MAKE MOST OF YOUR BUSINESS VIA THE FRANCHISING WORLD

Transcription

1 INDIA S FIRST & BEST SELLING FRANCHISE MAGAZINE 21st YEAR OF EXCELLENCE

2 LEGACY NOTE MEDIA KIT 2018 MAKE MOST OF YOUR BUSINESS VIA THE FRANCHISING WORLD Ashita Marya, CEO, Franchise India Media Services It is my great pleasure and privilege to welcome you to The Franchising World Magazine. It is India's most comprehensive end-to-end business and franchise magazine. It has made a benchmark in its 21st year of excellence. Since its inception in 1999, this monthly publication has become an essential success tool for the investor's community. At The Franchising World, we view ourselves as consultants and strive to deliver creative media solutions to company's business and franchising needs. With a circulation of over 1,00,000 copies and over 47,000 subscribers, it is available on the stands nationwide. Its readership includes investors, entrepreneurs, franchisees, franchisors, small and medium business owners, corporates, retailers, vendors, distributors, product suppliers, consultants, real estate developers and brokers, agencies, planners, students and business institutions at a large. The Franchising World publishes 13 issues annually which includes 12 monthly issues and one Anniversary Issue. In almost two decades of its existence, it has been a perfect platform for franchisors. The magazine has turned many start ups to shining stars. The Franchising World is a viable tool for franchisors to connect to their prospective franchisees as the magazine has a niche clientele and is available across news stands pan- India. Via this magazine, many start up brands have witnessed incredible growth and have grown from 10 to franchise stores. From startups to emerging franchisors to established ones, we cater to all franchise categories, as we have quintessentially dedicated sections in our magazine. From low-cost to medium cost to a high budget franchise, any franchisor seeking growth can associate with the magazine to strengthen his franchise network. We give you the platform, time is right to showcase your presence in the Asia's largest selling franchise magazine and let your brand become the best among the rest in your respective category. Happy Franchising! MAGAZINE S FOCUS Issue Focus The issue focus of the magazine highlights the exclusive franchise opportunities of the month Business Focus Cover story of the month Dialogues One- on-one select conversations with CEOs & Mds mm Legal solutions for the franchise fraternity Big idea Where retail meets franchising Updates Market trends & research reports Insight Franchise checklists & word of advice Global Eye A pool of features on international franchising Money Matters Low-cost opportunity galore Franchise Face Exclusive space for franchise professionals Franchisee Speak Franchisee s success stories Limelight Launch pads for debutants In the Spotlight Detail case studies of brands Excellence in Franchise Retail Retail Leaders Franchise Star Regional Star of the month

3 READER S PROFILE MEDIA KIT 2018 KEY STATISTICS Audience 2,640,000 Subscription 47.2% Newsstand 57.7% Circulation 1,00,000 6,75,000 Rate Base Ad/Edit Ratio 48%/52% 2015 Ad Pages 802 AUDIENCE DEMOS Male 89% & Female 11% Demographic Breakdown MEDIA ENGAGEMENT Average Reading Minutes 52 min. Read 12 out of 12 Issues 86% 18.50% 24.50% 19.50% 13.50% 12.50% 11.50% Readers Per Copy ,227+ Followers 8, Likes 3,383+ Followers

4 POWER-PACKED SERIES OF THE FRANCHISING WORLD MEDIA KIT 2018 E D I T O R I A L C A L E N D A R January Issue Focus: Franchise trends for 2018 Market Trends: How conversion franchise is helping businesses do a profitable turnaround Franchisor/Franchisee: Service-based opportunities to take flight in 2018 Business Model/Funding: Why are mall developers turning into franchisees? April Issue Focus: Education: An evergreen investment opportunity Event Focus: FRO Maharashtra - post event coverage & FRO East - pre event coverage Market Trends: Technology changing education sector Franchisor/Franchisee: K12 leaders taking charge of K12 revolution Business Model/Funding: VC investment & mergers taking place in education sector July Issue Focus: Women Entrepreneurs - Women franchisors stand tall Event Focus: MFS Delhi - post event coverage & FRO Pune - pre event coverage Market Trends: Big learnings from women in franchising Franchisor/Franchisee: Top 50 most attractive franchises for Women Business Model/Funding: Why Husband-Wife team is more prone to get funding October Issue Focus: How to research the right franchise at a Business & Franchise expo Event Focus: Franchise India 2018 Market Trends: Franchise opportunities with Zero real estate cost Franchisor/Franchisee: Franchisor- Franchisee Relationship Business Model/Funding: Business Ideas for HNI's February Issue Focus: Retail special - What s in-store for the future: How retail brands are responding to the changing consumer needs Event Focus: FRO Chandigarh - post event coverage & FRO Gujarat - pre event coverage Market Trends: Changing trends in jewellery biz Franchisor/Franchisee: Master franchisee model rules the roost in retail Business Model/Funding: Why foreign brands stick to franchise model in India May Issue Focus: F&B - Food franchising makes financial sense Event Focus: FRO East - post event coverage & FRO South - pre event coverage Market Trends: Top F&B trends that ruled the sector Franchisor/Franchisee: India: hotbed for international F&B brands Business Model/Funding: The growing appetite of funding in F&B August Issue Focus: Low-cost Special - 20 low-cost business opportunities < Rs 5 lakh Event Focus: FRO Pune - post event coverage & FRO Bangalore - pre event coverage Market Trends: Key trends in low-cost franchising Franchisor/Franchisee: Looking Inwards - Empowering Employees to Become Franchisees Business Model/Funding: Changing Business models in Franchising November Issue Focus: Key takeaways from Franchise India Delhi Show 2018 Event Focus: FRO Chennai - pre event coverage Market Trends: Managing a job and business successfully Franchisor/Franchisee: Veterans in Franchising Business Model/Funding: How to make a growth blue-print for an interntional Brand March Issue Focus: Beauty & Wellness: A healthy industry! Event Focus: FRO Gujarat - post event coverage & FRO Maharashtra - pre event coverage Market Trends: Trends beautifying salon industry Franchisor/Franchisee: How to convert your business into a Franchise Business Model/Funding: Raising Funding in a Franchise business June Issue Focus: Fashion franchise opportunities to try on for size Event Focus: FRO South - post event coverage & MFS Delhi - pre event coverage Market Trends: Kidswear making a beeline Franchisor/Franchisee: Second generation entrepreneurs turning the tables via franchising Business Model/Funding: Sportswear giants gearing up to catch the fitness boom September Issue Focus: Contributors' Special - How to succeed in franchising: learnings from leading franchisors Event Focus: FRO Bangalore - post event coverage & Franchise India pre event coverage Market Trends: 10 reasons to quit your job & take up franchising Franchisor/Franchisee: Adding the 'innovation' spice to stay relevant Business Model/Funding: Sub -Franchising a Brand December Issue Focus: Trends to look out for in 2019 Event Focus: FRO Chennai - post event coverage Market Trends: To-do & not to do list for 2019 Franchisor/Franchisee: Adding the 4th party in a franchise model - the investor Business Model/Funding: Franchise: An excellent investment model

5 20th Anniversary ISSUE MEDIA KIT 2018 The Franchising World will celebrate its 20th Anniversary by releasing its thickest and most powerful issue for This list of 100 best franchising companies from diverse sectors will be showcased under four different categories Established, Emerging, Debutant and International. This issue will help you take forward your business. ADVERTISEMENT BOOKING OPEN FOR ANNIVERSARY ISSUE Double issue - Double print run of 2,00,000 copies - Year long shelf life. Franchise case studies on International and domestic companies. Articles from global and Indian experts. Upgrade Logo on the main cover page. Certificate of participation would be awarded for being covered in the Top 100 franchise companies. Collateral of Top 100 logo would be provided to your brand for marketing activities. Enquiries would be forwarded to your brand from this section. Extensively marketed through international and domestic show. Special promotion campaigns for retail sales.

6 CREATIVE UNIT MEDIA KIT COVER STORY: Cover focus section is the highlight of the magazine. The brand which is featured gets an exclusive space of four pages story inside the magazine and main visual on the cover showcase its potential. Brand gets the privilege of being on the Cover of Asia's most selling franchising magazine. 4 pages Cover Story 2 LAUNCH PAD: Snippet on cover with 1/2 pages coverage inside the magazine. 3 FRANCHISE FOCUS: Exclusive logo on cover with 2/3/4 Pages story inside the magazine Logo 1 Full Page Case Study 4 WINDOW ADVT, COVER GATE FOLD & TAB ADVT Window Advt. Cover Gate Fold Tab Advt. Size: 195mm (W) x 268m (H)+ 3mm extra bleed Side panel size: 97.5mm (w) x 268mm (h) Size: 384mm (W) x (H) + 3mm extra bleed for al four sides Size: 195mm (W) x 268m (H)+ 3mm extra bleed for al four sides EAR(TAB OUTSIDE) 75.5mm(H) X 11mm(W) TECHNICAL SPECIFICATIONS Paper: 65 gsm Art paper Printing Process: Web-fed Binding: Perfect binding line screen, emulsion side down Cover: 170 gsm Art paper Magazine: 195x268 mm, Size Perfect Please provide cut marks. Bleed margin of 3 mm on all four side of the page and 3 mm gutter space is required ALL DIMENSIONS IN MM FREQUENCY: Monthly On stand 1st January, 1st February, 1st March, 1st April, 1st May, 1st June, 1st July, 1st August, 1st September, 1st October, 1st November, 1st December DEADLINE BOOKING - 2 weeks before publication date MATERIAL - 10 days before publication date MATERIAL PDF with 300 dpi Control to curve fonts OR EPS file

7 FEW OF OUR CLIENTS MEDIA KIT 2018 THE BANKER TO EVERY INDIAN TM A Century of Indian Tradition BRANDS

8 TARIFF CARD MEDIA KIT 2018 Run On Positions (Full Colour Advertisement) Single Issue Size Full Page Rs 2,00,000/$ mm(w) x 268mm (h) Full Page (first 20 Pages) Rs 2,25,000/$ mm(w) x 268mm (h) Half Page Rs 1,10,000/$ mm(w) x 122mm (h) 1/2 Page Double Spread Rs 2,00,000/$ mm(w) x 122 mm (h) Double Spread Rs 3,00,000/$ mm(w) x 268mm (h) Strip Ad Rs 80,000/$ mm(w) x 53mm (h) Special Positions (Full Colour Advertisement) Single Issue Size Outside Back Cover Rs 4,00,000/$ mm(w) x 268mm (h) Inside Front Cover Rs 3,50,000/$ mm(w) x 268mm (h) Inside Front Facing Rs 3,50,000/$ mm(w) x 268mm (h) Inside Back Cover Rs 3,50,000/$ mm(w) x 268mm (h) 2 Page Cover Gatefold Rs 4,75,000/$ mm(w) x 268mm (h) First Double Spread Rs 3,50,000/$ mm(w) x 268mm (h) Art Card (135gsm) Single Side Rs 3,00,000/$ mm(w) x 268mm (h) Art Card (135gsm) Both Side Rs 4,00,000/$ mm(w) x 268mm (h) Art Card Single Side with Tab Rs 3,50,000/$ mm(w) x 268mm (h) Art Card Both Sides with Tab Rs 6,00,000/$ mm(w) x 268mm (h) Ear (Tab Outside) 75.5mm(H)X11mm(W) Ear (Tab Outside) 75.5mm(H)X11mm(W) Commissioned Editorial Per Page Rs 1,50,000/$ mm(w) x 268mm (h) Classified Section Quarter Page Rs 50,000/$1000 CALL OUR BUSINESS DEVELOPMENT MANAGER FOR A DETAILED PRESENTATION CORPORATE OFFICE: 4th - 5th floor, Charmwood Plaza, Eros Garden, Charmwood Village, Surajkund Road, Faridabad HYDERABAD OFFICE: H.No /82/A/68,Plot No.68,Road No.1, Jubilee Hills,Hyderabad BANGALORE OFFICE: Phoenix Crescent, 2nd Floor, #10, Rest House Road, (Behind Brigade Road), Bangalore Pune: Of fice 203, 2nd floor, Siddhivinayak Aurum, Behind Eden Garden Society, Nagar Road, Viman Nagar, Pune MUMBAI OFFICE: Unit 11A & 11B, Ground floor,technopolis Knowledge Park, Mahakalicaves Road, MIDC,Chakala,Andheri (E), Mumbai KOLKATA OFFICE: Chitrakoot", Unit No. 52, 230/A AJC Bose Road, 5th Floor, Kolkata CHENNAI OFFICE: Unit 704, 7th floor, Capital Towers, 180, Kodambakkam High Road, (Opp. Hotel Palmgrove), Nungambakkam, Chennai Ahmedabad: A-304, Safal Pegasus, /nr. Auda Garden, Prahaladnagar, Ahmedabad Delhi: Mumbai: , Bangalore: , , Chennai: Kolkata: Hyderabad: Ahmedabad: Pune: advertise@franchiseindia.com