C-star 2016: The continuation of success.

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1 C-star 2016: The continuation of success. May 18 20, 2016 Shanghai s International Trade Fair for Solutions and Trends all about Retail Shanghai, China Powered by The World s No. 1 Retail Trade Fair Düsseldorf Germany

2 C-star 2016: expanding the foundation for your success. Due to the extremely positive feedback from exhibitors and visitors alike, as well as continued high demand, C-star 2016 will be expanding its exhibition floor space by occupying the adjoining halls, N4 and N5. C-star 2016: Welcome to the second year of success. C-star 2015: Perfect for China from the start. As an official satellite event of the world s leading retail trade fair, EuroShop, C-star already has an unrivalled level of skills. Clearly structured into four areas, it is perfectly suited to the Chinese retail market. From its beginning in 2015, it has been presented as the most international trade fair for retail in China with 162 exhibitors from 23 countries and over 5,700 visitors from 59 countries. In other words, C-star is the retail trade fair event the industry in China has been waiting for. Leading companies will be presenting their solutions, technologies, products, and services. A knowledgeable specialist audience with decision-making power will be visiting the trade fair and its supporting programme. As the Chinese retail sector has quickly recognised, C-star is a unique forum for business as well as an excellent platform for knowledge. The benefits of the new hall layout: It corresponds to the high demand of the Chinese retail market for high-quality international design and store construction concepts. It also offers practical and future-oriented solutions for all other store areas. It taps into synergy effects between the individual segments, for example, by combining retail technology with the food retail industry. Visit C-star 2016 and experience it for yourself: more innovation, more variety, more quality, more networking contacts, more business, more success. C-STAR 2016 AT A GLANCE: May 18 20, Halls N4 + N5, Shanghai New International Expo Centre (SNIEC). Net exhibition space: 6,700 m 2. Expected number of exhibitors: over 200. Expected number of visitors: 8,000. C-star Designer Village C-star Retail Technology Village Large attractive supporting programme German national pavilion Italian Lighting Zone Frequency: annual event with an accompanying professional conference.

C-star 2016: Shanghai s most international retail trade fair. Net exhibition floor space C-star 2015 4,500 m 2 C-star 2016 6,700 m 2 Clearly structured, perfect for the Chinese market.

3 C-star 2016: Shanghai s most international retail trade fair. Net exhibition floor space C-star ,500 m 2 C-star ,700 m 2 Clearly structured, perfect for the Chinese market. Number of exhibitors (status 2/2016) Shop Fitting Lighting Refrigeration Visual Merchandising Retail Technology Stand Construction Shop Fitting Lighting Refrigeration Visual Merchandising Retail Technology Stand Construction Number of exhibitors and countries of origin in C-star C-star 2016 (expected) More than 200 Exhibitors Countries of origin In 2016, the following companies are participating: Bizerba China, Changhong Decorations, Ezidone, LS Lighting, Meikolong, Mettler Toledo, Schlegel Concept, SI Retail, Tegometall and many more. Newly participating in the field of store construction and lighting in 2016: Barthelmess, Megaman, Sanben Lighting, Tenkensoui. Number of visitors and countries of origin in C-star 2015 More than 5, C-star 2016 (expected) 8,000 Visitors Countries of origin Line 7 HuaMu Road W5 N1 N2 N4 N5 2 # Entrance Hall W4 W3 W2 W (C-star) (SNIEC) C-star 2016 Plan of the fairground Are you part of one of these industries? Then visit C-star Food and non-food retail Consumer and capital goods industry Fashion retailing/fashion industry Wholesale Shopfitting and store design Restaurant chains and event catering Architecture Skilled trades Advertising/graphic design Visual marketing and merchandising Stand construction and event management IT and security technology industry

C-star Retail Conference: meeting point for leading retailers. The C-star is far more than just a very successful trade fair. It is a business and knowledge platform.

The highlight of the supporting programme is the C-star Retail Conference. In 2016, the event will be running under the motto Local Heroes with Global Potential.

4 C-star Retail Conference: meeting point for leading retailers. The C-star is far more than just a very successful trade fair. It is a business and knowledge platform. It is a forum for partnerships, networking, and communication. The attractive supporting programme makes an important contribution to the information and education of retail professionals. The highlight of the supporting programme is the C-star Retail Conference. In 2016, the event will be running under the motto Local Heroes with Global Potential. Local success concepts will be presented. International retail experts will report on their personal knowledge and experience. Leading industry representatives will discuss current trends and topics. Retailers will be expanding their knowledge and their business relationships. Professor Helmut Merkel is the conference president he is a former managing director of Karstadt and the former president and Chairman of Eurasia of the International Group of Department Stores. The C-star Retail Conference is supported by industry associations such as the EHI Retail Institute and Mall China. Are you interested? You can register here:

C-star Retail Conference: programme and speakers. The Future of Retail Local Heroes with Global Potential Confirmed Speakers to date: Speaker Mr. Victor Guo President of Mall China, Beijing Mrs.

5 C-star Retail Conference: programme and speakers. The Future of Retail Local Heroes with Global Potential Confirmed Speakers to date: Speaker Mr. Victor Guo President of Mall China, Beijing Mrs. Alessandra Cama Director GFK, Asia, Singapore Topic China Retail A Market is changing consumers are changing Investors are changing Consumer Behavior Research Trends in China Date: May 2016 Venue: Shanghai New International Expo Centre Session 1: Local Heroes: Customer Research, Retail Session 2: Local Heroes: Retail Design, Retail Technology C-star Retail Conference Chairman Chairman EURASIA Global Concept: Prof. Dr. Helmut Merkel C-star Retail Conference Co-Chairman President of Mall China: Mr. Victor Guo C-star Retail Conference Co-Moderator China Strategic Advisor of Australia Azurium Shanghai: Mr. Wei Wang Mr. Weilong Li President and Founder of Happy Family 兴隆大家庭商业集团 Mr. Kurt Jox Managing Director PORTA Service & Beratungs GmbH, Porta Westfalica, Germany Mr. Thomas Tam Retail Director Xin Tian Di, Shanghai Mr. Heinz Hackl CEO René LEZARD, Schwarzach (Main), Germany Mr. Bernhard Huber Managing Director of ALETE GmbH, Bad Homburg, Germany Mr. Nikolaus Soukup Managing Director Hornbach, Hong Kong Mr. Kai Moewes Managing Director RICOSTA Shoes, Donaueschingen, Germany Mr. Dieter Brandes Managing Director Konsequent- Einfach, former ALDI Manager Mr. Ingo Marten Product Manager T-Systems, Digital Division, Bonn, Germany Mrs. Hellen Wu General Manager Commercial Management Center COFCO Land Ltd. Mr. Rüdiger Gollücke CEO Mynetfair - Case Studies, Kehl, Germany Mr. Klaus Striebich Managing Director ECE Projektmanagment GmbH & Co KG, President of the German Shopping Mall Association Mr. Mark Zeller Division Head ftrace, GS1 Germany GmbH A Chinese success story PORTA Values drive business in a competitive European Home Furniture Market Xin Tian Di Shanghai - a true Local Hero René LEZARD a Fashion Brand commits growth Baby Food: ALETE a longterm commitment to health of kids HORNBACH World of DIY Shoes for Kids a commitment with tradition Why Discount Food Retail is a business Model for China Customer Research Innovation Social Media in Retail Marketing Introducing new Products and Suppliers to China Real Estate Market in Europe, attractive for Chinese Investors? Food Safety and Traceability - proven solutions

C-star Forum: exchange of knowledge and skills at the highest level. EuroShop Retail Design Award (ERDA): progressive retail design, innovative store concepts.

At the renowned gala, the best store concepts are distinguished every year as a joint effort by the EHI Retail Institute and Messe Düsseldorf.

6 C-star Forum: exchange of knowledge and skills at the highest level. EuroShop Retail Design Award (ERDA): progressive retail design, innovative store concepts. The ceremony for the EuroShop Retail Design Award (ERDA) is taking place on 18 May as the first accompanying event at C-star At the renowned gala, the best store concepts are distinguished every year as a joint effort by the EHI Retail Institute and Messe Düsseldorf. The three winners of the EuroShop Retail Design Award 2015 were: Hershey s Chocolate World, Las Vegas/USA Adam s Apple, Poznan/Poland Replay The Stage, Milano/Italy Not only is C-star the one location where all the latest solutions and trends of the retail industry are presented. It is also considered an open platform for the exchange of knowledge and skills among professionals and at the highest level. That is why the C-star Forum was established. Here, internationally recognised industry colleagues will be analysing and reporting on their experiences with the Chinese retail market. This is relevant first-hand information, from which you will sustainably benefit. The topics of the C-star Forum reflect the current discussions and trends in the field of retail: Shopfitting & Store Design Lighting Food Technique and Logistics Retail Technology Omnichannel Retail Visual Merchandising & Marketing The C-star Forum will be open for the trade fair s duration in hall N4, right in the centre of exhibition events. It will be organised in cooperation with the EHI Retail Institute. A glamorous event will be awaiting you again in You won t want to miss it! Attendance of the event is included if you are participating in the C-star Retail Conference; otherwise, the event is invitation only.

Two global villages: Designer Village and Retail Technology Village. C-star Designer Village: China s new star for retail architecture and design.

Here at C-star 2016, international retail design agencies and leading design offices will be presenting themselves in a very special atmosphere of communication and aesthetics.

7 Two global villages: Designer Village and Retail Technology Village. C-star Designer Village: China s new star for retail architecture and design. After many successful years at the EuroShop, the Designer Village will now also be enthralling visitors at C-star. Here at C-star 2016, international retail design agencies and leading design offices will be presenting themselves in a very special atmosphere of communication and aesthetics. You can expect innovation at the highest level. Look forward to the latest comprehensive and full-service solutions. Be inspired by spectacular visual merchandising and store design (VMSD) for your customers extraordinary purchasing experience. C-star Retail Technology Village: the new high-tech highlight. The second Village will be a real high-tech area with everything that is state of the art in the field of retail technology. And today s cutting edge might be tomorrow s standard. The Retail Technology Village has been created as a new special area modelled after the EuroCIS in Düsseldorf. It is C-star s response to the retail industry s quickly rising demand for the latest technology. Within the scope of floor space specifically designed for the purpose, the latest solutions and developments will be awaiting you from POS technologies and innovative payment systems to the most sophisticated retail security concepts.

C-star Retail Tour: the most refined way to conduct professional retail sightseeing.

innovative and sophisticated shopping malls.

Enjoy the tour seven prime locations are awaiting you. First stage: Carrefour.

products as well as a large fresh-produce area.

the world. (And say hello to Mickey for us.) At the next station, not only will you be able to dress well, but also quite warmly, if required.

goods. Now it s time for lunch, with a great view of an exclusive location enjoy your meal at M on the Bund!

After that, you will be visiting the Réel Mall and the 久光 Mall (JiuGuang), where you will receive a sustainable impression of the variety of

8 C-star Retail Tour: the most refined way to conduct professional retail sightseeing. In 2016, the popular C-star Retail Tour will take you to several of the most exciting Shanghai shopping locations in two of the city s most innovative and sophisticated shopping malls. The tour will provide you with exclusive insight into the retail market of the metropolis and into the desires and needs of Chinese customers. Enjoy the tour seven prime locations are awaiting you. First stage: Carrefour. Here, you can see how a hypermarket becomes attractive for Chinese customers employing, among other things, a comprehensive range of import products as well as a large fresh-produce area. Following this, you will experience an absolutely superlative Disney store, being not only the largest in China itself, but the largest in the world. (And say hello to Mickey for us.) At the next station, not only will you be able to dress well, but also quite warmly, if required. At the Bosideng flagship store, see for yourself how successfully China s largest supplier of down garments is expanding its assortment of goods. Now it s time for lunch, with a great view of an exclusive location enjoy your meal at M on the Bund! This is followed by going to a concept store no less exclusive: 10 Corso Como, designed by the American artist, Kris Ruhs. After that, you will be visiting the Réel Mall and the 久光 Mall (JiuGuang), where you will receive a sustainable impression of the variety of shopping centres in Shanghai. The tour will glamorously conclude in the store of Chinese luxury brand, ShangXia, designed by the Japanese architect, Kengo. This attractive and professional sightseeing tour is being organised by the EHI Retail Institute. C-star 2016 Retail Tour 1-day tour 17/05/2016 9:00 am 5:00 pm Ticket price USD per person Are you interested? Do not hesitate to contact us: Messe Düsseldorf (Shanghai) Co., Ltd. Ms. Marieke Bossek Tel.: marieke.bossek@mds.cn

Hi-Tech-Park Pudong, Shanghai 201203, P.R. China Tel.

9 We wish you a successful time at C-star 2016! Messe Düsseldorf (Shanghai) Co., Ltd Units , Tower 1 German Centre for Industry and Trade Shanghai 88 Keyuan Road, Zhangjiang Hi-Tech-Park Pudong, Shanghai , P.R. China Tel. (8621) Fax (8621) Shanghai@mds.cn C-star-Film Follow us on WeChat Powered by Sponsor: The World s No. 1 Retail Trade Fair Düsseldorf Germany

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