Give your business the. Tourism Advantage. tourismcouncilwa.com.au

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1 Give your business the Tourism Advantage tourismcouncilwa.com.au

2 Tourism Council WA is the peak body representing tourism regions and businesses in Western Australia. Complimentary Bronze Member Services Service Benefit Saving/Value Industry Events & Networking Tourism Connect Regional networking events to discuss local issues, business development and Tourism Council WA policy agenda. Industry Events Industry events with VIP guest speakers, providing opportunities for insights, networking and to raise issues. Tourism Training Complimentary 50% discount for members $45 per event $45-$185 per event Our Membership Tourism Council WA represents over 1,100 members across tourism, including: accommodation, tours, venues, hospitality, attractions and events. The majority of members are small businesses operating in tourism regions across WA. The Council is also the peak body for Western Australian regional and industry tourism associations. Tourism Council WA assists members to enhance their sustainability and profitability. Our professional team of industry advisors provide accreditation, training, education and coaching for tourism businesses across the state. Training Workshops Short practical training to give you skills, knowledge and market insights to make your business more competitive. Coaching Personalised coaching in your own business, tailored to your business needs. Improve your online tourism marketing, social media presence, bookings and sales. Tourism Statistics & Analysis Latest tourism data for your business, destination or market. Our data reports provide in-depth analysis for strategy, planning, performance and investment decisions. Tourism Advice Line Instant advice and referral on government regulation and tourism industry issues from our team of Industry Advisors. 50% discount for members $45-$185 per workshop $300 per session Complimentary standard report $150 - $450 $150 per hour Tourism Consulting Leading edge marketing strategies, business plans, feasibility studies, project reports and grants applications by our team of preferred professional consultants. Discounted rates and complimentary 2 hours for bronze members $150 per hour As the voice of industry, Tourism Council WA proudly represents members and promotes the economic, environmental and social value of tourism. Tourism Council WA supports: Discounted Services Discounted services from reputable tourism industry service providers ranging from first aid and insurance to marketing and advertising. Range of preferred supplier rates and discounts for all members Various Developing small businesses and regional tourism Economic, social and environmental sustainability in tourism Government investment in tourism marketing, attractions and regions Assisting members with affordable training, marketing, research and product development Direct input to identifying and prioritising the key issues facing the tourism industry. Professional representation to reduce red tape and taxes, enhance infrastructure, and improve destination promotion. Voting rights for Tourism Council WA Board and General Meetings. 1 vote for bronze members $399 per annum Creating exciting and enjoyable experiences, events and careers for members

3 & Awards Australian Tourism Program continuously improves your business performance and product quality. Program Consumer Trademark Australian Tourism Program CHINA READY WA Visitor Centre EcoPlus WA Tourism Awards Finalist and Medallists provides consumers and the industry with an assurance that a business is committed to professionalism in their operations and delivery of service. When you become an Accredited Tourism Business you will be providing yourself with a valuable business asset and aligning your product with a highly recognisable national brand. Upon completion of the program you will benefit from the following: An improved reputation in the tourism market place Greater customer satisfaction and confidence which leads to repeat business Benefits includes complimentary Bronze Member Services Use of Consumer Trademarks Certificate * Complimentary stickers/decals * Complimentary postage paid customer feedback forms More effective management and improved employee morale Extended Department of Parks and Wildlife Licencing Permits 3 years 5 10 years A competitive advantage over non accredited operators Improved profitability through the implementation of better operating systems Tourism Quality Programs Accredited Tourism Businesses that also achieve higher quality standards are eligible to apply for recognition through the following tourism quality programs: Eligibility to participate in Tourism WA marketing, and trade & media famil activities. Access to business support tools and templates Free website listing on the following consumer websites Trustthetick.com.au* (Listed with all relevant consumer trademarks) Westernaustralia.com* Preferential listing Preferential listing on Chinese version China National Tourism Administration Website EcoPlus WA Tourism Awards Discounts EcoPlus assists businesses in achieving environmental sustainability and recognises a businesses commitment to best practice environmental management. Competitors who achieve the highest quality standards are recognised and promoted as Finalists or Medallists. Commission Rates* Membership Fees* Advertising Rates* China Trade Mission & Holiday Planner *Eligible businesses only, conditions apply. CHINA READY WA Visitor Centre CHINA READY is a global accreditation system that identifies products and services that Chinese consumers can trust. Visitor Centre identifies Visitor Centres that have achieved certain quality standards in their service provision and operational systems. 中国消费者值得信赖的服务和产品 Products & Services Chinese Consumers Can Trust

4 Tourism Training Industry Events & Networking Customer Service Way Drive business and revenue through improved customer service and sales technique. China Ready Get your business ready to attract and service the growing Chinese visitor market. Tourism Connect Regional networking events to discuss local issues, business development and Tourism Council WA policy agenda. Tipple An end of year relaxed industry event to enjoy fine food & wine plus a visit from Santa. Tourism BOOST Understand the tourism industry and how to increase visitation through offline marketing. Halal & Indonesia Ready Get your business ready to attract and service Indonesian and Muslim visitors. Market Insights Attract business and revenue from food & wine, beach holiday and other target markets. Essentials Develop your essential online presence via key websites, Google and key social media. Advanced Upgrade your digital marketing with advanced SEO, social media and techniques. Parliament House Function Annual industry event attended by State MP s from all political parties. Finals Fever Networking event to announce and celebrate the finalists in the Western Australian Tourism Awards. Tourism Media & Public Relations Learn how to create a public profile for your business. Marketing with Strategy Develop an in-depth marketing plan and strategise how to effectively deliver it to your customers. WA Tourism Awards Gala Dinner The Western Australian Tourism Awards are the most prestigious in the industry, attracting fierce competition, Ministerial Events Tourism industry functions that offers the opportunity for all members to engage with State and Federal Ministers. widespread media coverage and strong consumer recognition. Each year 900 guests gather in Perth to celebrate the industry s achievements at the Awards Gala night.

5 Tourism Advantage Tick off the benefits of a Tourism Council WA membership & Awards Events & Networking Training Discount Services Advice Line Consulting Representation Statistics & Analysis For Membership enquiries please contact Tourism Council WA on Resort Drive, Burswood WA 6100 PO Box 91, Burswood WA 6100 Phone: (08) Fax: (08) tcwa@tourismcouncilwa.com.au All member services, accreditation benefits, tourism training and business development services are subject to booking, availability and Tourism Council WA Policy. All Industry Advisors have tourism and training qualifications, e-marketing know-how and tourism experience. All staff, trainers and consultants are covered by professional indemnity and public liability insurance. Images courtesy of Tourism WA and TCWA members. Cover image courtesy of Augusta Margaret River Times.