FOUR WINNING STRATEGIES KEYS TO SUCCESS OF DEVELOPING SUSTAINABLE TOURISM IN INDONESIA, THE CASE OF BANYUWANGI

Transcription

1 FOUR WINNING STRATEGIES KEYS TO SUCCESS OF DEVELOPING SUSTAINABLE TOURISM IN INDONESIA, THE CASE OF BANYUWANGI OFFICE OF CULTURE AND TOURISM, BANYUWANGI REGENCY, EAST JAVA

2 HOW TO GET TO BANYUWANGI JAKARTA BALI BANYUWANGI

3 BANYUWANGI BEFORE 2010 AFTER Poverty > 24% Accestability Surabaya - Banyuwangi -> 8 hours Bali - Banyuwangi -> 5 hours Voodoo Town Neglected Sleepy Town Poverty < 10% Accestability Surabaya - Banyuwangi -> 45 min Bali - Banyuwangi -> 35 min Internet Town Carnival & Festival Town

4 Region as a product winning strategies Branding & Promotion Innovation Event Management

5 winning strategies 1 Daerah Sebagai Produk Region as a Product

6 mindset improvment Region as a product GOVERNMENT vs PRIVATE ENTERPRISE PUBLIC SERVICE SOCIAL SERVICE INFRASTRUCTURE PROFIT-ORIENTED BUDGET EFFICIENT GOAL-ORIENTED PROMOTION PRODUCT SALES INNOVATION COMPETITION-READY REINVENTING GOVERNMENT

7 REINVENTING GOVERNMENT Region as a product REGULAR GOVERNMENT GOVERNMENT AS A PROFESSIONAL EVENT ORGANIZER

8 winning strategies 2 Daerah Sebagai Produk Branding & Promotion

9 sea mountain educational a w a r e n e s s Global Warming o r g a n i c Branding BRANDING BASED ON THE REGION S POTENTIAL forest culture STRATEGIC POSITION ECOTOURISM A tourism concept by optimizing and sustaining culture and nature fauna conservation f l o r a r a i n f o r e s t n a t u r a l r e s p e c t

10 Promotion social media Banyuwangi Digital Society ( B-Diso ) cyber village (1400 wifi) Indonesia Broadband Plan (Fiber Optic) Government Information System e-gov e-office e-health e-education e-budgeting e-village goes to smalltime entrepreneurs alm on-line

11 winning strategies Daerah Sebagai Produk 3 Innovation

12 The First Green Airport in Indonesia Infrastructure Innovation Passengers (pax/year) ===> Runaway : 2250 m Boeing 737

13 Regent s Official House Sabha Swagata Infrastructure Innovation Green Architecture & Energy Saving System

14 Internet Marketing Training & Poverty eradication Innovation Internet marketing training to 2000 young people Poverty eradication

15 Speed-up decision making process by simple technology ACTION IS TAKEN WITHIN ONE DAY Innovation BBM WA CHAT MEETING GROUP

16 Example. Speed-up decision making process by simple technology ACTION IS TAKEN WITHIN ONE DAY Innovation CHAT MEETING GROUP

17 winning strategies Daerah Sebagai Produk 4 Event Management

18 ALL EVENTS ARE MANAGED AND CONDUCTED BY CIVIL SERVANTS NO PROFESSIONAL EVENT ORGANIZER

19 REGIONAL WORKING UNIT DESA ( ADD, Cetak Promosi) TOURISM ( Concept, Performing Team, Promotion ) GENERAL AFFAIRS ( Sound, Logistics ) All for ONE ONE for ALL UTILITY ( Fence, Banners ) BANYUWANGI FESTIVAL PROTOCOL ( Hosts, Guests ) PUBLIC RELATION ( Promo, Social Media) GARDENING & CLEANING UNIT ( Carpet, Flower Deco ) COOPERATIVE ( Tent ) TRADE & INDUSTRY ( Exhibition) HEALTH ( Health Service )

20 Event Management 12 events 15 events 23 events 38 events 30 events

21 Event Management INTERNATIONAL EVENTS

22 Event Management FASHION

23 Event Management MODERN MUSIC

24 Event Management TRADITIONAL MUSIC

25 1000 GANDRUNG DANCE Event Management

26 FASHION ETHNIC CARNIVAL Event Management

27 CULTURE Event Management

28 RELIGI Event Management

29 4 winning strategies OUT COMES

30 GROWTH OF LOCAL BUSINESSES Performance Craft Printing Hotel Culinary

31 TOURIST ARRIVALS DOMESTIC VISITORS FOREIGN VISITORS

32 POVERTY DROPS BY 10% IN FIVE YEARS ( * National Bureau of Statistics )

33 Gross Domestic Regional Product in Trillion Rupiah Per Capita Income in Million Rupiah

34 4 winning strategies TOURISM PREVIEW

35 IJEN VOLCANO

36 HOTEL & RESORT

37 NATURAL TOURISM Just 500m from town s downtown

38 FAUNA CONSERVATION Adventure to Sukomade Beach

39 FAUNA CONSERVATION Bangsring Sadengan, Underwater Purwo Forest

40 4 winning strategies AWARDS

41 92 AWARDS IN FOUR YEARS

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