MARCH 21, 2018 BONN, WCCB THE EXPERIENCE OF HAPTIC ADVERTISING

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1 MARCH 21, 2018 BONN, WCCB THE EXPERIENCE OF HAPTIC ADVERTISING

2 CONTENT INFORMATION ON THE EVENT EXHIBITORS PROGRAMME PROMOTIONAL GIFT AWARD HOW TO GET THERE CONTACT

3 PERFECTLY PRESENTED

4 WHAT? TOTALLY TOUCHABLE // Product show with more than 170 promotional products suppliers (manufacturers/importers) DISTINCTIVE DISTINCTION // Award ceremony for the Promotional Gift Award 2018 prize-winners PERFECTLY PRESENTED // Special exhibitions: Best Practice examples and the Promotional Gift Award 2018 prize-winners IMPRESSIVELY INFORMATIVE // Lecture programme

5 FOR WHOM? For marketing decision-makers, company executives, promotional products purchasers, promotional products distributors, advertising agency employees and advertising industry service providers. The event is not open to non-trade visitors (electronic pre-registration via WA Media is necessary).

6 WHY? HAPTICA live demonstrates in a compact form the advertising power of haptic advertising to all of the market participants. A product show, exhibitions, lectures, an award ceremony and creative exchange are united under one roof on one day. This saves time and provides stimulation for one s own business.

7 BY WHOM? The organiser is WA Media, editor of the magazines eppi magazine, Werbeartikel Nachrichten, Promotion Products and HAPTICA, organiser of the Promotional Gift Award.

8 NOTICEABLY NOTEWORTHY

9 WHEN & WHERE? // ON MARCH 21, 2018 // AT THE WORLD CONFERENCE CENTER BONN // Platz der Vereinten Nationen 2, D Bonn

10 TOTALLY TOUCHABLE

11 WHO ARE THE EXHIBITORS? More than 170 promotional products suppliers will showcase their innovative products. All product groups are represented from classics such as writing instruments in all colours and executions, calendars, power banks, mugs, bags and T-shirts, to special interest products. In addition to specialists who offer exceptional niche items, full-range stockists and start-ups, the exhibitors also include renowned brands.

12 IMPRESSIVELY INFORMATIVE

13 WHAT ARE THE VISITORS GOING TO BE OFFERED? // BEST PRACTICE SPECIAL EXHIBITION Numerous examples of campaigns will graphically demonstrate how companies have implemented haptic advertising in practice. // PROMOTIONAL GIFT AWARD 2018 Experiencing creativity: The winners of the Promotional Gift Award 2018 take to the stage during the award ceremony and in a special exhibition. // LECTURE PROGRAMME (in German language) Marketing experts from diverse industries report about the implementation of haptic messengers as image and brand boosters.

14 HOW MUCH DOES IT COST THE VISITORS? Nothing. There is no entrance fee for the product presentations, exhibitions, award ceremony and lecture programme. It is however necessary to pre-register for the event to ensure that exclusively trade visitors are allowed admission.

15 DISTINCTIVE DISTINCTION

16 WHAT HAPPENS AT THE PROMOTIONAL GIFT AWARD 2018 PRIZE CEREMONY? The Promotional Gift Award is a promotional products communications prize, which is being organised by WA Media for the 16 th time in Innovative promotional products, product range concepts, customising techniques, packaging and promotional products campaigns are distinguished, which excel as a result of their creativity and quality. A jury of experts inspect the submitted items at the end of 2017 and subsequently select the winners. All of the award-winning products will be on display live in the form of a special exhibition at HAPTICA live. Furthermore, the winners will be presented with their trophies in Bonn on March 21, 2018: The award winners are offered an exceptional platform during the prize-giving ceremony.

17 VIBRANT VENUE

18 HALL PLAN HALL ENTRANCE FOYER

Geschichte 16/63/66 Parken: WorldCCBonn (im Bau) 16/63/66 Walter-Flex-Straße P Schlegelstraße Welckerstraße 16/63/66 Hotel Heussallee Platz der Vereinten Nationen Kurt-Schumacher-Straße Karl-Carste

19 HOW TO GET THERE? Bonn City Dahlmannstraße Stresemannufer Anlieferung EVIII Rhein Reuterstraße A 565 (Köln) Joseph-Beuys-Allee Adenauerallee (B9) Willy-Brandt-Allee (B9) Friedrich-Ebert-Allee (B9) BMZ Haus der Geschichte 16/63/66 Parken: WorldCCBonn (im Bau) 16/63/66 Walter-Flex-Straße P Schlegelstraße Welckerstraße 16/63/66 Hotel Heussallee Platz der Vereinten Nationen Kurt-Schumacher-Straße Karl-Carste ns-straße Winston-Churchill-Straße 610/611 Haupteingang EII 610/611 Tulpenfeld Eingang EVII Eingang EV Hermann - Ehlers Heinrich-Brüning-Straße Wasserwerk/ Pumpenhaus - Stra ße Fritz-Erler-Straße Langer Eugen/ UN-Campus Deutsche Welle Charles-de-Gaulle-Straße Posttower P Freizeitpark Rheinaue Parken: Wasserwerk/ WorldCCBonn World Conference Center Bonn Platz der Vereinten Nationen Bonn, Deutschland Telefon: +49 (0) P Kunstmuseum Bundeskunsthalle Marie-Kahle-Allee Fritz-Schäffer-Straße Franz-Josef-Strauß-Allee Bad Godesberg A 59 ( Köln/Bonn) Sträßchensweg A 59 ( Köln/Bonn) Petra-Kelly-Allee

20 FROM THE NORTH // Take the A3 in the direction of Frankfurt to Heumar junction, take the A59 to Bonn-Ost junction, exit at Rheinaue FROM THE SOUTH // Take the A3 in the direction of Cologne to Bonn/Siegburg junction, take the A560 to Sankt Augustin-West junction, take the A59 to Bonn-Ost junction, exit at Rheinaue FROM THE EAST // Take the A4 in the direction of Cologne to Köln-Ost junction, take the A3 towards Frankfurt to Heumar junction, take the A59 to Bonn-Ost junction, exit at Rheinaue FROM THE WEST // Take the A61 in the direction of Koblenz to Meckenheim junction, take the A565 towards Bonn, exit at Poppelsdorf FROM THE RHEINAUE EXIT: Turn right onto Petra-Kelly-Allee, straight on at the traffic lights onto the Franz-Josef- Strauß-Allee. After the bend to the left, turn right and carry on along the street, turn right at the roundabout onto Friedrich-Ebert-Allee (B9). Turn right at the second set of traffic lights into Welckerstraße, turn left into Karl- Carstens-Straße at the T-junction. FROM THE POPPELSDORF EXIT: Turn onto the B9 towards Reuterstraße, carry straight on across the Reuterbrücke bridge. After the bridge get into the left lane heading for the Willy-Brandt-Allee (follow the signs World Conference Center Bonn/Vereinte Nationen). Keep right and turn left into Welckerstraße at the next set of traffic lights. Turn left into Karl-Carstens-Straße at the T-junction. The parking lot is located on the left and has capacity for 960 cars.

21 ARRIVAL BY PUBLIC TRANSPORT // TRAM / UNDERGROUND From Bonn central train station take tram/underground numbers 16, 63 or 66 heading in the direction of Bad Godesberg or Königswinter/Bad Honnef. Get off at Heussallee/Museumsmeile, then follow the signs to the Bundeshaus/World Conference Center Bonn. The main entrance of the World Conference Center Bonn is located on the right 100 m further down the street. // BUS From Bonn central train station (Bus stop C4) take either bus number 610 or 611 heading in the direction of Pappelweg, get off at Deutsche Welle, then follow the Heussallee to the Square of the United Nations (Platz der Vereinten Nationen) and then turn left. // TAXI From Bonn central train station/city centre approx. 10 minutes/approx. EUR 9.50 From ICE train station Bonn/Siegburg approx. 20 minutes/approx. EUR 32 From Cologne/Bonn Airport approx. 25 minutes/approx. EUR 45

22 CONTACT DETAILS WA Media Ltd. Project Manager: Brit München Waltherstr /221/ D Cologne

THE EXPERIENCE OF HAPTIC ADVERTISING

THE EXPERIENCE OF HAPTIC ADVERTISING Totally touchable What? TOTALLY TOUCHABLE // Product show with approx. 40 promotional products suppliers (manufacturers/importers) DISTINCTIVE DISTINCTION // Award