HELLO DURBAN! Welcome to the TGCSA Annual Stakeholder Roadshow

Transcription

1 HELLO DURBAN! Welcome to the TGCSA Annual Stakeholder Roadshow

2

3

4 STRATEGIES TO DELIVER ON OUTCOMES

5 Ensure Tourism is the leading economic sector in South Africa, and so promote sustainable economic and social empowerment of all South Africans Implement a recognisable and credible, globally bench-marked system of quality assurance for accommodation and MESE experiences which can be relied upon by visitors when making their choice of establishment

6 CONSISTENT ACCURACY!

7 THE GRADING PROCESS

8 OLD vs. NEW SYSTEM

9 PUTTING THE S-T-A-R-S WHERE THEY BELONG NEW OLD 1 Acceptable 1 Fair 2 Good 2 Good 3 Very Good 3 Very Good 4 Excellent 4 Excellent 5 Outstanding 5 Exceptional

10 CATEGORY DEFINITIONS

11 WORDING TO ASSESSMENT AREAS

12 TOTAL AREAS TO BE ASSESSED NEW OLD

13 TOTAL POINTS TO BE SCORED NEW OLD 1,

14 OLD SCORING METHOD

15 NEW SCORING METHODS - QIT SA SYSTEM YES NO

16 UNIVERSAL ACCESSIBILITY A FIRST IN THE HISTORY OF GRADING!

17 UA LEVEL - VISUAL

18 UA LEVEL - COMMUNICATION Offensive = Deaf and Dumb Correct Term = Hearing impaired

19

20 THE ASSESSORS

21 TRAINING ON THE NEW GRADING CRITERIA & IT SYSTEM Assessors and TGCSA Staff! 80% Pass attained! SETA unit standard 11

22 ACCREDITED ASSESSORS down 26 from RD ANNUAL ASSESSOR CONFERENCE

23 3RD ANNUAL ASSESSOR CONFERENCE

24 THE ACCREDITATION

25 PRE-SCREENING OF PROPERTIES Provincial Master Assessor - MAIN responsibility One more control measure Final decision by Awards Committee

26 MONTHLY AWARDS COMMITTEE MEETINGS 10 Members +Chief Quality Assurance Officer (Me) Chairman Mr Peter Bacon

27 Mr Ahmed Chotia (Travel) Mr Mzi Gcanga (Architecture) Mr Philip Thompson (UA)

28 Mrs Smangele Nhlapo (Decor) Mr Julian Smith (Decor)

29 Mr Jegie Padmanathan (Hospitality) Mr Brett Dungan (Hospitality) MrTony Hazel (Hospitality) Mr Alan Romburgh (Hospitality)

30 REQUESTS FOR DISPENSATIONS AND GRACE PERIOD GRANTED BY TGCSA

31 GRACE PERIOD REQUESTS GRANTED

32 DISPENSATION REQUESTS GRANTED

33 THE ACCREDITATION

34 Plaque has been redesigned with new security features.

35

36 South Africa needs to know how friendly our tourism accommodation facilities are to people living with disabilities

37 A LOOK AT THE ESTABLISHMENTS IN DETAIL

38 LIFE CYCLE OF THE TGCSA BUDGET Total Renewals Total New Gradings GRAND TOTAL EST % Annual Increase 24% 65% 88% 25% 14% 29% 10% -22% 2%

39

40 ESTABLISHMENTS SUMMARY - AS AT END DEC 11 NON-HOTEL ACCOMMODATION EC FS GP KZN LP MP NW NC WC GRAND TOTAL Backpacker & Hostelling Bed & Breakfast Caravan & Camping Country House Self Catering Guest House Lodge NON-HOTEL ACCOMMODATION TOTAL HOTEL TOTAL ACCOMMODATION GRAND TOTAL MESE TOTAL (BUSINESS TOURISM) GRAND TOTAL GRADED PROPERTIES The figures above reflect all approved products in QiT reflecting a Live status. It excludes cancelled, applying and rejected properties.

41

42 ESTABLISHMENTS SUMMARY TOTAL NUMBER NON-HOTEL ACCOMMODATION EC FS GP KZN LP MP NW NC WC GRAND TOTAL TOTAL N Backpacker & Hostelling % Bed & Breakfast % Caravan & Camping % Country House % Self Catering % Guest House % Lodge % NON-HOTEL ACCOMMODATION TOTAL % 2% 13% 15% 5% 6% 4% 5% 36% HOTEL TOTAL % 10% 3% 22% 16% 5% 4% 3% 4% 31% ACCOMMODATION GRAND TOTAL % 2% 14% 15% 5% 6% 4% 5% 36% MESE TOTAL (BUSINESS TOURISM) % 4% 44% 6% 8% 11% 13% 3% 8% GRAND TOTAL GRADED PROPERTIES % 2% 15% 15% 5% 6% 4% 5% 35%

43 ESTABLISHMENTS SUMMARY- TOTAL ROOMS NON-HOTEL ACCOMMODATION EC FS GP KZN LP MP NW NC WC GRAND TOTAL TOTAL N Backpacker & Hostelling % Bed & Breakfast % Caravan & Camping % Country House % Self Catering % Guest House % Lodge % NON-HOTEL ACCOMMODATION TOTAL % 3% 13% 15% 8% 9% 9% 6% 25% HOTEL TOTAL % 7% 3% 29% 16% 4% 4% 5% 2% 30% ACCOMMODATION GRAND TOTAL % 3% 20% 15% 6% 7% 7% 4% 27% MESE TOTAL (BUSINESS TOURISM) % 1% 65% 4% 4% 6% 8% 1% 8% GRAND TOTAL GRADED PROPERTIES % 3% 20% 15% 6% 7% 7% 4% 27%

44 THE ROAD AHEAD So where to from here...?

45 TGCSA OUTCOME / VISION Implement a recognisable and credible, globally bench-marked system of quality assurance for accommodation and MESE experiences which can be relied upon by visitors when making their choice of establishment

46 PUTTING STARS WHERE THEY BELONG

47 INTERNAL CONSUMER TRADE Back to basics Organisational effectiveness strategy Awareness / quality assurance campaign

48 TRADE you are the star CONSUMER expect star treatment

49 TGCSA - CREATIVE SNAPSHOT / PHASE 1 Consumer Ads Phase 1 Trade Ads Phase 1

50 TGCSA - CREATIVE SNAPSHOT / PHASE 2 Consumer Ads Phase 2 Trade Ads Phase 2 Consumer - Radio Trade - Radio

51 TGCSA CREATIVE IN SITU / PHASE 1 - CONSUMER April 2011 April 2011 April 2011 May 2011 July 2011 September 2011 Spetember 2011 September 2011 October 2011

52 TGCSA - CREATIVE IN SITU / PHASE 1 / CONSUMER PRESS 24 April April April 2011

53 May 2011 July 2011

54 2012 AWARENESS ENGAGE CONVERT 2013 QUALITY ASSURANCE Consumer Trade REASON TO BELIEVE BENEFIT DRIVEN CAMPAIGN Consumers need to understand the grading system in order to demand establishments are graded Graded establishments offer value for money Internationally recognised grading system Internationally respected Puts the consumer in control Establishments need to be proud to be graded as it leads to respect and increased business Graded establishments can enter the ETAM award Graded establishments can participate in the WELCOME award National product database Inititatives by SAT, Provincial Government and National Board SA What s in it for me? (EMOTIONAL / TESTIMONIAL) FROM A BRAND PERSPECTIVE Star grading is a symbol of quality assurance for accommodation and conferencing establishments Working session around value proposition RTB (FUNCTIONAL)

55 SOCIAL MEDIA

56 so...? i hear you ask

57 RISK??

58

59 NORTH WEST

60 EXPEDIA Expedia.com is the world s leading Online Travel Provider: Plan and book travel Find the best deals Flights, accommodation, car rental 75+ million people visit Expedia every month globally 16+ million by Europeans 14 million hotel searches every day!! Highly interactive with an average time on site of 9:50 min

61

62

63 TRIPADVISOR TripAdvisor is the world s leading Travel Review Site with over 50mil unique monthly visitors: Tourists - Plan travel - Travel reviews, photos & personal experiences Establishments - Establishments can respond to reviews directly More than 60 million travel reviews and opinions from travelers around the world 1,300,000+ businesses 93,000+ destinations 520,000+ hotels 155,000+ attractions 715,000+ restaurants 8,000,000+ candid traveller photos

64 TRIPADVISOR & SAT MORE THAN 5,072 87,640 70% Positive Reviews From Graded Establishments Listed establishments on Reviews Out of 23,467

65

66 WAYN.COM WAYN, which stands for Where Are You Now: - Users interact to log trips, see whose where and make friends both locally and internationally, to share their dreams and activities, and to gain inspiration for travel and lifestyle choices. Connects travelers based on their location Largest social travel site in the world 18.8 million members to date. Averages 7 million unique users a month Present in 193 countries

67

68 United States UK & Ireland Germany Sweden, Denmark,Norway Italy Nordic Countries: Sweden, Denmark, Norway Spain France Australia, Hong Kong, Singapore, Taiwan, Korea and New Zealand South America: Mexico, Argentina Canada

69

70

71 SITE BREAKDOWN BY TRAFFIC

72 MEDIA BUY RESULTS - Average click through rate 0.2%

73 MEDIA BUY RESULTS Sales performance data from Travelocity & Lastminute: Sales leads: 2,704 Value of sales: R17,632,047

74 WHAT S IN IT FOR YOU

75 Register on the South African Tourism Directory, so that you can get a free online profile

76 You get access to the southafrica.net traffic - avg. 350,000 unique users a month 40% Search for accommodation

77 Once you're signed-up, you can also promote special offers you have on southafrica.net by registering on the Trade Extranet, and uploading your special deals.

78

79 FREE DISPLAY - M.SOUTHAFRICA.NET

80 FREE DISPLAY - TOUCH TABLE Has been at WTM in London Top Resa in Paris EITBM in Madrid Vakansiebeurse in Amsterdam ITB in Berlin.

81 All of this additional exposure for your establishment that would typically cost you a small fortune to do on you own budget, not to mention having to be a whizz-kid in Search Engine Optimisation, Website Development, Online banner campaigns, Mobile site and Database administration

82 LET S CONTINUE FLYING THE FLAG! THANK YOU