74 Hong Kong Tourism Board Annual Report 2016/17
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1 74 Hong Kong Tourism Board Annual Report 2016/17
2 Awards & Achievements Hong Kong Tourism Board Annual Report 2016/17 75
3 Destination Hong Kong Best Business City in Asia, Best in Travel Poll 2016, Smart Travel Asia magazine Best Business City in Northeast Asia, Business Traveller China Awards 2016, Business Traveller Asia-Pacific magazine City Destination for Meetings and Events, Greater China, CEI Editors Choice Awards 2017 Favourite Business City in the World, Business Traveller China Awards 2016, Business Traveller China magazine World s Leading City Break Destination, Asia s Leading City Break Destination and Asia s Leading Meetings & Conference Destination, World Travel Awards Hong Kong Tourism Board Annual Report 2016/17
4 Hong Kong Tourism Board 1. Organisation HKTB Best Convention Bureau, Greater China, CEI Editors Choice Awards 2017 The Progressive Association, Exhibition Excellence Awards 2017, Exhibition Showcase magazine World s Leading Tourist Board, World Travel Awards 2016 HKTB s Seoul Office The Best National Tourism Office, Korea Travel News 2. Marketing Initiatives Best of All, It s in Hong Kong brand campaign site Gold Award in the Marketing Media Website category, PATA Grand and Gold Awards 2017 Gold Award in the Websites/Mobile Media: Brand Awareness category, Mercury Awards 2016/2017 Silver Award in the Campaigns: Tourism/Destination category, Astrid Awards 2017 DiscoverHongKong.com Silver Award, Web Accessibility Recognition Scheme 2016 DiscoverHongKong.com mobile site Silver Award in the Corporate Website Travel/Tourism category, inova Awards 2016 Silver Award in the Mobile Media: Mobile Website category, Galaxy Awards 2016 Bronze Award in the Mobile Media: Mobile Sites category, Questar Awards 2016 Discover Hong Kong Facebook Fan Page Gold Award in the Marketing: Facebook category, inova Awards 2016 Gold Award in the Marketing Media Social Media category, PATA Grand and Gold Awards 2016 Bronze Award in the Mobile Media: Facebook Page category, Galaxy Awards 2016 Bronze Award in the Self-Promotion: Facebook Page category, Astrid Awards 2017 Discover Hong Kong Instagram Fan Page Silver Award in the Social Media category, inova Awards 2016 Silver Award in the Social Media category, Mercury Awards 2016/2017 Bronze Award in the Mobile Media: Social Media category, Galaxy Awards 2016 Hong Kong Tourism Board Annual Report 2016/17 77
5 Event Capital of Asia campaign Gold Award in the Advertising: Multi-Media Campaign category, Galaxy Awards 2016 Super Jetso campaign Gold Award in the Video DVD & Online: Tourism category, Astrid Awards 2016 Hong Kong Summer Fun campaign Gold Award and the Best of Campaigns in the Campaigns category, Astrid Awards 2016 Bronze Award in the Promotion category (campaign countdown), Astrid Awards 2016 Hong Kong Wine & Dine Festival Website Bronze Award in the Corporate Website: Events category, inova Awards 2016 International Chinese New Year Night Parade HKTB Parade Floats & Mascot Bronze Award in the Special Projects: Other/Misc. Holiday Event category, Astrid Awards 2017 I Never Knew campaign Gold Award in the Travel and Hospitality Marketing category, Marketing Excellence Awards 2016, Marketing magazine My Hong Kong Guide mobile app Bronze Award in the Best App Hospitality and Travel category, Mob-Ex Awards 2017 New Year Countdown Celebrations 2015 Grand Award in the Marketing category, PATA Grand and Gold Awards 2016 Gold Award in the Social Media category, inova Awards 2016 Silver Award in the Social Content & Marketing Events category, W3 Awards 2016 Bronze Award in the Promotion: Special Project category, Galaxy Awards 2016 New Year Countdown Celebrations 2016 Best of Social Media, Mercury Awards 2016/2017 Gold Award in the Social Media category, Mercury Awards 2016/2017 Gold Award in the Promotion/Marketing: Social Media Campaigns category, Mercury Awards 2016/ Hong Kong Tourism Board Annual Report 2016/17
6 3. Public Relation Initiatives A Taste of Hong Kong regional campaign (Season 3) Best of Publicity, Mercury Award 2016/2017 Gold Award in the Publicity: Celebrity Campaign category, Mercury Award 2016/2017 Hong Kong Sevens Bar Tram campaign Honours Award in the Special Events: Publicity category, Galaxy Awards 2016 HKTB Annual Report 2014/15 Silver Award in the General Website - Corporate Communications category, W3 Awards 2016 Silver Award in the Online Annual Reports: Tourism category, inova Awards 2016 Bronze Award in the Annual Reports Online category, Astrid Awards 2016 Bronze Award in the Custom Publication category, Marketing Excellence Awards 2016, Marketing magazine 4. Visitor Services Asia Pacific Customer Service Consortium Customer Relationship Excellence (CRE) Awards 2015 Customer Service Center of the Year (Tourism) Hong Kong International Airport Customer Service Excellence Programme 2016 Individual Award: Chung Man Cheng Corporate Excellence Award: Joeie Wong, Windy Chiu, Ray Cheung, Janice Chan, Wing Li, Amanda Law, Lo Wai Kuen Stevie Awards for Sales & Customer Service 2017 Bronze Award under Front-Line Customer Service Team of the Year All Other Industries 100 or More Employees classification in the Customer Service & Contact Centre Team category Hong Kong Tourism Board Annual Report 2016/17 79
Awards & Achievements
76 Hong Kong Tourism Board Annual Report 2015/16 AWARDS & ACHIEVEMENTS Fuelling motivation through international recognition The HKTB strives to be a creative and effective tourism organisation. Here is
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2 Hong Kong Tourism Board Annual Report 2016/17
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