Land Programs. The Luxury Market. For. Darius Mehta

Transcription

1 Land Programs Trends and Initiatives For The Luxury Market Darius Mehta

2 Education Provenance Branding Innovation

3 Educating the Service Provider Drive Innovation New Approach Influence? Connections? Exclusive access? Not excepting the ordinary Tell me something I didn t know What would I do if I had been here before? Help me leave with a life time memory Eco Friendly Eco experiences What are you doing to help the environment Help me feel better about my impact on the environment Shopping Authentic Unique

4 Giving Provenance to the program

5 Branding/Innovation Silver Shore Branding the going ashore experience Puts us on the map Destination driven cruise line Shows the diversity of the program at a glance Increase PR hits Enhances the perception of the regular tour program Opportunity to promote to specific tastes Exclusivity Adventure Personalized travel Innovation Helps us lead Customers challenge us to do better More competitive market Premium and Contemporary cruise lines are raising the bar Increasing revenue

6 Silver Shore - Excursions Buses never more the 70% filled Best available buses and guides Never more then 20 guests to one guide Always offer a panoramic option (less walking) Bottled water on the gangway Descriptions on the Web Site & Silver Shore Journal Available to pre-reserve on the Web

7 Silver Shore - Collection Small groups Experiential/Unique Private openings Unexpected On the Web Site & Silver Shore Journal Available to pre-reserve on the Web Examples Cochin- Cooking with Nimmy Paul Indian Celebrity chef Mykonos- Adventure by Private Yacht Personalised luxury vehicles

8 Silver Shore - Expedition Soft Adventure Exhilarating Educational Unexpected On the Web Site & Silver Shore Journal Available to pre-reserve on the Web Examples Helsinki Back to the 60s by Moped Arctic Circle Canoe Safari Punta Arenas In Search of the Humpback Whale

9 Silver Shore - Privato Private Car & Van rates Full Day & Half Day Every major port where available On the Web Site & Silver Shore Journal Available to pre-reserve on the Web

10 Silver Shore Land Adventures Mid-Cruise Adventures Pre/Post Adventures

11 Silver Shore Land Adventures Mid Cruise Major trend and huge opportunity for increased revenue One day or multiple nights Depart from one port, return to another Exciting options 5% Commission for the Travel Agent

12 Borneo Great Apes Adventure. 4 Days Whisper Semarang - Singapore This new tour is for our most adventurous guests. Temple of Borobudur in Central Java followed by an overnight in Semarang. Next day, a flight to the Island of Borneo. Here, the journey continues by chartered local boat upriver to the Rimba Orangutan Eco Lodge. Visit an Orang-utan Rehabilitation Center This is an amazing tour, only to be taken by fit guests who can handle roughing it for 2 days and appreciate this kind of adventure. Kakadu National Park & the Magic of Uluru. 4.5 Days Shadow Darwin - Cairns Natural beauty of Kakadu National Park, a World Heritage Site. En route to Ayers Rock, a brief visit is made to Alice Springs. For the first time we are offering the 5 star wilderness camp Longitude 131 for 2 overnights at Ayers Rock. From this base, guests will tour the area around Ayers Rock and The Olgas. Evening highlight: Dining under the Stars.

13 Argentina Brazil Peru Chile Antarctica 38 Programs! Russia Spain Kenya Egypt South Africa India Jordan Oman Cambodia Vietnam Japan China Borneo Indonesia New Zealand Australia

14 Silver Shore Land Adventures Pre & Post Cruise Trend to offer the unexpected from the usual Multiple nights Available Pre- or Post-cruise Many new options for % Commission for the Travel Agent Marrakech & Fez pre/post from Barcelona Lapland pre/post from Stockholm

15 Silver Shore Hotel Programs Simply Hotel Grande Hotel

16 Silver Shore Simply Hotel Initiative to compete against internet prices and still provide Guest or Travel Agents One-Stop-Shopping at a competitive rate Offers great value for money Includes 41/2- to 5-star properties like: Transfers between Airport, Hotel & Pier are additional These are the properties that will be used for Air/Sea guests

17 Silver Shore Grande Hotel Hotels in major cities that have luxury caché and history Private Transfers Airport/Hotel Transfer Hotel/Pier Breakfast daily Claridges London Peninsula Bangkok

18 Always the BEST venue, style, class and quality!

19 Capturing the world weary, well informed and independent guests

20 Silver Shore - Concierge Call the Concierge Provide personalized service with one to one consultations At a premium Incremental revenue Increased margins Service and support to our well researched independent guests Seeking out the unusual, unique and off-the-beaten track experiences Building & maintaining a data base of unusual and interesting possibilities Tailor programs to the guest Thinking out of the Bus

21 The Concept Share information on every level Involve and educate service providers Authentic, enriching & diverse offerings Socialize to educate and inform Guests and Staff Look for information at every level Own the information as a treasured resource that grows and flowers with care and sustenance Taking risks Flexibility Create meaningful memories and lasting impressions

22 Authentic?

23 The Challenge Third party operators Internet Agent commission Do it Yourself feeling Contemporary/Premium Pricing Large Margins Focus on volume Conspicuous Wealth Looking for the deal Appearing to be frugal Ground operators Inflexibility Scared to Take risks Blinkered to innovation Looking for volume Not being part of creating that memory but being blamed for the lasting impression

24 Eucalyptus leaf Cloth napkin Detail Authentic? Wattle

25 The Solution? Think out of the BUS Know your market Premium/Contemporary Luxury Relevance of your offerings Unique qualities of your destination Detail Celebrate the difference Don t copy If you don t have a forest canopy no zip lines? Taking risks Flexibility Authentic! Partner to Create meaningful memories and lasting impressions

26 Thank you! Cruise Down Under Australia's North West Tourism Great Southern Railway Tourism Western Australia South Australia Tourism Commission Port of Darwin Southern Ocean Lodge Exceptional Kangaroo Island Tourabout Adelaide