How Trade Fairs of the CEFA Network can boost the EUSDR. danube cosmos: Speaker s Corner, Slot 3

Transcription

1 How Trade Fairs of the CEFA Network can boost the EUSDR danube cosmos: Speaker s Corner, Slot 3

2 Agenda 1. Intro Who we are 2. Strenghts and opportunities of trade fairs 3. Relevant trade fairs for EUSDR 4. Conclusion -2-

3 CEFA - Objective and Mission January 23, 1995: Ten trade fair companies from the Danube/Alps/Adriatic region sign an agreement of co-operation at Hotel Palais Schwarzenberg in Vienna. The goal of the founding companies was to find ways for a regionally well balanced co-operation and mutual support wherever possible. They combine marketing and sales expertise based on a record of more than 80 years of organizing trade fairs in the region The objective of CEFA is to tackle problems in an age of globalization with future-oriented solutions. European unity has created a new market that offers new diversity, new opportunities and new sales potential in Central and South East Europe. CEFA s mission is to offer high-quality gateways to business in the growing markets of Central and South East Europe, turning them into hubs for spreading contacts and contracts throughout the region and contribute to European integration. -3-

4 CEFA Countries, Cities and Organizers Regular Members Belgrade, Serbia Beogradski Sajam Bozen, Italy Fiera Bolzano/Messe Bozen Brno, Czech Republic Veletrhy Brno Bucharest, Romania Romexpo Budapest, Hungary Hungexpo Budva, Montenegro Adriatic Fair Celje, Slovenia Celjski Sejem Chisinau, Moldova Moldexpo Klagenfurt, Austria Kärntner Messen Ljubljana, Slovenia Gospodarsko razstavišče -4- Munich, Germany Messe München Munich, Germany GHM Ges. f. Handwerksmessen

5 CEFA Countries, Cities and Organizers Regular Members Nitra, Slovakia Agrokomplex Nitra Novi Sad, Serbia Novosadski Sajam Plovdiv, Bulgaria Int. Plovdiv Fair Pordenone, Italy Pordenone Fiere Sarajevo, Bosnia and Herzegovina, Sarajevski Sajam Skopje, FYR Macedonia Skopje Fair Sofia, Bulgaria Inter Expo Center Thessaloniki, Greece Thessaloniki International Fair Associated Members Tirana, Albania Klik Ekspo Group Vienna, Austria Reed Messe Wien GmbH -5- Bucharest, Romania Nexidian Celje, Slovenia ICM Zagreb, Croatia CBBS

6 Facts & Figures 25 members with 21 venues in 17 countries (22 full members, three associated members) Venues altogether own - around one million square meters indoor space - more than 1.6 million square meters outdoors space On average CEFA members per year have a total of - about 400 own events - up to 75,000 exhibitors - more than 6,4 million visitors -6-

7 Current Challenges CEFA 2020 Strengthening of EU dialogue Exploring opportunities within EU Danube Strategy Trade fair lobbying with administrations and institutions Intensifying bilateral co-operation regarding trade fair projects - Marketing - Advertising - Canvassing for new exhibitors - Matchmaking Development of further seminars for members employees -7-

8 Agenda 1. Intro Who we are 2. Strengths and opportunities of trade fairs 3. Relevant trade fairs for EUSDR 4. Conclusion -8-

9 Strengths and opportunities of trade fairs Attract a big amount of people in a short period of time Perfect one2one / face2face Marketing tool Reach the RIGHT people for the RIGHT topic Presentation of the company / institution portfolio Enlarge the community & awareness -9-

10 Agenda 1. Intro Who we are 2. Strengths and opportunities of trade fairs 3. Relevant trade fairs for EUSDR 4. Conclusion -10-

11 A Bridging of EUSDR and CEFA? CEFA members run trade shows of cross-border relevance in almost any of EUSDR s Priority Areas! -11-

12 Some examples to proof Connect the region Sustainable energy Culture and Tourism, people to people mobility and multimodality Show name Fair organizer Show name Fair organizer Show name Fair organizer ENERGETIKA Belgrade/RS SAJAM TURIZMA Belgrade/RS S. TEHNIKE/TRANS-BALKANBelgrade/RS SEEBBE Belgrade/RS GO + REGIONTOUR Brno/CZ TRANSPORT + LOGISTIKA Brno/CZ IBF Brno/CZ TTR Tourism Fair Bucharest/RO TRANSPORT + LOGISTIC Munich/D MSV Brno/CZ TRAVEL/BUSINESS TRAVEL Budapest/HU TRANSPORT + LOGISTICS Skopje/MK EXPO ENERGY Bucharest/RO TOURISM FAIR Budva/MNE CONSTRUMA/RENEO Budapest/HU ALPE - ADRIA Ljubljana/SLO ENERGY FAIR Budva/MNE FREE Munich/D HOME FAIR Ljubljana/SLO NATURE - FISHING - HUNTING Plovdiv/BG IFAT Munich/D TOURISM FAIR Sofia/BG TEHNOMA Skopje/MK FERIENMESSE WIEN Vienna/A ENERGY EXPO-Convention Tirana/AL AQUA-THERM Vienna/A BAUEN + ENERGIE Vienna/A -12-

13 Some examples to proof Protecting the environment Environmental risks Biodiversity, landscapes, air and soil quality Water quality Show name Fair organizer Show name Fair organizer Show name Fair organizer ECOFAIR Belgrade/RS BEEKEEPING FAIR Belgrade/RS WATENVI Brno/CZ ENVIBRNO Brno/CZ AGROMASHEXPO Budapest/HU IFAT Munich/D ECOLOGY FAIR Budva/MNE TECHAGRO/ANIMAL VETEX Brno/CZ AQUATECH Plovdiv/BG IFAT Munich/D FARMER Chisinau/MD WATER SOFIA Sofia/BG BAUMA Munich/D AQUA-THERM Vienna/A BAU Munich/D AGROKOMPLEX Nitra/SK INT. AGRICULTURAL FAIR Novi Sad/RS -13-

14 Some examples to proof Building Prosperity Knowledge society People and skills Competitiveness Show name Fair organizer Show name Fair organizer Show name Fair organizer SEEBBE Belgrade/RS UČILA Belgrade/RS BIZNIS BAZA Belgrade/RS SAJAM TEHNIKE Belgrade/RS MSV Brno/CZ INT. BELGRADE BOOK FAIR Belgrade/RS BOOK FAIR Belgrade/RS FORMA TOOL/PLGKEM Celje/SLO MSV/AUTOMATION Brno/CZ IBF Brno/CZ INT. HOLZMESSE/HOLZ&BAU Klagenfurt/A AUTOMOTIVE HUNGARY Budapest/HU CONSTRUCT EXPO Bucharest/RO INT. HANDWERKSMESSE München/D INDUSTRIAUTOMATION Budapest/HU BUILDING FAIR Budva/MNE INT. ENGINEERING FAIR Nitra/SK MOS Celje/SLO HÄUSLBAUER Klagenfurt/A AUTOMATICA München/D INT. HANDWERKSMESSE München/D -14-

15 Some examples to proof Strengthening the region Institutional capacity and cooperation Security Show name Fair organizer Show name Fair organizer REGIONTOUR Brno/CZ SECURITY PROTECON Budva/MNE URBIS TECHNULOGY/INVEST Brno/CZ SECURITY Chisinau/MD BUSINESS FAIR Budva/MNE SECURITY EXPO Sofia/BG EXPO REAL Munich/D IFAT Munich/D TRANSPORT + LOGISTIC Munich/d REGIONS OF SLOVAKIA Nitra -15-

16 CEFA Activities in connection to the EUSDR Kick-off November 2012: CEFA Experts Meeting in Budapest on Communicating and Promoting the EU Strategy for the Danube Region by CEFA exhibitions: How to create a win-win situation? at the venue of Contributions among others - by Johannes Hahn, EU Commissioner,(video message) Balázs Medgyesy, Government Commissioner for EUSDR, Budapest (Keynote speech) Tilman Seibert, Director Central Europe of the European Investment Bank, Coordinator of the EUSDR, Luxembourg Markus Ferber, Member of the European Parliament, Member of the EPP Group and of the MEP Danube Forum, Brussels / Strasbourg / Augsburg Csaba Sándor Tabajdi, Member of the European Parliament, Committee on Agriculture and Rural Development, Substitute of the Committee on the Environment, Public Health and Food Safety, Brussels / Strasbourg / Budapest -16-

17 CEFA Activities in connection to the EUSDR Connect the Region by Promoting Tourism March 2013 at TTR Tourism Fair in Bucharest: Joint booth on EUSDR by Romexpo - Romania Novi Sad Fair - Serbia Moldexpo - Moldova Connect the Region European Inland Waterways One outcome of the Kick-off-Meeting in Budapest was a need of an European trade fair dedicated to Inland Waterways. Reed Exhibitions Messe Wien took the chance to analyse the market situation and received positive feedback from different stakeholders. Indeed a show concept was developed, different stakeholder meetings took place and associations like Pro Danube International and Austria were interested in supporting the project. Although there are public funds for investments in Inland Waterways infrastructure from the EU, however, the project was not realized due to a lack of stakeholders on the buyer s and investment side. Because of the current economic situation and the limited quantity of goods transported on the Danube, port as well as ship operators do not invest in their infrastructure. -17-

18 CEFA Activities in connection to the EUSDR Building Competiteveness of SMEs in Danube Region by Research and Innovation EUSDR conference and matchmaking event on Innovation and Entrepreneurship, in Zagreb, November Triple-helix model of the co operation of the Ministry of Entrepreneurship and Crafts of the Republic of Croatia, Faculty of Electrical Engineering and Computing, University of Zagreb and CBBS, consulting and EU lobbying SME, associated CEFA member from Zagreb. Protecting the Environment by Technology Clusters May 2014 at IFAT / Munich: An Invitation by ENTDR to expand the network of clusters on environmental technologies resulted in a growth of 38%! -18-

19 Agenda 1. Intro Who we are 2. Strengths and opportunities of trade fairs 3. Relevant trade fairs for EUSDR 4. Conclusion -19-

20 Conclusions CEFA members can offer impactful platforms for most of the EUSDR activities They provide a diversified community for EUSDR events They strengthen the communication to the public through multichannel media & PR Trade fairs are a complex marketing tool to spread messages and create new networks Fair organizers are professionals: They can ensure well-prepared EUSDR events of specific performance and effective reach -20-

21 CEFA invites EUSDR Stakeholders to dialogue We are ready to listen and to talk with you! When will you start the dialogue?

22 CEFA Structure of Organization 2014 and your contact persons Board of Directors 22 full members, 3 associated members Chairman Matthias Limbeck matthias.limbeck@messe.at Reed Messe Wien GmbH President 2014: Daniela Gligorovska gligorovska@skopjefair.com.mk Expo Media Skopje Secretary General Franz Reisbeck cefa.reisbeck@mnet-mail.de Treasurer Elisabeth Nitzlnader elisabeth.nitzlnader@messe.at Reed Messe Wien GmbH Steering Comittee -22- Auditor Norbert Schmidt nschmidt@bvv.cz BVV Veletrhy Brno

23 Thank you for your attention.. & -23-