Creative Event Tourism. Information & Training Partnership

Transcription

1 Creative Event Tourism. Information & Training Partnership Irina Kizilova Institute for Cultural Programs St. Petersburg Cultural Tourism Workshop October, 2016 Vilnius, Lithuania

2 Events add an intangible component to the physical culture of the city. One of the key features of the modern economy is the importance of «experiences» Greg Richards, Robert Palmer. Eventful Cities: Cultural Management and Urban Revitalisation

3 Role of Festivals Support local cultural traditions and innovations Promote the positive image of territory as a cultural center of international significance Develop new sectors of economy such as cultural tourism and creative industries

4 St. Petersburg s Culture in Figures More than 400 festivals a year 75 festivities, celebrations and anniversaries

5 Festivals in St. Petersburg 2% 7% 1% 1% 1% 1% 2% Music Arts Theater Cinema 11% 40% Design Dance Exposition Visual Arts 16% Art of Photographing Military and Historical Festivals Others 18%

6 Festivals need informational provision for their marketing promotion and educated managers to enhance their efficiency and sustainability

7 St. Petersburg Next Year. Calendar of Events Bilingual - Russian/English Published since 1998 Included in the official St.Petersburg Government s presentation kit Distributed free of charge Funded through the city budget and partners sponsorship Electronic version is on the website

8 North-West Russia Calendar of Cultural Events This project presents the cultural potential and variety of events in the Northwest region of Russia, and promotes the development of event tourism and international cooperation.

9 Calendar of Events. Turku St. Petersburg The Calendar presents the most important cultural events of the year organized in Turku and in St. Petersburg. Information about the largest city events festivals, theatre premieres, concerts, exhibitions, fairs, sport events, and holidays, is presented by the City of Turku Cultural Affairs and the St. Petersburg Institute for Cultural Programs.

10 Saint Petersburg Cultural Space The pocket reference booklet includes a map of the city s center with its theaters, museums, and concert halls, and a list of the main annual city festivals. It is a valuable resource for guests of St. Petersburg to navigate through the city s cultural space.

11 St. Petersburg: Culture & Events The booklet presents the variety of city s cultural life during the St. Petersburg International Economic Forum.

12 Musical Saint Petersburg The movie gives a demonstration of annual St. Petersburg music festivals: Arts Square, Musical Hermitage, Stars of The White Nights, Musical Olympus, St. Petersburg Palaces, SKIF, Open the Windows and others. The palette of cultural events replaces by beautiful sights of the city and presents St. Petersburg as the dynamic and attractive megapolis.

13 Event Management Programs ( ) Arts Management Towards Year 2003 Music Festival Management Creative Management of Music Festivals Non-State Actors and Local Authorities Program for the Baltic Sea Region (Promoting event management training program as a resource for development of cultural industries and tourism in NW Russia)

14 Objectives Improvement leadership and management skills of festival managers Creation a network for music festivals of St. Petersburg and North-West Russia Exchanging of the best practices between Russian and Northern music festivals

15 Outcomes More than 60 cultural managers graduated from the training programs on arts management The graduates were invited as lecturers for next training programs St. Petersburg cultural palette enriched by new events of high quality Network and professional communication

16 Information Provision for the BSR Event Market CALENDAR BROCHURE NEWS PRESS-RELEASE SOCIAL MEDIA DIGITAL BILLBOARD EVENT FILM MAKING MONTHLY E-NEWSLETTER APPS THE BSR SPECIAL WEBSITE PUBLIC PRESENTATION

17 Training & Network Provision for the BSR Event Market PROFESSIONAL COMMUNICATION EDUCATION EXPERIENCE EXCHANGE NEW EVENTS EVENT CONFERENCE NEW AUDIENCE WORKSHOPS QUALIFIED MANAGERS JOINT PROMOTION

18 As a Result: -Recognition of the BSR as an attractive event territory -New events and perspectives for cultural tourism development -New CCI s products and services (apps, augmented reality, etc.) SUSTAINABLE ECONOMIC DEVELOPMENT

19 Events may be considered ephemeral, and yet they generate that most precious of modern commodities symbolic capital Greg Richards, Robert Palmer. Eventful Cities: Cultural Management and Urban Revitalisation

20 Thank you! Institute for Cultural Programs 8, Rubinstein Str., St. Petersburg, Russia Tel./Fax: +7 (812) Web: