RETAIL GUIDE The Emperor s new bargains.

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1 RETAIL GUIDE The Emperor s new bargains.

2 Etiquette meets charm. Welcome!

Wilhelm s Location Wilhelm s City With the opening of the Wilhelm s Outlet Center a new addition of class and good taste will come to Wilhelmshaven.

3 Wilhelm s Location Wilhelm s City With the opening of the Wilhelm s Outlet Center a new addition of class and good taste will come to Wilhelmshaven. The identity of the Wilhelm s stems from the location s rich history providing the visitor with a unique shopping experience. It will become a tourism magnet in its own right; a cult brand in this family holiday destination. Facts: Wilhelmshaven location Bright prospects CIMA Economic Feasibility Study 80,000 inhabitants 8.7 M overnight stays annually in the region 19.1 M one-day visitors annually in the region largest only deep-water port in Germany marine and armed forces site in Germany

Ja adeallee City Kino Projektentwicklung: Sanierung Westliche Südstadt Pumpwerk Veranstaltungszentrum Projektentwicklung: BanterSeePark Fußgängerzone HBF Projektentwicklung: Internationales

exklusive Wohnungen EINZIGES OUTLET DIREKT IN DER CITY DIREKT AM MEER Bontekai Museumsschiffe kaiserliche Bimmelbahn Marinearsenal größter Stützpunkt Deutschlands Landesbühne Südstrand nur 10

Deutsches Marinemuseum UNESCO Weltnaturerbe Wattenmeerhaus Wilhelm s Prospects Attractions in the Area: German Marine Museum UNESCO World Heritage site, Wadden Sea visitors centre Emperor

a popular conference and convention site in Wilhelmshaven with a 93% annual occupancy rate Top Trading Days: Wilhelmshaven 300,000 Weekend on the Jade visitors 60,000 International StreetArt

4 Ja adeallee City Kino Projektentwicklung: Sanierung Westliche Südstadt Pumpwerk Veranstaltungszentrum Projektentwicklung: BanterSeePark Fußgängerzone HBF Projektentwicklung: Internationales Wattenmeersekretariat Banter See NordseePassage Deichbrücke 3 Wiesbadenbrücke Landestheater ZOB Atlantic Hotel - 4* Kaiser-Wilhelm- Park Maritime Meile Großer Hafen Projektentwicklung: 700 exklusive Wohnungen EINZIGES OUTLET DIREKT IN DER CITY DIREKT AM MEER Bontekai Museumsschiffe kaiserliche Bimmelbahn Marinearsenal größter Stützpunkt Deutschlands Landesbühne Südstrand nur 10 Gehminuten Kaiser-Wilhelm-Brücke größte Drehbrücke Europas einziger Südstrand Deutschlands zum JadeWeserPort einziger Tiefwasserhafen Deutschlands kaiserlicher Shopping-Shuttle Nordsee Deutsches Marinemuseum UNESCO Weltnaturerbe Wattenmeerhaus Wilhelm s Prospects Attractions in the Area: German Marine Museum UNESCO World Heritage site, Wadden Sea visitors centre Emperor Wilhelm Bridge largest swing bridge in Europe Maritime Mile: Museum Ships and traditional sailing boats, aquarium, harbour round trips, island ferries and seal banks Four star Atlantic Hotel, a popular conference and convention site in Wilhelmshaven with a 93% annual occupancy rate Top Trading Days: Wilhelmshaven 300,000 Weekend on the Jade visitors 60,000 International StreetArt Festival visitors 50,000 JadeWeserPort Cup traditional regatta visitors 30,000 JadeWeserPort visitors 30,000 NDR2 Open Air visitors 30,000 Biggest lobscouse feast visitors 199 rainy days = shopping days

5 Wilhelm s local attractions Weekly visits Wednesday at the Pumpwerk Fireworks Jade-Weser-Port Cup 300,000 visitors Weekend on the Jade Top Trading Days Wilhelmshaven 60,000 visitors StreetArt Festival 50,000 visitors Traditional regatta 30,000 visitors Jade-Weser-Port 30,000 visitors Biggest lobscouse feast 30,000 visitors stars@ndr2

NL North Sea East Frisian Islands Norderney Emden JadeWeserPorteserPort Wilhelmshaven Leer Meyer Werft; shipyard: more than 250,000 visitors annually Papenburg All together a potential of 19,1 m

5 million visitors annually Universum; more than 196,000 visitors annually Oldenburg Climate house: more than 450,000 visitors annually Bremerhaven Bremen Hamburg Wilhelm s Appeal With a

6 NL North Sea East Frisian Islands Norderney Emden JadeWeserPorteserPort Wilhelmshaven Leer Meyer Werft; shipyard: more than 250,000 visitors annually Papenburg All together a potential of 19,1 m tourists 1 Kramermarkt; 1.5 million visitors annually Universum; more than 196,000 visitors annually Oldenburg Climate house: more than 450,000 visitors annually Bremerhaven Bremen Hamburg Wilhelm s Appeal With a well-balanced leasing approach, the Wilhelm s will benefi t from a far-reaching catchment and a strong infl ux of North Sea tourists from near and far. Via numerous co-operations with regional tourist attractions, the Wilhelm s will be a perfect integration into the leisure offer of this already popular holiday destination of many North Rhine-Westphalia residents a combination of shopping and entertainment. NRW Düsseldorf TOP LOCATION TOURISM REPORT by the IFT INSTITUTE Macro location: Wilhelmshaven Within 30 minutes 2.7 million overnight stays Within 45 minutes 5.7 million overnight stays Within 90 minutes 2.4 million inhabitants Within 120 minutes 4.1 million inhabitants 1 Survey by ift Freizeit- und Tourismusberatung GmbH, Cologne / Potsdam, 2015, on the basis of the GfK

7 Wilhelm s Facts A unique concept combining the tourism aspect of this North Sea holiday destination with an attractive offer of well selected brand partners. The only inner city outlet on the North Sea coast, it has successfully gone through all the planning stages and construction has started onsite. The Wilhelm s Outlet Center will become a popular new destination in an area which, already today, is frequented by 19.1 million daily visitors. Figures Family destination on the seaside: Entertainment, shopping & gastronomy 15,000 Square metres Total surface Tourists 19.1 million Annually in this holiday area. Total tourism revenue of 1.22 billion in the overall North Sea holiday region million Turnover projection Sales Densities 4,400/m 2 as per CIMA expertise. Expected sales densities of the Wilhelm s in the clothing and lingerie sector. Parking 900 x free of charge Brands International labels >50 Brand shops & gastronomy under one roof. Feel-good atmosphere guaranteed, even in bad weather. Wilhelmshaven 5.7 million Overnight guests within 45mins With Germany s largest camping ground in Schillig and fully booked nearby islands, Wilhelmshaven is expecting an increase of 34 % in overnight stays. 200 spots on the Wilhelm s parking deck, 700 spots in 50m next door parking.

Wilhelm s Shopping World A top family destination The Emperor s

1 million tourists in the travel region annually A modern world of

and a feel-good character. The net sales area is 6,000 m 2.

attractions will provide an unforgettable experience for young and

days. Customers who are keen to learn more about the Wilhelm s and

8 Wilhelm s Shopping World A top family destination The Emperor s Choo- Choo Train Connects the outlet centre with all tourist attractions, sights and the beaches. >50 Shops international brands and gastronomy 19.1 million tourists in the travel region annually A modern world of shopping on a total area of 15,000 m 2 with high quality standards and a feel-good character. The net sales area is 6,000 m 2. Tasteful events, fi rst class gastronomy and entertaining attractions will provide an unforgettable experience for young and old. As the centre is covered, even rainy days will become shopping days. Customers who are keen to learn more about the Wilhelm s and its harbour can hop on the Emperor s Choo Choo train and easily get around its marine town and harbour. A day-out experience on the North Sea for the whole family.

9 Wilhelm s Charm The Wilhelm s brand is far more than just a shopping oasis. It is a symbolic figure that embodies the new Zeitgeist. Not old fashioned but classy. Not conservative but of lasting value. Through a holistic communication approach, the Wilhelm s will establish itself as a firm brand standing for a modern shopping experience. Facts: Wilhelm s Outlet Centre 15,000 m 2 total area 6,000 m 2 net retail area > 50 brands 900 free parking spaces 2017 Opening of the only Outlet Centre on the North Sea, A day of adventure by the sea.

Wilhelm s Philosophy The Emperor s new bargains Become part of the new dimension of

imperial bargain hunt in the best of moods.

10 Wilhelm s Philosophy The Emperor s new bargains Become part of the new dimension of outlet shopping where customers will be welcomed with utter politeness to embark on an imperial bargain hunt in the best of moods. The Wilhelm s Outlet Center will have a character of its own and an unfailingly stylish appearance. Imperial etiquette meets a modern shopping experience with international brands. The architecture and interior design of the Wilhelm s will equally mirror this philosophy. Its entire team embodies and lives this attitude.

Both in terms of tourism and the economy.

11 From Vision to Reality. I work on the assumption that the Wilhelm s will enliven our city in a sustainable manner and become a magnet for the entire region. Both in terms of tourism and the economy. Mayor Andreas Wagner f.l.t.r. Emperor Wilhelm, Mayor Andreas Wagner, Jan D. Leuze

Wilhelm s Team Jan D. Leuze Chief Executive and

de 0049 (0) 44 21/96 46 13-0 0049 (0) 151 / 151 93 763 Lothar

Director of Leasing and Centre Management marcus.

12 Wilhelm s Team Jan D. Leuze Chief Executive and Founder j.d.leuze@wilhelms-outlet.de 0049 (0) 44 21/ (0) 151 / Lothar Peters Project Development and Consulting lothar.peters@wilhelms-outlet.de 0041 (0) 79 / (0) 177 / Marcus Frey Director of Leasing and Centre Management marcus.frey@wilhelms-outlet.de 0049 (0) 44 21/ (0) 162 / Daniela Ernst Assistant to the Management daniela.ernst@wilhelms-outlet.de 0049 (0) 44 21/ (0) 162 /

13 Recommend me.

14 Further information at: Wilhelms Vorzimmer Germany Virchowstraße Wilhelmshaven Phone: 0049 (0) 44 21/

Along the dyke promenade in the Havenwelten Bremerhaven we will be celebrating three "new openings". The Dyke Spectacle will be colorful.

Along the dyke promenade in the Havenwelten Bremerhaven we will be celebrating three new openings. The Dyke Spectacle will be colorful. March / April 2013 Content Dyke Spectacle Fireworks Sail Trip On Board the Alex II" New Opening of the Weser Lido "Norwegian Breakaway" Starting May 1st Ship Trips to Helgioland Begin Again The New Ticket-Combos