Hotel Punta Islita. An IMPROBABLE Dream Destination. Made POSSIBLE Through Responsible Tourism

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2 Hotel Punta Islita An IMPROBABLE Dream Destination Made POSSIBLE Through Responsible Tourism

3 Responsible Tourism Set of ethical principles and practices voluntarily adopted by a tourism enterprise to optimize sustainability through a balance of economic, social, and environmental considerations.

4 Why? Because Responsible Tourism ensures: Sustainability A healthy, welcoming destination Authentic, unique experiences

5 How? Thorough a Responsible Tourism model that emphasizes: Authenticity Synergy with local communities Optimal resource stewardship

6 Islita Then Socially depressed Slash and burn agriculture Economic downturn Urban migration

7 9 rural communities Social Context 1200 inhabitants

8 A Dynamic Strategy Guests Environment Staff Hotel Alliances Community Penta-Pillar Strategy Developed by Responsible Business Alliance

9 Community Local employment Local purchases Islita Day Care Center Islita Art Museum Villafranca-Zurcher Foundation Potable water, sewage, electricity Complementary education Islita Creative Multimedia Center

10 Staff Professional development Scholarships Social security Credit union

11 Guests Cultural authenticity Opportunities to contribute Healthy natural environment Welcoming local communities

12 Environment Reforestation Recycling center Composting Gray water irrigation Energy & water conservation Sea turtle protection Recovery of the Red Macaw

13 Alliances Avina Foundation Friends of Islita Foundation Fundecooperacion Municipalities National government programs Other like-minded enterprises

14 Highlights

15 Casa Museo

16 Papaturro Artists

17 Bosquemar Association

18 Las Cantarrias

19 Islita Youth

20 Local Entrepreneurship Viales Construction (Myrom Viales, owner) Transport Berny (Taxis) Heiner (Tours) Ronald Viales Food & Retail Pulpería 2 Restaurants Casa Museo Cafe Staff Cafeteria Boutique Convenience Store 2 Fish Processing Plants Services Car & Motorbike Shop Refrigeration Contractor Construction Art Papaturras Bosquemar Loida & Gena Cantarrias Pottery Azul Plata Printmakers Heriberto Donald & Arturo

21 Responsible Tourism Accolades Virgin Holidays Responsible Tourism Award Announced at World Travel Market, Nov 10th Community Benefit Grand Award Winner Costa Rican-American Chamber of Commerce Best Practice Corporate Social Responsibility in Latin America Mexican Philanthropy Institute (CEMEFI) Most Excellent Eco-Resort Condé Nast Johansens Investor in People Award, Tourism for Tomorrow Awards World Travel & Tourism Council (WTTC) Responsible Tourism for Caring Luxury Award Small Luxury Hotels of the World (SLH) -2005

22 Excellence Awards 2010 Reader s Choice Awards, Condé Nast Traveler Magazine Best 500 Hotels in the World, Travel + Leisure Magazine Gold List, Condé Nast Traveler Magazine 2009 Gold List, Condé Nast Traveler Magazine Best 100 Hotels in the World, Travel + Leisure Magazine Most Romantic Resort Mexico-Central America, Condé Nast Johansens 2008 Gold List, Condé Nast Traveler Magazine Best 100 Hotels in the World, Travel + Leisure Magazine 2007 Most Excellent Eco-Resort, Condé Nast Johansens Gold List, Condé Nast Traveler Magazine Best 500 Hotels in the World, Travel + Leisure Magazine

23 Islita Today 2011 Vibrant culture and education Recovered eco-systems Opportunity Repopulation

24 A Growing Family A Growing Family

25 If You Build It Will They Come?

26 And If They Do, What is the Best Way to Engage Them?

27 RT Awareness is High 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

28 RT Awareness is High in All Age Groups 100% 90% 80% 70% 67% 80% 79% 64% 60% 50% 40% 30% 20% 10% 0%

29 How do you see Costa Rica? 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Green Environmental Champion Diverse Peaceful

30 Attitudes towards the CST Program 100% 90% 80% 70% 60% 50% 40% 30% 20% Yes No 10% 0% Are you aware of Costa Rica's Certificate for Sustainable Tourism Program? Have you found sources of information about the CST program? Do you understand the CST's leaf rating system? Has the CST program influenced your decision when selecting a hotel?

31 If a hotel makes a significant investment in a successful RT program, are you willing to pay a premium for their services? 10% 6% 15% Premium 10% Premium 29% 54% 5% Premium No Premium No Answer 1%

32 When I travel, I like to give back to local communities. 100% 90% 80% 70% 60% 50% 40% 30% 25% 35% 29% 20% 10% 0% 9% 0% 1% Extremely So Not at All 1 No Answer

33 I like to sample local cuisine. 100% 90% 80% 77% 70% 60% 50% 40% 30% 20% 10% 0% 17% 3% 3% 0% 0% Extremely So Not at All 1 No Answer

34 I like to purchase local art/crafts. 100% 90% 80% 70% 60% 50% 40% 30% 45% 38% 20% 10% 0% 10% 4% 0% 3% Extremely So Not at All 1 No Answer

35 I like to leave the boundaries of my hotel to interact with local communities. 100% 90% 80% 70% 60% 50% 40% 30% 20% 33% 41% 19% 10% 0% 7% 0% 0% Extremely So Not at All 1 No Answer

36 When I travel, I like to attend local cultural events. 100% 90% 80% 70% 60% 50% 46% 40% 36% 30% 20% 10% 0% 13% 3% 1% 0% Extremely So Not at All 1 No Answer

37 Thank You! *All Photographs taken at Hotel Punta Islita, El Silencio Lodge & Spa, and their neighbor communities