ProSound + Light Guangzhou China Import and Export Fair Complex 9 12 March Post Show Report

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1 ProSound + Light Guangzhou China Import and Export Fair Complex 9 12 March 2013 Post Show Report

2 Date 9 12 March 2013 Facts & Figures Venue Area A, China Import and Export Fair Complex Product Profile Professional Audio Professional Lighting Stage Equipment AV and Communication Equipment Exhibition Space 90,000+ sqm Visitor Profile Organisers Sound engineering company, Lighting engineering company, Franchiser / agent, Sound manufacturer, Lighting manufacturer, TV / Radio station, Broadcasting station / culture station / amusement park, Club / bar, Stage equipment engineering company, Video engineering company, Theatre / stadium, Performing company, Accessory of lighting, Hotel / supermarket / store, Municipal engineering / estate, Stage equipment manufacturer, Governmental department, Concert hall, Orchestra / troupe, Video company, Media, Industrial association, Accessory of sound, College / institute Guangdong International Science and Technology Exhibition Company (STE) Messe Frankfurt No. of exhibitors 922 No. of visitors 48,361 local & international visitors from 93 countries and regions. Local visitor +11.3% International visitors +21%. Supporters China Association of Recording Engineers, China Association of Performing Arts, Guangdong Entertainment Association, Guangdong Association of Recording Engineers, Shanghai Performance Trade Association, Enping Electroacoustic Component Trade Association, Guangdong University AV & Lighting Technology Institute 2

3 2013 visitors by business nature Visitor Analysis Pro audio and lighting distributors 41.3% Pro audio and lighting Contractors, Rental companies Pro audio manufacturers Lighting manufacturers Theatres, Stadiums, Clubs, Opera House Hotels, Shopping malls, Parks, Real estate Government, Trade associations TV or radio stations, Studios Institutions, R & D, Academics Media Performance troops Musical instruments distributors and manufacturers Music lovers Others 3.4% 1.1% 0.8% 0.6% 0.7% 2.6% 0.4% 5.6% 7.2% 10.2% 3.3% 7.9% 14.9% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 3

4 Local and international visitors are from 93 countries and regions, increased 11.3% and 21% respectively. For examples, Visitor Analysis Russia Italy United Kingdom France Sweden Spain Germany Ukraine Norway Swiss Belgium Poland The Netherlands Portugal Hungary Denmark Australia Malaysia Austria Korea Greece America Canada Japan South Africa Argentina Visitor by continent Local visitor by region in China Asia Europe North Amercia South Amercia Africa Oceania 0.00% 20.00% 40.00% 60.00% 80.00% Southern China Eastern China Central China Northern China South West China North West China North East China 0.00% 20.00% 40.00% 60.00% 80.00% 4

5 Mr Vianney Bourjot, General Manager of Chromateq from France The fair is an important occasion for showing our new product and to network with our business partners and new potential clients. We received many buyer enquiries from Europe, India, Malaysia and Thailand. Comments from participants Comment from exhibitor Ms Vinne Peng, Marketing & Communication Manager of Harman Professional who presents JBL Entertainment system We are highlighting our entertainment audio system the first time ever in China as we believe this show can help us reach the massive entertainment market in China. We are pleased to meet with professional Chinese buyers during the show. Comment from exhibitor Mr Mark Fay, a representative for DJBox from the Ireland It is important for me to come and see what s happening in the industry development in China. This is certainly worth a trip. I also found some of the latest speakers, consoles and amplifiers produced in China. Comment from visitor 5

6 HC 360 Business Matching Programme This business matching programme is a convenient platform to meet with different suppliers and keep us up-to-date with the different product technologies. It s very well organised. -Mr Gong Ping Yu of Xin Lian Xin Company Lighting Technology for Television Forum and Event It is a good place to understand the new development of TV lighting technology which will help our business too. Also the show visit after the forum gives us a chance to source new products and to exchange ideas with business partners -Mr Wei Cheng He, Deputy General Manager and Vice Officer of the Production Department for Guangdong Television Outdoor Line Array Demo Brands include Audiocentre, BOB-AUDIO, Classic Sound, CVR, DE Acoustics, ERIC, FDB, FINESPL, IBO, JAZZPRO, King Sound, NEWRLL, QANON, Realsound, Realsound Technis, RVS, Senwong, Tasso Aual, TPA, WAVK, XYCAD, ZSOUND and 3BDIO. The 3rd edition of Pro Audio Technology Seminar Annual Meeting for Guangdong Association of Performing Arts Guangdong Performing Industry Exchange and Trading Forum Opening Ceremony Fringe Programmes 6

7 Fair At a Glance 7

8 Product At a Glance 8

9 Comprehensive Marketing Campaign Marketing & Promotions Website Advertising Public Relations Telemarketing Direct Mail Promotion Strategies edm Online Media Roadshow Visitor Invitation Social Media 9

10 Advertising & Publicity Marketing & Promotions Mass Media Guangdong TV, Guangzhou Daily, Metro Daily, Panyu Daily, Guangzhou Metro, 金羊网 Trade Media 21st Century Business Heralds Asia Pacific Economic Times Private Economy News Hi-Fi & Hi-Vi Monthly Audio Pro CENS Pro Audio Asia Lighting Professional Lighting Today Mondo*dr China Trade News Shenzhen Shangbao Tai Kung Po Professional AV for China AV Technology ProAV Magazine MEGA STAGE Advanced Television Engineering Audio Engineering SiQi Professional Audio Lighting China Light & Audio 国际电声商情 Outdoor Advertising 星之光电器城广州西场电器城广州西场电器总汇 10

11 Clipping Highlights Marketing & Promotions 11

12 Clipping Highlights Marketing & Promotions 12

13 Outdoor Advertising XinGuang Dong Metro station (lightbox) Marketing & Promotions 13

14 Electronic direct mail 14

15 2014 Fair Facts Fair Name Fair Title Fair Concept Prolight + Sound Guangzhou, 12 th edition China (Guangzhou) International Professional Light and Sound Exhibition To offer the best and largest business platform for the industry Show Dates February 2014 Venue Exhibition Space No. of Exhibitors No. of Visitors No. of Product Profile Area A, China Import and Export Fair Complex Over 110,000 sqm (expected) 1,100 (expected) 50,000 (expected) Professional Audio loudspeakers, amplifiers, public address, consoles, DJ equipment, microphones, effects, VOD systems, accessories and cables Professional Lighting stage lighting, architectural lighting, laser technology, lighting consoles, outdoor lighting, light sources and accessories, LED Stage Equipment mobile stages and platforms, hoists, stage decoration materials and curtains, truss and rigging equipment, flight cases, special effects, projection and display technology AV and Communication Equipment conference systems, broadcasting equipment, networks 15

16 For more information, please contact Messe Frankfurt (HK) Ltd Tel: / Fax: Guangdong International Science and Technology Exhibition Company (STE) Tel: Fax:

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