2011 MADC Awards Winners

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1 2011 MADC Awards Winners Summary: Clemenger BBDO Melbourne: 19 bronze, 9 silver and 2 gold + AOTY, CPOTY & BoS Grey : 6 bronze, 3 silver, 3 gold + COTY & LA DDB Group Melbourne: 10 bronze, 2 silver JWT Melbourne: 4 bronze, 2 silver, 1 gold Publicis Mojo: 6 bronze, 3 silver Special awards: The Mushroom Group Award for Agency of the Year Clemenger BBDO Melbourne The MADC Award for Best of Show Clemenger BBDO Melbourne Slo Mo Carlton United Brewers Exit Films Creative Person of the Year Ant Keogh, Clemenger BBDO Melbourne The MADC Award for Client of the Year Transport Accident Commission The Blackley Award For Lifetime Achievement Nigel Dawson, Grey Worldwide WINNER The Exit Films Award for Best Student Entry Laura Petruccelli Rohan Cooke WINNER WINNER The Exit Films Award for Best Junior Celeste Potter Words. To Live By XYZ Studios WINNER In the following categories, anything without bronze, silver or gold next to is is HIGHLY COMMENDED: The Method Studios Award for Best 15 Second Television/Cinema Commercial AJF Partnership Getting Into Cars iselect AJF Partnership Income Protection iselect Leo Burnett Soap 7 Eleven BRONZE Leo Burnett Temp 7 Eleven BRONZE AJF Partnership Not a Health Fund iselect SILVER The Clemenger BBDO Melbourne Maurice Dowd Award for Best 30 Second Television/Cinema Commercial Grey Melbourne The Ripple Effect Mortician Transport Accident Commission Publicis Mojo Melbourne Play Melbourne Tourism Victoria AJF Partnership Family Functions National Foods AJF Partnership Not a Health Fund iselect Leo Burnett Soap 7 - Eleven Clemenger BBDO Melbourne Kalahari Pacific Brands Clemenger BBDO Melbourne Tortoise Carlton United Breweries BRONZE Clemenger BBDO Melbourne Legendary Angus Patties Foods BRONZE AJF Partnership Rate Rise iselect BRONZE Clemenger BBDO Melbourne Legendary Angus Patties Foods BRONZE Clemenger BBDO Melbourne Lizard Carlton United Breweries BRONZE Grey Melbourne The Ripple Effect Brother Transport Accident Commission SILVER Grey Melbourne The Ripple Effect - Father His Room Transport Accident Commission SILVER AJF Partnership Getting Into Cars iselect SILVER

2 The Method Studios Award for Best 45 Second Television/Cinema Commercial Grey Melbourne The Ripple Effect Lesson Transport Accident Commission Grey Melbourne The Ripple Effect - Maccas Girl Transport Accident Commission BRONZE Clemenger BBDO Melbourne The Message Melbourne International Film Festival SILVER The Method Studios Award for Best 60+ Second Television/Cinema Commercial Publicis Mojo Melbourne Play Melbourne Tourism Victoria Publicis Mojo Melbourne Toyota Legendary Moments Wally Lewis Toyota Australia BRONZE Publicis Mojo Melbourne Toyota Legendary Moments Peter Hudson Toyota Australia BRONZE Grey Melbourne The Ripple Effect Bedroom Door Transport Accident Commission SILVER Clemenger BBDO Melbourne Club National Australia Bank SILVER Clemenger BBDO Melbourne The Potato Peelers Melbourne International Film Festival GOLD Grey Melbourne The Ripple Effect Montage Transport Accident Commission GOLD Clemenger BBDO Melbourne Slow Mo Carlton United Breweries GOLD The Adstream Award for Best Television/Cinema Campaign Grey Melbourne The Ripple Effect Transport Accident Commission BRONZE Clemenger BBDO Melbourne Unpopular National Australia Bank BRONZE AJF Partnership Mr.iSelect iselect - Insurance SILVER The Clemenger BBDO Award for Best Film Direction Dogboy Wally Lewis Toyota Australia Grantley Smith Knives Trash Lives 20th Man Foundation BRONZE Jono Hill Nokia - Matthew Wilson Nokia BRONZE Mark Molloy Darwin Kraft BRONZE Mark Molloy Ripple Effect Transport Accident Commission SILVER Mark Molloy Summer Blossom CUB SILVER Steve Ayson The Potato Peelers Melbourne International Film Festival SILVER Garth Davis Ride The Coca-Cola Company GOLD The Clemenger BBDO Melbourne Award for Best Viral Clemenger BBDO Melbourne ANZ Boat Break Up National Australia Bank Clemenger BBDO Melbourne Sheep Impact Carlton United Breweries Publicis Mojo Melbourne Maxibon Nestle Peters Ice Cream BRONZE Clemenger BBDO Melbourne Westpac Office Break Up National Australia Bank BRONZE Clemenger BBDO Melbourne Commbank Lunch Break Up National Australia Bank SILVER Clemenger BBDO Melbourne Incorrect Change National Australia Bank SILVER The MADC Award for Best Viral Campaign AJF Partnership Harder you work, better it tastes National Foods Clemenger BBDO Melbourne Break Up National Australia Bank BRONZE Clemenger BBDO Melbourne The Honesty Experiments National Australia Bank SILVER The MADC Award for Best Cinematography Adam Arkapaw Play Melbourne Tourism Victoria Glendyn Ivin Playground The Coca-Cola Company Bob Humphreys The Potato Peelers Melbourne International Film Festival BRONZE The Method Studios Award for Best Editing Michael Houlahan Kraft Oreo - Sippy Cup Kraft Michael Houlahan TAC 'Signs' Transport Accident Commission Peter Sciberras I Know. Workers - Store WorkSafe Victoria Peter Sciberras Playground The Coca-Cola Company BRONZE Jack Hutchings Lotto 'Lucky Dog' NZ Lotteries BRONZE Jack Hutchings Potato Peelers MIFF BRONZE Jack Hutching, Rohan Zerna, Peter Sciberras The Ripple Effect Transport Accident CommissionBRONZE Jack Hutchings Changing Room Volkswagen Passat BRONZE Rohan Zerna Summer Blossom Carlton United Breweries BRONZE Jack Hutchings Sleepwalker Volkswagen Touareg BRONZE Rohan Zerna Darwin Kraft Vegemite BRONZE Matt Osborne Super Footy 4 Pieces of Leather Magazine Herald Weekly Times BRONZE Jack Hutchings Ride The Coca-Cola Company SILVER Peter Sciberras Breathe Care Australia SILVER The Risk Sound Award for Best Original Music in Film

3 Electric Dreams Portals Lion Nathan BRONZE Planet Love Sound Grayden Building Better Lives BRONZE Electric Dreams Clean Energy Future Australian Government Electric Dreams A Cappella Sensis Yellow Pages The Dubsat Award for Best Post Production Special Effects Visual Playground Immigration Nation - The Secret History of Us Renegade Factual iloura Motivate Powerade BRONZE MRPPP AAMI Safe Driver Discounts: What About Me, the Sequel AAMI BRONZE The Age Award for Best Press Advertisement Grey Melbourne Kevin Pietersen - Caught Out Transport Accident Commission AJF Partnership Very Important iselect Grey Melbourne Door Knock Appeal Transport Accident Commission BRONZE The MADC Award for Best Direct Response Advertising SMART Inc Melbourne Impossible Coupon Coca-Cola Leo Burnett Manspace Berger Paints DDB Group Melbourne Breathe Care Australia DDB Group Melbourne Pie Bag Australian Centre For The Moving Image BRONZE DDB Group Melbourne Headless Horseman Australian Centre For The Moving Image BRONZE JWT Melbourne Stop the Slaughter International Fund for Animal Welfare BRONZE Clemenger BBDO Melbourne Match Delay Carlton United Breweries BRONZE Clemenger BBDO Melbourne Magnatron Carlton United Breweries SILVER Publicis Mojo Melbourne MAXIBON Man-Chew Nestle Peters Ice Cream SILVER DDB Group Melbourne Dirty Dishes PZ Cussons SILVER JWT Melbourne Stories from the Street Melbourne Writers Festival SILVER Leo Burnett See The Person Scope GOLD The Clemenger BBDO Melbourne Award for Best Breakthrough Campaign Clemenger BBDO Melbourne Slow Lights Carlton United Breweries BRONZE The Dubsat Award for Best Animation White Pictures Red Energy 30 sec TVC Red Energy iloura What If - Ace Honda Australia BRONZE iloura What If - Grade Logic Honda Australia SILVER iloura Honda ET Honda Australia BRONZE The Risk Sound Award for Best Use of Existing Music and Re-recordings of Existing Song Level Two Music Play Melbourne Tourism Victoria BRONZE Level Two Music Summer Blossom Strongbow Cider SILVER Electric Dreams Slo Mo Carlton & United Breweries GOLD Level Two Music RIDE The Coca Cola Company GOLD The Risk Sound Award for Best Sound Design in Film Bang Bang Studios Collingwood Football Club "March to October" Collingwood Football Club Flagstaff Studios Choctop Vs Popcorn MIFF Final Sound Breathe Care BRONZE Sound Lounge Pedders: The Next Level - Performance Pedders Suspension BRONZE GASinc Honda ET Honda BRONZE Final Sound Summer Blossom CUB Strongbow BRONZE GASinc Invincible TAC SILVER The Clemenger BBDO Melbourne Award for Best Integrated Campaign Ogilvy Melbourne Puma Love Run Puma DDB Group Melbourne Dirty Dishes PZ Cussons BRONZE Grey Melbourne Seatbelts Transport Accident Commission BRONZE DDB Group Melbourne Open Book Reach Foundation BRONZE Clemenger BBDO Melbourne Legends of the Dry Carlton United Breweries BRONZE Clemenger BBDO Melbourne Break Up National Australia Bank SILVER Grey Melbourne The Ripple Effect - Montage Transport Accident Commission GOLD The Age Award for Best Press Campaign AJF Partnership Mr. iselect iselect

4 The Age Award for Best Small Space Print McCann Melbourne Rudd Lifebroker CHE Odd Spot Peter MacCallum Cancer Centre BRONZE The Crunch IT Award for Best Magazine Campaign Publicis Mojo Melbourne Connoisseur Arranged By Artists Nestle Peters Ice Cream SILVER The MADC Award for Best Point of Purchase Clemenger BBDO Melbourne Tonya Harding Carlton United Breweries Leo Burnett Creamy Soda - Girl 7 - Eleven SMART Inc Melbourne Genuine Spare Parts STIHL Grey Melbourne Bear Hug Simplot BRONZE The Adstream Award for Best Outdoor Standard Site Clemenger BBDO Melbourne Punt Road Carlton United Breweries SILVER The MADC Award for Best Outdoor Enhanced Site Clemenger BBDO Melbourne Match Delay Carlton United Breweries BRONZE JWT Melbourne Stop the Slaughter International Fund for Animal Welfare BRONZE Grey Melbourne Truck Back Transport Accident Commission GOLD The Adstream Award for Best Outdoor Campaign Standard Site Leo Burnett Advertising Their Abilities Scope DDB Group Melbourne Tastefully Original Golden Circle BRONZE Clemenger BBDO Melbourne Carlton Draught Brewery Fresh Carlton United Breweries BRONZE Ogilvy Melbourne Skate Focused Evolve Skateboards BRONZE The MADC Award for Best Transit SMART Squashed Sign - Bus Back Specsavers The Adstream Award for Best Community Service/Charity Print Advertisement Clemenger BDDO Melbourne Hospital Foundation 49 BRONZE CHE "Trapped Minors" The Salvation Army BRONZE CHE Odd Spot Peter MacCallum Cancer Centre BRONZE Clemenger BBDO Melbourne Ambulance Foundation 49 SILVER The Adstream Award for Best Community Service/Charity Print Campaign JWT Melbourne Stop the Slaughter International Fund for Animal Welfare Clemenger BBDO Melbourne Foundation 49- Family Threads Foundation 49 BRONZE The Age Award for Best Ambient Clemenger BBDO Melbourne Bankers on Poles National Australia Bank Mark. Give Sam a Serve ANZ Leo Burnett See The Person Scope DDB Group Melbourne Headless Horseman Australian Centre for the Moving Image BRONZE Clemenger BBDO Melbourne Magnatron Carlton United Breweries BRONZE JWT Melbourne Stop the Slaughter International Fund for Animal Welfare BRONZE JWT Melbourne Stories from the Street Melbourne Writers Festival GOLD The Age Award for Best Magazine Advertisement DDB Group Melbourne Energy Institute "Hidden Costs" Origin Publicis Mojo Melbourne Connoisseur Cafe Grande Ice Cream Nestle Peters Ice Cream Grey Melbourne Bear Hug Simplot Publicis Mojo Melbourne Connoisseur Caramel Honey Macadamia Nestle Peters Ice Cream BRONZE Publicis Mojo Melbourne Connoisseur Classic Vanilla Ice Cream Nestle Peters Ice Cream BRONZE The DUBSAT Award for Best Copywriting McCann Melbourne This is Me Metro Grey Melbourne Grieiving Mum Transport Accident Commission Clemenger BBDO Melbourne Break Up National Australia Bank The DUBSAT Award for Best Art Direction Marmalade Eat, Sleep, Breathe Metlink The MADC Award for Best Typography

5 Truly Deeply Entrepreneurs Organisation Members Directory EO Melbourne Chapter Lifelounge Joia Magazine 18 Cover Typography Joia Magazine Lifelounge NY Times Sweet & Savory The New York Times Truly Deeply 'My Right Arm' 2010 IGNITE Awards Poster Truly Deeply BRONZE Publicis Mojo Melbourne Play Melbourne logo Tourism Victoria SILVER The MADC Award for Best Illustration DDB Group Melbourne Tastefully Original Golden Circle BRONZE Truly Deeply Spudbar Visual Language Spudbar BRONZE The Exit Films Award for Best Photography Alex Aslangul Fantastic Taste. Always In Fashion Fantastic Snacks Chris Budgeon Heritage We Have One Diageo Australia BRONZE The MADC Award for Best Photography Campaign Stuart Crossett 2011 Tourism Tasmania Brand Campaign Tourism Tasmania Alex Aslangul Fantastic Taste. Always In Fashion Fantastic Snacks Chris Budgeon Bundaberg Rum "Heritage" Diageo Australia SILVER The MADC Award for Best Retouching Glenn Pyke Give It 110% Heinz The MADC Award for Best Dimensional Mail SMART Inc Melbourne Flatten Hills Scania Marmalade Office Space Mercedes-Benz BRONZE Clemenger BBDO Melbourne A Little Favour Dulux BRONZE The MADC Award for Best Flat Mail DDB Group Melbourne Most Recently Robbed Tourist Guide DDB Group Melbourne Bumper Stickers ANZ ANZ The MADC Award for Best Non-Commercial Direct Mail The Blue Group bluepod The Blue Group JWT Melbourne Stories from the Street Melbourne Writers Festival SILVER The Adstream Award for Best 30 Second Radio Commercial BMF Advertising Baron Von Orsum Guests National Foods AJF Partnership 20 years inside Blundstone AJF Partnership 365 Day Challenge National Foods Ogilvy Melbourne Ain't nothin' country 'bout a Countryman MINI BRONZE BMF Advertising Baron Von Orsum Excalibur National Foods BRONZE McCann Melbourne Vuvuzela RID Insect Repellant BRONZE ST&P Sport&Style-Cricket The Age BRONZE Clemenger BBDO Melbourne Accent Patties Foods BRONZE Clemenger BBDO Melbourne Apology Patties Foods BRONZE Leo Burnett Pants 7-Eleven SILVER The AudioNET Award for Best 45+ Second Radio Commercial BMF Advertising Hart Axes Techtronic Industries BMF Advertising Hart Hammers Techtronic Industries Australia The Risk Sound Award for Best 60+ Second Radio Commercial Puma Consequences for Women Ogilvy Melbourne BRONZE The AudioNET Award for Best Radio Campaign BMF Advertising Baron Von Orsum National Foods BRONZE BMF Advertising Hart. Nothing Hits Harder Techtronic Industries Australia BRONZE AJF Partnership A Dare Iced Coffee fix ll fix it National Foods BRONZE Leo Burnett Slow Mornings 7-Eleven SILVER The AudioNET Award for Best Community Service/Charity Radio Commercial CHE "Miss Out" The Salvation Army The AudioNET Award for Best Sound Design in Radio or Non- Broadcast Matt Thompson - Risk Sound Look before you leap Department of Justice BRONZE

6 Paul Baxter Risk Sound Confidence Defence Force Recruitment BRONZE Paul Baxter - Risk Sound Comic Metlink SILVER Paul Baxter Risk Sound Sports & Style - Cricket The Age SILVER Colin Simkins - Gusto Pants 7 Eleven SILVER The AudioNET Award for Best Original Music for Radio Bang Bang Studios Ain't Nothin' Country bout a Countryman MINI SILVER The MADC Award for Best Microsite Visual Jazz Bananas in Pyjamas ABC Visual Jazz Yogo Alley National Foods Visual Jazz Designer Spark Holden BRONZE Lifelounge The Schweppes Alchemist - Virtual Bar Schweppes BRONZE Bliss Media Nintendo Mario Kart Wii Campaign Site Nintendo Australia SILVER The MADC Award for Best Website Visual Jazz Bananas in Pyjamas ABC Bliss Media 2XU Website 2XU BRONZE DDB Group Melbourne Dirty Dishes PZ Cussons BRONZE Publicis Mojo Melbourne Play Melbourne Tourism Victoria BRONZE The MADC Award for Best edm DDB Group Melbourne Dirty Dishes "Cop" PZ Cussons BRONZE The Clemenger BBDO Melbourne Award for Best Use of Social Media McCann Melbourne Powderdash Japan Tourism Agency Grey Melbourne The Ripple Effect Transport Accident Commission BRONZE Clemenger BBDO Melb Break Up National Australian Bank BRONZE The MADC Award for Best Online Game Visual Jazz Bananas in Pyjamas ABC Visual Jazz Yogo Alley National Foods Visual Jazz Navy Warfare Officer Defence Force Recruiting BRONZE The AudioNET Award for Best Use of Mobile Device Native Digital The iprimus iphone App Primus Telecom Australia Visual Jazz Strikefighter Defence Force Recruiting Visual Jazz Learn the Ropes Defence Force Recruiting BRONZE Visual Jazz Army Artillery Defence Force Recruiting BRONZE Visual Jazz Navy Warfare Officer Defence Force Recruiting BRONZE The MADC Award for Best Digital Innovation Clemenger BBDO & Proximity Melbourne Twelevision BRONZE Mark. Give Sam a Serve ANZ BRONZE DTDigital Selector3000 DTDigital BRONZE DTDigital The Honda Dream Wall Honda Australia GOLD The Crunch IT Award for Best Online Advertisement Visual Jazz Holden Caprice Series II Banners Holden The MADC Award for Best Digital Design DDB Group Melbourne idenim Match Jeanswest BRONZE Boffswana The Honda Dreamwall Honda Australia SILVER The Clemenger BBDO Melbourne Award for Best Digital Campaign Visual Jazz Under a Rising Sun Defence Force Recruiting Visual Jazz Designer Spark Holden Pubicis Mojo Play Melbourne Tourism Victoria DDB Group Melbourne Dirty Dishes PZ Cussons BRONZE Visual Jazz Holden IQ Holden BRONZE The MADC Award for Best Community Service/Charity Digital Advertisement DDB Group Melbourne Open Book Reach Foundation SILVER A Bit Like This Banner+Aid SILVER The MADC Award for Best Packaging Design

7 Studio Pounce Momiji Randoms Dolls Packaging Artforum Ltd day&age Three Kings Independent Distillers Australia The MADC Award for Best Signage/Environmental Design Canyon Melbourne Brain Centre Signage Canyon Elmwood Melbourne Pop-Up-Park Elmwood Melbourne BRONZE The MADC Award for Best Corporate Identity Design Elmwood Melbourne Watermark Intellectual Asset Management branding Watermark Square Circle Triangle Newton Kerr + Partners Newton Kerr + Partners ERD Moody Drums Moody Drums ERD Southern Colour Southern Colour TANK Branding Loop8 Brand Identity Loop8 Architects Davisdon Branding Studio B Architects Studio B Helsinki Helsinki Corporate Identity Helsinki Nexus Designs Rosa's Table Rosa Malignaggi Truly Deeply Spudbar Packaging Spudbar Cornwell Brand Hecker Guthrie Corporate Identity Hecker Guthrie BRONZE Canyon Hodges Hodges BRONZE Elmwood Melbourne Wearhouse VicUrban BRONZE The MADC Award for Best Brochure, Catalogue, Annual Report or Prospectus Design ERD ERD. Contrasts & Connections ERD ERD CPA Australia Annual Report 2010 CPA Australia ERD Silk HD, CPI Paper Promotion CPI Paper (now BJBall Papers) Cornwell Brand Islington Silos Brochure Blue Earth Group BRONZE The MADC Award for Best Self Promotion Design Truscorp Building & Construction Truscorp Extension Card Truscorp Building & Construction ERD ERD Loves Melbourne ERD BRONZE Canyon Leap Exhibition Canyon SILVER The MADC Award for Best Miscellaneous Design Square Circle Triangle Rabih & Sunni are Getting Married Rabih Yanni & Sundarah Yanni Truly Deeply Spudbar Miscelleneous Items Spudbar JWT Melbourne Stories from the Street Melbourne Writers Festival The MADC Award for Best Writing for Design ERD Spicers 'Sirio' Paper Promotion Spicers Paper JWT Melbourne Stories from the Street Melbourne Writers Festival BRONZE Ogilvy Melbourne Air Instruments The Song Room BRONZE The MADC Award for Best Packaging Design Label Only Freeform Mountain Goat Rare Breed Mountain Goat Brewery Di Donato Partners James Squire Portfolio Lion Nathan BRONZE Davidson Branding Crown Lager Refresh Fosters Australia BRONZE