JAPAN AND KOREA MARKET UPDATE. Milford Sound
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1 JAPAN AND KOREA MARKET UPDATE Milford Sound
2 AGENDA TODAY - North Asia update - Korea market update Activity highlights, outlook & plans - Japan market update Activity highlights, outlook & plans - Premium update - Airline news - Future strategy - My top tip - Your questions
3 +8.8% Nov Dec 23.5% 19.2% 21.5% 52.4%
4 KOREA OUR THIRD LARGEST MARKET IN ASIA Rotorua
5 LATEST QUARTER HOLIDAY ARRIVALS UP OVER 25% HOLIDAY LENGTH OF STAY UP TO 5.7 DAYS AND HOLIDAY STAY DAYS +19.7%
6 KOREA IS OUR THIRD LARGEST MARKET IN ASIA AND IS SHOWING POSITIVE SIGNS OF GROWTH Continued positive profile of New Zealand following TV show Papa where are you going? In market MoUs with airlines and trade partners working well New premium work well supported by Korean Air & agents Opportunity with growth of younger, English speaking FIT Quality Group, FIT and Premium
7 QUALITY GROUP TOURS MAKING AN IMPACT EITHER DIRECT OR VIA AUSTRALIA BUT INCREASING IN QUALITY
8 GROWING FIT TRAVELLERS AND PRODUCT RANGE INCLUDING HONEYMOON
9 AND GROWING FIT TRAVELLERS AND PRODUCT RANGE HIKING AND CAMPERVANS
10 TRADE WORK SUPPORTING DUAL SEGMENTS PRIORITY ONE AND TWO PARTNERS ENGAGED Priority partners for quality group, FIT & premium segments Coop JV work over $0.5m 200 online modules 16 company advocates 35 NZ Specialists Over 20 agents on famil Over 100 trained
11 KOREA IS OUR THIRD LARGEST MARKET IN ASIA AND OUTLOOK IS POSITIVE FOR ONGOING IMPROVEMENTS Outbound growth of 8.3% in 2014 Korea among the highest proportion of travellers globally (15m of 50m) Economic growth around 4% New Korea-NZ FTA in 2015 will improve business links and BE opportunities Won appreciation stimulating outbound Korean Air network - stronger NZ route performance aids business case SQ and NZ also more interested & active
12 JAPAN THE RISING SUN IS FAR FROM SET Waiheke Island
13 ARREST THE DECLINE TARGET OF 90,000+ ARRIVALS IS LOOKING PROMISING
14 STAY DAYS UP, LENGTH OF STAY FLAT HOL LOS UP 0.5% TO 11.1 DAYS
15 LESS JAPANESE ARE TRAVELLING ABROAD BUT OUR SHARE IS ON THE RISE
16 AND WE RE WINNING THE BLEDISLOE FOR NOW
17 Queenstown THE YEAR IN REVIEW SOME HIGHLIGHTS
18 PREFERENCE IS IMPROVING IN JAPAN FY15 HAS SEEN SOME POSITIVE GAINS IN PREFERENCE AMONG ACS Preference KPI FY15 Benchmark 65% 66% 71% 69% 68% 69% 60% 59% 59% 58% 58% 58% 58% Dec13 Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14
19 PR WORK CREATING CUT THROUGH & TALKABILITY ASADA SISTERS TV SHOW ONE OF 10+ TV SHOWS TO NZ IN FY15 Famous Japanese figure skater Mao Asada and her sister Mai visited NZ to fulfil their ice skating dreams Over 9 million Japanese tuned in to see the sisters have a trip of a lifetime around New Zealand The show s coverage equated to over $12m in EAV. And 97% of the ACs who watched it were motivated by it!
20 NEW GUIDE FOR A NEW AUDIENCE JAPAN S FIRST GUIDEBOOK FOR YOUNG PEOPLE NOW AVAILABLE The first ever guidebook on NZ for young people A Lonely Planet for Japanese 112 pages dedicated on NZ Featured destinations include Auckland, Rotorua, Christchurch and Queenstown as well as surrounding regions On sale now and trade partners using as giveaway
21 100% PURE NEW ZEALAND A FRESH TAKE BRAND CAMPAIGNS TARGETED DIRECTLY AT OUR ACS
22 NEWZEALAND.COM PERFORMANCE NEW LEVELS OF PERFORMANCE AND WORLD FIRST TRENDS
23 BROADER AIRLINE JV WORK TO OFFER CHOICE GREAT AIRFARES AND RANGE OF DIRECT AND ONE-STOP OPTIONS SQ QF NZ
24 FOCUSED JV WORK IS GROWING OFF-PEAK SEASON COORDINATED AIR NZ AND TRADE PARTNER AUTUMN ACTIVITY Digital Trade Coop - Newspaper Youth targeted magazines
25 TRADE WORK SUPPORTING DUAL SEGMENTS PRIORITY ONE AND TWO PARTNERS ENGAGED Priority partners for youth and senior segments Coop JV work over $2m 1052 online modules 15 company advocates A new NZSP programme Over 100 agents on famil Over 800 trained Over 1400 customers at NZ seminars IFP programme 50 invited
26 GETTING SOCIAL THE COMMUTE IS NO LONGER BORING
27 HAPPY NEW YEAR! YEAR OF THE SHEEP IN JAPAN MIXING THINGS UP WITH HAPPY NEW ZEALAND YEAR A changing market? New opportunities?
28 PREMIUM UPDATE Queenstown
29 WHEN LUXURY IS ABOUT THE COMPANY YOU KEEP Porsche Moet Hennessy Audemars Piguet Leica Sotherbys 6 pages 2 editions 8 brands 20,000 VIPs Famil planned
30 FINDING THE RIGHT FIT FOR THE FRONT CABIN PREMIUM WORK WITH 4 AGENTS ACROSS KOREA 4 premium agents Korean Air AIAL supported 1 x Famil
31 WHAT S ON IN THE SKY? Taranaki
32 AIR NEW ZEALAND JAPAN ARE IN GROWTH PHASE INVESTING IN CAPACITY, NEW PRODUCT AND PROMOS APR-OCT +7% capacity (+40%) For FY16 adding +12% direct capacity (15% in peak) Introduction of all new daily services from 24AUG On watch: Capacity increase on AUS- Japan NZD/JPY rates Off-peak success needs strong support of all supply partners
33 SINGAPORE AIRLINES ARE STRONG IN JAPAN STRONG INTEREST EX TOKYO WITH CIAL/TNZ/SQ JV WORKING WELL Seamless connections in Changi from daily flights across major metro areas in Japan Strong brand support from trade and consumers Innovative famil programs
34 QANTAS DOUBLING CAPACITY FROM AUGUST! QANTAS INVESTING IN NEW GROWTH FROM THE JAPAN MARKET QF commences new HND- SYD daily service (B747) from Aug 01 Morning arrival and late evening departures QF also starting a new NRT- BNE service from Aug 01 (A330) in addition to existing JQ services to Queensland New Zealand connections are being reviewed
35 OUR STRATEGY FOR FY16 Lake Dunstan
36 CONTINUE CURRENT APPROACH T2/T3 WITH FOCUS ON THE KEY OPPORTUNITIES JP: Continued implementation of dual segment strategy that grows the active boomer segment opportunity in both peak/off-peak and ongoing focus on youth segment preference and conversion focusing on the more affordable autumn seasons KR: Focus on aligned JV activity that supports the quality group senior segment and FIT segment BOTH: Further development of Premium segment program
37 TIPS AND TRICKS Lake Wanaka
38 TODAY S TOP TIP DID YOU KNOW? NEWZEALAND.COM IS A POTENTIAL GOLDMINE FOR YOUR BIZ Deep content is key UGC is key Trust and endorsement can have pre/during ripple effect Pick your best content and translate an article into JP/KR Add a deal to your page If one story works, try another Even better than writing it yourself, find a friend
39 MORE LEADS IN THESE EASY STEPS NEWZEALAND.COM IS A POTENTIAL GOLDMINE FOR YOUR BIZ Login to the JP/KR edition using your Operator Database credentials Create a short article with recommendations for our target audience centered around popular activities and/or New Zealand destinations Use a good quality image to attract attention Follow the instructions and link the article to your business listing Create a travel deal to boost the article, either a special offer or standard pricing Follow the steps to get the deal to appear alongside your new article and business listing
40 MEET THE REST OF THE TEAM Hobbiton
41 Want more? WE LOVE VISITORS SO PLAN A TRIP TO COME SEE US Team Korea Sora and Hee Jeong Team Japan Setsuko, Miiko, Motoko, Jo and Naoki Kiwilink in March each year Let s catch up at TRENZ Hee Jeong, Naoki and Nick Consider joining a sales mission or travel show Team more than happy to help with solo sales trips
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