PARTNERSHIP PROSPECTUS

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1 HIRE18 CELEBRATING 50 YEARS PARTNERSHIP PROSPECTUS May 2018 Brisbane, QLD The Hire and Rental Industry Association

2 WELCOME FROM THE HRIA James Oxenham HRIA CEO The HRIA is pleased to present HIRE18, our annual industry event now in its 50th year! This year we take the opportunity to show off the best the industry has to offer at the internationally renowned and award-winning venue, the Brisbane Convention and Exhibition Centre (BCEC). We will again be bringing you keynote speakers, offering thought-leadership, motivation and strategic content you can apply directly to your businesses. As the leading event for the hire sector in Australia, there is no better place to network with peers from across the country and the globe, and find out about coming challenges and opportunities and how to tackle them. With greater focus on the exhibition this year, our conference programme will run until around midmorning, with exhibits welcoming visitors to the stand as soon as the door are open. As always, there will be plenty of social events to keep the networking going throughout the event; as well as the annual anticipation surrounding the best hire companies and suppliers at the Hire Industry Excellence Awards as voted for by rental company members and judged by an independent panel. This year, we re seeing unprecedented growth off the back of heavy infrastructure spending, so now is a great time to put your best foot forward and promote your message to the industry s meeting place, as they gather to learn about safety, innovation, business culture and opportunity. So join us to celebrate 50 years of HRIA events at HIRE18! Jeff Bernard HRIA President As President of the HRIA for the past three years, I know how tough it can be for members to find time to attend industry exhibitions, so it s always comforting to find out how much our members value the annual event and not only take the time to attend, but bring their entire teams to learn and develop their skills and knowledge around the sector. This year aims to be the best event ever, celebrating our 50th year as an annual event. So much history has taken place during the show and we re delighted to recognise those who have been with us since the very first year, but to also welcome new members who s support we welcome with equal measure. There s so much to gain as an exhibitor, so get in touch with Martin at the National Office to find out how you can be a part of HIRE18. For all enquiries, please contact Martin Sinclair at the HRIA National Office: Phone: martinsinclair@hireandrental.com.au HIRE18 Conference Organiser Conference Director: Janette Beedell Phone: hira@tpmevents.com.au

3 CELEBRATING 50 YEARS Celebrating a key milestone, the HRIA celebrates its 50th annual event, HIRE18, in Brisbane on May Bringing together hire firms and suppliers from across Australia and the globe, the annual event acts as a meeting place for industry stakeholders, focusing on personal development, innovation and business opportunity. 3 HIRE18 WILL TAKE PLACE IN BRISBANE ON MAY 30 31, HRIA Conventions have previously been held across Australia and returns to Brisbane for the first time since For more information visit HIRE18, Celebrating 50 years May 2018 Partnership Prospectus

4 ABOUT US HIRE OUR PREVIOUS SUCCESS The 2017 Conference featured inspiring keynote presentations, informative breakout seminars, exhibition presentations and innovative new products. 922 delgates attended 81 companies exhibited 1977m 2 exhibitor floorspace 289 gala dinner guests 135 different hire firms attended $ Reports of up to 40% increase in CE spend 4 HIRE18, Celebrating 50 years May 2018 Partnership Prospectus

5 WHY EXHIBIT AT HIRE18? Exhibiting at the HRIA annual event aligns you to the leading advocacy body for the Australian rental industry. INNOVATION, SAFETY & ETHICAL PRACTICES The event helps promote innovation, safety and ethical business practices among hire members and manufacturers through the HRIA code of conduct. BUSINESS MARKETING Promote your company within the context of the capital equipment procurement cycle among Australia s largest equipment investors. COMPANY ACKNOWLEDGEMENT HRIA members are acknowledged as the professional services provider for the industry. Our awards programme is the most respected annual event in the country, recognising the achievements of rental firms and suppliers. BRAND ASSOCIATION Provides brand association with the leading rental operators and manufacturers in the sector. LAST YEAR S PROGRAMME 2017 At-a-glance Hosted by Broadcaster, Tracey Spicer DAY 1 10 MAY 2017 DAY 2 11 MAY :30 AM 9:30 AM Shaping the future Session speakers: Terry Turner Chairman, ARA Jeff Bernard HRIA President James Oxenham HRIA CEO 8:30 AM 9:30 AM Keynote address: Glenn Cooper Chairman, Coopers Brewery 10:30 AM 11:00 AM Keynote address: Michael McQueen 8:30 AM 9:30 AM 11:35 AM 1:00 PM Plenary: Stump the Strategist Stepchange Keynote address: Dale Asplund 8:30 AM 9:30 AM CIO, United Rentals US Plenary: Indecent Proposal Stepchange 5 HIRE18, Celebrating 50 years May 2018 Partnership Prospectus

6 PAST ATTENDEES... what they said about HIRE17 Exhibiting at the HRIA annual event gives you access to the key procurement agents for Australia s $4.7Billion rental industry. Knowing our peers are so willing to share their wisdom, teach us about products... has motivated us to greater success. Raelene King Swan Hill Hire The HRIA conference opened our eyes to the big picture! Networking with business owners from companies like Kennards, Smart Hire and Barossa Valley Hire made us feel a part of the wider business community. As a new company, knowing our peers are so willing to share their wisdom, teach us about products and take an interest in our business; even challenge us on our structure and life balance, has motivated us to greater success than we ever imagined. We cannot thank the HRIA enough. This year again was a wonderful Convention and a great Gala evening; the event has injected us with a wealth of new ideas for us to take back to the business. Like any good organisation, the HRIA offers an opportunity to feel special - to be part of something bigger, something global. Its leaders offer a something that makes so many people love to be part of the hire industry. One of the most important events on our calendar for discovering new capital equipment investment opportunities. David Serg General Manager, Preston Hire The annual HRIA convention and exhibition is one of the most important events on our calendar for discovering new capital equipment investment opportunities. It s critical we continue to provide our customers the most cutting-edge products that help them achieve the outcomes they demand, offering the safest, most efficient and reliable equipment available. Knowing suppliers adhere to the HRIA member code-ofconduct provides surety and peace of mind when our equipment is out in the market. 6 HIRE18, Celebrating 50 years May 2018 Partnership Prospectus

7 BRISBANE CONVENTION CENTRE Holder of the APIC Apex award, in recognition of the highest client rating of any convention centre in the world.

8 PACKAGES Exhibitor Bronze Silver Gold Platinum Price (excl. GST) $3,000 P.O.A. P.O.A. P.O.A. P.O.A. Stands (3m x 3m) 1 (9m2) 4 (36m2) 6 (54m2) 12 (108m2) 162(m2) First choice stand placement Priority placement Conference speaker opportunity Power (single socket) Lighting, standard Wifi Access Event App with contacts, pm and lead retrieval functionality Shell scheme Height limit (tbc) 3m 6m 8m 10m 12m Convention brochure advertising 1/8TH 1/4 1/2 FULL PAGE 50 word listing on event site and convention brochure Enhanced brochure listing w/logo url hyperlink Logo branding (venue, event site, magazine etc.) Satchel insert PREMIUM Logo printed on delegate satchel insert *Entry to the Hire Industry Excellence Awards "Best New Product" category **Conference entry tickets **Welcome drinks 10% DISCOUNT **Gala dinner tickets 10% DISCOUNT EXCLUSIONS Hire&Rental News May preview edition advertising Carpet/flooring Stand furniture Display/AV 8 HIRE18, Celebrating 50 years May 2018 Partnership Prospectus

9 OPPORTUNITIES Benefits Cost Lobby Display Outside Hall 1 main entrance Let delegates see you before anyone else by placing a piece of equipment in one of the most prominent positions of the venue. $2,000 Charge Bar Come to the rescue of delegates, few of whom will last the day on a single charge. POA Barista Sponsor Be remebered for welcoming delegates with an amazing cup of coffee. POA Cloak Room / Counter Nothing says "we're looking after you" better than running a cloak room; where you can secure delegates' personal items throughout the day. $1,300 Show Bag insert item - Conditions apply: merchandise only no glass, or printed brochures/catalogues Give every delegate something to remember you by. 450 per item Catering Show your support and inject your brand into one of the event s most talked about features. $2,000 Sponsored Pick-Me-Up Keep the conference energised after a night of networking, by sponsoring an energy tablet for every delegate. POA 9 HIRE18, Celebrating 50 years May 2018 Partnership Prospectus

10 OPPORTUNITIES Cost Silver Note Book and Pen for Conference Delegates Everyone will have them in hand during the show you'll be seeing them in meetings for years afterwards. $1,500 ClubHire Networking Bar Help guests let their hair down and oil the wheels of everyone s favourite type of networking. $3,000 Lounge Area Sponsor The most sought-after spot in the venue. Be a welcome sight for many delegates. A great opportunity to put your name in lights and say "brought to you by...". $3,000 Key Note Speaker Sponsorship (with 5 minute introduction) Demonstrate thought leadership by sponsoring one of our keynote speakers or plenarys. $2,000 50th Year Anniversary Partner A one-time opportunity to etch your brand into the annals of HRIA history by sponsoring the 50th Anniversary Yearbook. $15, HIRE18, Celebrating 50 years May 2018 Partnership Prospectus

11 CONTACT HOW TO BOOK... To register your interest in sponsorship or exhibiting, visit or contact Martin Sinclair at the National Office directly, details below: HRIA National Office Martin Sinclair Phone: National Office Address: PO Box Mona Vale, NSW Australia HIRE18, Celebrating 50 years May 2018 Partnership Prospectus

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