Conference Sponsorship Package

Transcription

1 2018 Conference Sponsorship Package Conference Hosted by: Tourism Victoria Fairmont Empress Hotel & Victoria Convention Centre Victoria, BC May 30-June 2, 2018

2 Why TMAC MISSION STATEMENT TMAC is a Canadian not for profit association serving industry and media travel professionals. We cultivate relationships that result in relevant connections, comprehensive opportunities and successful outcomes. As an organization, we strive for inclusivity, openness and forward-thinking in the everchanging travel industry environment. The Travel Media Association of Canada (TMAC) brings together the country s most highly respected professional travel writers, bloggers, photographers, videographers and tourism industry experts. Our 175 media members visit more than 1,000 destinations every year all around the world. They write, blog, post, tweet and Instagram. They photograph, video, and broadcast. Some travel alone. Others join press trips. Either way, the stories they tell get published and read. In many cases, they are graciously hosted by one of our more than 175 industry members. Stories, photos and video are printed in and/or posted on many of the world s leading travel outlets, including magazines, websites, radio shoes and tv broadcasts, including the Globe and Mail, Canadian Geographic, Dreamscapes, and the New York Times...to name a few. Since 1994, the Travel Media Association of Canada has been the premier hip between Canada s foremost travel journalists and social media influencers and a dynamic community of tourist board representatives and public relations firms committed to the travel industry. Combining the best of both worlds both media expertise and industry insight TMAC offers unparalleled opportunities for anyone committed to travel and tourism. Our organization is a leader in encouraging sustainable and responsible travel, has established and enforced ethical standards right across the media spectrum, and, finally offers and supports professional development in a variety of settings and modes to both industry and media members. TMAC is the ultimate hip between the chief travel stakeholders nationwide, the go-to group in Canada when it comes to travel and tourism.

3 Benefits of Sponsorship* Exclusivity (for Platinum and Gold only) Prominent Booth Location in Media Marketplace Thursday & Friday mornings Prominent Booth Location in Meeting Area Lounge Friday afternoon and all day Saturday One Dedicated E-blast to All Conference Attendees Pre-conference Opportunity to Address Attendees at an Event Opportunity to Show Promo Video (up to 3 minutes) Opportunity to Drop/Hand-out Approved** Item at Conference Opportunity to Showcase Brand/Destination During Specific Event Logo recognition on all Conference Signage (Printed and Electronic) One Complimentary Conference Registration Logo recognition in TMAC Travels (3 issues) Banner ad on TMAC Website (6 months) DID YOU KNOW? Nearly 50% of the TMAC membership attends the conference Attendees are 45% media and 55% industry representatives 2017 included 70 first-timers In 2017, TMAC welcomed more than 40 new members Media Marketplace is the #1 business reason to attend the conference Members and attendees are represented from coast to coast to coast * Depending on level of sponsorship ** Subject to TMAC s Greening Principles More than 2,400 scheduled appointments took place at the 2017 Media Marketplace. TMAC members Jan Napier and Gillian Hall discussing potential story lines.

4 Key Sponsorship Levels PLATINUM ($20,000) CONFERENCE SCHEDULE May 27-31, 2018 Pre-tours May 30, 2018 Registration Casual Welcome Reception May 31, 2018 Media Marketplace Local Tours Welcome Dinner June 1, 2018 Media Marketplace PD Sessions Dine-Around June 2, 2018 Chapter Meetings AGM 2019 Host Lunch PD Sessions Open Mic Awards Ceremony Closing Dinner Exclusivity Prominent Booth Location in Media Marketplace Thursday & Friday mornings Prominent Booth Location in Meeting Area Lounge Friday afternoon and all day Saturday One Dedicated E-blast to All Conference Attendees Pre-conference Opportunity to Address Attendees at an Event Opportunity to Show Promo Video (up to 3 minutes) Opportunity to Drop/Hand-out Approved** Item at Conference Opportunity to Showcase Brand/Destination During Specific Event Logo recognition on all Conference Signage (Printed and Electronic) One Complimentary Conference Registration Logo recognition in TMAC Travels (3 issues) Banner ad on TMAC Website (6 months) ** Subject to TMAC s Greening Principles TMAC member Josephine Matyas. TMAC member Jamie Ross.

5 Key Sponsorship Levels GOLD ($10,000) Exclusivity (for Platinum and Gold only) Prominent Booth Location in Meeting Area Lounge Friday afternoon and all day Saturday One Dedicated E-blast to All Conference Attendees Pre-conference Opportunity to Address Attendees at an Event Opportunity to Show Promo Video (up to 3 minutes) Opportunity to Drop/Hand-out Approved** Item at Conference Opportunity to Showcase Brand/Destination During Specific Event Logo recognition on all Conference Signage (Printed and Electronic) One Complimentary Conference Registration Imagine what an opportunity it is to meet up with more than 200 tourism industry peers in one place at one time. The TMAC conference is a must attend event. Logo recognition in TMAC Travels (2 issues) Banner ad on TMAC Website (4 months) ** Subject to TMAC s Greening Principles TMAC member Dave Finn. TMAC member Mark Stevens.

6 Key Sponsorship Levels SILVER ($5,000) Sponsoring TMAC is a great investment. TMAC offers great opportunities to participate for all budgets. Recognition works both ways. Prominent Booth Location in Meeting Area Lounge Friday afternoon and all day Saturday Opportunity to Address Attendees during Friday Lunch Opportunity to Show Promo Video (up to 3 minutes) Opportunity to Drop/Hand-out Approved** Item at Conference Opportunity to Showcase Brand/Destination During Specific Event Logo recognition on all Conference Signage (Printed and Electronic) Logo recognition in TMAC Travels (2 issues) Banner ad on TMAC Website (4 months) ** Subject to TMAC s Greening Principles 2018 conference host, Tourism Victoria makes official announcement at luncheon conference host, Quebce City, hosts casual welcome reception.

7 Key Sponsorship Levels BRONZE ($2,500) A choice of: Opportunity to Address Attendees during Thursday, Friday or Saturday Breakfast and Show Promo Video (up to 3 minutes) Keynote Speaker Sponsor PD Sessions Sponsor Wellness Breaks Sponsor Contest Sponsor Award Sponsor TMAC talent represents the highest calibre of travel journalism in Canada. Also includes: Logo recognition on all Conference Signage (Printed and Electronic) Logo recognition in TMAC Travels (1 issues) Banner ad on TMAC Website (2 months) TMAC member John Sylvester receives First Prize in Best Photo Series. Sharon Matthews-Stevens receives Honourable-Mention in Best Photo Series.

8 A La Carte Sponsorship Opportunities($1,000+) Logo recognition on all Conference Signage (Printed and Electronic) Logo recognition in TMAC Travels (1 issues) DURING MEDIA MARKETPLACE Opening Bell Ringer $1,000 Booth Upgrade Location $1,000 Wellness Breaks $1,000 Trade Show Booth Display $2,000 DURING PROFESSIONAL DEVELOPMENT Wellness Breaks $1,000 Participate in/sponsor a PD Session* $1,000 OTHER OPPORTUNITIES Room Drop $1,000 Logo on Lanyard $1,000 PAST TMAC CONFERENCE SPONSORS Barbados Booking.com Canada s History Cayman Islands Chelsea Hotel CN Tower Colorado Days Inn Canada Destination BC Destination Quebec Edmonton Tourism Fairmont Hotels Fredericton Tourism Greater Philadelphia Kingston Tourism Le Quebec Maritime New Brunswick Tourism Newfoundland & Labrador Ontario Highlands OTMPC Ottawa Tourism Ottawa Valley Parks Canada Quebec City Tourism Saskatchewan Tourism Starwood Hotels Stratford Tourism Tourism Jasper Tourism Kingston Tourism London Tourism Niagara Tourism Oxford Tourism Richmond Tourism Saskatchewan Tourism Yukon Tourisme Outaouais Travel Alberta Travel.gc.ca Trivago VIA Rail

9 TMAC 2017 Awards ($2,500) CONFIRMED 2017 AWARD SPONSORS Best Cultural/ Historical Feature Best Environmental/ Responsible Tourism Feature Best Family Feature Best Action Shot Every year, a panel of five judges vets more than 350 entries from TMAC members in 11 written word and visual categories to determine First, Second, Third and Honorable Mentions for each category. The TMAC Awards recognize the very best our association produces in two categories: editorial and photography. It also offers terrific visibility and recognition for sponsors by putting your organization s name front and centre at the association s most important night of the year. Be centre stage to present each for four awards in the category that you feel most resonates with your destination and/or brand. Opportunity to Present Award to up to Four TMAC Members Logo recognition on all Conference Award Signage (Printed and Electronic) Logo recognition on all Conference-related marketing material Logo recognition in TMAC Travels (1 issue) Logo Recognition on TMAC Awards Landing Page TMAC members Anne Bokma and Gary Crallé, 2017 TMAC Award Winners. TMAC member Robin Karpan (and wife Arlene), 2017 TMAC Award winner.

10 TMAC 2017 Awards ($2,500) CATEGORIES WRITTEN WORD Best Cultural/Historical feature may focus on art form, local custom, or an aspect of the past set in a particular place. Sponsored by Quebec City Best Environmental/Responsible Tourism feature looks at travel from a green point of-view and/or travel s impact on the environment, including the human culture it operates within. Sponsored by Destination BC Best Family feature is one that revolves around activities done by a family or one of its members. Sponsored by Chelsea Hotel Best Food/Drink feature focuses on the culinary features (including wine, beer or spirits) of a place or region Best Outdoors/Adventure feature takes the reader either into the great outdoors or possibly on an extreme adventure, or both. Best Service feature is one whose primary purpose is to provide practical information.best Spirit of Canada is devoted to those articles that bring Canada, its landscape, its culture and its people alive on the page Best French Language feature must be a story that, if it were in English, could be submitted in one of these four categories: Best Family, Best Outdoors/Adventure, Best Food/Wine, or Best Cultural/Historical Feature VISUAL Best Action photo will depict actual physical activity taking place in a travel locale. Sponsored by Ontario Parks Best Photo Series independently illustrates a compelling travel story presented as a slideshow of multiple images. Best People photo should depict an aspect of culture, life or society, as perceived through the image of an individual or group. The person or people shown should clearly relate to a travel destination. TMAC BOARD of DIRECTORS President Grant Fraser Vice-president Dale Dunlop Treasurer Mary Tulle Secretary Tracy Ford Directors-at-large John Geary Jerry Grymek Holly Lenk Suzie Loiselle Melody Wren Executive Director Elizabeth Kerr SPONSORSHIP COMMITTEE Chair Jerry Grymek jerry@lma.ca Members Paul Knowles pknowles@golden.net Stephen Pickford info@stephenpickford.com