OQTA MEETING HELD AT TOURISM & EVENTS QUEENSLAND BRISBANE 13 TH NOVEMBER 2015

Transcription

1 OQTA MEETING HELD AT TOURISM & EVENTS QUEENSLAND BRISBANE 13 TH NOVEMBER 2015 Present Stuart McKenzie, Belinda Murphy, Steve Jones, Robyn Stephens, Natalie Flecker (attended meeting 9.20am) Teleconference: Nil Homan GM, Matt Bron TEQ Meeting commenced 8.47am Stuart McKenzie took the chair and welcomed everyone especially newly elected board member Steve Jones. Steve gave a brief overview on his career and present position as State Manager of Regional Express based in Cairns. Each member provided a brief overview of their history in relation to the tourism product. Apologies: Rob Chandler, Cam Maurant, Tania Kernaghan Dec of interests Nil Use of common seal Nil No Financials Correspondence In: Nil Ratification of previous minutes: Minutes to be ratified at next Board meeting Action Item Jane Morgan to supply Minutes Matters arising from Previous Meeting- Nil FINANCIALS - NIL Treasurers Report: NIL BANK STATEMENTS - NIL GM Report Hosting of 2016/2017 Tourism Awards Expressions of interest close end of December Decision to be made February 2016 and announced. Expressions of Interest out in May for 2017 host town and to be announced at the 2016 Tourism Awards Alison Angus leaves end of November. Teagan to carry out administration work for the interim period and has been offered a full time position with OQTA but, has indicated her continuing university studies. Interested person needs to be outsourced for the administration role as well as for Consumer shows - will require at least (2) people on the stand especially with the Outback Mates program Consumer Show a need for much more of presences at the Melbourne show in February which will be a trial for the first one as all to do with the drive market TEQ has launched its It s Live 2016 calendar of events in Queensland Trade Flight Centre Expo s mentor 2 day intensive sessions being held in Brisbane with representatives Roma, Mt. Isa and Eromanga Trip Advisor Mid -January road show

2 Tourism Awards how can we do it better eg: submissions - judges? Visits by judges - Natalie Flecker advised when Mt. Isa Rodeo is judged they have had success creditability study 5 min video with submission may work. Fairest way at Awards is to list all nominees Debrief from Barcaldine Tourism awards: Issues with FOC s needs to be addressed Need for an engine booking system on our website through the OQTA website to enable problems to be fixed by OQTA our membership process is very clunky. OQTA to use PayPal system ASIC - Office of Fair Trading forms to be completed of new office bearers Outback Mates for members only and others interested persons need to join. McKinlay VIC staff advised they have experienced problems with the mates process Overview of Outback Mates Program Cost of $50 to become part of the Outback Mates club and each person gets a membership number. Corresponding App card or both or can be linked to each other. Inside of passport will be maps and android and will be IPhone friendly. APP can be downloaded for free Roadshow begins in January for Outback Mates. Mates when arriving into a town their App will show deals and by going to the VIC s they can also get deals eg: 2 for 1 or 5% discount Natalie to send through information of person she knows re: selling products App as soon as the visitor walks into the VICs they will have free Wfii and will be able to be tracked where they have travelled. They will still have registration for win the prizes. Log in by each person when payment is made name address and phone number and app will download from inside the VIC VIC s receive a 50% discount on the purchase of each card. Outback Mates Suggestion - get your family an outback mates as a Xmas present. RACQ Major Sponsorship of $25,000 and branding by RACQ Promotion to punch out to 1.5million RACQ members discount offered of $40 to RACQ members Do we need bar codes magnetic strips BP Service Stations love the idea of the reward card BP advised that no magnetic strip is needed and advisable to have a barcode. BP to send a letter of recommendation for OQTA. BP service stations may need to become a member and for $200 enables the businesses to receive free listing on ATDW Good deals to be done systems foolproof and card needs to be tested for loop holes Matt Bron TEQ Report Ninemsn site TEQ receiving huge number of readers especially the Outback Road trips receiving 44% votes to date. Tourism Destination to buy a section of the Ninemsn Qld Airports Limited has completed a survey at two of the owned airports Longreach & Mt. Isa. Interesting facts age demographics 41+ visitor visitors staying 1-4 days 26% for business and 15% for VFR 40% for leisure 19% other Winton missing the market with major attractions - AAOD 54% and WMC 51% (Non Visited Scale) through limited visit ability in Longreach High accommodation satisfaction in Longreach 84% - 24% still book through travel agents one way hire cars still ongoing problem Mt Isa Visitors relate the city to Newcastle Need to be marketed more Townsville a definite market for the Outback Qld. Regional Express looking at packages A New coach company to begin in Mt. Isa offering new tours/product and adding with flight packages. Media consumption in Mt. Isa Visitors go to On-line news, ABC Radio (23%) Hot FM (26%), Newspapers not a major option for visitors. Action Item: Matt to distribute copy of survey report to members FAR WEST DELEGATE A bi-election to be conducted for representatives for the Far West region and nominations to be sent out for this position Expressions of interest noted from Jodi Barr of Birdsville and Julie Woodhouse Boulia.

3 SKILLS REPS: Discussion of Skills representation to OQTA Board Steve Jones Skill Queensland Manager Rex Express Stev. Ratray Qld. Sales Manager Imparja Television name was mentioned. Media advertising person and has a passion for the Outback Region and assists many community groups with contra sponsorship deals. Steve would have great network skills. Steve Jones mentioned Michelle Hespe - Ex- Inflight Magazine editor good social media but now based in Sydney. Michelle could be good for advice. Profiles to be send to the board Action Item Steve Ratray of Imparja TV to be contacted Action item - Leave for further discussion and Board to discuss skill positions Elaine Jacobi to continue as treasurer and not as a board member Meeting Dates 2016 February Face to Face meeting Brisbane suggested date Friday 12 th Feb - provisional ATRN Conference Set for October 4 th -8 th 2016 in Roma OUTBACK MATES CARDS Qld. Premier Annastacia Palaszczuk to receive card No.1 Outback Mates and Tourism Minister Kate Jones to receive card No. 2. VISITOR INFORMATION CENTRE S To receive 20 x FOC Outback Mates cards and to be used whichever way they wish Mini Mates Card something for the kids suggestion maybe the education subsidy could use the cards a part of the APP eg: play games Hashtag mates!! Outback Mates cards will be available for locals as well Action Item Cards to be sent to Qld. Premier and Tourism Minister Meeting Closed 10.25am ACTION ITEMS SUMMARY TITLE ACTION BY WHOM Interest Bearing account for excess funds Letter to Minister Tourism Investment as a result of Education Programme Kangaroo Bus lines Financial Sub Committee Minutes Present at the next board meeting options for moving monies to a higher interest bearing account. Core finding RTO s and Matt to supply details of the investment by AB Paterson School and report to board. Agenda item for next meeting - How much do they make from our efforts and their investment Notes from minutes to go into Board Papers Dot point on Objectives of the finance Committee as a Board Policy /Elaine/ Financial Sub Committee and Karen to draft /Matt & Elaine

4 ASIC Forms after AGM ASIC forms to be sent after AGM from the Outback Office /New Secretary ARTN CONFERENCE ROMA Board Member Kit Growing mates to its full potential Contestable Funding Outback Pack to be developed for the ARTN - TEQ have some great items in their cupboard (Prefer not to use the surfboard key ring more outback ones (could operators donate key rings?) Double check that the Board Membership papers are up to date items New Board to consider requirements for growing mates Keep back up material on success and potential growth to be included in Grant Funding application All Board and Members may like to donate Jane/ New Board/ /Matt OUT BACK MATES Ensure there is an allocated line item in the budget to grow Mates. to prepare material and book presentations with Councils Think about a kids programme for Mates plus the older teenagers / New Board OUTBACK WIDE GOLF EVENT Tourism Awards Nominations to hold the event List of golf courses IN THE OUTBACK. Come games plus some quirky stuff. Eg. Tee off from Vaughan Johnson jump up. Thoughts and idea in what members could contribute to ideas. AGENDA ITEM NEXT BOARD MEETING 2015 Year one nominations on the table at the awards nomination for 2016 and 2017 Workshops and theme. Pre-AGM Minutes Jane Morgan to Jane/Robyn QAL Survey Matt Bron to distribute to Members Matt Stev. Rattray Skill Rep Outback Mates Cards Qld. Premier & Tourism Minister

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