IRJ International Railway Journal

Transcription

1 International Railway Journal your global media partner

2 THe brand The global source of railway news The brand Since its launch in 1960 as the world s first truly global railway trade publication, International Railway Journal () has set the bar for news coverage, analysis and in-depth reports on the latest technologies and trends to keep railway managers, engineers, and suppliers around the world up-to-date with developments in the global rail industry. highly respected editorial team s highly respected and knowledgeable team of journalists, regional editors and correspondents travel the world to produce in-depth and insightful reports on the latest railway and transit projects. sets a high standard for impartial reporting and bold design, while its easy-to-navigate website consistently carries more news stories more than any of its rivals. Extensive global reach s standing in the market is reflected in its extremely loyal readership and steadily-growing website traffic. According to our latest ABC audit 1, 90.8% of s total circulation of 10,611 railway professionals is requested compared with just 22.5% 2 for our nearest competitor. s growing global reach encompasses our monthly print magazine, interactive digital edition, news-leading website, daily and weekly newsletters, social media, webinars, and conferences. Your media partner is one of the few constants in a rapidly changing world, with new markets emerging, organisations restructuring, suppliers merging, and the continuous movement of railway personnel. is your ideal partner to help your business grow and prosper. 1 ABC January to December 2016 audit based on an analysis of the December 2016 issue 2 ABC Railway Gazette International January to December Media Planner 2

3 the market North America 25.7bn 1.4% Western Europe 44.4bn 3.2% CIS Eastern Europe 20.2bn 0.8% 11.4bn 0.6% South/Central America: 5.3bn -2.0% Africa/Middle East 7.1bn 7.1% Australia/Pacific 3.4bn 2.6% Asia 51.6bn 2.6% Solid growth predicted for 169bn global railway market ANNUAL GROWTH OF 2.3% PREDICTED Despite a slowdown in the rate of growth, the 169bn global railway market is still showing solid growth and is forecast to grow by 2.3% a year until This compares with a growth rate of 3.4% up to 2018 predicted in The after-sales market, which is currently worth 89bn, now accounts for 53% of the total market and for the first time has overtaken original equipment manufacturing (OEM). The shift towards after-sales is a worldwide trend that has been driven especially by Asia, the world s largest railway market. After-sales should reach 104bn by 2020, averaging an annual growth rate of 3.2%. Meanwhile, OEM business will grow at an annual rate of 1.3%. TRAIN MARKET WORTH 103BN The OEM and after-sales rolling stock market is worth more than 103bn and has an average annual growth rate of around 2%. Urban rail still drives the market for rolling stock with an annual growth rate of just under 4%, while the market for freight wagons and locomotives is forecast to grow by 1%. FASTEST GROWTH RATE Africa and the Middle East is now the fastest growing market with a current volume of 7bn. In the next five years, it is expected to continue growing rapidly, at an average annual rate of 7%. European market The large Western Europe market, which was worth 44bn in 2015, is expected to grow at 3.2% per year until 2020, which is above the worldwide average. Growth will be strongly influenced by the increasing investments in new rolling stock and important electrification projects, putting OEM slightly ahead of aftersales, contrary to the worldwide trend. Germany, Europe s largest market, is expected to continue growing at an above average rate, while the French railway market is growing less dynamically. Nevertheless, the expansion of French urban rail networks and large modernisation projects in Paris are having a positive impact. China In China, the after-sales market is growing particularly fast and is gaining importance against OEM products due to the massive fleet expansion in recent years. The slowdown of the Chinese rail market follows the shrinking of the national investment plan from Yuan 3.58 trillion ($US 539bn) in to Yuan 2.8 trillion in US Market The US market is dominated by rail freight, which has recently become very challenging due to the abrupt end of the fracking boom and a decline in coal transport. In the short-term, this market is expected to decline still further, but it will recover by 2020, with growth coming from passenger and urban transport as well as the system technology sector. Reaching growing railway markets will continue to report on the latest trends in the global rail market and provide the information you need to access the growing rail market around the world Media Planner 3

4 Brand community Brand Community Since its inception in 1960, International Railway Journal has transformed from a magazine into a brand community that provides a voice to the global railway industry. offers a comprehensive suite of content products and services on all major platforms. Millions of Touchpoints 2.8 Million Website Page Views Annually 27,000 Subscribers 10,611 Magazine Subscribers 33,000 Readers Per Copy magazine digital events SERVICES SOCIAL MEDIA Special Advertising Sections Extensive news and analysis In-depth features Website Newsletters Digital Edition Conferences Webinars Pro Global Rail Tenders Training from Railway Educational Bureau Books LinkedIn Twitter Facebook 2017 Media Planner 4

5 your media partner Magazine Every month the print edition of reaches thousands of rail industry professionals around the globe, bringing them topical news and features on the latest developments. is produced by a respected team of journalists supported by a global network of 25 regional editors and correspondents, each with an intimate working knowledge of the industry. Digital Edition International Railway Journal is available in an interactive digital format, which is ed to digital subscribers each month and accessible to digital subscribers via the website. Rail Brief Rail Brief reaches 27,000 rail professionals worldwide each week. It features the top rail news from around the globe. PASSENGER RAIL NEWS PRODUCED BY RAILWAY AGE, RT&S and PASSENGER RAIL NEWS, Railway Age, and RT&S deliver the latest developments in passenger transit services and infrastructure to 25,000 subscribers every Wednesday. Custom Campaign Communicate your message to our audience, and reach key decision makers in the rail industry through a campaigned tailored to your marketing needs. Rail Group News Rail Group News is a daily read for nearly 25,000 subscribers. This newsletter features news briefs from International Railway Journal, Railway Age, and Railway Track & Structures. Recruitment Advertising Find the perfect candidate via International Railway Journal s job board, which reaches a targeted audience of railway professionals. 1 Google Analytics, RailJournal.com, Updated July Media Planner 5

6 your media partner Website Updated daily, s website is an unparalleled source of up-to-the-minute rail news and comment. editors produce over 30 stories a week to make railjournal.com the world s leading railway news website. s website gets more than 1.3 million visits and 2.8 million page views per year. 1 PRO Pro is a comprehensive business intelligence toolkit for rail professionals, providing an up-to-the-minute picture of investment in new railways and rolling stock, as well as Global Rail Tenders. Webinars A co-branded webinar offers your company the opportunity to create interest around an educational topic of its choosing and generate qualified business leads. Webinars are promoted to our audience of over 30,000 railway professionals. WHITE PAPER ConneCting trains: the Promise of on-board ethernet networks DOWNLOAD NOW WHITE PAPER Generate leads while building brand awareness with a white paper hosted on RailJournal.com. Your white paper will position your company as an industry leader. Microsite Promote your brand on railjournal.com with a co-branded microsite with original content Media Planner 6

7 subscriber profile Guaranteed to reach the right audience has an average circulation of 10,611 railway professionals % of our qualified circulation is requested, compared with just 22.5% 2 requested circulation for our nearest competitor. s circulation is rigorously audited by ABC, which means we can provide an accurate and detailed breakdown of our circulation by country, job function, and industry sector. We go the extra mile to ensure we know exactly who our subscribers are, so you can be certain of reaching the right audience. Geographical distribution 1 EUROPE Austria 49 Belarus 6 Belgium 142 Bosnia & Herzegovina 11 Bulgaria 26 Croatia 24 Cyprus 2 Czech Republic 99 Denmark 67 Estonia 6 Finland 34 France 379 Germany 439 Greece 37 Hungary 99 Republic of Ireland 74 Italy 379 Latvia 17 Lithuania 3 Luxembourg 3 Macedonia 9 Montenegro 172 Netherlands 37 Norway 60 Poland 190 Portugal 93 Romania 138 Russia 48 Slovakia 25 Slovenia 13 Spain 393 Sweden 123 Switzerland 167 Turkey 149 Ukraine 33 United Kingdom 867 Total circulation 4,413 North AMERICA Canada 310 USA 796 Mexico 105 Total circulation 1,211 Central & South America Argentina 80 Bolivia 4 Brazil 337 Chile 44 Colombia 17 Costa Rica 1 Cuba 2 Dominica 2 Ecuador 6 Guadeloupe 1 Guyana 3 Haiti 1 Jamaica 1 Montserrat 1 Nicaragua 1 Panama 2 Paraguay 1 Peru 47 Trinidad & Tobago 3 Uruguay 8 Venezuela 16 Total circulation 578 Australasia & Pacific Australia 795 New Zealand 62 Papua New Guinea 1 Tonga 1 Total circulation 859 Asia Afghanistan 6 Armenia 1 Azerbaijan 5 Bangladesh 23 Georgia 3 India 908 Kazakhstan 3 Mongolia 2 Myanmar (Burma) 1 Nepal 3 Pakistan 66 Sri Lanka 46 Turkmenistan 1 Total circulation 1,068 S.E. Asia & Pacific Rim Brunei 1 Cambodia (Kampuchea) 1 China, People s Republic of 148 Hong Kong 118 Indonesia 123 Japan 120 Korea, Republic of 91 Macau 1 Malaysia 111 Philippines 67 Singapore 118 Taiwan 107 Thailand 88 Vietnam 15 Total circulation 1,109 Africa Angola 3 Benin 4 Botswana 4 Cameroon 3 Congo 5 Cote D Ivoire (Ivory Coast) 1 Ethiopia 11 Gabon 1 Gambia 1 Ghana 16 Guinea 1 Kenya 15 Liberia 1 Malawi 6 Mali 1 Mauritania 1 Mauritius 1 Mozambique 7 Namibia 6 Nigeria 97 Rwanda 1 Senegal 3 Seychelles 2 Sierra Leone 1 South Africa 129 Sudan 8 Swaziland 2 Tanzania 26 Uganda 8 Zambia 29 Zimbabwe 19 Total circulation 413 Middle East & North Africa Algeria 62 Egypt 63 Emirates, United Arab 108 Iran 120 Iraq 5 Israel 42 Jordan 13 Kuwait 7 Lebanon 6 Libya 10 Morocco 28 Oman 21 Qatar 36 Saudi Arabia 112 Syria 6 Tunisia 23 Yemen 3 Total circulation 665 total qualified 1 10,611 1 ABC January to December ABC Railway Gazette International January to December Media Planner 7

8 subscriber profile Reach an engaged audience of railway professionals Analysis by Job Function 1 Print Edition Digital Edition Total Executive, Finance, Accounting, Ministries 1, ,563 Operating Commercial/Marketing ,013 Purchases & Stores Mechanical Engineering ,063 Civil engineering/track Electrical Engineering Signalling/telecommunications Logistics Project Management/Consulting ,218 Planning/Strategy IT Education/Training Librarian/Information Other TOTAL 7,643 2,422 10,065 Analysis by Business 1 Print Edition Digital Edition Total Railway Operator Freight Railway Operator Passenger 1, ,354 Railway Operator Freight & Pass. Transit Infrastructure Manager Railway Leasing Company Railway Construction/ Engineering 1, ,746 Freight Shipper Railway Equipment Manufacturer 1, ,522 Railway Service Provider Consultant 1, ,561 Regulatory Authority University/Training Organization Railway Libraries or Associations Other TOTAL 7,776 2,422 10,198 1 ABC January to December 2016 audit based on an analysis of the December 2016 issue 2017 Media Planner 8

9 Quality Editorial Engaging with railway leaders Face-to-face interviews with leaders in the global railway industry are a cornerstone of s strong editorial ethos. We want to connect our readers with the world s key railway decision makers. That so many railway CEOs and presidents are willing to set aside time in their busy schedules to answer probing questions from journalists reflects the high regard in which the magazine is held and the trust they place in editors to report their views accurately and objectively. Railway leaders interviewed by editors in include: Violeta Bulc, European Union transport commissioner Dr Weiping Yu, vice-president, CRRC Corp, China Mohd Azharuddin Mat Sah, CEO, Spad, Malaysia Mario Favaits, managing director, Singapore Rail Engineering Modh Nur Ismal bin Mohamed Kamal, CEO, MyHSR, Malaysia Sverre Kjenne, S&T director, Jernbaneverket, Norway Bjorn Westerberg, CEO, Association of Swedish Train Operating Companies Atanas Maina, managing director, Kenya Railways Corp Henry Posner III, chairman, Railroad Development Corp, USA Ismail Murtazaoglu, assistant director general, Turkish State Railways (TCDD) Renato Mazzoncini, CEO, Italian State Railways (FS) Maurizio Gentile, CEO, Italian Rail Network (RFI) Henri Poupart-Lafarge, chairman & CEO, Alstom Shadi Malak, acting CEO, Etihad Rail DB Niko Warbanoff, CEO, DB International Nadav Meroz, managing director, Jerusalem Transportation Master Plan Evan Tattersall, CEO, Melbourne Metro Rail Azmi Abdul Aziz, President & CEO, Prasarana, Malaysia Dono Boestami, president and director, MRT Jakarta Mike Reininger, CEO, All Aboard Florida Alain Flausch, secretary general, International Association of Public Transport (UITP) Guillaume Pepy, president, French National Railways (SNCF) Josef Doppelbauer, executive director, EU Agency for Railways Lincoln Leong, CEO, MTR Corp, Hong Kong Volker Schenk, executive board member, Vossloh Vicente Abate, president, Brazilian Railway Industry Association Siyabonga Gama, acting group CEO, Transnet Choose an editorial team that is highly regarded by the industry. Choose Media Planner 9

10 2017 Editorial Programme January Ad closing date: Dec The Railway in 2017 s comprehensive preview of the year ahead, looking forward to the events and trends that will shape the world s railways in 2017 with insights from key industry players. Extra distribution International Railway Summit, Paris, February Railtex Exhibition, Birmingham, May 9-11 UITP World Congress, Montreal, May IAF International Track Exhibition, Münster, May 30-June 1 PLUS special distribution at selected events during 2017 February Ad closing date: Jan 11 MIDDLE EAST reports on the rail projects underway and planned METROS AND LIGHT RAIL Insight into the key projects and technologies driving this rapidly-expanding sector Track Track technology and maintenance under scrutiny Extra distribution International Railway Summit, Paris, February Eurasia Rail, Istanbul, March 2-4 Middle East Rail, Dubai, March 7-8 March Ad closing date: Feb 15 BENELUX reports on the latest developments in Belgium, the Netherlands and Luxembourg SIGNALLING AND TELECOMS The latest innovations in railway signalling, train control and telecommunications SUSTAINABLE TECHNOLOGIES Even though railways are the most sustainable mode of transport, they are still innovating Extra distribution Asia Pacific Rail, Hong Kong, March Sifer, Lille, France, March International Rail Forum & Conference, Prague, March Rail Tech, Utrecht, March April Ad closing date: Mar 15 ASIA Reports on some of the region s most important railway projects PROJECT MANAGEMENT AND FINANCE Funding and managing major projects successfully is key to their success DIGITAL RAILWAYS More and more railways see digitisation as vital to the future success of their business Extra distribution 4th UIC Rail Training Conference, Berlin, April 5-7 World Metrorail Congress, London, April May Ad closing date: Apr 12 BRITAIN reports on how Britain s railways are facing up to the challenges of Brexit Metros and Light Rail Metro and light rail projects in North America. PLUS a preview of the UITP Congress in Montreal TRACK Insight into how engineers are striving to improve track quality and extend life cycles Extra distribution Railtex Exhibition, Birmingham, May 9-11 UITP World Congress, Montreal, May Rail Infrastructure Summit, Hanoi, May IAF International Track Technology Exhibition, Münster, May 30-June 1 June Ad closing date: May 17 Africa Rail investment continues to increase as more and more countries expand and modernise their networks TRACTION AND ENERGY The latest innovations in traction equipment and power supply TRAINING AND RECRUITMENT We look at how railways are gearing up to take on the next generation of managers and engineers Extra distribution Africa Rail 2017, Johannesburg, June Rail Log Korea, June Media Planner 10

11 2017 Editorial Programme July Ad closing date: Jun 14 FRANCE We report on the major changes planned to revive conventional inter-city and regional services to end years of neglect and decline HIGH SPEED The latest news on high-speed projects and technology from around the world RESEARCH The prospects for railway research have improved thanks to new impetus from Errac, universities and research centres Extra distribution First International Conference on Rail Transport, Chengdu, China, July th UIC World Congress on High-Speed Rail, Ankara, July August Ad closing date: Jul 12 ASIA A rail resurgence is underway in Asia as countries seek to modernise and expand their rail networks TRACK Focus on track maintenance and measuring TRAIN MAINTENANCE & WORKSHOPS Focus on how railways are using the latest technology to reduce train maintenance costs Extra distribution 5th Railway Forum & Exhibition, Berlin, August September Ad closing date: Aug 16 October Ad closing date: Sep 13 NORTH AMERICA Reports on key projects in the United States and Canada HEAVY-HAUL FREIGHT Heavy-haul freight railways continue to push the technical boundaries of railway technology and operation PASSENGER EXPERIENCE & SECURITY The comfort and security of passengers is paramount for success in rail transport Extra distribution IHHA 2017, Cape Town, September 2-6 Railway Interchange, Indianapolis, September Trako exhibition, Gdansk, September NORDIC RAILWAYS reports on the latest railway projects in Denmark, Finland, Norway and Sweden Metros and Light Rail Focus on technical advances in metros and light rail systems STATIONS Railways are increasingly recognising the importance of stations both to improve passenger flow and as a source of revenue Extra distribution Expo Ferroviaria, Milan, October 3-10 Apta Conference & Expo, Atlanta, October 9-11 Nordic Rail, Jonköping, October November Ad closing date: Oct 11 AUSTRALIA AND NEW ZEALAND The main focus of railway investment is in urban rail projects as cities seek to overcome congestion SIGNALLING AND TELECOMS The latest developments in train monitoring, control and traffic management OPERATIONS MANAGEMENT An examination of the key technologies and methodologies to help railways reduce costs and improve efficiency Extra distribution International Railway Summit, Kuala Lumpur, November Railway Interiors, Prague, November AusRail Plus, Brisbane, November December Ad closing date: Nov 10 South America Despite economic challenges, railway investment is holding up quite well for both freight and urban passenger projects High Speed Another look at this major driver of railway technical innovation Track Insight into the latest technical innovations and developments to improve track performance 2017 Media Planner 11

12 Special Issue Special issue: The Railway in 2017 preview of 2017 global railway market This January, will present a comprehensive preview of the year ahead, looking forward to the events and trends that will shape the world s railways in With exclusive insights from key players from the world s leading passenger and freight railways, transit systems, suppliers, and research organisations, The Railway in 2017 provides a unique perspective on forthcoming developments in a dynamic and fastchanging market. The Railway in 2017 will assess the major issues facing the world s railways and suppliers during the next 12 months, report on major projects set to be completed and open during the year, and examine how world financial markets are impacting funding for current and future investments. This is an excellent chance for advertisers to support their future and current customers, and to state their views on how they see 2017 unfolding. The exclusive content in the edition reflects the importance of to the market and will be widely sought after by the industry. We plan extra distribution at: International Railway Summit, Paris, February Railtex Exhibition, Birmingham, May 9-11 UITP World Congress, Montreal, May IAF International Track Exhibition, May 30-June 1 Don t miss this unique opportunity to be a part of the key conversations shaping the railway industry s future. will invite these key industry figures to contribute Henrik Hololei, Director General, DG Move, European Commission Michael Cramer MEP, Chair, European Parliament Committee on Transport and Tourism Oleg Belozerov, President, Russian Railways (RZD) Roger van Boxtel, President, Netherlands Railways (NS) Sir Peter Hendy, Chairman, Network Rail, Britain Andreas Meyer, CEO, Swiss Federal Railways (SBB) Stephen Krenz, Managing Director, Abellio, Germany Mohd Nur Ismal bin Mohamed Kamal, CEO, MyHSR, Malaysia Wick Moorman, President and CEO, Amtrak John Hellmann, President and CEO, Genesee & Wyoming Alastair Dormer, CEO, Hitachi Rail Europe Peter Spuhler, Group CEO, Stadler Rail Carlo Borghini, Executive Director, Shift2Rail Andy Doherty, Chairman, ERRAC Norimichi Sumagai, President, RTRI, Japan Rodrigo Vilaça, Vice-President, Brazilian Logistics Association (AbraLog) We will invite contributions from these institutions: CRRC JR East European Bank for Kazakhstan Railways (KTZ) Reconstruction and Indian Railways Development Ethiopian Railways Japan International Kenya Railways Cooperation Agency Nigerian Railways Denver RTD 2017 Media Planner 12

13 Website Advertising Run-of-site rotating banners Online display programme s comprehensive website, is the news destination for the global rail industry, with quality up-to-date content from our experienced editorial team added every weekday. Run-of-site advertising offers a high level of exposure. It includes one of four advertising units. These units rotate throughout the site, including the home page. 235,000 page views on average per month 1 Dimensions/Rates Above the fold Below the fold 728 X 90 Above the fold: 728 x 90 pixels or 300 x 250 pixels 1 month 3 months 6 months 9 months 12 months $2,282 $2,064/mo. $1,834/mo. $1,616/mo. $1,398/mo. Below the fold: 728 x 90 pixels or 300 x 250 pixels 1 month 3 months 6 months 9 months 12 months $2,009 $1,780/mo. $1,561/mo. $1,332/mo. $1,114/mo. 1 Figure based on Google Analytics, July June Media Planner 13

14 Channel Sponsorship Exclusive content dedicated to railway industry topics Channel sponsorship 300 x 250 Reach railway professionals who turn to the website daily for the latest international railway news. With high-visiblility banner positions integrated into the site design and editorial content, advertisers receive the maximum level of exposure. Become the exclusive sponsor of one of our channels, dedicated to important topics in the international rail market. Channels allow advertisers to align their messaging with highly relevant editorial content. In addition to exclusive channel sponsorship, banners also rotate on the home page and run-of-site article pages. With 2.8 million page views per year and 1.3 million visits, RailJournal.com is the destination for global rail news. Sponsorships are available on a first come basis and must be purchased for a minimum of three months. (2) 728 x 90 pixels and (2) 300 x 250 pixels 1 month 3 months 6 months 9 months 12 months $4,236 $4,007/mo. $3,789/mo. $3,559/mo. $3,341/mo. 728 X X x 250 Channel Opportunities: News Financial Freight Locomotives Rolling Stock Track Signalling Telecoms Technology Policy Passenger: High-Speed, Main Line, Commuter Rail, Metros, Light Rail Regions: North America, Central/South America, Europe, Africa, Middle East, Asia, Australia/NZ 2017 Media Planner 14

15 Newsletters irj rail brief Rail Brief, the weekly newsletter brings breaking global news about the railway industry to railway professionals. editorial coverage encompasses national railways worldwide, and public transport authorities in every city known to operate an urban rail system. can help your company gain access to the $185bn rail market. 74% of readers have taken action in the past year as a result of articles or advertising in. Over 75% of readers personally participate in buying decisions. Extend your reach to this lucrative audience through Rail Brief X X X 600 Full Banner (468 x 60 pixels) $1,392 per month for 3 months Skyscraper (160 x 600 pixels) $1,670 per month for 3 months (only one unit available) Leaderboard (728 x 90 pixels) $1,954 per month for 3 months (only one unit available) PASSENGER RAIL NEWS Passenger Rail News covers the latest developments in passenger transit services and infrastructure. With news coverage from, Railway Age, and RT&S every Wednesday, this new newsletter delivers business-critical information and market analysis on light rail, rapid transit, commuter, and regional passenger transportation to 25,000 rail professionals. Full Banner (468 x 60 pixels) PASSENGER RAIL NEWS 468 X 60 PRODUCED BY RAILWAY AGE, RT&S and 728 X X 600 $2,047 per month Skyscraper (160 x 600 pixels) $2,924 per month for 3 months (only one unit available) Leaderboard (728 x 90 pixels) $4,386 per month for 3 months (only one unit available) Readership Survey 2017 Media Planner 15

16 PRO PRO s data subscription service gives you access to a comprehensive business intelligence toolkit for rail professionals and comprises Fleet Monitor, Project Monitor and Global Rail Tenders. Fleet Monitor Fleet Monitor provides data on the purchase of all types of passenger trains and locomotives. Project Monitor Project Monitor is a comprehensive database of new railway and transit projects around the world. Global Rail Tenders Global Rail Tenders gives you access to the latest railway equipment and services tenders from around the world. The system is searchable by region or country, industry segment, keyword and publication or expiry date, with daily alerts tailored to subscriber s chosen criteria. Sign up now at or contact Chloe Pickering (see page 21) for more information Media Planner 16

17 Campaigns Communicate your branding message to our audience custom campaigns YOUR LOGO ABOUT PRODUCTS SUPPORT RESOURCES CONTACT BLOG Increase your return on investment by leveraging the strength of International Railway Journal, Railway Age, Railway Track & Structures as trusted sources for up-to-date information. campaign Includes: Tailored message to, Railway Age, and RT&S subscribers Your ready-to-deploy HTML file Subject line Detailed metrics: Deliveries Open rate Click-through by URL Your Message Here Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Visit Your Website Specifications: Send a fully assembled HTML file with all links and images in place. All images should be uploaded to advertiser s server and linked by absolute URLs. All images should be resized prior to uploading to advertiser s server. Recommended width of HTML is 600 pixels. Maximum width 800 pixels. to avoid triggering SPAM filters and to increase deliverability, avoid the following items: image maps, animated gifs, forms, style sheets (CSS), background images, third party tags, words in all caps, unusual punctuation, and excessive use of special characters. use proper HTML codes for special characters. use basic HTML to allow for differences in clients, as in no layers, rollovers, or CSS. Use inline styles only. Many programs automatically block images in s so please keep all essential information in the text of your file. The use of alt text on images is highly recommended. Subject line for the message: 50 characters maximum suggested Deadline: Please HTML file seven days prior to scheduled deployment date to Andrea Rovira at: arovira@sbpub.com Media Planner 17

18 Webinars Generate qualified leads by engaging with our audience Interactive webinar Engage directly with the International Railway Journal audience with an informative, co-branded webinar. Tailored to your precise marketing objectives, a webinar allows you to create interest around a topic of your choosing and generate qualified business leads. Your webinar will be promoted to our audience of over 30,000 railway professionals. The editors of will work closely with you to develop content for the webinar. All webinar materials are co-branded to align your brand with. Deliverables: co-branded invites, promotion, registration page, webinar interface, and confirmations Synchronised slide presentation with audio editor to act as moderator Live Q&A Ability to post assets, links, and additional information within webinar console Speaker photos and biographies Live polling with real time results Social media chat option Technical support via chat and telephone Redirect to URL of your choice at conclusion of webinar Customisable exit survey Comprehensive reporting with access to data portal Event archive of 6 months with registration page Option to add streaming video of speakers (additional cost) 2017 Media Planner 18

19 White Papers Build brand awareness and generate qualified leads Gated White Paper Generate leads while building brand awareness with a white paper hosted on RailJournal.com. International Railway Journal s website offers a dedicated space for our active digital audience to explore white papers. Your custom white paper will position your company as an industry leader and communicate your message to your target audience in a trusted editorial environment. Mission-critical communications networks for railway operators Network transformation with ip/mpls application Note The white paper is actively promoted to the International Railway Journal audience through direct s and banners in our weekly newsletter, Rail Brief. The white paper landing page and all promotional materials are branded with the sponsor s logo. In addition to the inclusion of digital promotion, the white paper offering includes lead capture. A gated registration form generates qualfied leads for the sponsor. The sponsor may specify up to three questions to help qualify leads. Rate: $4,000/month; 2 months minimum recommended 2017 Media Planner 19

20 Sponsored content Establish your company as a thought leader in the railway industry Sponsored content Engage your target audience where and when they are most receptive to messaging s website. Sponsored content aligned closely with our highly regarded digital content will help establish your company as a thought leader. Sponsored content is seamlessly built into the visual design of s website and featured prominently on the homepage and a relevant channel. The content is also available on mobile and tablet. Additionally, we promote your content through a dedicated to our audience of 30,000 railway professionals. will host the landing page with your content, which includes banners that offer an additional branding opportunity. Your company receives 100% SOV on the landing page. Ra dolupta tiatio mos Sponsored Content aute cumet porporehent laut doloritam harcipsam idis estemol upiendio blantioribus ea vitium simint, utemquios nonsequatem fuga. Et lab ium aut autat.mol upiendio blantioribmol upiendio blantiorib Aximoluptae paribus si net hicimos nus vendam eturers peliqua ecusand animus expedignis reribus. All sponsored content items carry the superscription Sponsored Content. Sponsored Content Unit: Maximum 100-character summary Landing Page Text: Up to 1,500 characters; includes links Headline: Up to 44 characters Banners: 728x90 leaderboard (2); 300x250 medium rectangle (2) Net Monthly Rate: $6, Media Planner 20

21 Advertising Contacts Advertising For all areas except those listed contact: Louise Cooper International Area Sales Manager Tel: Fax: John De Mierre House, Bridge Road, Haywards Heath, West Sussex RH16 1UA, UK GERMANY, AUSTRIA, German-speaking Switzerland, Latvia, Lithuania, Estonia, Poland, Czech Republic, Slovakia, Hungary, Slovenia, Croatia and Serbia Michael Boyle Dorfstrasse 70, 6393 St Ulrich, Austria Tel: or ITALY & Italian-speaking SWITZERLAND Dr Fabio Potestà, Elda Guidi Mediapoint & Communications srl Corte Lambruschini Corso Buenos Aires 8, V Piano, Int Genova, Italy Tel: Fax: info@mediapointsrl.it JAPAN Katsuhiro Ishii Ace Media Service Inc 12-6, 4-chome, Nishiiko Adachi-ku Tokyo , Japan Tel: Fax: amskatsu@dream.com NORTH AMERICA AL, KY, TN Jonathan Chalon Publisher 55 Broad St, 26th Fl New York, NY Tel: (212) Fax: (212) jchalon@sbpub.com AR, AK, AZ, CA, CO, IA, ID, IL, IN, KS, LA, MI, MN, MO, MS, MT, NE, NM, ND, NV, OK, OR, SD, TX, UT, WA, WI, WY, Canada (Alberta, British Columbia, Manitoba, Saskatchewan) Heather Disabato (Chicago Office) Tel: hdisabato@sbpub-chicago.com CT, DE, DC, FL, GA, ME, MD, MA, NH, NJ, NY, NC, OH, PA, RI, SC, VT, VA, WV, Canada Quebec and East, Ontario Jerome Marullo 55 Broad Street, 26th Fl New York, NY Tel: jmarullo@sbpub.com Classified Advertising Sales Jeanine Acquart (New York Office) Tel: jacquart@sbpub.com Pro Sales Chloe Pickering Tel: cp@railjournal.co.uk 2017 Media Planner 21

22 Editorial Contacts Editorial 46 Killigrew Street, Falmouth, Cornwall TR11 3PP, UK Tel: Fax: Editor-in-Chief/Associate Publisher David Briginshaw CMILT Associate Editor Keith Barrow BA (Hons) Features Editor Kevin Smith MA Features & News Reporter Dan Templeton Market Researcher Jonny Dearden Production Assistant Sue Morant Regional editors Australia Mark Carter Tel: grms@bigpond.com.au Chile Ian Thomson Newman ian.thomson.newman@gmail.com Germany Keith Fender kdfender@hotmail.com Italy Marco Chiandoni mchiandoni@gmail.com Japan Yoshihiko Sato Tel: y-sato@sato-rail.co.jp New Zealand Richard Worrall Tel: rworrall@clearnet.nz Spain Fernando Puente fpuente@yahoo.com Switzerland Anitra Green Tel: USA/Canada William C Vantuono Tel: Fax: wvantuono@sbpub.com Mischa Wanek-Libman Tel: Fax: mwanek@sbpub.com Correspondents Argentina: Jorge Waddell Austria: Erwin Reidinger Denmark: Denis Bowers East & West Africa: Shem Oirere Hungary: Ferenc Joo India: Raghav Thakur Israel: Jeremaya Goldberg Netherlands: Quintus Vosman Pakistan: Naeem Qureshi/Rashid Ali Spain/Portugal: Barry Cross Taiwan: Glenn Smith Ukraine: Alexander Kava Zimbabwe: Ed Chikuni Publisher Simmons-Boardman Publishing Corp 55 Broad Street, 26th Floor, New York, NY , USA Tel: Fax: President & Chairman A J McGinnis Publisher, Rail Group Jonathan Chalon jchalon@sbpub.com Circulation Director Maureen Cooney mcooney@sbpub.com 2017 Media Planner 22