Greater Toronto Area (GTA) Housing Market

Transcription

1 1

2 Greater Toronto Area (GTA) Housing Market MARKET UPDATE 1. Demand and supply 2. Immigration QUEST Marketing Energy Efficient Homes and Condos 3. Economic drivers, job creation 4. Tale of two markets 5. Looking forward July

3 SNAPSHOT - BROOKFIELD North American Builder/Developer Ontario Division 500+ units/year Sustainability Committee Building Labels/Rating Systems: Energy Star GreenHouse LEED HERS 3

4 SNAPSHOT BROOKFIELD 4

5 1. Brookfield Branding 2. Brantford, Grand Valley Trails Three Discovery Models 3. Enbridge Savings by Design Program - Voluntary 4. CMHC Healthy Housing Award 5. Niagara-on-the-Lake LEED Gold 6. Priority Green Clarington Partnership 7. Town of Mono Green Checklist Mandatory 5

6 1. Brookfield Branding Forest/Forever Green, Energy Star Community - Oshawa, Ravines Save Green Better than Code Packaging 2. Brantford, Grand Valley Trails Three Discovery Models Good, Better (5K), Best Approach (40K) Standard OBC, Energy Star, GreenHouse City, Trades, Consultant and Employee Involvement/Demonstrations 6

7 3. Enbridge Savings by Design Program Design Charrette for Pickering, Rosebank 34 Unit Subdivision Worked on developing a building package to reach the 25% Better than Code SBD requirement Allowed for Purchaser involvement and additional upgrades Able to take package and use on other Brookfield Developments to reach full 50 homes for SBD Program 7

8 3. Enbridge Savings by Design Program 8

9 4. CMHC Healthy Housing Award Approached by CMHC (Canadian Housing and Mortgage Corporation) April Key elements of the program: Occupant Health Energy Efficiency Resource Efficiency Environmental Responsibility Affordability CMHC inspected house at various stages of construction. Presented Award June

10 5. NOTL LEED Gold Discussions between Sales/Construction to build Discovery Home November Developed Brookfield Gold Package for this model home LEED Workshop with Municipal Officials and Consultants December LEED Gold Certified April Certificate presented to Brookfield June Resulted in positive publicity and upgrade packages sold 10

11 6. Priority Green Clarington Collaboration and Engagement - Knowledge Sharing and Performance Monitoring Initiative driven by Municipality to construct demonstration homes. Developed Checklist with Municipality Created Package and sold as upgrade to Purchasers Brookfield 101 Better than Code Purchaser information session held at head office, 2 packages drawn at no charge to home owners April Data on Energy Consumption collected by Municipality and analyzed. Presented Award at Council for participation in Priority Green initiative September

12 7. Town of Mono Green Checklist 340 Unit Subdivision Homes (2,500-4,000 sq.ft.) Ongoing discussions with the Town during Subdivision Agreement negotiations on what should be included Visit to Kortright Centre with Town Minimum HERS Third Party Rating of 55 Required Brookfield 101 Homeowner Education 12

13 7. Mono & HERS Scale Brookfield Residential Ontario Building Code House 13

14 7. Mono & HERS Scale Brookfield Residential Better than Code Annual Savings $712.00/ Year 14

15 SUMMARY 1. Brookfield Branding Better than Code (Packaging) Third Party Rated Homes 2. Selling Sustainability Brookfield 101 Inspiration Studio HERS Education Third Party Consultants and Trades Comfort (Health), Energy Savings and Water Efficiency Granite Countertops shouldn`t always win 3. Partnerships are very important 4. Be flexible More cards in your hand the better! 5. Next Steps for Brookfield NetZero Discovery Home(s) 15

16 BRP Ontario - Strengths Competitive Advantage: 58 year building franchise / reputation Strong corporate parent / Brookfield brand Professional / transparent Creative deal structures Unique mix of corporate and entrepreneurial 16

17 17