Internationalization made by Messe München

Transcription

1 Internationalization made by Messe München International Conference Export engine of the development Dr. Nina Schniering, Zagreb, March 22th 2013

2 Messe München International Part I Facts and Figures 2

3 Messe München International - at a glance Key Facts of Messe München International Munich Global Green 180,000 m 2 of indoor exhibition space 360,000 m 2 of outdoor exhibition space 14 leading international trade fairs: home of the world s largest trade fair bauma > 40 specialist trade fairs > 250 third-party events 35,000 exhibitors from more than 100 countries* 2 million visitors from more than 200 countries* 10 subsidiaries 19 brand shows exported Overall more than 40 shows outside of Munich Shareholder and joint venture partner of SNIEC Sales presence in > 90 countries Pioneering role in environmental and climate protection One of the largest photovoltiac roof system worldwide First trade-fair company with geothermal energy for heating First trade-fair company worldwide to gain certification for its environmental initiatives (TÜV SÜD) *on average 3

4 Messe München developed a leading international trade fair portfolio which is devided into three cluster Munich Capital Goods New Technologies Consumer Goods Focus on B2B Shows 4

5 Munich Starting 2016 we will build two additional halls and therefore contribute to the completion of the trade fair site Final expansion: 200,000 m 2 of indoor space 360,000 m 2 of outdoor space 5

6 Global Worldwide activities of Messe München Istanbul Logitrans IFAT Eurasia Moscow CTT Moskau MIAS/Interauto Comtrans Buildex New Dehli Auto Expo Beijing ISPO Beijing Auto China BCEIA CIMT CBB Seoul Seoul Motor Show Shanghai Analytica China bauma China Electronica + Productronica China IEexpo (IFAT China) Laser World of Photonics China transport logistic China AutoShanghai Rail+Metro China Shanghaitex Bakery China Hongkong Electronic Asia Sao Paulo Tecnotextil Hanoi/ Ho Chi Minh City Analytica Vietnam Conbuild Vietnam Enerexpo Vietnam Dubai WETEX Nanjing CCMT Sales Representation Affiliated Company/ Subsidiary Algier Johannesburg SITP bauma Africa Batimatec Mumbai Drink Technology India analytica Anacon India bc India IATF India IFAT India Intersolar India Laser World of Photonics India Bangalore/New Delhi Electronica India Productronica India 6

7 Shanghai New International Expo Centre (SNIEC) Global JOINT VENTURE PARTNERS: Messe München International Messe Hannover Messe Düsseldorf Shanghai Lujiazui Exhibition Development Group 7

8 Global A success story from the beginning the Shanghai New International Expo Centre (SNIEC) A first-rate event center that meets international standards Continuous expansion since its opened in ,000 m 2 of hall space 120,000 m 2 outdoor site Already home to seven shows with well renowned Munich brands 8

9 Messe München International Part II Strategy for international growth 9

10 The corporate strategy department is the crossdepartmental driver of all growth and efficiency activities Controlling (Planning and measurement of our activities) Business Development & Market Intelligence Strategy (What to do what not to do) Change Driver Efficiency & Organization (Make sure our company is not carrying any baggage) International (Drive and coordinate international growth) Innovation (Manage product and service innovations) 10

11 Export of exhibition brands to foreign markets Munich Istanbul Logitrans IFAT Eurasia Beijing ispo Beijing Sao Paulo Tecnotextil Mumbai analytica Anacon India bc India drink technology India Laser WoP India IFAT India Intersolar India Johannesburg bauma Africa Bangalore/New Delhi electronica India productronica India Shanghai analytica China bauma China electronica & productronica China IE Expo (IFAT China) Laser WoP China transport logistic Hanoi China analytica Vietnam ConBuild Vietnam 11

12 Internationalization made by Messe München international export success of bauma 12

13 Messe München developed a worldwide cluster for the building machinery industry Budilding machinery fair with international focus Budilding machinery fair with regional focus Sales partnership 13

14 bauma München the world s biggest trade fair show Next event: April 15-21, 2013 in Munich sqm total space Exhibitors from more than 50 countries Visitors from more than 200 countries International exhibitors 14

15 bauma China the biggest trade fair show in China Next event: November 25-28, 2014 in Shanghai (SNIEC) sqm total space (+ 30 %) Exhibitors (+ 46 %) 40 % international More than Visitors (+ 16 %) 15

16 bc India Last event: February 8-11, 2013 in Mumbai Highest number of exhibitions and highest international share at a trade fair for building machinery in India Exhibitors from more than 30 countries International exhibitors sqm total space Visitors from 70 countries 16

17 bauma Africa - forthcoming Premiere: September 18-21, 2013 in Johannesburg 400 international exhibitors sqm total space 17

18 Thank you for your attention! Dr. Nina Schniering Head of Corporate Development Messe München International mailto: 18