TASTE THE WORLD SAVOR ASIA

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Marian Palmer
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THE FIFTEENTH EDITION www.thaifexworldoffoodasia.

1 THE FIFTEENTH EDITION TASTE THE WORLD SAVOR ASIA JOINTLY ORGANIZED BY

2 Savor the World at Asia s Most Important F&B Show Asia s leading Food and Beverage trade show, World of Food Asia, has unveiled a brand new key visual and an impressive lineup of refreshed programs to deliver an even stronger focus on business, quality trade deals and networking opportunities. LARGEST SATELITE SHOW OF Anuga 107,000 SQM >2,000 EXHIBITORS >2,000 HOSTED BUYERS >55,000 VISITORS Feed Your Appetite to Network and Engage Be enthralled by the showcase from over 2,000 exhibitors across 107,000 sqm of exhibition space as World of Food Asia recreates the experience as the first and largest satellite show of Anuga the world s biggest and most important business platform for the Food and Beverage industry for the Asian community. The Thriving F&B Industry The Asia Pacific Food and Beverage industry is expected to achieve a turnover of US$3.23 trillion in 2016 after growing to almost the same level as the rest of the world combined. With a projected year-on-year growth of 11 percent in 2016, the industry will outpace the second and third largest regions Western Europe and North America. TRILLION US$3.23 ASIA PACIFIC F&B INDUSTRY Jointly organized by the world leader in food and food technology events, Koelnmesse, along with the Department of International Trade Promotion and the Thai Chamber of Commerce, -World of Food Asia will return in its 15th edition as the first, and largest satellite show of the world s foremost F&B exhibition, Anuga, for the Asian market. 11 TRADE SHOWS ACROSS 11 HALLS 3 SIGNATURE EVENTS HOSTED BUYER PROGRAM connect top-tier and high volume buyers with exhibitors Our commitment to innovate and continue to lead the industry in the face of changes in the market is the driving force behind our revamp and rebranding efforts. From extending the number of trade days, boosting our VIP program, to our new vibrant brand visuals these changes reflect our goal of curating the ultimate trade show experience for everyone. (Source: Analysing The 2016 Asia Pacific Food and Beverage Industry. We are seeing an increase in demand from Thailand and Asia for Scottish products, ranging from Scottish smoked salmon and seafood to shortbread, biscuits, cheese and craft beer. World of Food Asia has given us the opportunity to showcase our products and capitalize on the demand for premium products in Thailand and beyond. - Mathias Kuepper, Managing Director, Koelnmesse Pte Ltd - Neil Mcinnes, Head of Southeast Asia,Scottish Development International

3 Asia s Global Build Your Network and Meet Other Key Business Influencers Where Our 11,982 International Visitors Came From Platform to Satiate Cravings for Internationality Bringing together over 55,000 trade visitors and 2,169 exhibitors from across the globe, World of Food Asia 2017 marked a new trade show record in the Food and Beverage industry. A Truly International Gathering 2,169 EXHIBITORS 39 COUNTRY & REGIONAL GROUPS FROM: Australia Cambodia China Germany Indonesia Italy India Japan South Korea Laos Malaysia Myanmar 1,082 LOCAL 1,087 INTERNATIONAL Norway Peru Poland Philippines Singapore Taiwan Exhibitor Profile 6% FROZEN 8% FRUITS & VEGETABLE 2% MEAT 4% RICE 8% SEA Turkey 46 COUNTRIES United Kingdom (Scotland) United States of America Vietnam 6% TECHNOLOGY 12% SWEETS & CONFECTIONERY 4% SERVICE 36% FINE 700 exhibitors are selling their products through the HORECA channels 6% COFFEE & TEA 8% DRINKS 55,111 VISITORS / 130 COUNTRIES Food and Beverage Foodservice 10,252 Manufacturer 3,540 Restaurant / Foodservice 9,676 Wholesaler/Distributor 2,413 Manufacturer 1,724 Convenience Store/Grocery Store/Department Store 2,329 Importer/Wholesaler/ Distributor 1,454 Hypermarket/Supermarket 1,827 Bakery Top 10 Visiting Countries in ,652 CHINA 1,325 MALAYSIA 1,250 Service Provider 1,109 Speciality Food Retailer The Deals Speak for Themselves From visibility to business profitability, World of Food Asia 2017 generated clear value for both visitors and exhibitors. Almost US $50 million worth of spot orders were closed on the show floor in just three tradeonly exhibition days. 1,219 Media 1,022 Hotel and Resort 353 NGO/Association/ Government 618 Delicatessen/ Butcher Shop 2,333 Others 12,858 28,261 1,069 VIETNAM 872 SINGAPORE Seafood 3,089 Importer/Wholesaler/ Distributor 2,558 Importer/Wholesaler/ Distributor 795 JAPAN 2,607 Manufacturer Manufacturer 2,283 1,827 Bakery 1,624 Cafe 4, SOUTH 526 KOREA HONG KONG TAIWAN INDIA Spot / Expected Orders Within a Year US$306 million TRADE VALUE US$189,043,523 ASIA* US$90,306,166 SOUTHEAST ASIA** US$9,664,953 INDO-CHINA 9,163 4,288 NORTH ASIA 2,903 SOUTHEAST ASIA 1,816 INDO-CHINA 1,691 EUROPE, USA & REST OF THE WORLD 568 SOUTH ASIA 364 MIDDLE EAST 352 OCEANIA 360 MYANMAR Spot Orders Only US$50 million approx. SPOT ORDERS US$11,601,123 ASIA* US$6,396,976 SOUTHEAST ASIA** US$3,015,255 INDO-CHINA *Inclusive of Southeast Asia & Indo-China **Inclusive of Indo-China

4 5 Trade Days Across 11 Halls OUTDOOR PARKING 4 OUTDOOR PARKING 5 INDOOR PARKING 3 SQUARE OUTLET BANGKOK LAND BUILDING World of Food Asia 2018 serves up its greatest event through 5 days of dedicated trade interactions. Boasting an event space that spans across 11 halls at the IMPACT Exhibition & Convention Center, the stage is set to astound and deliver productive business sourcing, matching, and facilitate meaningful exchanges. Clear and Comprehensive Insights to Build Your F&B Empire Effectively connect with your desired audience through 11 expertly curated trade shows. The array of trade shows will reflect specific industry trends as well as the customer s evolving tastes. Attendees and Exhibitors of the Trade Shows Can Expect to Gain Valuable Insights in the Areas of: FINE MEAT SERVICE DRINKS - Delicatessen, gourmet, and basic food and drinks - International pavilions - Thai importers and exporters TECHNOLOGY SWEETS & CONFECTIONERY COFFEE & TEA FROZEN IMPACT HALL 1-8 IMPACT HALL 8 CHALLENGER 1 CHALLENGER 2 THUNDER DOME SCG STADIUM IMPACT IMPACT IMPACT IMPACT IMPACT IMPACT IMPACT IMPACT HALL HALL HALL HALL HALL HALL HALL HALL FT FT OR SAPPHIRE ROOM IMPACT FORUM HALL 9 SAPPHIRE ROOM IMPACT FORUM LOBBY INDOOR PARKING 2 SKY KITCHEN LINK BRIDGE JUPITER ROOM INDOOR PARKING 1 IMPACT ARENA THE PORTAL CHALLENGER CHALLENGER CHALLENGER LINK BRIDGE AKTIV SQUARE FROZEN SEA RICE FRUITS & CHALLENGER 3 LEGEND FT OR FAST TRACK for Pre-registered Visitors at IMPACT Hall 5, 6 & 8 ONSITE REGISTRATION Visitor Registration at IMPACT Hall 1 & 2 Taste New Opportunities with Our 4 Special Shows HALAL MARKET Come and discover new Halal food manufacturing opportunities, as we share valuable insights on the flourishing trade between the Islamic Middle East and Southeast Asian markets. ORGANIC MARKET Allow your business to expand along with the demand for organic food choices, as we showcase a wide array of organic F&B options and technologies during this event. FRANCHISE MARKET Curating the latest updates in the food franchise industry, businesses will be exposed to a myriad of opportunities available in this rapidly expanding arena. INNOVATION SHOW From revolutionary food products to intuitive product designs, the taste Innovation Show propels businesses forward with the industry s latest trends and insights.

Making Your Business Our Top Priority in 2018 Extraordinary investments have been made to focus business as the top priority of the upcoming event; the anticipated pre-show business matching and an

5 Making Your Business Our Top Priority in 2018 Extraordinary investments have been made to focus business as the top priority of the upcoming event; the anticipated pre-show business matching and an expanded Hosted Buyers Program guarantee an even more qualitative visitor-ship. Guaranteed Meetings with Top Hosted Buyers at World of Food Asia 2018 The varied profile of exhibitors that we met certainly expanded our horizons as we were not aware of some of the products prior to attending World of Food Asia. Simon Chuen, Dah Chong Hong Holdings International The Hosted Buyer Program is very easy to use. All the meetings worked out well for me Sven Schaefer, Zott Dairy Asia Pacific Pte Ltd Complimentary Pre-Show Online Business Matching Program As an exhibitor at World of Food Asia 2018, you have complimentary access to the Online Business Matching Service. This is a powerful, effective, personalized online business matching tool that allows you to search, connect and pre-arranged meetings with the qualified buyers. Our concierge service will support you via s in every step of the process. How Will You Benefit? Screen and find profiles tailored to your needs with an easy filter system Pre-schedule appointments Free SMS Reminders Onsite meeting to broaden your personal network business opportunity World of Food Asia aims to host more than 2,000 international buyers in the next event, of which, 200 top buyers from Asia will be designated to engage in networking sessions with the international exhibitors Hosted Buyers Breakdown by Region 11% SOUTH ASIA Pre-show Online Business Matching Program This special program that debuted in 2017, is designed to facilitate interactions between international exhibitors and our highly targeted Hosted Buyers. 14% SOUTHEAST ASIA 5% INDO- CHINA 11% NORTH AMERICA / LATIN AMERICA 41% NORTH ASIA 2,157 Hosted Buyers 14% WESTERN/ EASTERN EUROPE 4% OCEANIA BUYER EXHIBITOR BEFORE THE SHOW DURING THE SHOW PRE-REGISTER ONLINE / INTEREST IN BM ONLINE EXHIBITOR PORTAL MEET UP WITH EXHIBITORS AT THEIR BOOTHS RECEIVE AN INVITATION WITH PERSONALIZED LINK BEFORE THE EVENT RECEIVE SMS REMINDER 15MINS BEFORE MEETING REVIEW ATTENDEE PROFILES AND SCHEDULE MEETINGS CONCIERGE SERVICE -RECOMMENDATION AND REMINDER SERVICE -HANDLE ENQUIRIES

Activities Not to Be Missed Whet your appetites for business and all things gastronomic with the

some of the world s of world-class exhibitions and exciting supporting best baristas and brewers

innofood Asia Conference Impact of Disruptive Technologies and Regulatory Frameworks Trailblazing

design are Rethinking Food Supply Chains Innovating for the Future in Food & Beverage sparking a

The conference aims to catalyze the spread of ideas and solutions that will, create a Food and

The Mobile Imperative in Marketing and Branding Packaging, Shelf Life and Food Safety Learn and

The 7th Thailand Ultimate Chef Challenge This highly popular culinary challenge returns with

Professional Chef Award, Best Ultimate Junior Chef Award and Best Ultimate Pastry Chef Award.

6 Activities Not to Be Missed Whet your appetites for business and all things gastronomic with the show s expanded line-up The 4th Celebrity Coffee Bar Focused themes Come and join in the fun with some of the world s of world-class exhibitions and exciting supporting best baristas and brewers at the Celebrity Coffee Bar. programs. innofood Asia Conference Impact of Disruptive Technologies and Regulatory Frameworks Trailblazing Innovation in Food innofood Asia Conference explores how collaborations in technology, food and design are Rethinking Food Supply Chains Innovating for the Future in Food & Beverage sparking a major revolution in the way we view and interact with food. The conference aims to catalyze the spread of ideas and solutions that will, create a Food and Beverage business landscape where innovative concepts and experiences thrive. The Mobile Imperative in Marketing and Branding Packaging, Shelf Life and Food Safety Learn and be inspired by these coffee aficionados as they showcase new brewing techniques and flavors. The 7th Thailand Ultimate Chef Challenge This highly popular culinary challenge returns with teams from around the region vying for the coveted titles Best Establishment Award, Best Ultimate Professional Chef Award, Best Ultimate Junior Chef Award and Best Ultimate Pastry Chef Award. Sponsorship Opportunities innofood Asia Conference Thailand Ultimate Chef Challenge Celebrity Coffee Bar Ira Iskandar (Ms) Lynn How (Ms) Jennifer Chiah (Ms) i.iskandar@koelnmesse.com.sg l.how@koelnmesse.com.sg j.chiah@koelnmesse.com.sg

7 Book Your Stand with Us Raw Space Only US$400 PER SQ METER Build your own stand and differentiate yourself from the others. A well-designed booth will stand out and leave an impression on your potential customers. Standard Shell Scheme US$480 PER SQ METER Get a space with basic furnishing and panels. The package includes carpet, lighting and fascia board. Contact Us Asia/ International Lynn How (Ms) Koelnmesse Pte Ltd Tel: Fax: l.how@koelnmesse.com.sg Coffee & Tea/ FoodService Jennifer Chiah (Ms) Koelnmesse Pte Ltd Tel: Fax: j.chiah@koelnmesse.com.sg Conference Ira Iskandar (Ms) Koelnmesse Pte Ltd Tel: Fax: i.iskandar@koelnmesse.com.sg Europe Nils-Holger Glomme (Mr) Koelnmesse GmbH Tel: Fax: n.glomme@koelnmesse.de Thailand Thunchanok Pacharo (Ms) Expolink Global Network Limited Tel: ext 28 Fax: thunchanok@expolink.net Thitiporn Sukcharoenpong (Ms) Expolink Global Network Limited Tel: ext 27 Fax: thitiporn@expolink.net Powered By Endorsed By Official Airline Apply promo code TG

A N N U A L E D I T I O N. Post Show Review. Presents.

A N N U A L E D I T I O N. Post Show Review. Presents. A N N U A L E D I T I O N Post Show Review Presents www.thaifexworldoffoodasia.com WE DELIVERED A delicious success in every way! As ASIA s largest F&B trade show, THAIFEX-World of Food Asia continued