2011 MADC Awards - Finalists

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1 2011 MADC Awards - Finalists ENTRANT TITLE OF WORK CLIENT Category 6 The Exit Films Award for Best Student Entry Laura Petruccelli Laura Qantas Drop Off Category 7 The Exit Films Award for Best Junior Hamish Macdonald Words. To Live By BWM Sydney Category 8 The Method Melbourne Award for Best 15 Second Television/Cinema/Online Commercial AJF Partnership Getting Into Cars iselect AJF Partnership Income Protection iselect AJF Partnership Not a Health Fund iselect Leo Burnett Temp 7 - Eleven Leo Burnett Soap 7 - Eleven Category 9 The Clemenger BBDO Melbourne Maurice Dowd Award for Best 30 Second Television/Cinema/Online Commercial Clemenger BBDO Melbourne Tortoise Carlton United Breweries Clemenger BBDO Melbourne Lizard Carlton United Breweries The Ripple Effect - Brother The Ripple Effect - Mortician The Ripple Effect - Father His Room Publicis Mojo Melbourne Play Melbourne Tourism Victoria Clemenger BBDO Melbourne Legendary Angus Patties Foods AJF Partnership Family Functions National Foods AJF Partnership Getting Into Cars iselect AJF Partnership Not a Health Fund iselect AJF Partnership Rate Rise iselect Leo Burnett Soap 7 - Eleven Clemenger BBDO Melbourne Kalhari Pacific Brands Category 10 The Method Melbourne Award for Best 45 Second Television/Cinema/Online Commercial Clemenger BBDO Melbourne The Message The Ripple Effect - Maccas Girl The Ripple Effect - Lesson Melbourne International Film Festival

2 Category 11 The Method Melbourne Award for Best 60+ Second Television/Cinema/Online Commercial Clemenger BBDO Melbourne The Potato Peelers The Ripple Effect - Montage The Ripple Effect - Bedroom Door Melbourne International Film Festival Clemenger BBDO Melbourne Slow Mo Carlton United Breweries Publicis Mojo Melbourne Publicis Mojo Melbourne Toyota Legendary Moments Wally Lewis Toyota Legendary Moments Peter Hudson Toyota Motor Corporation Australia Toyota Motor Corporation Australia Publicis Mojo Melbourne Play Melbourne Tourism Victoria Clemenger BBDO Melbourne Club National Australia Bank Category 12 The Adstream Award for Best Television/Cinema/Online Campaign The Ripple Effect - Lesson Clemenger BBDO Melbourne Sauna National Australia Bank AJF Partnership Rate Rise iselect Category 13 The Clemenger BBDO Award for Best Viral Publicis Mojo Melbourne Maxibon 90 sec TV Nestle Peters Ice Cream Clemenger BBDO Melbourne Westpac Office Break Up National Australia Bank Clemenger BBDO Melbourne Commbank Lunch Break Up National Australia Bank Clemenger BBDO Melbourne ANZ Boat Break Up National Australia Bank Clemenger BBDO Melbourne Incorrect Change National Australia Bank Clemenger BBDO Melbourne Sheep Impact Carlton United Breweries Category 14 The MADC Award for Best Viral Campaign Clemenger BBDO Melbourne Break Up National Australia Bank AJF Partnership Harder you work, better it tastes National Foods Clemenger BBDO Melbourne The Honesty Experiments National Australia Bank

3 Category 17 The MADC Award for Best Film Direction Grantley Smith Knives Trash Lives 20th Man Foundation Mark Molloy Ripple Effect Mark Molloy Darwin Kraft Garth Davis Ride The Coca-Cola Company Mark Molloy Summer Blossom CUB Edwin McGill The Workhorse Trojan tools Dogboy Seatbelts Dogboy Wally Lewis Toyota Steve Ayson The Potato Peelers Jono Hill Nokia - Matthew Wilson Nokia Category 18 The MADC Award for Best Cinematography Melbourne International Film Festival Adam Arkapaw Play Melbourne Tourism Victoria Bob Humphreys The Potato Peelers Melbourne International Film Festival Glendyn Ivin Playground The Coca-Cola Company Category 19 The Method Melbourne Award for Best Editing Michael Houlahan Kraft Oreo - Sippy Cup Kraft Michael Houlahan TAC 'Signs' Peter Sciberras Playground The Coca-Cola Company Jack Hutchings Ride The Coca-Cola Company Jack Hutchings Lotto 'Lucky Dog' NZ Lotteries Jack Hutchings Potato Peelers MIFF Jack Hutching, Rohan Zerna, Peter Sciberras The Ripple Effect Jack Hutchings Changing Room Volkswagen Rohan Zerna Summer Blossom CUB Jack Hutchings Sleepwalker Volkswagen Peter Sciberras Breathe Care Australia Peter Sciberras I Know. Workers - Store WorkSafe Victoria Rohan Zerna Darwin Vegemite Matt Osborne Super Footy - 4 Pieces of Leather Magazine Herald Weekly Times

4 Category 20 The Dubsat Award for Best Post Production Special Effects iloura Motivate Powerade MRPPP Visual Playground AAMI Safe Driver Discounts: What About Me, the Sequel Immigration Nation - The Secret History of Us Category 21 The Dubsat Award for Best Animation AAMI Renegade Factual White Pictures Red Energy30 sec TVC Red Energy iloura What If - Ace Honda Australia iloura What If - Grade Logic Honda Australia iloura Honda ET Honda Australia Category 22 The Risk Sound Award for Best Original Music in Film Electric Dreams Portals Lion Nathan Planet Love Sound Grayden Building Better Lives Electric Dreams Clean Energy Future Australian Government Electric Dreams A Cappella Sensis YP Category 23 The Risk Sound Award for Best Use of Existing Music and Re-recordings of Existing Song Electric Dreams Slo Mo Carlton & United Breweries Level Two Music Play Melbourne Tourism Victoria Level Two Music RIDE The Coca Cola Company Level Two Music Strongbow Summer Blossom Strongbow Cider Category 24 The Risk Sound Award for Best Sound Design in Film Final Sound Breathe Care Bang Bang Studios Collingwood Football Club "March to October" GASinc Invincible TAC Flagstaff Studios Choctop Vs Popcorn MIFF Sound Lounge Pedders: The Next Level - Performance GASinc Honda ET Honda Collingwood Football Club Pedders Suspension Final Sound White Out Foster's Group

5 Category 25 The Clemenger BBDO Melbourne Award for Best Integrated Campaign DDB Group Melbourne Dirty Dishes PZ Cussons The Ripple Effect Seatbelts DDB Group Melbourne Open Book Reach Foundation Clemenger BBDO Melbourne Break Up National Australia Bank Clemenger BBDO Melbourne Legends of the Dry Carlton United Breweries Ogilvy Melbourne Puma Love Run Puma Category 26 The Clemenger BBDO Melbourne Award for Best Breakthrough Campaign Clemenger BBDO Melbourne Slow Lights Carlton United Breweries Category 27 The Age Award for Best Press Advertisement Door Knock Appeal Kevin Pietersen - Caught Out AJF Partnership Very Important iselect Category 28 The Age Award for Best Press Campaign AJF Partnership Mr. iselect iselect Category 29 The Age Award for Best Small Space Print McCann Melbourne Rudd Lifebroker CHE Odd Spot Category 31 The Age Award for Best Magazine Advertisement DDB Group Melbourne Energy Institute "Hidden Costs" Origin Publicis Mojo Melbourne Publicis Mojo Melbourne Publicis Mojo Melbourne Connoisseur Café Grande Ice Cream Connoisseur Caramel Honey Macadamia Ice Cream Connoisseur Classic Vanilla Ice Cream Bear Hug Simplot Category 32 The Crunch IT Award for Best Magazine Campaign Publicis Mojo Melbourne Connoisseur Arranged By Artists Peter MacCallum Cancer Centre Nestle Peters Ice Cream Nestle Peters Ice Cream Nestle Peters Ice Cream Nestle Peters Ice Cream

6 Category 33 The MADC Award for Best Point of Purchase Bear Hug Simplot Clemenger BBDO Melbourne Tonya Harding Carlton United Breweries Leo Burnett Creamy Soda - Girl 7 - Eleven SMART Inc Melbourne Genuine Spare Parts STIHL Category 34 The MADC Award for Best Outdoor Standard Site Clemenger BBDO Melbourne Punt Road Carlton United Breweries Category 35 The MADC Award for Best Outdoor Enhanced Site Clemenger BBDO Melbourne Match Delay Carlton United Breweries JWT Melbourne Truck Back Stop the Slaughter Category 36 The Adstream Award for Best Outdoor Campaign Standard Site DDB Group Melbourne Tastefully Original Golden Circle International Fund for Animal Welfare Clemenger BBDO Melbourne Carlton Draught Brewery Fresh Carlton United Breweries Leo Burnett Advertising Their Abilities Scope Ogilvy Melbourne Skate Focused Evolve Skateboards Category 38 The MADC Award for Best Transit SMART Squashed Sign - Bus Back Specsavers Category 39 The Adstream Award for Best Community Service/Charity Print Advertisement Clemenger BBDO Melbourne Ambulance Foundation 49 Clemenger BDDO Melbourne Hospital Foundation 49 CHE "Trapped Minors" The Salvation Army CHE Odd Spot Peter MacCallum Cancer Centre Category 40 The Adstream Award for Best Community Service/Charity Print Campaign Clemenger BBDO Melbourne Foundation 49- Family Threads Foundation 49 JWT Melbourne Stop the Slaughter International Fund for Animal Welfare

7 Category 41 The Age Award for Best Ambient DDB Group Melbourne ACMI Headless Horseman Australian Centre for the Moving Image Clemenger BBDO Melbourne Magnatron Carlton United Breweries Clemenger BBDO Melbourne Bankers on Poles National Australia Bank Mark. Give Sam a Serve ANZ Leo Burnett See The Person Scope JWT Melbourne Stop the Slaughter International Fund for Animal Welfare JWT Melbourne Stories from the Street Melbourne Writers Festival Category 43 The MADC Award for Best Illustration DDB Group Melbourne Tastefully Original Golden Circle Truly Deeply Spudbar Visual Language Spudbar Category 44 The DUBSAT Award for Best Copywriting McCann Melbourne This is Me Metro Grieiving Mum Clemenger BBDO Melbourne Break Up National Australia Bank Category 45 The DUBSAT Award for Best Art Direction Marmalade Eat, Sleep, Breathe Metlink Category 46 The MADC Award for Best Typography Truly Deeply Truly Deeply Entrepreneurs Organisation Members Directory - Melbourne Chapter 'My Right Arm' 2010 IGNITE Awards Poster Entrepreneurs Organisation Melbourne Chapter Truly Deeply Publicis Mojo Melbourne Play Melbourne logo Tourism Victoria Lifelounge Joia Magazine 18 Cover Typography Joia Magazine Lifelounge NY Times Sweet & Savory The New York Times Category 47 The Exit Films Award for Best Photography Alex Aslangul Fantastic Taste. Always In Fashion Fantastic Snacks Chris Budgeon Heritage We Have One Diageo Australia

8 Category 48 The MADC Award for Best Photography Campaign Stuart Crossett Alex Aslangul 2011 Tourism Tasmania Brand Campaign Fantastic Taste. Always In Fashion Tourism Tasmania Fantastic Snacks Chris Budgeon Bundaberg Rum "Heritage" Diageo Australia Category 49 The MADC Award for Best Retouching DDB Group Melbourne - Glenn Pyke Give It 110% Category 50 The MADC Award for Best Flat Mail DDB Group Melbourne Most Recently Robbed Tourist Guide Heinz ANZ DDB Group Melbourne Bumper Stickers ANZ Category 51 The MADC Award for Best Dimensional Mail Marmalade Office Space Mercedes-Benz Clemenger BBDO Melbourne A Little Favour Dulux SMART Inc Melbourne Flatten Hills Scania Category 52 The MADC Award for Best Non-Commercial Direct Mail The Blue Group bluepod The Blue Group JWT Melbourne Stories from the Street Melbourne Writers Festival Category 54 The MADC Award for Best Direct Response Advertising DDB Group Melbourne DDB Group Melbourne ACMI Pie Bag ACMI Headless Horseman Australian Centre For The Moving Image Australian Centre For The Moving Image DDB Group Melbourne Breathe Care Australia Clemenger BBDO Melbourne Magnatron Carlton United Breweries Clemenger BBDO Melbourne Match Delay Carlton United Breweries Publicis Mojo Melbourne MAXIBON Man-Chew Nestle Peters Ice Cream DDB Group Melbourne Dirty Dishes PZ Cussons Leo Burnett Manspace Berger Paints Leo Burnett See The Person Scope JWT Melbourne Stories from the Street Melbourne Writers Festival SMART Inc Melbourne Impossible Coupon Coca-Cola Anti-whaling Stop the Slaughter Harsh Kapadia

9 Category 56 The Adstream Award for Best 30 Second Radio Commercial Ogilvy Melbourne Ain't nothin' country 'bout a Countryman MINI BMF Advertising Baron Von Orsum Excalibur National Foods BMF Advertising Baron Von Orsum Guests National Foods McCann Melbourne Vuvuzela Thorley Laboraties AJF Partnership 20 years inside Blundstone AJF Partnership 365 Day Challenge National Foods ST&P Sport&Style-Cricket The Age Clemenger BBDO Melbourne Accent Patties Foods Australia Clemenger BBDO Melbourne Apology Patties Foods Leo Burnett Pants 7-Eleven Category 57 The AudioNET Award for Best 45+ Second Radio Commercial BMF Advertising Hart Axes Techtronic Industries BMF Advertising Hart Hammers Techtronic Industries Australia Category 58 The Risk Sound Award for Best 60+ Second Radio Commercial Puma Consequences for Women Ogilvy Melbourne Category 59 The AudioNET Award for Best Radio Campaign BMF Advertising Baron Von Orsum National Foods BMF Advertising Hart. Nothing Hits Harder Techtronic Industries Australia AJF Partnership A Dare Iced Coffee fix ll fix it National Foods Leo Burnett Slow Mornings 7-Eleven Category 61 The AudioNET Award for Best Community Service/Charity Radio Commercial CHE "Miss Out" The Salvation Army Category 63 The AudioNET Award for Best Original Music for Radio Bang Bang Studios Ain't Nothin' Country BMW Melbourne Category 64 The AudioNET Award for Best Sound Design in Radio or Non- Broadcast Matt Thompson Risk Sound Look before you leap Department of Justice Paul Baxter Risk Sound Confidence Defence Force Recruitment Paul Baxter Risk Sound Comic Metlink Paul Baxter Risk Sound Sports & Style - Cricket The Age Colin Simkins - Gusto Pants 7Eleven Category 66 The Clemenger BBDO Melbourne Award for Best Digital Campaign YET TO BE ANNOUNCED

10 Category 67 The MADC Award for Best Microsite Bliss Media Nintendo Mario Kart Wii Campaign Site Visual Jazz Bananas in Pyjamas ABC Nintendo Australia Visual Jazz Yogo Alley National Foods Visual Jazz Designer Spark Holden Lifelounge Agency Category 68 The MADC Award for Best Website The Schweppes Alchemist - Virtual Bar Bliss Media 2XU Website 2XU Schweppes DDB Group Melbourne Dirty Dishes PZ Cussons Publicis Mojo Melbourne Play Melbourne Tourism Victoria Visual Jazz Bananas in Pyjamas ABC Category 69 The MADC Award for Best edm DDB Group Melbourne Dirty Dishes "Cop" PZ Cussons Category 70 The Clemenger BBDO Award for Best Use of Social Media McCann Melbourne Powderdash Japan Tourism Agency The Ripple Effect Category 71 The MADC Award for Best Online Game Visual Jazz Bananas in Pyjamas ABC Visual Jazz Yogo Alley National Foods Visual Jazz Navy Warfare Officer Defence Force Recruiting Category 72 The AudioNET Award for Best Use of Mobile Device Native Digital The iprimus iphone App Primus Telecom Australia Visual Jazz Strikefighter Defence Force Recruiting Visual Jazz Learn the Ropes Defence Force Recruiting Visual Jazz Army Artillery Defence Force Recruiting Visual Jazz Navy Warfare Officer Defence Force Recruiting Category 73 The MADC Award for Best Digital Innovation Clemenger BBDO and Proximity Melbourne Twelevision Clemenger BBDO and Proximity Melbourne DTDigital The Honda Dream Wall Honda Australia Mark. Give Sam a Serve ANZ DTDigital Selector3000 DTDigital Category 74 The Crunch IT Award for Best Online Advertisement Visual Jazz Holden Caprice Series II Banners Holden

11 Category 75 The MADC Award for Best Digital Design DDB Group Melbourne idenim Match Jeanswest Boffswana The Honda Dreamwall Honda Australia Category 77 The MADC Award for Best Community Service/Charity Digital Advertisement DDB Group Melbourne Open Book Reach Foundation A Bit Like This Banner+Aid NA Category 78 The MADC Award for Best Packaging Design Studio Pounce Momiji Randoms Dolls Packaging Artforum Ltd day&age Three Kings Independent Distillers Australia Category 79 The MADC Award for Best Packaging Design Label Only Di Donato Partners James Squire Portfolio Lion Nathan Freeform Mountain Goat Rare Breed Mountain Goat Brewery Davidson Branding Crown Lager Refresh Fosters Australia Category 80 The MADC Award for Best Corporate Identity Design Elmwood Melbourne Watermark Intellectual Asset Management branding Watermark Square Circle Triangle Newton Kerr + Partners Newton Kerr + Partners ERD Moody Drums Moody Drums Canyon Hodges Hodges ERD Southern Colour Southern Colour TANK Branding Loop8 Brand Identity Loop8 Architects Davisdon Branding Studio B Architects Studio B Helsinki Helsinki Corporate Identity Helsinki Nexus Designs Rosa's Table Rosa Malignaggi Cornwell Brand & Communications Hecker Guthrie Corporate Identity Hecker Guthrie Truly Deeply Spudbar Packaging Spudbar Elmwood Melbourne Wearhouse VicUrban

12 Category 81 The MADC Award for Best Brochure, Catalogue, Annual Report or Prospectus Design ERD ERD. Contrasts & Connections ERD ERD CPA Australia Annual Report 2010 CPA Australia ERD Silk HD, CPI Paper Promotion CPI Paper (now BJBall Papers) Cornwell Brand & Communications Islington Silos Brochure Blue Earth Group Truly Deeply Entrepreneurs Organisation Members Directory - Melbourne Chapter Category 83 The MADC Award for Best Signage/Environmental Design Entrepreneurs Orginisation - Melbourne Chapter Elmwood Melbourne Pop-Up-Park Elmwood Melbourne Canyon Melbourne Brain Centre Signage Category 85 The MADC Award for Best Self Promotion Design Canyon Canyon Leap Exhibition Canyon ERD ERD Loves Melbourne ERD Truscorp Building & Construction Truscorp Extension Card Category 86 The MADC Award for Best Miscellaneous Design Square Circle Triangle Rabih & Sunni are Getting Married Truly Deeply Spudbar Miscelleneous Items Spudbar Truscorp Building & Construction Rabih Yanni & Sundarah Yanni JWT Melbourne Stories from the Street Melbourne Writers Festival Category 87 The MADC Award for Best Writing for Design ERD Spicers 'Sirio' Paper Promotion Spicers Paper JWT Melbourne Stories from the Street Melbourne Writers Festival Ogilvy Melbourne Air Instruments The Song Room