PIONEERING FOR CUSTOMER APRIL

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Griselda Parrish
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FOREWORD We are excited to announce the MENA Transport Congress & Exhibition scheduled to take place in Dubai from 23rd to 25th April, 2018.

attended public transport event in the region.

2 FOREWORD We are excited to announce the MENA Transport Congress & Exhibition scheduled to take place in Dubai from 23rd to 25th April, With a growing number of participants, technical offers, networking opportunities, and an extensive exhibition showcasing who s who in the public transport industry, this is the premiere and most attended public transport event in the region. This 2018 edition builds on the success of previous events and also comes at an exciting time for public transport globally, but especially so for the MENA region. With continued growth, increased pressures on transport infrastructure, increased awareness on climate change, emergence of exciting technologies, and energized youth, the region has embarked on an impressive agenda for public transport. From autonomous technologies to transport network services to the introduction of public transport services in new markets so much is taking place in MENA. But perhaps where the region stands out most is how to best address social and cultural barriers to using public transport and build a culture of public transport among non-captive segments. The 2018 theme of the MENA Transport Congress & Exhibition, pioneering for customer happiness, recognizes the customer as the core of public transport service and incorporates happiness not only satisfaction. Happier customers benefit from effective public transport services that are safe, smart, convenient, reliable, environmentally friendly, and integrated. Alain Flausch UITP Secretary General Brussels, Belgium The International Association of Public Transport (UITP) is a passionate about promoting sustainable urban mobility and is the only worldwide network to bring together all public transport stakeholders and all sustainable transport modes. We have 1,400 member companies giving access to 16,000 contacts from 96 countries. Our members are public transport authorities and operators, decision-makers, research institutes and the public transport supply and service industry. Mattar Mohammed Al Tayer Director General and Chairman of the Board of Executive Directors Roads & Transport Authority The Roads and Transport Authority (RTA) the transport agency in one of the world s fastest growing cities is responsible for providing mobility solutions for Dubai s residents and visitors in line with the vision of innovation, connectivity, and happiness. The RTA since establishment has been a pioneer in advancing innovative transport solutions and practices and supporting the public transport agenda in the MENA region.

3 DUBAI leading global city The MENA Transport Congress & Exhibition will once again be held in Dubai, United Arab Emirates. Dubai a renowned world destination, is the perfect venue and a natural meeting place at the crossroads of Europe, Asia and Africa, and a global hub for trade, commerce, knowledge exchange and innovation. Over the years Dubai has demonstrated a track record of remarkable economic growth and political stability even during global downturns. Dubai is the leading sports, business and event destination in the Middle East and has a proud reputation for hosting internationally renowned events from conferences, exhibitions, sports, entertainment or festivals. The MENA Transport Congress & Exhibition is the most prestigious Public Transport event which showcases public transport projects within the region. Dubai for one has spent over Dh90 billion to upgrade its transportation infrastructure since 2005 and contribute to enhancing its competitiveness and raising the quality of life for residents and visitors. The Dubai metro now in its 8th year of operation is the longest driverless metro in the world. Exciting transport projects are underway in preparation for Expo 2020 Connecting Minds, Creating the Future" promise to introduce participants how Roads and Transport Authority (RTA) is preparing for providing world class mobility to millions of visitors. From metro extension, autonomous vehicles, electric vehicles, and cutting edge traveler information the MENA Transport Congress and Exhibition is not to be missed.

4 Pioneering for CUSTOMER happiness Customers are at the heart of successful public transport systems. How does public transport and shared mobility respond to changing customer behavior and expectations, digitalization, emergence of new technologies and services, heightened environmental awareness, pressures on urban infrastructure, and continued budget constraints? Attaining customer satisfaction and happiness is to truly engage them and to embrace an innovative and integrated approach to enhance CUSTOMER EXPERIENCE. The theme of 2018 MENA Transport Congress and Exhibition Pioneering for CUSTOMER Happiness focuses on this paradigm shift and will tackle several key areas: SMART Mobility and Integration Smart everything! From real-time information, smart ticketing, apps, to autonomous shared vehicles, today we can offer more options and appeal to new customers. With increased alternatives, new players and various platforms, we must ensure seamless integration as well as safe, secure, smart, convenient, and easy to access door-to-door mobility services. Emerging and future public transport (such as autonomous buses, Hyperloop, etc.) Mobility as a Service/ sharing economy/ shared mobility (carsharing, bikesharing, ridesourcing/ride-hailing, etc.) and its role in complementing public transport High-tech, demand-responsive services (vans and buses with on-demand scheduling and flexible routing) Role of smart apps in mobility integration (integration and use of traveller information systems, payment systems, fleet management systems, trip planning, trip reservation, Artificial Intelligence, etc.) Readiness of cities to keep up with technological advances/ innovations in mobility (in terms of regulations, specifications, information systems, data governance, infrastructure, etc.) and guarantee sustainability (including future accelerators). Embrace New Customers Youth in MENA not only make up a significant segment of the population, they are your future public transport customers but only if you engage them! From branding and identity to smart features, how do we attract young customers? Youth and gender mobility (engagement and market analysis, special services and apps, flexible public transport services, etc.) Targeted marketing and branding (youth, high-income, elderly, gender) to attract new customers School bus transport (safety, uniform regulations, efficient operations, etc.) Health and Happiness Combating traffic congestion, air pollution, and highway noise are some ways in which public transport improves quality of life. Public transport contributes to a healthy life style. Role of non-motorised transport (soft mobility) in complementing public transport and promoting a healthy lifestyle Land-use and urban design (e.g. Transit-Oriented Development) to promote sustainable mobility Climate change and the future of public transportation: easing the transition to clean and efficient energy Measuring experience/satisfaction with public transportation/mobility Increasing satisfaction/happiness of public transport users through improving customer experience Optimize! Budget constraints, downsizing, and public scrutiny are best met with a lean public transport machine. From planning to operations to maintenance, today we have opportunities to harness the power of technology and data to provide exemplary services with less resources. Innovation and best practices in optimizing public transport (planning, operations, asset management, cost reduction, use of Big Data and Open Data, real-time data collection, digitalization, etc.) Innovative methods to finance public transportation (new PPP models, station naming rights, etc.) Balancing public transport subsidies and quality of service Reintroducing paratransit in the MENA Region to enhance service and optimize operations

5 Submit your abstracts (call for Papers) You may submit paper proposals for any of the topics mentioned above under this year s theme. Submissions can address any modes of transport including traditional (rail, bus, tram, cable, taxi, etc..) and new (autonomous, app based, flying etc.) in urban or intercity contexts, and how they relate to these topics. Case studies, best practices, and project evaluations are highly encouraged. All proposals received will be evaluated by the Program Committee for the event. Please submit your paper abstract before 30 August 2017 to Amr Ramadan - Senior Researcher - UITP MENA amr.ramadan@uitp.org WHY ATTEND PROFILE OF PARTICIPANTS Gather insight on latest developments in the MENA region Network with key public transport stake holders in the MENA region Share Experiences within the region and internationally Gain first-hand knowledge on upcoming projects Showcase your products and services to decision makers Public transport authorities and operating companies Policymaking and regulatory organizations Technology and service provider firms Equipment manufacturing companies Financiers Industry consultants Research and development organizations Technical institutes Maintenance professionals Senior engineers Performance management professionals IT managers Among the public transport authorities and operating companies, the target audience includes: Capital planning and programming managers Finance executives Operations control centre managers Supply chain managers

6 selected mena initiatives in public transport (Full Project Appendix is enclosed) TUNISIA JORDAN QATAR MOROCCO GREATER CASABLANCA TRAM LINES $ - 78km TUNIS RAPID RAIL NETWORK $ 2.6 bn 86km 18 - ZARQA BUS RAPID TRANSIT PROJECT $ 155 mn 19.3 km - Q AMMAN BRT $ 300 mn 25km DOHA METRO $ 45 bn 206 km RABAT TRAM EXTENSIONS UAE $ - 7km DUBAI METRO NETWORK - Q $ 2.88 bn 75 km to 90km 2020 ALGERIA SAUDI ARABIA ALGIERS METRO EGYPT $ 1.3 bn 14.8 km 14 Q GREATER CAIRO METRO $ 4.3 bn 85.7 km RIYADH DRIVERLESS METRO NETWORK $ 46 bn km RIYADH BUS PROJECT $ 3.4 bn 1,150km 3, JEDDAH METRO $ 8.8 bn 97km 61 -

7 Exhibition MENA Transport Exhibition is the business and networking platform for all the public transport players. This biennial exhibition in Dubai will gather public transport industry together with authorities and operators to exchange experiences, solutions, ideas, business opportunities and get acquainted with the latest innovations in the public transport sector. This exhibition is the right place to meet with the top decisions and policy maker. UITP in partnership with RTA are offering through this exhibition an opportunity to the Middle East and North Africa public transport, school bus, taxis, road and traffic market the place where the trends, the innovations and the best practice solutions will be demonstrated, discussed and presented through the direct display of the products presented by the industry or through the presentations given by the experts in the Expo Forums. The Expo forum is a platform built in the exhibition halls where the exhibitors can present their solutions and products development in a seminar form to the professional audience and the trade visitors of the exhibition. On the exhibition floor, the local and international public transport industry, operators and authorities will be show casing their products and their latest innovations over 6000 SQM floor space. In this 2018 edition, digitalization, autonomous vehicles, electric buses and sustainable urban mobility added to the developed public transport solutions and products will the point of focus during the three days of the exhibition. Given the strong synergies among these different sectors, gathering them all under one roof will bring major added value, especially for authorities and operators dealing with these various services as well as for the manufacturing and consulting companies working in these areas of business. To book your Stand Contact Hicham Badran Hicham.badran@uitp.org or Jeanfredric Charles jeanfrederic.charles@uitp.org

8 Sponsorship Opportunities Be part of the exciting event and become a sponsor through many readymade or tailor made packages to promote your company's corporate image, products and services or your strategic positioning. Be aware of the new business strategies. Take advantage of the platform for growing business opportunities. Boost your brand profile and ensure high impact visibility Promote & Reach your target audience with services Secure impactful marketing campaign with local partners Position your products with partners Strengthening of relationship Exhibit and showcase to experts Visit website for full brochure and booking form Your contact person for sponsorship: Ann Delmiche Rowdah Al Mehrizi ann.delmiche@uitp.org rowdah.almehrizi@rta.ae venue The venue for the MENA Transport Congress & Exhibition will once again be the Dubai Convention Centre. If you have been to Dubai, you know this is a city on the move and so much has happened since the last MENA Transport Congress in 2016, including the opening of the Dubai Canal, the expansion of infrastructure for non-motorized travel, the re-launch of car-sharing, and ambitious targets for autonomous mobility. In addition to the well-established public transport solutions and the world s longest driverless metro, Dubai has so much to offer. Participants get to also hear and see what Dubai is doing gearing up for World Expo The expo with the theme of Connecting Minds Creating the Future, is expected to attract millions of visitors and RTA has some exciting transportation projects to meet the needs of the expo. ORGANIZERS Contact for more details: Rowdah Al Mehrizi: Anju Gomes: Rowdah.almehrizi@rta.ae anju.gomes@uitp.org UITP- International Association of Public Transport Rue Sainte Marie 6 BE Brussels, Belgium Tel: / Fax: Roads & Transport Authority (RTA) P.o.Box Dubai, United Arab Emirates

Transport. Congress & Exhibition. Middle East and North Africa DUBAI. Grow your city Transport. Partnership pac ages. with Public APRIL 2014

Transport. Congress & Exhibition. Middle East and North Africa DUBAI. Grow your city Transport. Partnership pac ages. with Public APRIL 2014 Grow your city Transport with Public 27-30 APRIL 2014 Middle East and North Africa Transport Congress & Exhibition Partnership pac ages DUBAI UNITED ARAB EMIRATES Opening Ceremony Cost: AED 770,000 Grow