T H E R O L E O F A DMO

Transcription

1 T H E R O L E O F A DMO

2 DMO PURPOSE Increase economic benefit Inspire travellers Influence travel Increase visitor spending Enhance the visitor experience Attract conventions, meetings and events Influence economic development product & services Acquire sporting / cultural / special events For visitors, DMOs are like a key to the city. As an unbiased resource, they can serve as a broker or an official point of contact for convention, business and leisure travellers.

3 CVB - OUR ROLE AND OUR STAKEHOLDERS Promotion of a destination as a preferred location for national and international business events Corporate meetings Incentive travel programs Conferences (National and International) Associations Exhibitions Funding Model - Government: Local, State and Federal Membership base with level of benefits (leads / collaboration) Manage room blocks for conferences receive commission

4 INDUSTRY FACTS BUSINESS EVENTS Australia: $13billion annually Higher delegate spend 3 x the amount of a leisure tourist International Associations: 10,000 rotate Australian Associations: 4,000 rotate Corporates in-house meeting planners Incentive Houses / Event Production Companies PCO s Professional Conference Organiser ITO s Inbound Tour Operators DMC s Destination Management Companies Agents Wholesalers / corporate travel agents Association Executives / boards / committee members

5 Total Spend THE BUSINESS EVENTS VALUE TRIANGLE $13b Total Business Events Expenditure (2004/05) Per NBES $8.5b Visitor Delegate Expenditure (2010) Per IVS/NVS All overnight expenditure, including day trips >50km Day trips < 50km Other non-delegate expenditure e.g. Event organisers Not measured quantitatively - qualitative studies only Indirect effects of business events non-tourism e.g. Innovations, knowledge transfer, trade deals, community legacies

6 MEETING SIZE BY NUMBER OF DELEGATES

7 BENEFITS TO BUYERS Bureaux establish client plans and objectives Use local knowledge to match the needs of your event with the best available facilities, venues and entertainment Work within budget parameters Bureaux offer complimentary, personalised service and impartial advice. Source quotes and provide a range of marketing ideas, delegate boosting and other services to enhance your business event Can offer subvention support ie. Financial/ in-kind services all of value to attracting the event to the city

8 BENEFITS TO MEMBERS Receive leads Joint marketing opportunities Trade Shows Destination Events Roadshows Host site inspections Participate in famils Access to information research and trends Develop bid documents to bid for National and International Conferences

9 THE LIFECYCLE OF A CONFERENCE: THE BID PROCESS Research & identify conference opportunity (Associations) Locate a local host organisation or champion Develop Bid Team Bid Strategy decision maker, objectives of organisation Criteria Support letters, seed funding, industry or government Bid Document Lobbying including pre-bid sites by decision makers Bid Presentation Bid win or loss!

10 THE LIFECYCLE OF A CONFERENCE: AFTER THE BID IS WON Ongoing support to the conference organiser throughout the planning phase: Provide recommendations, source proposals, conduct site inspections of Meeting venues & accommodation Off-site venues Restaurants Activity options Other suppliers, e.g. exhibition companies, transport companies Manage funding support, if promised Provide marketing support Collateral for pre-conference promotion Delegate Boost Provide destination information Visitor maps, brochures, activity information PR and Media Promote the event through multi channels

11 CASE STUDY: WORLD CREDIT UNION CONFERENCE 2014 Opportunity to bid with the support of ABACUS (now COBA) Developed the bid and support 1800 delegates Sourced proposals from accommodation and function venues Assisted with destination site inspection Provide marketing support for destination promotion Images, footage Delegate promotion: koala pins, brochures for Ottawa 2013 Connected organiser to local suppliers including TAFE student volunteers, DMC and post touring activities

12 INDUSTRY ASSOCIATIONS Association of Australian Convention Bureaux: Meetings and Events Australia: International Congress and Convention Association: Meeting Professionals International: Destination Marketing Association International (DMAI): Professional Conference Management Association PCMA:

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