500 November (Bri/Ade) $4,400 *All prices include GST. **Prices quoted are for a single colour print. For multiple colour options please enquire.

11 SPONSORSHIP OPPORTUNITIES Sponsorship opportunities include those listed below. Event sponsorship Headline/presentation Website skinning Website banners edm inclusion edm skinning Wrist bands Volunteer T-shirts Showbag advertising Showbag provision Show bag advertising*: City specific Sydney $13,200 Brisbane $11,000 Melbourne $9,900 Perth $9,900 Gold Coast $9,900 Adelaide $7,700 Tour specific April (Mel/GC) $18,000 June (Syd/Per) $21,000 November (Bri/Ade) $17,000 One side print, given to all attendees. Show bag provision*: City specific Sydney $6,600 Brisbane $5,500 Melbourne $4,950 Perth $4,950 Gold Coast $4,950 Adelaide $3,850 Tour specific April (Mel/GC) $9,000 June (Syd/Per) $10,500 November (Bri/Ade) $9,500 *All prices include GST.

12 EXHIBITOR TRADING Standard Exhibition Space Shell Scheme Inclusions per 3x3m 2 booth: Guaranteed corner if single booth Velcro Compatible 2.4m high walls Company/booth name fascia Carpet 1 x 6 table 2 x 8 tables 2x Chairs 4x Exhibitor Passes Entry into Guidebook smartphone app Power supply available (additional fee) Exhibition Space Only Must be custom designed and/or externally developed displays Minimum 6 x 6m 2 hire of space Carpet, tables, chairs, etc ordered as required Exhibitor Passes (TBA upon request) Early Bird Pricing Deadlines*: *Payment in full must be received by the dates below to receive the Early Bird pricing. Bookings are not finalised, or your position in the queue for booth allocation, until full payment is received. Gold Coast 12am Monday 6th Feb 2017 Melbourne 12am Monday 6th Feb 2017 Sydney 12am Monday 27th Mar 2017 Perth 12am Monday 27th Mar 2017 Brisbane 12am Monday 3rd Sep 2017 Adelaide 12am Monday 3rd Sep 2017 Full Rate Pricing Deadlines : Payment in full must be received by the dates below as they are the final cutoff deadline for participation at those events. Further you will not be allocated a booth position in the queue or the floorplan, until full payment is received. Melbourne 11pm Thursday 9th Mar 2017 Gold Coast 11pm Thursday 9th Mar 2017 Sydney 11pm Thursday 4th May 2017 Perth 11pm Thursday 4th May 2017 Brisbane 11pm Friday 7th Oct 2017 Adelaide 11pm Friday 7th Oct 2017 Standard Furniture Dimensions 6 table L1800mm x D750mm x H730mm 8 table L2400mm x D750mm x H730mm

13 EXHIBITOR TRADING Booth Qty Adelaide Melbourne, Gold Coast and Perth Sydney and Brisbane Early Bird Rate* Full Rate Early Bird Rate* Full Rate Early Bird Rate* Full Rate One Booth 1,100 1,485 1,210 1,485 1,320 1,595 Two Booths 1,980 2,673 2,178 2,673 2,376 2,871 Three Booths 2,970 3,905 3,267 3,905 3,564 4,301 Four Booths 3,960 5,049 4,356 5,049 4,752 5,742 Five Booths 4,818 6,127 5,291 6,127 5,775 6,974 Six Booths 5,610 7,128 6,171 7,128 6,732 8,129 Eight Booths 7,744 8,910 7,766 8,910 8,448 9,900 Nine Booths Please enquire Please enquire 8,481 9,680 9,377 10,890 Ten Booths Please enquire Please enquire 9,746 10,846 9,900 11,484 Twelve Booths Please enquire Please enquire 10,791 11,781 11,660 12,528 Aside from the listed options, custom-sized spaces and installation options are possible on request.

14 THE ALLEY Most pop culture conventions have an Artists Alley. Supanova? We have THE ALLEY! Showcasing incredible artists, fan clubs, storytellers and traders of the most amazing merch, The Alley is an absolute must see for every visitor to Supanova. Table Spaces Inclusions per 2x2m 2 space: Velcro Compatible 2.4m high walls Carpet 1 x 6 table Up to 3x Chairs 3x Exhibitor Passes Power supply available (additional fee) Standard Furniture Dimensions 6 table L1800mm x D750mm x H730mm Alley Shell Scheme Booth Inclusions per 3x3m 2 booth: Identical to Standard Exhibition Space Shell Scheme (page 5) with the exception of 4 chairs instead of 2 Conditions to exhibit in The Alley Over the years the essence of the Artists Alley has gone astray so we've turned it on its head to help get the area back to its roots of originality and hand made excellence. Supanova has re-invented The Alley to make it easier for those wanting to exhibit and get the best exposure, with each area having its own branding and pricing. Indie Press Zone: For creators and sellers of their own novels, comics, manga, graphic novels and other small press or indie publications. Bytes & Backlots: Indie gaming and film/tv based start-ups and promotions. Created Collectables: Producers of their own non-commercial quantity level of merchandise be it jewellery, prints, mugs, badges, T-shirts or a wide range of other items Fanclub Central: The name says it all but it also includes charity organisations. Supa Market: Full retail opportunity in a smaller space if a booth is not what you need.

15 THE ALLEY TABLES Aside from the listed options, custom-sized spaces and installation options are possible on request. Zone Table Qty Melbourne, Gold Coast, Perth & Adelaide Sydney and Brisbane Early Bird Rate* Full Rate Early Bird Rate* Full Rate One Table Indie Press Zone Independent and small press comic and book publishers. Two Tables Three Tables ,155 One Booth 825 1, ,210 One Table Fanclub Central Fanclub, charities and not for profit organisations. Two Tables Three Tables ,155 One Booth 825 1, ,210 Created Collectables Handmade and unique items. Non commercial products and quantities. Bytes & Backlots Independent gaming and film organisations. Supa-Market Full retail exhibitors. One Table Two Tables One Booth 825 1, ,210 One Table Two Tables One Booth 825 1, ,210 One Table Two Tables 880 1,320 1,100 1,540 *All prices include GST.

16 STAGES, THEATRE & SUPA-STAR SIGNINGS Stages & Theatres Every guest appears on stage at some point over the weekend to talk directly to fans. Typically Q&A format so fans can ask questions directly. Always entertaining and often hilarious. Whether it's listening to Supa-Stars or interactive content, these are a great and informative way to relax for about an hour. Cosplay Theatre Main Cosplay Area Holds both Madman Cosplay National Championships and Local Cosplay competition Arena used for larger panels where AV content is essential Most frequented theatre Full AV and Technical setup Minimum 1000 seat capacity Filmink Features Seminar/panel stage for top tier guests and programming. Sponsored by FilmInk Magazine Minimum 700 seat capacity Panels booked in 50 minute timeslots Imagineer's Playground Workshop style panels Full AV setup on stage Home of the Fan Art and Model/Prop Exhibition and Competitions Min. 80 seat capacity with additional standing room Supanova Seminars Minimum 300 seat capacity Panels booked in 50 minute timeslots Animelab Theatre Dedicated to anime/cartoon content and panels Great chill-out room from the rest of the expo New release and exclusive screening opportunities Full AV support and large projector screen Minimum 150 seat capacity Panels booked in 45 minute timeslots with additional increments of 22.5 minutes Supa-Star Signing Area Primary location for guest autograph signings Managed queues by Supanova staff Secure location Clear signage for all signing guests Timing and program managed to prevent overcrowding for extended periods Sponsorship Opportunities Naming Rights to Autograph Area and Supa-stars! Logo rights to all signage Featured branding in all Supanova PA announcements Crowd control barrier logo appearance Naming Rights to individual seminar rooms and locations Media board logo placement on stages

17 EVENT PROGRAMME The Supanova Event Programme goes to everyone. It s perfect for targeting the demographic that spends money on what they love; films, comics, merch, games, etc. Produced in conjunction with longtime sponsor Filmink Magazine. Specs Please add a further 5mm bleed to all sides of final file. Deliver artwork as a high resolution PDF, with all images 300dpi and CMYK. Double Page Spread Image area: 330mm wide x 229mm deep Trim Size: 340mm wide x 240mm deep Full Page Image area: 160mm wide x 230mm deep Trim Size: 170mm wide x 240mm deep Half Page Horizontal Image area: 160mm wide x 110mm deep Trim Size: 170mm wide x 120mm deep Contact For further information and enquiries about advertising and editorial please contact: Dov Kornits, Publisher phone: mobile: dov@filmink.com.au Also available: advertorial, promotional and editorial opportunities. RATES $ (per tour) ONE TOUR (2 shows) TWO TOURS (4 shows) THREE TOURS (6 shows) PREMIUM Outside Back Cover PREMIUM Inside Back Cover $4,500+ GST $5,700+ GST $5,400+ GST $3,500+ GST $3,658+ GST $3,465+ GST Double Page Spread $4,000+ GST $5,130+ GST $4,860+ GST Full Page $2,500+ GST $2,850+ GST $2,700+ GST Half Page $1,500+ GST $1,660+ GST $1,575+ GST Big Bang Specials page $400 per tour (2 shows) or $300 for 1 show. STATE SPECIFIC RATES $ Double Page Spread Full Page Half Page Horizontal ONE SPECIFIC SHOW ONLY $3,240+ GST $1,850+ GST $1,100+ GST

18 MARKETING AGENDA Additional target markets are currently being sourced. With growing sponsorship, our brand and reach, both micro and macro, is testimony to our growth. Advertising Two week Free TV ad campaign per city. Nova and Austereo Radio. Onsite branding. News Ltd. Advertising running across print mastheads. Integration with masthead digital media. Supanova PR integrated with masthead editorial digital video teams. Onsite branding. Promotion and competition giveaways across mastheads. Street/Press Activity Strategies in place. Information via request. Street Poster Campaign Street posters printed and displayed in all cities. Flyer drops in all cities. Advertising in premium positions including across digital assets. Publicity Pre-event phone ops with our Supa-stars. Live in studio/on-air interviews once the Supa-stars arrive in Australia. Onsite TV, radio, newspaper, and new media reporting, interviews and photos. Channels 2, 7, 9, 10 and SBS all ran Saturday night news items at various events throughout the year. Moshtix Complete integration across: 2 websites. National and regional databases. Social media. Newsletters. Fixed real estate on masthead websites. Partner & Tour Specific Campaigns Domino s Pizza Carton top Supanova flyers Tour Specific Campaigns Ad hoc activities. Sponsored/Partner Initiatives. Media PR Tie-ins across platforms.