SSTL Results for the Quarter ended December 31 st 2014

Transcription

1 SSTL Results for the Quarter ended December 31 st 214 Dmitry Shukov, CEO, SSTL Sergey Savchenko, CFO, SSTL Ranjan Banerjee, Head Strategy, SSTL 24 th March 215

2 Highlights of Q4 214 Overall revenues grew by 17% Y-o-Y, driven by increase in data revenues and expansion of HSD footprint Average Revenue Per User (ARPU) increased by 4.2% during the quarter Non-Voice revenues grew by 11.5% during the quarter Non voice revenues contribute 47% of total quarterly revenues, the highest in the industry SSTL s HSD services now cover over 8 towns across 9 circles Key metrics Q4-214 Q3-214 Q-o-Q Q4-213 Y-o-Y Revenue (INR mn) 3,58 3,427 2% 2,996 17% Total Subscribers (') 9,9 9,139-1% 9,89-8% Data Card Subscribers (') 1,636 1,484 1% 1,34 22% ARPU (INR) % 97 26% MoU % 373 6% 2

3 Operational Circles*: Total Revenues and Non Voice Revenues Growth Revenues in 9 operational circles grew by 17% Y-o-Y, driven by increase in data revenues Non voice revenues now contribute 47% to the total revenues, highest in the industry 4, INR MN 1,8 INR MN % 5 3,5 3, 1,6 1,4 4 2,5 2, 1,5 1, 5 Q4 213 Q1 214 Q2 214 Q3 214 Q ,2 1, Q4 213 Q1 214 Q2 214 Q3 214 Q *Delhi, Kolkata, Rajasthan, Gujarat, Karnataka, Tamil Nadu, Kerala, Uttar Pradesh (West) & West Bengal 3

4 Operational Circles*: Total Subscribers and Data Card subscribers Growth 1, 9, 8, 7, 6, 5, 4, 3, 2, 1, SSTL s total subscriber base for the quarter remained flat 9,89 Q ,37 Q ,159 Q ,139 Q ,9 Q4 214 SSTL s data subscriber base for the quarter increased by 1.3% SSTL non-voice revenues continues to grow and increased by 11.5% during the quarter 1,8 1,6 1,4 1,2 1, ,34 Q ,287 Q ,396 Q ,484 Q ,636 Q4 214 *Delhi, Kolkata, Rajasthan, Gujarat, Karnataka, Tamil Nadu, Kerala, Uttar Pradesh (West) & West Bengal 4

5 Q4 214: Major Marketing and Brand Initiatives ~ Data Very Successful campaign for the most disruptive product proposition in the market 4GB for Rs 999 5GB for Rs 499 Campaign Task Position the product as an unbeatable data option available during the festive period and drive preference MTS Internet baby in a new avatar that led to breaking the high clutter on TV Significant improvement is observed across all brand KPI s with high execution cut through Over 5 outlets participated in display contest and showed almost 48% increase in Data activations Campaign and disruptive product pricing led to highest gross adds ever in a month

6 Q4 214: Major Marketing and Brand Initiatives ~ Engaging Youth Strengthened the relationship between MTS & young India with successful execution of NH7 Weekender 4 City on ground concert with approx 1 LAC people in attendance Network demo- Festival Wi-Fi by MTS On Social Media The biggest activity this year reached over 15 MILLION people across platforms and created over 45 MILLION impressions India s 1 st Drone activation by a brand Product promotions at circles for free invites Meet and greet with celebs

7 Q4 214 Update On Corporate Social Responsibility About the project FIGHT AGAINST POLIO MTS India partnered with Responsenet Development Services for awareness on polio eradication program during the Routine Immunization Drive held in November 214. MTS has been associated with IUEPN initiative for more than four years now. The latest campaigns were organised in three circles i.e. Delhi, UP West and Rajasthan. MTS Role Using the power of telecom, MTS sent more than 6 million SMSs to its customers informing them about upcoming Polio Ravivar (Polio Sunday), along with details about Polio Booths within the city. MTS also helped in setting up Polio booths to administer polio drops. About the project FIGHT AGAINST HUNGER MTS India partnered with India Food Banking Network (IFBN) for a week long Food Drive as part of Foodathon 214 To bring together the efforts of corporates to feed the hungry. MTS Role Conducted a week long Foodathon 214 at Delhi Circle and Corporate Office on occasion of World Food Day. Mobilised MTS India employees through an engaging internal communication campaign to contribute non-perishable food items. Recognition MTS India collected and contributed more than 5.5 tonnes of nonperishable food items to the program. MTS India s efforts were recognised at the Foodathon 214 Awards and the Company received an award for Best Communication Campaign by a Corporate amongst more than 2 Indian & MNC companies.

8 Thank you