BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2016
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1 BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2016 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. Reed Business Information Quadrant House, 9th Floor The Quadrant Sutton, Surrey, SM2 5AS Tel. No.: +44 (0) FAX No.: +44 (0) airline.business@flightglobal.com AIRLINE BUSINESS is a monthly international magazine for senior airline management. It deals with management issues, including corporate strategy, alliances, marketing, cost control, yields, financial performance and labour. The magazine includes several annual surveys, including the Airline Top 100 Ranking (August), Airports Top 100 ranking (June), Top 50 lessors ranking (February) and Airline Alliances (September). Airline Business runs specialist industry events, namely Network and Airline Distribution, focused on bringing expert audiences together to discuss strategic issues. FIELD SERVED AIRLINE BUSINESS serves the field of mainline & national carriers/regional carriers/fleet air taxis/cargo carriers/charter carriers/low cost airlines & alliances as well as management consultants/media/banking/ finance/legal/insurance/leasing/broking/academic institutes/ government & regulatory organizations/airline associations/trade associations/airport administration & management/manufacturers/suppliers/travel services, and other related industries and services as described within paragraph 3a herein. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are chairmen, presidents, chief executive officers, chief financial officers, chief operations officers, partners, managing directors, other directors, associates, vice-presidents, deputy/assistant CEO/COO/CFO's, deputy/assistant MD's, deputy directors, senior vice presidents, vice presidents, general managers, managers, analysts/planners, heads of department, consultants, chief pilots/chief engineers, lecturers, librarians and other personnel in the above field. CHANNELS AIRLINE BUSINESS MAGAZINE 5 Issues in the period 21,762 average circulation EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid Paid Average AIRLINE BUSINESS MAGAZINE Unique Total* 21, ,762 (5 issues in the period) THE CRITERION SOCIAL MEDIA a. Print 10, ,543 b. Digital 15, , Requested 15, , Non Requested *Unique Total represents unique recipients, not the sum of Print and Digital.
2 MAGAZINE CHANNEL Official Publication of: None/Established: 1985 Issues Per Year: 10 AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation - Advertiser and Agency 345 Allocated for Trade Shows and Conventions - All Other 2,474 TOTAL 2, AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD Total Qualified Qualified Non-Paid Qualified Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 21, , Sponsored Individually Addressed Membership Benefit Multi Copy Same Addressee Single Copy Sales TOTAL QUALIFIED CIRCULATION 21, , QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2016 Issue Print Digital Unique Total Qualified* January-February 10,570 15,882 21,520 March 10,542 15,951 21,483 April 10,552 15,983 21,716 May 10,527 15,929 21,841 June 10,524 16,266 22,250 AIRLINE BUSINESS / June
3 3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2016 This issue is 0.5% or 99 copies above the average of the other 4 issues reported in Paragraph 2. UNIQUE TOTAL QUALIFIED* PERCENT OF TOTAL Print Digital BUSINESS AND INDUSTRY 1. Airlines a. Mainline/National Carriers (Note 1) 6, ,800 4,881 b. Regional Carriers (Note 2) 1, ,070 c. Fleet Air Taxi d. Cargo Carrier e. Charter Carrier 1, ,064 f. Low Cost g. Alliance h. Other Sub-Total - Airlines 11, ,282 8, Non Airlines Professional/Financial/Government a. Management Consultants 1, ,131 b. Media c. Banking/Finance (Note 3) d. Legal e. Insurance (Note 4) f. Leasing A/C Broking g. Academic Institute h. Government/Regulatory Organizations I. Trade Association/Other Industry Body j. Airline Association Airports k. Airport Administration 1, Manufacturers/Suppliers/Travel l. Airframe Manufacturers m. Engine Manufacturers n. Systems Manufacturers o. Other OEM p. Sales/Distribution q. Travel Services Other Related Industries and Services r. Maintenance/Engineering 1, s. Other Sub-Total Non Airlines 9, ,768 7,044 Other Paid Circulation: Subscriptions UNIQUE TOTAL QUALIFIED CIRCULATION* 21, ,527 15,929 Note 1: Includes International Flag Carriers and Major / Large / Regional US Carriers Note 2: Includes International / Commuter / Third Level / Medium and Small Carriers Note 3: Includes Securities Houses and Other Financial Institutions Note 4: Includes Insurance Brokers and Principals 3a. Breakout of Qualified Circulation by Business/Industry (Please Refer to Paragraph 3a for Complete Descriptions) BUSINESS AND INDUSTRY *Unique Total Qualified Percent of Total I. Airlines 11, II. Professional/Financial/Government 3, III. Airports 1, IV. Manufacturers/Suppliers/Travel 3, V. Other Related Industries and Services 1, VI Other Paid Circulation TOTAL QUALIFIED CIRCULATION 21, IV. V. VI. III. I. II. AIRLINE BUSINESS / June
4 INDUSTRY SECTOR OTHER PAID CIRCULATION CLASSIFICATION BY JOB POSITION UNIQUE TOTAL QUALIFIED* PERCENT OF TOTAL AIRLINES NON AIRLINES SUBSCRIPTIONS CORPORATE OFFICERS (Chairman, CEO, COO, CFO, MD, Deputy/Assistant CEO, COO, CFO, MD, President) MAIN BOARD (Director, Senior VP, Deputy Assistant Director, Partner/Associate) MANAGEMENT PLANNING (VP, Gen Mgr, Mgr, Supervisor, Planner/Analyst, Systems/IT Analyst, Chief Pilot, Chief Engineer, Head of Dept, Consultant) OTHER PERSONNEL (Officer/Administrator, Pilot, Engineer, ATC, Stewards/Clerks, Lecturer, Library copies and others) 5, ,368 2,656-3, ,065 1,907-12, ,048 4, OTHER PAID CIRCULATION SUBSCRIPTIONS UNIQUE TOTAL QUALIFIED CIRCULATION* 21, ,728 9, a. Breakout of Qualified Circulation by Job Position (Please Refer to Paragraph 3a for Complete Descriptions) CLASSIFICATION BY JOB POSITION *Unique Total Qualified Percent of Total A. CORPORATE OFFICERS 5, B. MAIN BOARD 3, D E A C. MANAGEMENT PLANNING 12, D. OTHER PERSONNEL E. OTHER PAID CIRCULATION TOTAL QUALIFIED CIRCULATION 21, C B AIRLINE BUSINESS / June
5 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2016 Qualified Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years Print Digital Unique Total Qualified* I. Direct Request: 13,350 4,335 3,952 10,323 15,925 21, II. Request from recipient s company: III. Membership Benefit: IV. Communication from recipient or recipient s company (other than request): V. Sources other than above, including: Association rosters and directories; Business directories; Manufacturer's, distributor's and wholesaler's lists; and Other sources: VI. Single Copy Sales: UNIQUE TOTAL QUALIFIED CIRCULATION* 13,495 4,385 3,961 10,527 15,929 21, PERCENT Percent 3b. Qualification by Year Year Copies % 1 Year 13, Years 4, Years 3, UNIQUE TOTAL QUALIFIED 21, Years 2 Years 1 Year AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data Audited Data Audited Data Audited Data Audited Data Circulation Claim 6-Month Period Ended: July December 2013 January June 2014 July December 2014 January June 2015 July December 2015 January June 2016* Unique Total Audit Average Qualified***: 24,093 24,381 23,509 23,686 22,787 21,762 Unique Qualified Non-Paid***: 23,373 23,703 22,899 23,093 22,223 21,256 Print: 16,650 12,596 10,049 10,050 9,703 10,050 Digital: 9,121 13,932 18,649 18,788 18,552 15,953 Unique Qualified Paid***: Print: Digital: Post Expire Copies included in Total Qualified Circulation: **NC **NC **NC **NC **NC **NC Average Annual Order Price: **NC **NC **NC **NC **NC **NC *NOTE: January June 2016 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. ** AIRLINE BUSINESS / June
6 GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2016 Unique Total Region/Country Print Digital Qualified* Percent ASIA Afghanistan Armenia Azerbaijan Bangladesh Bhutan Brunei Darussalam Cambodia China Georgia Hong Kong - SAR India Indonesia Japan Kazakhstan Korea, Republic Of Kyrgyzstan Laos Macao Malaysia Maldives Mongolia Myanmar Nepal Pakistan Philippines Singapore Sri Lanka Taiwan Tajikistan Thailand Turkmenistan Uzbekistan Vietnam Subtotal 902 1,867 2, MIDDLE EAST Bahrain Iran Iraq Israel Jordan Kuwait Lebanon Oman Qatar Saudi Arabia Syrian Arab Republic United Arab Emirates Yemen Subtotal , EUROPE Albania Austria Balearic Islands Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Faroe Islands Finland France Germany Gibraltar Greece Greenland Hungary Iceland Ireland Italy Latvia Liechtenstein Lithuania Luxembourg Malta Moldova Monaco Netherlands Norway Poland Portugal Romania Russian Federation Serbia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom 1,702 2,353 3,213 Subtotal 4,928 7,544 10, AFRICA Algeria Angola Benin Botswana Burkina Faso Cameroon Cape Verde SOCIAL MEDIA CHANNEL Unique Total Region/Country Print Digital Qualified* Percent Congo Cote D'Ivoire Egypt Equatorial Guinea Eritrea Ethiopia Gabon 1-1 Gambia Ghana Kenya Lesotho Libyan Arab Jamahiriya Madagascar Malawi Mali 1-1 Mauritius Morocco Mozambique Namibia Nigeria Reunion Rwanda Seychelles South Africa Sudan Swaziland Tanzania Togo Tunisia Uganda Zambia Zimbabwe Subtotal , NORTH AMERICA Canada ,026 Mexico United States 2,716 2,783 4,433 Subtotal 3,253 3,626 5, CARIBBEAN Antigua and Barbuda Bahamas Barbados Bermuda Cayman Islands Cuba Dominican Republic Grenada Guadeloupe Jamaica Montserrat Netherlands Antilles Puerto Rico Saint Lucia Saint Vincent and the Trinidad and Tobago Turks and Caicos Islands 1-1 Virgin Islands, British Virgin Islands, U.S Subtotal CENTRAL AMERICA Belize Costa Rica El Salvador Guatemala Honduras Nicaragua Panama Subtotal SOUTH AMERICA Argentina Bolivia Brazil Chile Colombia Ecuador French Guiana 1-1 Guyana Paraguay Peru Suriname Uruguay Venezuela Subtotal ASIA PACIFIC American Samoa Australia Cook Islands Fiji French Polynesia Guam Marshall Islands New Caledonia New Zealand Papua New Guinea Vanuatu Western Samoa Subtotal UNIQUE TOTAL QUALIFIED CIRCULATION* 10,527 15,929 21, AIRLINE BUSINESS / June
7 GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION SUB-TOTAL EUROPE 10,079 SUB-TOTAL AMERICAS 6,378 SUB-TOTAL REST OF THE WORLD 5, ,0 00 4,000 6,000 8, ,000 12,00 0 AIRLINE BUSINESS / June
8 ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient's qualification. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via when the Version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition exists, editorial and design are unchanged from the original print edition. Each issue s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Steve Morgan, Client Services Manager Sarah Smith, Senior Marketing Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed August 10, 2016 Country United Kingdom City London Received by BPA Worldwide August 10, 2016 Type BD ID Number A036B0J6 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2016 BPA Worldwide. All rights reserved. AIRLINE BUSINESS / June 2016
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