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1 New! Turnkey Printing Service Media Kit A specialized solution (Quebec s Tourism Pamphlet Stands) SATQFEQMEDIAS.com THE site for all your tourism media opportunities for targeted distribution of your tourism publications

2 Quebec's Tourism Pamplet Stands Are: An associative service created in 996 to meet the needs of s at Festivals et Événements Québec and the Société des Attractions Touristiques du Québec (SATQ-FEQ). An expert in the distribution of printed tourism publications in Quebec for nearly 20 years. A network of targeted distribution, adapted to the needs of our customers. A personalized consulting service to help you design your distribution strategy for tourism publications. Rigorous follow-up of your distribution. "Nearly half of Quebecers use tourism brochures and pamphlets to learn about Quebec destinations, and two thirds of travellers obtain a brochure during their trip, which makes brochures a primary source of information during their stay." Tourism Intelligence Network Other Advantages Pamplets distributed in 55 tourist sites in 0 regions with high tourist traffic. The entire network welcomes nearly million visits annually which represents average annual traffic of 200,000 visits per site More than million tourism publications distributed annually. AN ENTHUSIASTIC, EXPERIENCED TEAM DEDICATED TO MEETING YOUR NEEDS NEAULT, Chantal. Transat Chair in Tourism, École des sciences de la gestion, UQAM, our translation: [ May 3, 20.

3 NEW! PRINTING SERVICE NEW! TURNKEY PRINTING SERVICE Do you have a limited budget, little time or a lack of resources? Say no more. You can now reach out to Québec tourists with a promotional card that we print for you and distribute through our network. Our new service lets you: Lower your production and distribution costs Get affordable print rates Save time with the turnkey option Increase your print volume so you can also distribute in your own network MAKE THE MOST OF THE SATQ-FEQ NETWORK! Thanks to the strength of our associative network, we have been able to negotiate affordable print rates for you. This new service, designed to make things easier, is directly in synch with our goal of promoting our s and offering services to further their development. Model rates Printing + annual distribution All of Québec $4,979 Printing+4-month summer distribution Western Québec $2,699 Printing +4-month summer distribution Eastern Québec $,804 Technical Specifications: Double-sided promotional card Simple standard size 4(W) X 9 ½(H) 8-point FSC card Four-colour printing Optional detachable booklet ($) Contact us to get a personalized plan and rates suited to your needs! 2

4 Tourism Publications: Effective and Modern! In 202, The International Association of Professional Brochure Distributors carried out a study in 4 countries, including Canada and the United States, among tourists concerning the influence of the media. According to this study, the Internet is the first source of information for vacation-planning. However, on site, brochures had the greatest influence on tourists. IMPACT OF BROCHURES IN TRAVELLERS DECISION- MAKING PROCESS Brochures in a stand 32 % 8 % Internet 57 % 70 % Friends 48 % 66 % 70 % of people took a brochure from a stand during their stay 60 % planned a visit to an attraction after reading information in brochures Maps/Guide 25 % 63 % Before travel During travel Mobile Application 5 % 34 % Television 3 % 32 % 54 % might change their itinerary according to information found in brochures Association of Professional Brochure Distributors, Brochure Distribution Research, 202 (637 respondents), 3

5 Design Tips and Tricks Position the most important information in the upper third of the cover page English on back SATQFEQMEDIAS.com LE site pour toutes vos opportunités médias touristiques On top of the pamphlet, mention if the other side is printed in another language Use easy-to-read Typefaces. Develop an inviting and catchy VISUAL! To pique curiosity, make it simple, handy, easy-to-read and understand Contact information: address, telephone number, website, directions and map WEB IMPRIMÉ TV Téléphone : , av. Pierre-De Coubertin, Montréal, Qc HV 0B2 Don t include too many e l e m e n t s Learn more about consumers and measure the efficiency of distribution by including the following: A code A dedicated telephone number A coupon Digital is all well and good, but [...] sometimes it s necessary to make use of traditional media to encourage travellers to discover new technology. Frédéric Gonzalo [our translation] Speaker, Marketing and Tourism Communications Strategist Recommended size 5 /4 (W) x 9 /2 (H) A maximum of 5 to 8 4

6 Distribution Sites Month East A Quebec Aquarium du Québec Camping Valcartier Canyon Sainte-Anne Les plaines d Abraham Méga Parc des Galeries de la Capitale Mont-Sainte-Anne - Centre de plein air Observatoire de la capitale Parc de la Chute-Montmorency Sanctuaire Sainte-Anne de Beaupré (2) Village Vacances Valcartier Total East A East B Centre-du-Québec Parc Marie-Victorin de Kingsey Falls Tourisme Drummond Théatre des Grands Chênes Vélogare du Grand tronc Village Québécois d'antan Mauricie Boréalis, centre d histoire de l industrie papetière La Cité de l énergie Total East B West A Montérégie Électrium Musée des beaux-arts de Mont-Saint-Hilaire Parc de la Cité Parc historique de la Pointe-du-Moulin Parc Michel-Chartrand Parc Safari Théâtre de la Dame de Cœur Théâtre de Rougemont J F M A M J J A S O N D Month J F M A M J J A S O N D West A (contd.) The Eastern Townships Au Diable Vert Bleu Lavande Musée de la nature et des sciences de Sherbrooke Parc de la Gorge de Coaticook Ski Bromont.com Zoo de Granby (2) Total West A West B Lanaudière Arbraska Rawdon École de parachutisme Voltige 200 L Île-des-Moulins Office du tourisme et des congrès de la région de Joliette Laurentides Au Pays des Merveilles Circuit ICAR Parc national d'oka Parc national du Mont-Tremblant Tourisme Vallée de Saint-Sauveur Village du Père Noël Laval Cosmodôme Parc de la Rivière-des-Mille-Îles Montréal Atrium - Le 000 Forum de Montréal L Oratoire Saint-Joseph du Mont-Royal La Ronde Parc du Mont-Royal (2) Parc Jean-Drapeau (2) Parc Olympique Outaouais Arbraska Laflèche Great Canadian Bungee Parc Oméga Total West B Overhall total

7 Rate Card $ $ Annual 2 months Flexible dates Summer 6 months May to October Summer 4 months June to September Winter 4 months December to March Intermediate season month April or November non non non non non Across Quebec $4,95 $5,025 $3,550 $4,255 $2,925 $3,495 $,225 $,475 $490 $590 Western Quebec Region $2,995 $3,595 $2,765 $3,35 $2,325 $2,795 $875 $,055 $350 $425 West A (Montérégie, Eastern Townships) $,575 $,895 $,345 $,65 $,245 $,495 $325 $395 $30 $55 West B (Laurentians, Lanaudière Montréal, Laval, Outaouais) $,905 $2,285 $,725 $2,055 $,575 $,885 $595 $75 $235 $285 Eastern Quebec Region $,905 $2,285 $,775 $2,25 $,55 $,85 $555 $665 $225 $275 East A (Québec) $,265 $,55 $,065 $,275 $,005 $,205 $380 $455 $55 $85 East B ( Mauricie, Centre-du-Québec) $,00 $,25 $905 $,085 $835 $,005 $235 $285 $95 $5 Rates available on demand To distribute your tourism publications or for more information, please feel free to contact: France Normand, Account Manager or , ext fnormand@satqfeq.com month Summer (June to September) Festivals and Events - Across Quebec month Fall/Spring/Winter (December to March) month Intermediate season (April, May, October or November) non- non- non- $885 $,050 $490 $590 $705 $850 The above rates have been calculated for pamphlets no wider than 5 ¼ in. (3 cm). Additional fees apply for wider pamphlets. Taxes extra. 6

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