Lainie Anderson Community Support Manager, Education Adelaide

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1 Lainie Anderson Community Support Manager, Education Adelaide A strategic approach to the provision of international student accommodation AIEC Conference, October 2007 Adelaide, Australia s Learning City Education Adelaide Markets the city and state as an education destination Function: Create demand Support students Provide market intelligence provider Industry value: SA s fourth largest export - $553million Employs over 2,850 people Growing at over 14% (YTD 2007) Australian International Education Conference 2007 ( 1

Major sources of dissatisfaction (2005) Proportion of overseas students dissatisfied with particular aspects of living arrangements Opportunities to mix w ith local students Opportunities to mix with

2 Major sources of dissatisfaction (2005) Proportion of overseas students dissatisfied with particular aspects of living arrangements Opportunities to mix w ith local students Opportunities to mix with local community Cost Opportunities to mix with other international students Distance from city Distance from shops Quality of accommodation Distance from friends Distance from your institution Availability of public transport Safety and security Non-students or family you live w ith Size, including number and size of rooms Happy students (taken months before Sep 29) Study Adelaide day at the footy. Australian International Education Conference 2007 ( 2

Crowded students Sydney s Sun Herald 25 March 07 SA records boom in student numbers State 2002 2006 No.

3% 15.9% WA 27,122 32,591 5,469 20.2% 8.5% SA 11,116 20,551 9,435 84.9% 5.4% ACT 5,125 6,566 1,441 28.1% 1.

3 Crowded students Sydney s Sun Herald 25 March 07 SA records boom in student numbers State No. Change % Change % Share NSW 110, ,495 41, % 39.5% VIC 74, ,937 32, % 27.9% QLD 43,740 60,951 17, % 15.9% WA 27,122 32,591 5, % 8.5% SA 11,116 20,551 9, % 5.4% ACT 5,125 6,566 1, % 1.7% TAS 2,680 3,934 1, % 1.0% NT % 0.1% Grand Total 274, , , % 100.0% Australian International Education Conference 2007 ( 3

4 Challenges in current rental market South Australians competing with students for a diminishing pool of accommodation: potentially diluting their strong support for international education International students forced to pay inflated prices for accommodation: reducing the city s competitive advantage as an affordable study destination Preference by price point (rental) Less than $100 per week $100 - $125 per week $126 - $150 per week $151 - $175 per week $176 - $200 per week $201 - $225 per week More than $225 per week Australian International Education Conference 2007 ( 4

Preference by location The cluster factor Once social networks are established the incentive to try to make new friends or seek new things to do is reduced.

5 Preference by location The cluster factor Once social networks are established the incentive to try to make new friends or seek new things to do is reduced. Therefore what many describe as a natural gravitation toward people of similar cultural background creates relatively mono-cultural social networks that are hard to disrupt. - Transnational & Temporary: students, community & place-making in central Melbourne (Report by The University of Melbourne) Australian International Education Conference 2007 ( 5

6 Uni Village, The University of Adelaide Adelaide student accommodation forum Australian International Education Conference 2007 ( 6

7 Building capacity BUILDING enough new homes to meet the growing demand from international students is the city s biggest challenge in 2007 and beyond, Lord Mayor Michael Harbison says. - City Messenger (Adelaide) 21 December 2006 Inner-city student housing on the rise : completed : to be completed 792 Additional approval granted 445 TOTAL 2147 student places Australian International Education Conference 2007 ( 7

Students in the City: ipad Commenced Sept 2007

8 Students in the City: ipad Commenced Sept apartment student accommodation Eight storeys Inner city Students in the city: The Precinct Australian International Education Conference 2007 ( 8

9 Students in the city: Octagon Student Apartments 2007 Survival Guide Australian International Education Conference 2007 ( 9

What SA s international students say People here are really kind. The first day I arrived, an unknown neighbour girl invited me to dinner when she learnt that I hadn t had anything to eat all day.

10 What SA s international students say People here are really kind. The first day I arrived, an unknown neighbour girl invited me to dinner when she learnt that I hadn t had anything to eat all day. - Chinese university student I m very happy because they are my host family! Of course I love the cats too. I ll absolutely miss them when I go back to Japan. I m thinking I ll bring you to Australia, so I can show you my sweet Australian family. - Japanese school student StudyAdelaide Letters Home Competition 2007 He studies, we learn Study Adelaide local ad campaign 2006 Australian International Education Conference 2007 ( 10

The Global market for ELT

Leading Trend Indicators an ELICOS sector perspective Sue Blundell English Australia AIEC October 2006 The Global market for ELT Precise size unknown, however estimated value of US$9.2 billion in 2005