TOURISM DEVELOPMENT INVESTMENT OPPORTUNITIES IN INDONESIA The 2 nd Indonesia Investment Forum Kuala Lumpur, April 25 th 2017
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1 TOURISM DEVELOPMENT INVESTMENT OPPORTUNITIES IN INDONESIA The 2 nd Indonesia Investment Forum Kuala Lumpur, April 25 th 2017 Dr. Ir. Arief Yahya, M.Sc. Minister of Tourism, Republic of Indonesia 1
2 TABLE OF CONTENT A. Strategic Analysis of Current Condition B. Strategic Formulation C. Strategy Implementation 2
3 A STRATEGIC ANALYSIS OF CURRENT SITUATION 3
4 STRATEGIC RATIONALE GLOBAL TOURISM INDUSTRY 9,8% Average Contribution to GDP (2014) TOURISM IS THE KEY OF DEVELOPMENT, PROSPERITY AND HAPPINESS 1 out of 11 Employment US$ 7,58 5,7% 25 1,14 Trillion Export Value From Global Export 2014 Million of Tourist in 1950 Billion of Tourist in to 6 Million of Domestic Tourist TOURISM IS A LEADING SECTOR Increased tourism and investment destination, making Tourism as a key factor in export earnings, job creation, business development and infrastructure; Tourism has experienced continuous expansion and diversification, and became one of the largest economic sectors and fastest growing in the world; Despite the global crisis occurred several times, the number of international tourist trips continued to grow 25 million (1950) 278 million (1980) 528 million (1995) 1,14 billion (2014). Source: UNWTO Tourism Highlights, 2014 UNWTO World Tourism Barometer, Jan WTTC, Jan
5 BENCHMARK OF GLOBAL DIRECT GDP BY INDUSTRY In 2015, Travel & Tourism directly contribute 2,4 Trillion Dollar to Global GDP This Contribution is more than twice, of automotive industry, and nearly 50% more than global chemical industry Travel & Tourism is equal to the value of education and banking industry Source: WTTC,
6 TOURISM INDUSTRY S IMPACT ON EMPLOYMENT with 105 million people direct employment, Travel & Tourism is employing: 7 times more than automotive manufacture 4 times more than banking 4 times more mining Twice more than financial services 277 million of people is employed by global Travel & Tourism industry. Source: WTTC,
7 FOREIGN EXCHANGE EARNINGS PROJECTED REVENUE FROM FOREIGN KEY SECTORS IN INDONESIA ECONOMY In 2020, tourism sector is the biggest foreign exchange earner for Indonesia Oil Coal Tourism CPO Rubber Source : Pusdatin Kemenpar,
8 Untuk Indonesia, Pariwisata sebagai penyumbang PDB, Devisa dan Lapangan Kerja yang paling mudah dan murah. (For Indonesia, Tourism is The Cheapest and Easiest Contributor To GDP, Foreign Earnings, and Employment) Dr. Ir. Arief Yahya, M.Sc Menteri Pariwisata RI 8
9 Tourism as The Cheapest and Easiest Contributor to GDP, Foreign Exchange, and Employment A. GDP 1. Contribute 10% of National GDP, Highest in ASEAN. 2. Growth GDP from Tourism is Higher than Industry Average. 3. Spending US$ 1 million -> GDP 170%, Highest Industry. B. Foreign Exchange 1. Ranked 4 th, contributor to National GDP, which is 9,3%. 2. Highest Foreign Exchange Earnings, which is 13%. 3. Marketing Cost is only taken 2% from Projected Foreign Exchange Earnings. C. Employment 1. Contribute 9,8 million or 8,4% of employment 2. Employment grow up to 30% in 5 years. 3. The cheapest employment creator, US$ 5.000/employment. Source: WTTC (2016) and World Bank (2016). 9
10 B Strategic Formulation 10
11 PRIORITY SECTORS OF CURRENT WORKING CABINET/MINISTRIES 11
12 4 th January DIRECTIONS FROM PRESIDENT OF INDONESIA 2016 : THE YEAR OF ACCELERATION I. Directions in First Cabinet Meeting, 4 th January 2016 Ensure real ground progress in 10 priority tourism destinations II. Directions in Ministry of Public Works and Housing, 6 th January 2016 III. Directions in Ministry of Transportation, 18 th January
13 TOURISM DEVELOPMENT STRATEGY TOURISM DEVELOPMENT STRATEGY 3A ATTRACTION ACCESSIBILITY AMENITY 9 Portofolio Tourism Strategy Government Leading Private Sector Leading Sumber: Passenger Exit Survery,
14 PORTFOLIO STRATEGY OF TOURISM 3 Portfolio Market / Customer and 9 Product Portofolio Great Bali CUSTOMER PORTFOLIO PERSONAL BUSINESS INTERNATIONAL TOURISTS DOMESTIC INDIVIDUAL / TRAVELLER FAMILY, COMMUNITY BUREAU TRAVEL, UNIT OF SOCIETY, BUSINESS, ASSOCIATION, LOCAL GOVERNMENTS DOMESTIC TOURISM PRODUCT PORTOFOLIO (Nature) (35%) (Culture) (60%) (Man Made) (5%) 1. (MARINE TOURISM) (35%) 2. (ECO TOURISM) (45%) 3. (ADVENTURE TOURISM) (20%) 1 (HERITAGE AND PILGRIM TOURISM) (20%) 2 (CULINARY AND SHOPPING TOURISM) (45%) 3. (CITY AND VILLAGE TOURISM) (35%) 1. (MICE & EVENTS TOURISM) (25%) 2. (SPORT TOURISM) (60%) 3. (INTEGRATED AREA TOURISM) (15%) Sumber: Passenger Exit Survery,
15 Mikro Makro TOURISM VISION Indikator Contributions to the National Gross Domestic Product 10% 11% 13% 14% 15% Foreign Exchange (trillion USD) Number of Workers (million people) 11,4 11, ,6 13 Competitiveness Index (WEF) #50 n.a. #40 n.a. #30 foreign tourists (Million visits) Domestic Tourists (million trips) Note : Tourism competitiveness index, the assessment is two (2) years by the World Economic Forum (WEF) 15
16 10 Tourism Priority Destination Danau Toba North Sumatera Tanjung Kelayang Bangka Belitung Mandalika West Nusa Tenggara Wakatobi South-East Sulawesi Morotai North Maluku Kepulauan Seribu dan Kota Tua DKI Jakarta Labuan Bajo East Nusa Tenggara Tanjung Lesung Banten Borobudur Central Java Bromo Tengger Semeru East Java Tourism Authorization Board National Strategic Tourism Zone Special Economic Zone 16
17 LAKE TOBA T h e Wo r l d S u p e r Vo l c a n o G e o P a r k
18 TANJUNG KELAYANG N e g e r i L a s k a r P e l a n g i ( H o m e o f R a i n b o w T r o o p s )
19 TANJUNG LESUNG G a t e w a y t o A d v e n t u r e i n We s t E d g e o f J a v a
20 KEPULAUAN SERIBU & KOTA TUA M a r i n e B a s e d E c o - T o u r i s m a n d W o r l d H e r i t a g e S i t e 20
21 BOROBUDUR Wo r l d C u l t u r a l M a s t e r p i e c e
22 BROMO TENGGER - SEMERU I n t e r n a t i o n a l G e o - E c o c u l t u r e P a r k
23 MANDALIKA Wo r l d s B e s t H a l a l T o u r i s m 23
24 LABUAN BAJO T h e G a t e o f T h e Wo r l d E c o t o u r i s m i n E a s t N u s a T e n g g a r a
25 WAKATOBI B i o d i v e r s i t y, Wa t e r S p o r t s, a n d C r u i s e T o u r i s m
26 MOROTAI W i n d o w o f E a s t I n d o n e s i a
27 C Strategy Implementation 27
28 2 Role of ABCGM Indonesia Incorporated BUSINESS AS LOCOMOTIVE TOURISM TRANSFORTATIONS Academic (Conceptor) Media (Catalisator) Pentahelix Model Business (Enabler) Government (Regulator) Community (Accelerator) 28
29 Tourism Investment Realization DFI : DDI in 2016 = 88.18% : 11.82% (in million USD) DFI % % % % 1, % DDI % % % % % Total % % % 1, % 1, % Growth DFI % 10.66% 43.11% 62.86% DDI 38.11% 23.47% 82.93% % Total % 13.64% 53.17% 28.96% Source : Badan Koordinasi Penanaman Modal PMA PMDN 29
30 Investment Overview in ASEAN Excluding the financial sector and the upstream Oil and Gas No Countries 2014 (Jan-Sep) FDI to ASEAN (USD Million) 2015 (Jan-Sep) Contribution 2015 Growth (Yo-Y) 1 Indonesia 10, , % 48% 2 Vietnam 10, , % 8% 3 Myanmar 2, , % 224% 4 Malaysia 14, , % -47% 5 Singapore 3, , % 47% 6 Thailand 7, , % -34% 7 Philipines 5, , % -34% 8 Cambodia , % 26% 9 Laos , % 77% 10 Brunei Darussalam % -78% Total 57, , % 5% Source : BKPM (fdimarkets.com) 30
31 Tourism Investment Realization USD Million Total FDI DDI ,353 USD Million Tourism Investment Realization % Tourism investment growth from % Contribution to National Investment realization 2016 Source: Indonesia Investment Coordinating Board (BKPM), 2017 USD 1 = Rp 13,900 31
32 Tourism Investment Realization 2016 Foreign Direct Investment (FDI) USD Million FDI Realization 2016 Top 3 Foreign Direct Investment Based on Business Type Based on Destination (Province) Based on Origin Countries 61% Star Hotel 23% Consulting Management 6% Other Short Accomodation 54% DKI Jakarta 21% Bali 7% West Java 48% Singapore 12% British Virgin Islands 7% Hongkong, RRT 32
33 Tourism Investment Realization 2016 Domestic Direct Investment (DDI) USD Million DDI Realization 2016 Top 3 Domestic Direct Investment Based on Business Type 59% Star Hotel 18% Water Tourism 8% Non Star Hotel Based on Destination (Province) 25% West Java 20% Bali 15% DI Yogyakarta 33
34 INDONESIA COMPETITIVENESS INDEX IN ASEAN According to Travel and Tourism Competitiveness Report 2015 by World Economic Forum (WEF), in ASEAN, the rank of Indonesia is the 4 th after Singapore, Malaysia and Thailand No. Sub Index / Pillar Singapore Malaysia Thailand Indonesia Philippines Vietnam Lao PDR Cambodia Travel and Tourism Competitiveness Index I ENABLING ENVIRONMENT Business Environment Safety and Security Health and Hygiene Human Resources and Labour Market ICT Readiness II TRAVEL AND TOURISM POLICY AND ENABLING CONDITION Prioritization of Travel and Tourism International Openness Price Competitiveness Environmental Sustainability III INFRASTRUCTURE Air Transport Infrsatructure Ground and Port Infrastructure Tourist Service Infrastructure IV NATURAL AND CULTURAL RESOURCES Natural Resources Cultural Resources and Business Travel : Top Five (Rank) : Bottom Five (Rank) Source : World Economic Forum (WEF),
35 Government Support for Special Economic Zones (SEZ) Fiscal Incentives Tax Incentives Tax allowance Tax holiday All sectors in all zones Industry pioneer in export processing zones Import Duty Suspension Exemption Export processing zones All zones except the export processing zones Value added tax (PPn & PPnBM) Not collected Exemption Export processing zones Imports of strategic goods including capital goods 35
36 Government Support for Special Economic Zones (SEZ) Non Fiscal Incentives Local government support (land tax reduction) Ease employment Ease immigration for foreigners businesses Ease of land acquisition Ease of infrastructure coordination Negative investment list does not apply except for reserved business fields for SMEs and cooperatives Ease of licensing / permit applications (including one stop services by Central Government or Local Government) 36
37 Government Support for Tourism Industry 1. Free Visa Endorsement 2016 (Presidential Regulation Number 21 Year 2016) Since 10 Maret 2016, 169 countries are granted tourist visa free facilities. 2. Implementation of Certification of Tourism Enterprises by Development Competency Certification (Regulation of the Minister of Tourism and Creative Economy No. 1 Year 2014 on the Implementation of Tourism Business Certification Development of Competency Standards Development Competency Certification Scheme Implementation of Competency Certification Harmonization and Recognition of Competence Certification 3. Clearance Approval for Indonesia Territory (Presidential Regulation Number 105 Year 2015). Since 30 September 2015, Clearance Approval for Indonesia Territory (CAIT) has been removed by the Government. 37
38 National Target for Special Economic Zone Developing 25 KEK until 2019 Developing 9 SEZ Until April 2016 Target 16 SEZ From SEZ Sei Mangkei 2. SEZ Tj. Lesung 3. SEZ Palu 4. SEZ Bitung 5. SEZ Morotai 6. SEZ Tj. Api-api 7. SEZ Mandalika 8. SEZ MBTK 9. SEZ Tj. Kelayang Source: RPJMN New SEZ Outside Java 1. Merauke 2. Sorong 3. Maluku 4. Sulawesi Selatan 5. NTT 6. Kalimantan Barat 7. Kalimantan Utara Source: RPJMN Tourism SEZ Until April SEZ Tj. Lesung 2. SEZ Morotai 3. SEZ Mandalika 4. SEZ Tj. Kelayang Source: Matriks RPJM Kementrian/Lembaga Tahun Halaman II.M.I
39 WONDERFUL INDONESIA PERFORMANCE AMONG ASIAN COUNTRIES World Economic Forum / WEF (2015) Country Brand Nation Strategy rating (max=100) Rank Point Japan India Singapore Indonesia Hongkong Korea Thailand Malaysia Indonesia is at 47 th rank, defeating Thailand (83) and Malaysia (96) Wonderful Indonesia Branding Strategy for online penetration is still better compared to Thailand and Malaysia, but still below Singapore. This Sub-pillar is evaluated with the following considerations: 1. NTO indicators focused on Digital Demand (D2) 2. Positioning Strategy and tourism promotion with regards to brandtags 3. Total online searches from international tourists Source: WEF (2015). 39
40 PROMOTION OF WONDERFUL INDONESIA TV COMMERCIAL EXAMPLES BRANDING & ADVERTISING TV commercial for Chinese market Advertising on South Korea (Samsung) Wonderful Indonesia Banner on TripAdvisor Pesona Indonesia on Public Space 40
41 PROMOTION OF WONDERFUL INDONESIA MEDIA PLACEMENT AND PUBLIC SPACE ADVERTISING EXAMPLES Melbourne, Australia London, United Kingdom Singapore Amsterdam, Schiphol, Utrecht, Rotterdam, Belanda Busan, South Korea 41
42 PROMOTION OF WONDERFUL INDONESIA MEDIA PLACEMENT ON PARIS, FRANCE 42
43 PROMOTION OF WONDERFUL INDONESIA MEDIA PLACEMENT ON TIMES SQUARE NEW YORK, USA 43
44 PROMOTION OF WONDERFUL INDONESIA MEDIA PLACEMENT ON LONDON, UK 44
45 Semakin dilestarikan Semaikin menyejahterakan. (AY)
46 TripAdvisor: Bali - #1 Destination of 2017
47 Wonderful Indonesia: The Journey to The Wonderful World
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