21 st 22 nd May 2015 University of Applied Sciences Upper Austria Steyr Campus

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1 Fotolia Invitation Cross-Cultural Business Conference st 22 nd May 2015 University of Applied Sciences Upper Austria Steyr Campus Intercultural Perspectives in >> Global Business and Human Resource Management >> Global (B2B)Marketing, Sales Management and Service Innovation >> Higher Education Research >> Informatics, Communications & Media

2 Invitation to participate in Cross-Cultural Business Conference 2015 The Cross-Cultural Management and Emerging Markets Centre kindly invites you to the international Cross-Cultural Business Conference 2015 at the University of Applied Sciences Upper Austria, Campus Steyr. This conference takes place 21 st 22 nd of May 2015 and provides an opportunity for lecturers, researchers and practitioners to advance knowledge and discuss the latest developments in the field of Business and Human Resources, (B2B)Sales and Marketing, Service Innovation, Higher Education Research and Informatics, Communications and Media. It is embedded in the annual International Week, and we are looking forward to an exciting programme including approximately 40 presentations, interesting workshops and keynote speaker, Richard D. Lewis, renowned British linguist, cross-cultural luminary and best-selling author of When Cultures Collide! Get prepared for inspiring conversations and presentations in an international setting with visitors from countries as such as China, Japan, Algeria, Mexico, Germany, Russia, Finland, India, the Czech Republic, Sweden, the Netherlands, Serbia, the USA, France and Belgium. Scope of the Conference This conference at the School of Management in Steyr focuses on key management subjects primarily taught at the study programme Global Sales and Marketing. This conference consists of four tracks where cross-border encounters take central stage. Namely, intercultural perspectives in: >> Global Business and HR Management >> Global (B2B)Marketing, Sales Management and Service Innovation >> Higher Education Research >> Informatics, Communications & Media Cross-Cultural Business Conference 2015

3 Conference Highlights Opening Keynote: Richard D. Lewis Richard D. Lewis is one of Britain s foremost linguists. He founded the Berlitz schools in East Asia, Portugal and Finland and spent several years in Japan, where he was personal tutor to Empress Michiko and five other members of the Japanese Imperial family. One of his books, When Cultures Collide, has sold over 500,000 copies and won he prestigious US Executive Club Book award in He currently lectures throughout the world on cross-cultural issues. In 1997, Mr. Lewis was awarded a knighthood in Finland, in view of his 40 years experience helping Finland to develop its international links, including assisting Finland in its preparation for EU presidency. In 2009, he was promoted to the rank of Knight Commander, Order of the Lion of Finland. Presentations on topics like: >> The Effect of Supportive Environment on Performance of Minority Employees: Building a Case for Managing Workplace Diversity >> Road Behaviour and Culture, a Statistical Review >> Intercultural Know-how and Understanding: The Basis for Negotiations for Partners from the USA >> Culture s Role in Designing Services >> Use of Social Media Based Assignments in Teaching International Marketing: Results and Reflections >> The Changing Face of Market Entry Modes: Evidence from Upper Austrian Companies Targeting East and Central European Markets >> A Transition from a Culture of Blame to an Encouraged Learning from Failure Culture >> Perceived Graduate Employability of Generation Y: Creative Problem Solving Skills for the Conceptual Age Practicioner s Workshop on topics like: >> Doing Business in Japan >> Doing Business in the Arab Region >> Doing Business in Mexico

4 Conference Programme, 21 st May :00 09:00 Check-In 09:00 10:30 Official Opening Session & Key Note Speech 10:30 11:00 Coffee Break 11:00 12:30 Session 1 12:30 14:00 Networking Lunch 14:00 15:30 Session 2 15:30 16:00 Coffee Break 16:00 17:30 Session 3 18:00 23:00 Conference Dinner Conference Programme, 22 nd May :00 09:00 Networking Coffee & Poster Presentations 09:00 10:30 Session 4 10:30 11:00 Coffee Break 11:00 12:00 Closing Ceremony & Best Paper Award 12:00 14:00 Farewell Snacks 14:00 18:00 Boatmania Fotos: FH OÖ, Fotolia, Smetana Events of the Social Programme >> BMW Motors Company Visit on Monday 18 th May >> Guided City Tour on Tuesday 19 th May >> Linz Trip & International Fair on Wednesday 20 th May: International students from 25 countries are pleased to invite you to their booths distributing their national foods and drinks at the Global Village. Be prepared for some games and traditional performances! >> Conference Dinner on Thursday 21 st May >> Boatmania on Friday 22 nd May: Students and professors build their own boats for the craziest boat race in Austria Cross-Cultural Business Conference 2015

5 Venue & Accommodation The conference will be held at the University of Applied Sciences Upper Austria, School of Management in Steyr. The city of Steyr has a long history as an industrial and manufacturing center and has one of the best preserved old towns in Austria. The location of the city is directly at the confluence of the river Enns and Steyr, which makes Steyr a particularly picturesque place. For detailed information about accommodation check our website: ccbc2015/conference-venue-accommodation More hotel options can be found at Registration Fees Regular Ticket (Visitors & Presenters): 280 (incl. VAT) (PhD-)Student Ticket (Visitors & Presenters): 140 (incl. VAT) FH OÖ Employees Ticket (Visitors & Presenters): 50 (incl. VAT) Payment of Registration Fees: All fees are payable in Euro only. The payment procedure will also be carried out via our online registration tool, where you will receive all the necessary guidelines and instructions. The registration fee includes: >> Participation in all social events >> Participation in all presentations and workshops >> Accommodation is not included in the registration fee. Registration Please register at as a participant of the Cross-Cultural Business Conference. Contact & Further Information Access all information at or contact FH-Prof. DI Dr. Margarethe Überwimmer & Teresa Gangl MA Cross-Cultural Management and Emerging Markets Center at the Study Programme Global Sales and Marketing School of Management Tel.: or

6 istock HAGENBERG LINZ STEYR WELS University of Applied Sciences Upper Austria Research and Development Wehrgrabengasse Steyr Austria Phone: or Fax: /fhooe.at 2 A8 Wels Salzburg Linz Asten, St. Florian Sattledt B122 Hagenberg VIENNA Enns Steyr A9 A2 Wehrgrabengasse STEYR Aschacher Str. Wolfernstraße Seifentruhe Fabrikstr. Schwimmschulstr. Direktionsstr. TUNNEL Stelzhamerstr. Gaswerkg. Leopold-Werndl-Str. Wieserfeldplatz Tomitzstraße Museum Arbeitswelt Steyr (Center) Enns B115 Ennserstraße Frauengasse FH OÖ Steyr Campus Footway ENNS Dukartstraße Bahnhofstraße Railway Station To Weyer, Eisenstrasse B115 A9 Michael-Blümelhuber-Straße ENNS Haratzmüllerstr. B122 Stadt Haag Innsbruck 0 Graz Villach

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