Royal Orchid & Regenta Hotels

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1 Royal Orchid & Regenta Hotels Presentation expect more

2

3 History Royal Orchid & Regenta Hotels is one of India s fastest growing hotel chains primarily operates 4 and 5 star hotels, one of India s most soughtafter hospitality brand in the industry.

4 Business Hotels The Business traveller is always in need of the best facilities when hopping from one city to the next. We have hotels that rank the highest when it comes to convenience, central location, high speed internet, heavenly beds, breakfast, fitness centre and swimming pool. Current Locations: Bangalore Mysore Jaipur Shimoga Pune Bharuch Gurgaon Ahmedabad Rajkot Chennai Chandigarh Navi Mumbai Kolkota Kanpur Ludhiana Vadodara

5 Leisure Destinations Our Heritage and Leisure resorts offer a wide range of boutique themed accommodations delivering an enchanting experience of vintage-styled residences, premium services and family entertainment options like Karaoke, Sony PS4, tailored made excursions, fitness centre and swimming pool. Current Locations: Goa Mysore Ranthambore Jim Corbett Mussoorie Bangalore Dandeli Jaipur Bhuj Pushkar Hampi Mahabaleshwar

6 Wedding Destinations Our hotels give the guest with plethora of options available to choose their perfect wedding venue and beautiful locations that can embellish the most special occasion of a person s life with an incredible magnificence our services like FREE Honeymoon Stay, Bridal suite, Photo Cake & Limo Service. Current Locations: Bangalore Mysore Goa Mussoorie Jaipur Dehradun Amritsar Ranthambore Bhuj Mahabaleshwar Ludhiana

7 Religious Destinations Our presence across India give our travellers an indescribable delight in taking an arduous trek to religious destination that further leads to be the epitome of all luxury & convenience as one stop shop with escort services helping you to enter religious destination with ease. Current Locations: Amritsar Ajmer Haridwar Dwarka

8 Wild-life Tourism Ventured into this tourism showcasing our rich ecology and our majestic animals in their true habitats. Current Locations: Ranthambore Jim Corbett Haridwar

9 Regional Sales Offices Across India 13+ Regional Sales Offices 115+ Sales Force 1. Ahmedabad 2. Bangalore 3. Chennai 4. Chandigarh 5. Delhi 6. Hyderabad 7. Jaipur 8. Kolkata 9. Ludhiana 10. Mumbai 11. Mysore 12. Pune 13. Shimoga

10 Our Key Strengths

11 Pre-Opening Support We will work closely with the Hotel Owner for preparing the pre-opening of the hotel/resort: Co-ordination with all consultants Architects MEP Interior designers Facility Planners Landscaping Architects Lighting Consultants Appointment of GM Supplier Contracts Hiring Support Staff training IT Integration Sales & Revenue Management Training Marketing support (including OTA) Opening simulation (training)

12 Operational Support Monitoring daily operations to ensure smooth management Weekly sales review Fortnightly performance review Monthly performance review Quarterly inspection of the property Services included are: Brand standardization Setting up the SOPs Quality control & audits Internal- external audit Centralized procurement

13 Marketing & Communications An In-house Full Service Marketing & Creative Development Boutique house offering integrated marketing end-to-end communications and solutions with quick turnaround services. Hotel Launch and Support Media Planning Services Media Buying Services Creative Development Artist Management Database Marketing Loyalty Programs Digital and Marketing. Revenue Management & Electronic Marketing Our Central Revenue Management and Electronic Marketing team aided by advanced analytics predicts consumer behaviour at the micro-market level and aids in devising strategies to optimize product availability and price. Their sole objective is to formulate dynamic rate and distribution strategies to maximize revenue growth tailored for your hotel s needs. OTA s GDS Search Engine Optimization (SEO) Search Engine Marketing (SEM) Brand Website RFP s

14 Social Media & Digital Support Our Digital platform improves our reach to a larger number, globally through conversations, uploads and positive communication across social circles to improve interaction, improves Search Engine Optimization (SEO) and ensure overall online presence.

15 Public Relations Manage reputation Strive to create positive image Recipe / Chef Profiling Corporate/ industry stories Coverage on Properties & food festivals

16 Corporate Social Responsibility For the last 40 yrs, the Baljee Foundation has been supporting through: Support to skill development centre operated by National Council Women India, Shimla (NCWI) by donating Sewing machines every year. Support for cancer patients at Snowdon Hospital, Shimla Extensive support to Old age Homes & Orphanages in Bangalore, Nightingale Dementia Care centre Bangalore. Provide IT development skills to AMBA centre for mentally challenged children. Education support for under privileged children. Human Resource Managing the entire human resource function at corporate level for the group. Complete end to end life cycle management of employees at Corporate Office, PAN India RSO teams and Unit Heads. All hiring and selection process of HOD s for operational as well as new upcoming projects. Driving up new HR projects to bring the man power cost down and productivity higher.

17 Quality Management System Hotel Quality Management System (Hotel QMS), is a cuttingedge survey tool that uses and the Worldwide Web to collect guest feedback. Prevent loss of customers and revenues Secure guest retention with a unique win-back software tool and secure their word-of-mouth and loyalty Boost occupancy, rate and RevPAR compared to comp set with better guest satisfaction Maximize revenue and profits

18 Guest Loyalty Program Guest Loyalty Program is designed to retain guests within the Group, we make special offers to these guests periodically. Global Member Base 1,30,000+ This program contributes to around 14% of total revenues of the Group

19 Few Campaign

20 Bookers Loyalty Program Bookers Loyalty program designed for corporate bookers to incentivize the bookings in the form of points. This program helps to organize the bookers data across the group and help to plan the offers for driving revenues. This program contributes around 6% of total revenues of the Group. Bookers Member Base Blue Tier Entry level Earn 5 points for every Rs.100 spent Earns Welcome enrolment bonus 100 points 2% payback rate Silver Tier Earned on cumulative business of worth Rs. 10 lakhs. Earn 10 points for every Rs.100 spent. 2.5% payback rate Gold Tier Highest tier level Earned on cumulative business of worth Rs. 25 lakhs. Earn 12 points for every Rs.100 spent. 3% payback rate

21 Few Campaigns

22 Royal Orchid Gold Dining Program The Gold membership offers the pleasure of fine-dining at Royal Orchid & Regenta Hotels across India. 50% discount is applicable when the member is accompanied by one guest. 33% discount is applicable when the member is accompanied by two other guests. 25% discount is applicable when the member is accompanied by three other guests. 25% discount is applicable when the member is accompanied by three other guests. 20% discount is applicable when the member is accompanied by four guests or more.

23 Management Team

24 Managing Director Royal Orchid Hotels is promoted by Chander Baljee, a MBA graduate from Indian Institute of Management (IIM, Ahmedabad) with over 4 decades of experience in the hospitality industry.

25 Management Team Pushpinder Kumar, Executive Director Graduated from IHM Mumbai The Oberoi Centre of Learning and Development (OCLD) Gold medallist Over 30 years experience with Oberoi Hotels, Marriott & Park Plaza Vikas Passi, Vice President Operations (West) Graduated from Mangalore University with MBA in Sales& Marketing Over 18 years experience with Le Meridien Hotels & Royal Orchid Hotels

26 Management Team Chetan Tewari, Assistant Vice President Operations, Hotel Royal Orchid, Bangalore Graduated from IHM Chandigarh MBA from Nagpur University Over 21 years experience with The Grand, IHG & The Leela Arvind Razdan, Vice President Sales (North) Graduated from IHM Chandigarh MBA from Nagpur University Over 21 years experience with Videocon, Intercontinental, IHG & The Leela

27 Management Team Moumita Mukherjee, Vice President Sales (West & South) Over 23 years experience with the Taj Group of Hotels, Royal Tulip Resort & Spa, Dhow Palace Dubai & The Pride Hotels. Snehanshu Banerjee, Head - Revenue Management & Electronic Channels Graduated with Hotel Management Degree Over 19 years experience with e-commerce and Revenue Management Worked with the Taj Group of Hotels, Starwood Hotels and ITC hotels.

28 Asma, Director Customer Services & Loyalty Programs Graduated with Business & Hospitality Management from ISME Over 13 years experience in customer feedback and brand s loyalty programs, Pre-opening & Training support. Selvaraj, Assistant Vice President Engineering Diploma in Electrical & HVAC Engineering DHM (Hon.) in AHLA Over 30 years experience with Taj Group and Royal Orchid Hotels

29 Management Team Amit Jaiswal, Chief Financial Officer Graduated in Commerce from Calcutta University B.Com, BA LLB & MBA in finance Over 24 years experience in Finance with Manufacturing and Hotel industries.

30 Royal Orchid s Training Institute INDIA s 1 st FREE Online Course for Hospitality in association with American Hotel and Lodging Education Institute (AHLEI). The Institute offers Degree and Diploma certification which is affiliated with Educational Institute of American Hotel and Lodging Association, Michigan, USA. Approved centre for the Tourism and Hospitality Skills council under the NSDC, the college conducts many skills training initiatives of The Govt. of India (Pradhan Mantri Kaushal Vikas Yojna and UDAAN project of NSDC) to train and employ Kashmiri youth. Also offering and conducting vocational skills development programs over last several years. Virtual classrooms We conduct training for all our hotels simultaneously through video conference

31 Thank You

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