Ignite Excellence. 114th Annual Convention June 24-26, 2018 Newport Beach, CA EXHIBITOR PROSPECTUS. Build a World-Class Organization

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1 Ignite Excellence Build a World-Class Organization 114th Annual Convention June 24-26, 2018 Newport Beach, CA EXHIBITOR PROSPECTUS

2 JUNE 24-26, 2018 The California Funeral Directors invite you to join us for our 114th Annual Convention in Newport Beach, CA! Host Hotel: Balboa Bay Resort 1221 West Coast Hwy. Newport Beach, CA Reserve your room today! Why exhibit at the CFDA conference? Networking opportunities with California s Leaders A working vacation in one of California s finest cities! What is included in the exhibitor s fee? 6' draped table and one chair - venue is carpeted. Two (2) complimentary convention badges. Attendee list - 10 days prior to convention. 100-word company description listed in program. Post convention attendee list for reference / follow-up. Added Bonus: Visit to make your reservation. No Union Fees! No move-in / move-out expenses! Cut off date is May 24, 2018 General Display Rules: Exhibitors will be provided with two (2) company representative badges and a draped table. Inner Ballroom Exhibitors are permitted to have displays which stand no higher than 72" from the floor (only 6' high) and they must weigh less than 250 pounds. Outer Perimeter Exhibitors - tables against the wall may have signage and props higher than 6' against the back wall only. Sides cannot infringe on neighboring exhibitors. Think about your neighbors. See Terms and Agreements for details.

3 Section Member NonMember A (8 ft tables) $850 $1350 B (6 ft tables) $800 $1300 Late Fee - add an additional $250 after May 4, 2018 Balboa Bay Resort Grand Ballroom SAVE by signing up no later than May 4, Grand Ballroom Audio Video Specialists 1A 2A 3A 4A 5A 6A Batesville Regional Pathology & Autopsy Services Mortech Manufacturing 7A 8A 9A 10A 11A 12A 13A Crystal Remembrance Autopsy Food Inman Shipping Worldwide 49A 50A 51A 52A 53A Chosen Payments Donate Life California 43B 44B 45B 46B 47B 48B Mabry Handcrafted Urns Live Oak Bank Closed 37B 38B 39B 40B 41B 42B Asco Pacific Supply Security National Life 31B 32B 33B 34B 35B 36B CFF, Inc. Sunwest Bank Mattews Environmental Solutions ASD Blue Skies Aviation Services Pierce Closed 25B 26B 27B 28B 29B 30B Messenger funeralone 20A 21A 22A 23A 24A Eagle's Wings Air Astral Casket Reserved for Gold & High Level Sponsors Food Coachwest US SRS Reserved Cremation Computing for Gold & High Level Equipment Sponsors 14A 15A 16A 17A 18A 19A Legacy Touch Tukios Entrance Entrance Registration Silent Auction Tables 15 Exhibits in Pre-Function

4 Exhibitor Schedule and Pricing Sunday June 24, :00 PM - 3:00 PM - Exhibitor set up (Must set up this day) 2:00 PM - 5:00 PM - Sunday Early Bird Registration 4:00 PM - 6:00 PM - Opening Reception Monday June 25, 2018 Exhibit hall hours: 8:00 AM - 9:30 AM Breakfast 12:15 PM - 2:15 PM Lunch 4:45 PM - 7:00 PM Exhibit Hall Reception EARLY Bird - Pay in full by May 4, 2018 Tuesday June 26, 2018 Exhibit hall hours: 8:00 AM - 9:00 AM - Breakfast 9:30 AM - 12:30 PM - Exhibit Hall Tear Down Exhibit Space Pricing Section Member NonMember A $850 $1350 B $800 $1300 LATE Bird - If you pay after May 4, 2018 please add an additional $250 to the above prices. There is no guarantee that you will be listed in the onsite program if you register late. PLEASE SIGN UP EARLY AND SAVE $250 REGISTER EARLY! Spaces will be reserved on a first-received, first-assigned basis. Request a Section (Group A or B). CFDA will place you in the best possible space considering product / services and availablity. A 50% deposit is required with registration. FULL PAYMENT must be received by May 4, Mail copy of registration form to: CFDA Exhibits, One Capitol Mall, Suite 800, Sacramento, CA or your forms to Stacey Siqueiros, ssiqueiros@amgroup.us Each representative with badge will receive two drink tickets and are welcome to appetizers on June 24th. All meals that are within the exhibit hall are included with your booth pricing. Don t hesitate to call with questions. SPONSORSHIP & ADVERTISING OPPORTUNITIES! Advertising Space is available in our on-site Convention Program. Prices are: $50 for Business Card, $200 for half page and $400 for a full page ad. Please make note and payment on the registration form. Send your ad via to Stacey Siqueiros by May 4, Sponsorships are available. Please see attached flyer for details. CFDA members recognize your efforts and willingness to support their profession and sincerely thank you! CFDA: x 114

5 CFDA Annual Convention June 24-26, 2018 Balboa Bay Resort 1221 West Coast Beach Newport Beach, CA Specific Sponsorship Opportunities Bingo Card Sponsor (4 squares available) - $500 Attendees must get their bingo card stamped at each speaking session and by each Bingo Card Sponsor to be entered into a special drawing. Don t miss this opportunity to have all the attendees come to your table. Service of Remembrance - $500 Convention Break (3 available) - $1,000 Your company name and logo on signage near break station and recognition in convention program. Student Scholarships (2 available) - $1,500 Past Presidents Luncheon - $1,500 Photography - $1,500 Lanyard Sponsor - $1,500 Your company name and logo on the official lanyard which is given to all attendees. Company to provide Lanyard. Wine at Banquet - $2,000 Sponsorship of this item entitles you to special signage at the entrance to the event, in addition to signage at each table, recognition on the event program, mention in the convention program, 1 banquet ticket and special recognition during the Banquet. Printed Convention Program - $2,000 Sponsorship of the convention program includes a full page color ad on the outside back cover of each onsite guide program, which is distributed to all attendees. Workshops/AV Sponsorship - $2,000 Banquet Entertainment - $2,000 Sponsorship of this item entitles you to special signage at the entrance to the event, in addition to signage at the event, recognition on the event program, mention in the printed program, 1 banquet ticket and special recognition during the banquet. Tote Bag - $3,000 Display your company logo on the official convention tote bag. Each attendee will receive a bag at registration. As the sponsor of the tote bags, you can provide CFDA with promotional materials to be included in the bag. Promotional materials need to be sent to the CFDA headquarters no later than Friday, June 1, 2018 to have item(s) included. Keynote Sponsor - $5,000 Special signage at the event, recognition during the event and in Convention Program. Also, a representative from your company can introduce the keynote speaker. SOLD Sunday Reception - $5,000 You will be given 3-5 mins. to address the attendees and have your logo on the drink tickets as well as recognition on signage and in the Convention Program. Monday Reception - $5,000 You will be given 3-5 mins. to address the attendees as well as recognition on signage and in the Convention Program. Lunch with Exhibitors (2 available) - $5,000 The sponsoring company will be prominently recognized in the convention program, onsite signage and at the event and an opportunity for brief remarks. President s Banquet Sponsor - $5,000 Join fellow CFDA members in celebrating the year s accomplishments and to cheer on the new President, Tiffany Gallarzo. The banquet is the premier social event of the CFDA convention. An event that features fine dining, hosted reception, entertainment and dancing. You will be given a couple minutes to address the attendees, recognition on signage and in the Convention Program, plus 2 Banquet tickets. Ambassador Yacht, Bay Dinner Cruise (2 available) - $5,000 Sponsor the CFDA private cruise and dinner around Newport Beach on the luxurious Ambassador Yacht. With over 100 CFDA members expected to attend you will have a captive audience. Don t miss out on this premiere event! As a Yacht Sponsor you will receive up to 5 minutes mic time, recognition on signage and in the Convention Program, plus 2 bay dinner cruise tickets. CFDA Convention ~ Annual Convention June 24-26, 2018 Balboa Bay Resort, 1221 West Coast Beach, Newport Beach, CA Contact Stacey Siqueiros: x 114 ssiqueiros@amgroup.us One Capitol Mall, Suite 8000, Sacramento, CA 95814

6 $15,000 $10,000 GRAND SPONSORS RECEIVE Four complimentary banquet tickets One complimentary 1/2 page ad in Newslines Full page ad in convention program One complimentary exhibit space Acknowledgment in Newslines and on the Web GRAND SPONSOR signage at event Complimentary annual convention passes for two Announcement of sponsorship at the annual meeting Name included in special listing at annual convention Early right to reserve next year s exhibit space Ribbon with GRAND SPONSOR for name badges Complimentary annual convention registrants list PLATINUM SPONSORS RECEIVE Two complimentary banquet tickets Acknowledgment in Newslines and on the Web Full page ad in convention program PLATINUM SPONSOR signage at exhibit booth Announcement of sponsorship at the annual meeting Ribbon with PLATINUM SPONSOR for name badges 75% discount on one exhibit space of your choice Complimentary annual convention registrants list Special listing in annual convention program Early right to reserve next year s exhibit space $5,000 DIAMOND SPONSORS RECEIVE Two complimentary banquet tickets Acknowledgment in Newslines and on the Web Announcement of sponsorship at the annual meeting DIAMOND SPONSOR signage at exhibit booth Half page ad in annual convention program Ribbon with DIAMOND SPONSOR for name badges 10% discount on one exhibit space of your choice Complimentary annual convention registrants list Listing in annual convention program $3,500 GOLD SPONSORS RECEIVE One complimentary banquet ticket GOLD SPONSOR signage at exhibit booth Acknowledgment in Newslines and on the Web Complimentary annual convention registrants list Quarter page ad in annual convention program Ribbon with GOLD SPONSOR for name badges Listing in annual convention program Announcement of sponsorship at the annual meeting $2,250 SILVER SPONSORS RECEIVE Listing in annual convention program Ribbon with SILVER SPONSOR for name badges Acknowledgment in Newslines and on the Web Announcement of sponsorship at the annual meeting Business card size ad in annual convention program $1,500 BRONZE SPONSORS RECEIVE Listing in annual convention program Announcement of sponsorship at the annual meeting Acknowledgment in Newslines and on the Web Ribbon with BRONZE SPONSOR for name badges Please fill this form out completely, make a copy for yourself and send with payment to: CFDA Convention Questions? Call Stacey Siqueiros One Capitol Mall, Suite x 114 Sacramento, CA ssiqueiros@amgroup.us June 24-26, Sponsorships

7 CFDA Silent Auction Pledge Form Sunday, June 24 - Monday June 26, 2018 Balboa Bay Resort, Newport Beach Company Name: Street Address: City/State/Zip: Contact: Phone Number: Address: Website: Description of Donation/Package: Restrictions: Expiration Date (Expiration date should be no earlier than 6/26/19): Estimated Dollar Value: $ Sorry we will not be able to participate in this year s CFDA's Silent Auction. To include your donation in CFDA's Silent Auction, please your pledge form to Stacey Siqueiros at ssiqueiros@amgroup.us by Friday, June 22, (You can turn in your donation at Convention Registration or mail to Stacey by June 15, 2018) SUBMIT YOUR DONATION TO: CFDA ATTN: Stacey Siqueiros One Capitol Mall, Suite 800, Sacramento, CA If you have any questions, please contact Stacey Siqueiros at ssiqueiros@amgroup.us. We reserve the right to combine the above item with other donations to create a complete memorable package experience.

8 CFDA Annual Convention June 24-26, 2018 Balboa Bay Resort 1221 West Coast Beach, Newport Beach, CA Exhibit Space Registration / Contract Please type or print the following information exactly as it should appear in all printed convention materials: 1. Exhibitor Information Please print clearly Company Name: Contact: Address: City State Zip: Phone: Fax: Description of your services: 2. Marketing and Networking [ ] I will sponsor an event [ ] Use 100 word company summary from last year OR [ ] I will send my 100 word company summary [ ] I will donate and bring a labeled Silent Auction item [ ] I am interested in Advertising in the Convention Program, Circle one: $50 Business Card, $200 Half Page, $400 Full page 3. Badge Information (print clearly so names are correct on badge.) 6. Exhibit Space Options (please choose your top two locations) Exhibit space will be reserved on a first-received, first- assigned basis. Select section A or B. We will assign table number. Pay in full by May 5 - Early Bird Prices: Section Member Non Member A - No height restriction & 8 ft table $850 $1350 B - 6' height restriction & 6 ft table $800 $1300 LATE FEE: $250 Additional if reserved after May 4, 2018 Preferred Space Location: Please indicate at least two table numbers you would prefer. CFDA will do its best to assign you to the space you ask for, but does reserve the right to assign booths as needed. Choice 1 Choice 2 Choice 3 Choice 4 How many spaces would you like: 1 2 or 3? 7. Total Amount Due: Full payment or 50% deposit is due with registration. Any balance is due by May 5. No Space will be reserved without deposit. # Tables (includes 2 badges) X price Two (2) Exhibit Representatives per space. 1. Name # Additional badges x $200 Sponsorship type: 2. Name Additional Reps. and/or Family Members: $200 each: 3. Name If you need extra space, please submit on separate piece of paper. 4. Exhibit Decorator No Decorator this year. You are on your own. Pack light, unload yourself, bring your own waste basket and clean up after yourself this year. No additional costs. SAVE MONEY ~ and with the money you save, please sponsor! 5. Hotel Information Please stay at the Balboa Bay Resort to assure your best experience. Enjoy networking with other suppliers and funeral directors. California Funeral Directors special rate of $249/night plus taxes. Click here to make your reservation by May 24, Please return a copy of this form and payment to: California Funeral Directors Association One Capitol Mall, Suite 800, Sacramento, CA Or by to ssiqueiros@amgroup.us Save a copy for your records CFDA meetings comply with the Americans with Disabilities Act (ADA). Please indicate if you require any special assistance. CFDA Phone: x 114 Advertising: Card, Half or Full # Banquet Tickets x $100 pp. Sunday Night Yacht Cruise Dinner $100 pp. Total Due Send me information about the Golf Tournament 8. Reservation Agreement Upon receipt of this registration by CFDA and acceptance by CFDA, this registration shall become a binding agreement between the Exhibitor and CFDA. The Terms and Conditions set forth are hereby incorporated by reference. The Exhibitor acknowledges that none of the exhibit space fee is refundable except as expressly set forth in the Terms and Conditions on opposite side of form. Signature Date 9. Payment Information o Check made payable to CFDA in the amount of o Please charge my: o Visa o MasterCard o Amex o Discover Credit Card Number (Print Clearly) Exp. Date Security Code (4 digit # on AMEX or 3 digit # on back of Visa and MC) Signature Date Billing Address same as contact info? Y N If not, please give us your billing address.

9 EXHIBIT PRICING: CFDA s Annual Convention Terms & Conditions 6' TABLETOP SPACE: Height Restrictions: As indicated on form, prices vary depending on location. Inner Tables located in the center of the ballroom have height restrictions. To keep the view open, from the floor, nothing can be over 72". No space can disrupt view of neighboring space. (See Use of Space below) REGISTER EARLY! Spaces will be reserved on a first -received, first-assigned basis. A minimum 50% deposit is required with registration. FULL PAYMENT must be received by May 4, Mail copy of registration form on opposite side, with payment to: CFDA Exhibits, One Capitol Mall, Suite 800, Sacramento, CA or to: ssiqueiros@amgroup.us EXHIBIT SPACE - TABLETOP EXPO. Each space is carpeted and will include: 1 draped 6' table only and two chairs. Electrical and Internet access is NOT included but can be ordered from the hotel for an additional charge. BADGES and CLEAN UP. Each company will receive 2 exhibitor badges per booth. Additional badges may be purchased for $200 each. Each badge will permit entrance onto Tradeshow Floor, and Workshops. Any meal function in the exhibit hall is included with the badges. Breakdown can start at 10:00 AM, Tuesday June 26th. EXHIBIT SPACE LOCATION Location assignments will be based upon first-received and completed registration form and 50% deposit. Full payment must be received by May 4, CFDA will assign exhibit space to preserve exhibition continuity. Every attempt will be made to assign space in preferred Section requested by the Exhibitor, however, in rare occasions, it may be necessary to reassign space location. CFDA retains the exclusive right to reassign space at its discretion. Checks or CC information may be mailed with registration. Faxed and ed registration must include CC information. USE OF SPACE To maintain uniformity and prevent visual obstruction of adjoining space, inner displays must not be higher than 6 and in all locations nothing may be erected which interferes with the view or visitation of adjoining spaces. Exhibit hall fire exits and safety equipment must be left accessible and in full view at all times. Display materials and equipment of significant size must be submitted in writing and pre-approved by CFDA by May 4, All exhibit materials and equipment must be contained within the space purchased. CFDA reserves the right to ask that exhibits be redesigned on the spot if necessary. NOISE Sound or amplifying systems that project beyond the exhibit space are prohibited. LIABILITY The exhibitor assumes the entire responsibility and liability for losses, damages, and claims arising out of exhibitor s activities on the Hotel premises and will indemnify, defend, and hold harmless CFDA and the Hotel, its owner, and its management company, as well as their respective agents, servants, and employees from any and all such losses, damages, and claims. Exhibitor will give CFDA and the Hotel prompt notice of any claim made or suit instituted against the Hotel which would result in indemnification by Exhibitor hereunder, CFDA and the Hotel shall have the right to compromise or participate in the defense of same to the extent of its own interest. SECURITY The Ballroom will be locked and secured each evening and morning hours, exercising reasonable care for the protection of exhibitor s materials and equipment. Neither CFDA, the show facility, nor any officers, directors or staff thereof will be responsible for the safety of property or exhibitor personnel. RESTRICTIONS CFDA reserves the right to prohibit any display or exhibit, or any part of a proposed exhibit, that it deems unsuitable or not in accordance with the accepted professional ethics of its members. TAX DEDUCTION Contributions or gifts to CFDA are not deductible as charitable contributions for income tax purposes. EXHIBITOR REPRESENTATIVES CFDA shall have sole control over all admission policies at all times. Up to two (2) exhibitor representative badges per space are available. Exhibitor badges must be worn at all times. Badge swapping is strictly prohibited. Additional badges are available for $200 each. CANCELLATION POLICY Cancellations must be received in writing and will be confirmed by envelope postmark or fax transmittal dates. In the event an exhibitor must cancel, the following refund policy applies: A full refund will be issued if space is cancelled by March 9, 2018; a 50% refund will be issued if space is cancelled by April 6, 2018; no refund will be issued for cancellation received after April 6, RIGHT TO REFUSE CFDA reserves the right to review and reject any registration for exhibit space without prejudice. NO EXHIBIT DECORATOR THIS YEAR - YOU ARE ON YOUR OWN. Easy Move In - Tabletop Ease - Easy Breakdown - No big shipments - Please clean up after yourselves when leaving. No union, no extra costs to you and your company! If you use one of the three corner space you are still responsible for loading / unloading labor. There is no shipping dock, no additional workers and no forklift. It is your sole responsibility. MEETING PACKAGES & DELIVERIES Special arrangements must be made for receiving any equipment, goods, displays or other materials, which will be sent, delivered or brought into the Hotel. (This excludes delivery of any food or beverage items that are also sold or furnished by the Hotel. The Hotel will not accept delivery of such items.) Failure to do so may result in deliveries being refused or materials being unavailable when required. The Hotel s receiving entrance is open from 7:30 a.m. to 4:00 p.m., Monday through Friday. 7:30am to 12:00pm on Saturdays. Any materials being sent to the Hotel must be marked as follows: Please make sure the Guest receiving the boxes on-site at the hotel is the same name listed on the boxes being shipped to the hotel. Guest must be present at Exhibitor Table to accept boxes and approve handling charges. Balboa Bay Resort 1221 West Coast Hwy Newport Beach, CA Hold for Arrival Attn: Guest s Name AND Exhibitor Company Name Conference Name and Event Dates Christina Souza, Event Services Manager Number of Boxes (Example: Box 1 and Box 2 of 2) The Hotel does not accept any liability for equipment, goods, displays or other materials, which arrive unmarked or fail to arrive at the Hotel. The Group is responsible for insuring its property for loss or damage. Please note the following charges relating to meeting packages and deliveries: Guests and groups will be assessed a $5.00 handling fee per inbound box and a $5.00 handling fee per outbound box. This service fee includes receiving, basic storage and delivery. There is an additional $10.00 charge for items being packed for shipment by Balboa Bay Resort. This service is limited. Please check with your Hotel Representative for details. Due to the hotel s limited amount of storage space, it is asked that packages be shipped to the hotel with arrival no more than 3 days prior to the program start date. Your hotel representative can also advise of the availability of storage space prior to your program start date if needed. Billing can be made to a guest room folio or a group Master Account. Please advise your hotel representative how you would like to settle charges relating to envelopes and packages. It is strongly suggested that exhibitors be prepared with their own shipping account number and be prepared to pack and tape their own boxes. FOOD AND BEVERAGE All food, beverage, and miscellaneous concessions prepared, sold or consumed on the tradeshow floor must be supplied by the Convention Hotel. No popcorn, etc. INSTALLATION AND DISMANTLING If the exhibitor fails to set up its display in its assigned space by 4 PM, Sunday June 24th, leaves its space unattended during show hours, or fails to remit payment at times specified, CFDA shall have the right to take possession of the space and utilize such space in any manner. Exhibitor may not breakdown until the Tradeshow closes on Tuesday June 26th, at 10:00 AM. AGREEMENT TO TERMS, CONDITIONS AND RULES Exhibitor agrees to observe and abide by the foregoing terms and conditions and by such additional terms, conditions, and rules made by CFDA from time to time for the efficient and safe operation of the Exhibition. In addition to CFDA s right to close a display and withdraw its acceptance of the registration, CFDA in their sole judgment, may refuse to consider for participation in future trade shows any Exhibitor who violates or fails to abide by all such terms, conditions, and rules. This registration represents the entire agreement between the Exhibitor and CFDA concerning the subject matter of this registration. EXHIBIT HOURS: (SUBJECT TO CHANGE) SUNDAY JUNE 24: EXHIBIT SET UP DAY Early Registration for attendees 2:00 p.m. - 5:00 p.m. Exhibitor Setup (Must set up this day) 12:00 p.m. - 3:00 p.m. Opening Reception 4:00 p.m. - 6:00 p.m. MONDAY JUNE 25: Exhibit hall hours 8:00 a.m. - 9:30 a.m., 12:15 p.m. - 2:15 p.m., 4:45 p.m. - 7:00 p.m. Breakfast with attendees in Exhibit Hall 8:00 a.m. - 9:30 a.m. Lunch in Exhibit Hall 12:15 p.m. - 2:15 p.m. Reception in Exhibit Hall 4:45 p.m. - 7:00 p.m. TUESDAY JUNE 26: Exhibit hall hours: 8:00 a.m. - 9:00 a.m. - Breakfast 9:30 a.m. - 12:30 p.m. - Exhibit Hall Tear Down Please sign the registration form to confirm that you have read and agree with the Terms and Conditions. Keep copies of registration form and terms for your records. Return the original registration form and payment to: California Funeral Directors Association One Capitol Mall, Suite 800 Sacramento, CA Fax: attention Stacey Siqueiros or ssiqueiros@amgroup.us Convention Questions: Stacey Siqueiros x 114 or ssiqueiros@amgroup.us