Cambridge International Examinations Cambridge International Advanced Subsidiary and Advanced Level
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1 Cambridge International Examinations Cambridge International Advanced Subsidiary and Advanced Level TRAVEL AND TOURISM Paper 1 Core 9395/13 May/June 2015 INSERT 2 hours 30 minutes * I* READ THESE INSTRUCTIONS FIRST This Insert contains all the Figures referred to in the questions. Anything the candidate writes on this Insert will not be marked. This document consists of 5 printed pages and 3 blank pages. DC (AC/SG) /3 [Turn over
2 2 Fig. 1 for Question 1 KLM and Air France offer different products and both airlines have their own brand identity. KLM and Air France aim to offer the same service quality. Both airlines expect all employees who have direct contact with customers to apply the following service standards to create a welcoming environment. 1. To attend to customer needs and be helpful. 2. To anticipate customer requirements and solve likely difficulties. 3. To be courteous and friendly towards customers. 4. To be smartly dressed and well mannered at all times. 5. To carry out their job role with a high level of expertise. 6. To provide relevant information regularly to customers. Fig. 1 Photographs A, B, C and D for Question 2 Photograph A
3 3 Photograph B Photograph C Photograph D [Turn over
4 4 Fig. 2 for Question 3 The problem of seasonality in European tourism Seasonality is a problem for the tourism industry. Hotels, restaurants, cafes, bars and other tourist attractions often find themselves very busy for a short part of the year and then almost deserted for the rest. Overcoming seasonality in European tourism is a key goal for the industry. First, and most obvious, is the lack of revenue for the part of the year when tourists are absent from a destination. Certain times of year, such as school holidays, will always be busier, but when a destination is busy for only a six-week period, something is wrong. Lack of income is not the only problem created by seasonality. At peak times of the year, facilities may be overcrowded and small businesses unable to cope with a sudden increase in visitors. In major cities like Paris, there can be a shortage of hotel rooms during peak times. The local infrastructure may also be under severe pressure. During the summer months in Spain, for instance, water supplies are so over-used by hotels, swimming pools, and golf courses that shortages are common as the local water table becomes depleted. In the Mediterranean, the waste water and sewage in tourist areas often exceeds the carrying capacity of the local infrastructure during high season resulting in the need for costly cleaning and repairs. Natural resources may also be damaged by high season tourist numbers. Three quarters of the sand dunes on the Mediterranean coastline have been destroyed, mainly as a result of mass tourism. Extreme seasonality is not sustainable, so it is worrying to find reports that the difference between high and low season in Europe actually grew during the summer of Fig. 2
5 5 Fig. 3 for Question 4 It has been suggested that tourists form an image of a holiday destination based on several key destination characteristics. 1. Natural resources such as weather, beaches, flora and fauna 2. General infrastructure including quality of roads, transport facilities and development of telecommunications 3. Tourist infrastructure consisting of accommodation, restaurants etc. 4. Tourist leisure and recreation, for example, entertainment, sport activities, night life, shopping 5. Culture, history and art such as museums, festivals and religion 6. Natural environment including beauty of scenery, overcrowding and pollution 7. Social environment such as hospitality and friendliness, poverty and language barriers 8. Atmosphere of the place which can be exotic, stressful, pleasant etc. 9. Political and economic factors which include issues such as political stability, safety (mainly defined as crime rate) and terrorist attacks Fig. 3 Fig. 4 for Question 4 TO TONOPAH & RENO 157 TO MT. CHARLESTON REC AREA TOIYABE NATIONAL FOREST TO LEE CANYON SKI AREA DESERT NATIONAL WILDLIFE RANGE VALLEY OF FIRE LAS VEGAS MOTOR SPEEDWAY TO ST. GEORGE, SALT LAKE CITY, MESQUITE & VALLEY OF FIRE North Las Vegas LA HO NC RA 95 S BL VE VD GA. S CRAIG RD.. DR SOUTH NEVADA ZOOLOGICAL PARK LAKE MEAD BLVD. NEVADA STATE MUSEUM/ HISTORICAL SOCIETY 167 R D. CASHMAN CENTER D B RED ROCK CANYON Meadows Shopping Mall CHARLESTON BLVD. LAS VEGAS ART MUSEUM C RAINBOW BLVD. CHINATOWN SPRING MT. RANCH STATE PARK N OR LAKE MEAD NATIONAL RECREATION AREA Las Vegas Premium Outlets LAS VEGAS CONVENTION AND VISITORS AUTHORITY LAS VEGAS CHAMBER OF COMMERCE A MCCARRAN INTERNATIONAL AIRPORT BLUE DIAMOND RD. Las Vegas Outlet Centre 166 GALLERIA MALL 215 Henderson LAKE MEAD DR. R DE UL Y. BO HW Lake Mead Lake Las Vegas UNIVERSITY OF NEVADA, LAS VEGAS SAM BOYD STADIUM TROPICANA AVE. TO PAHRUMP 515 ST. ROSE PKWY. Fig. 4 RE SHO TH STRATOSPHERE TOWER SAHARA AVE. 215 FREMONT STREET EXPERIENCE HOOVER DAM TO CLARK COUNTY HERITAGE MUSEUM KINGMAN, ARIZONA
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8 8 BLANK PAGE Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the publisher will be pleased to make amends at the earliest possible opportunity. To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge International Examinations Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download at after the live examination series. Cambridge International Examinations is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of University of Cambridge Local Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge.
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