International Business Events FORWARD CALENDAR /16 JULY ANALYSIS OF BIDS WON, BIDS LOST AND THE BID PIPELINE

Transcription

1 International Business Events FORWARD CALENDAR JULY /16 ANALYSIS OF BIDS WON, BIDS LOST AND THE BID PIPELINE

2 BUREAUX MEMBERS AACB OVERVIEW ABOUT AACB The Association of Australian Convention Bureaux is the peak Australian business events network driving economic prosperity for Australia. The Association brings together Australia s most infl uential city and regional bureaux, dedicated to marketing their specifi c region as premier business events destinations to domestic and international markets. AACB and its members represent more than 1,7 businesses and organisations across the tourism and events spectrum. WHAT ARE CONVENTION BUREAUX? Convention bureaux are the drivers of business events coming to the country with the support of industry. They directly bid for business events affi liated with the fastest growing global industries and facilitate the engagement of local businesses in conventions won for their host destinations. Convention bureaux models vary across Australia, but typically rely on a mix of public funding from state/territory and local governments, and private investment through membership and cooperative marketing programs. ASSOCIATE MEMBERS THE BUSINESS EVENTS INDUSTRY Deloitte Access Economics has described the business events sector as a high-value, fast-growing component of the visitor economy, where one in fi ve dollars spent by international visitors in Australia is spent by an international delegate attending some form of business event. In addition, international delegates spend, on average, 21% more than other international visitors over the course of their trip and 77% more per day. However, the business events sector augments economic activity well beyond directly measurable metrics, underpinning knowledge creation and exchange, innovation and investment among other positive impacts. International business events play a signifi cant role in building a more productive and more diverse Australian economy. Around the world, business events are being used as strategic tools for attracting trade, investment and global talent. Governments invest in the business events sector because they recognise not just the high yield, but also the long-term benefi ts accruing from growth in the visitor and knowledge-based economies. /2

3 ABOUT THIS REPORT FORWARD CALENDAR ANALYSIS OF BIDS WON The AACB has produced an annual performance report each year since 1998/99. These reports have enabled AACB s members to benchmark their performance on a range of dimensions. However, in line with the organisation s vision, the AACB has developed a new data collection system which allows key market intelligence to be shared frequently with its strategic partners and government stakeholders. Business events are unique in that they are the only tourism sector that provides a vision of confi rmed future business. AACB s forward calendar outlines international business events attracted to Australia by convention bureaux across the country. This intelligence can be used by governments and their departments to maximise the beyond tourism benefi ts that these events offer, such as: Attract global talent Transfer knowledge Boost productivity Nurture research collaboration Foster innovation Encourage foreign investment Stimulate trade Promote cultural exchange Deliver community benefi ts. 289,594 TOTAL DELEGATES 1,297,714 DAYS 436,915 DOMESTIC DELEGATE DAYS 99,222 DOMESTIC DELEGATES 86,775 INTERNATIONAL DELEGATE DAYS 19,372 INTERNATIONAL DELEGATES $229,553,243 DOMESTIC DELEGATE SPEND $546,98,177 INTERNATIONAL DELEGATE SPEND 36 EVENTS $775,651,42 SPEND EVENT DAYS 1,549 *AACB has used the following daily delegate expenditure profi les across three destination-based tiers. National delegate (a) $547, (b) $46, (c) $337; International delegate (a) $664, (b) $46, (c) $434. /3

4 BIDS WON 52% OF INTERNATIONAL ASSOCIATION EVENTS have a trade/exhibition component INTERNATIONAL BUSINESS EVENTS 25.3% 19.4% Professiona sional, Scientific & Technical Services 18.1% 1% 1.% % Informat mation Media & Telecommunications 8.3% 6.1% Arts & Rec ecreation Serv rvices 4.7% Financial al & Ins nsurance Services 4.4% 4% 3.6% Education and Tra raining ESTIMATED DELEGATE NUMBERS ANALYSIS 96,827 48,289 Profession ssional, Scientific & Technical Services 33,766 25,863 Financia ncial & Insura urance Services 22, Retail Trade 21,231 Arts & Recrea eation Services 19,16 Information Medi dia & Telecommunications 17,83 uring 4,596 Educa cation and Train ningng 1 IN 4 INTERNATIONAL business events are in HEALTH BUSINESS EVENTS & DELEGATES PER QUARTER 8 5, NO. OF BUSINESS EVENTS events 41,1 18,371 1,351 Business events International delegates Total delegates 4, 3, 2, 1, NO. OF DELEGATES FY17 Q1 FY17 Q3 FY18 Q1 FY18 Q3 FY19 Q1 FY19 Q3 FY2 Q1 FY2 Q3 FY21 Q1 FY21 Q3 FY22 Q1 FY22 Q3 FY23 Q1 FY23 Q3 FY24 Q1 FY24 Q3 FY25 Q1 FY25 Q3 FY26 Q1 /4

5 BIDS LOST ANALYSIS INTERNATIONAL BUSINESS EVENTS ESTIMATED DELEGATE NUMBERS 235 EVENTS 27.2% 16.6% 13.2% 12.3% 8.5% 7.2% 6.% 4.7% 4.3% Information Media & Telecommunications Professional, Scien ientific & Technical Services Retail Trade Financial al & Ins nsurance Services Education and Train iningng Arts & Re ecreaeaation Services 75,695 55,84 45,47 33,562 31,18 2, ,28 18,717 8,166 Informa rmation Media & Telecommunications Profess essional nal, Scientific & Technical Services Arts & Recrea eation Services Financial al & Insur urance Services uring Educa cation and Train ningng $85,7,226 SPEND BUSINESS EVENTS & DELEGATES PER QUARTER FY17 Q1 FY17 Q3 FY18 Q1 FY18 Q3 FY19 Q1 FY19 Q3 FY2 Q1 FY2 Q3 FY21 Q1 FY21 Q3 FY22 Q1 FY22 Q3 FY23 Q1 FY23 Q3 FY24 Q1 FY24 Q3 FY25 Q1 FY25 Q3 FY26 Q , NO. OF BUSINESS EVENTS events 51,16 29,7 32,2 Business events International delegates Total delegates -2, -3, -4, -5, NO. OF DELEGATES /5

6 BID PIPELINE ANALYSIS INTERNATIONAL BUSINESS EVENTS ESTIMATED DELEGATE NUMBERS 157 EVENTS 29.9% % 8.3% 6.4% 5.7% 5.7% 5.7% 3.8% Professional, sional, Scientific & Technical Services Arts & Rec ecreation Serv rvices Financial al & Ins nsurance Services Informati ation Media & Telec ecommunications Education and Tra raining 4,581 28,954 24, ,68 6,3 6,2 6,7 5,15 2,69 Profession ssional, Scientific & Technical Services Manufacturin uring Education and Training Information Medi dia & Telecommunications Arts & Recr creat ation Se ervices Finan ancial & Insu uran nce Ser rvices $352,974,315 SPEND BUSINESS EVENTS & DELEGATES PER QUARTER NO. OF BUSINESS EVENTS events 15,23 14,438 13,3 9, Business events International delegates Total delegates 15, 1, 5, NO. OF DELEGATES FY17 Q1 FY17 Q3 FY18 Q1 FY18 Q3 FY19 Q1 FY19 Q3 FY2 Q1 FY2 Q3 FY21 Q1 FY21 Q3 FY22 Q1 FY22 Q3 FY23 Q1 FY23 Q3 FY27 Q1 /6

7 gsdm.com.au PO Box 638 O Connor, ACT 262 T info@aacb.org.au /16 JULY ANALYSIS OF BIDS WON, BIDS LOST AND THE BID PIPELINE