Mobile and Online Ticketing Update. July 8, 2016 Board of Directors Meeting
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1 Mobile and Online Ticketing Update July 8, 2016 Board of Directors Meeting
2 Mobile Ticketing Adoption Rates 2
3 Mobile Ticketing Adoption Rates 3
4 Website Integration -The Plan Launching October December
5 The Mobile App Ticketing Model Lowers Risk - Limits Fare Evasion Mobile QR codes change every two seconds Activating a ticket in the mobile wallet confirms technological handshake for tracking and validation Current paper tickets are scanned but have visual inspection features not easily duplicated Currently, only 20% of our system is scanned o Cost to do more robust fare inspection on Antelope Valley Line is $1.7 million annually o Estimated cost for system-wide fare enforcement: $12m Print at home tickets, e-tickets or text tickets increase the risk for revenue loss because they are easily duplicated Mobile App Tickets allows transfers through visual inspection Amtrak tickets do not have transfers 5
6 Industry Trends Top 10 Largest Commuter Rail Agencies by Boardings Mobile/Online Ticketing Offering Rank Agency City Served Mobile/Online Ticketing 1 Metropolitan Transit Authority - Long Island Railroad New York Purchase Online and Ticket is Mailed 2 New Jersey Transit New York/New Jersey Mobile App Only 3 Metropolitian Transit Authority Metro-North Railroad New York/ Bridgeport Purchase Online and Ticket is Mailed 4 Metra Chicago Purchase Online and Ticket is Mailed and Mobile App (Ventra) 5 Southeastern Pennslyvania Transportation Authority Philadelphia No Online Option 6 Massachusetts Bay Transportation Authority Boston Mobile App Only 7 Caltrain San Francisco No Online Option 8 Metrolink Los Angeles Mobile App Only 9 Maryland Area Regional Communter (MARC) Train Baltimore/ Washington D.C. No Online Option 10 Utah Transit Authority FrontRunner Salt Lake City Purchase Online and Ticket is Mailed 6
7 Industry Trends Top 10 Largest Public Transit Agencies Mobile/Online Ticketing Offering Rank Agency City Served Mobile/Online Ticketing 1 New York City Transit Authority New York No Online Option 2 Washington Metropolitan Area Transit Authority Washington, D.C. Purchase Online and Ticket is Mailed 3 Chicago Transit Authority Chicago Mobile App to Load Fare Media to Smartcard 4 Massachusetts Bay Transportation Authority Boston No Online Option 5 Bay Area Rapid Transit District San Francisco No Online Option 6 Southeastern Pennslyvania Transportation Authority Philadelphia No Online Option 7 Port Authority of New York and New Jersey Manhattan, Jersey City and Newark No Online Option 8 Metropolitan Atlanta Rapid Transit Authority Atlanta No Online Option 9 Los Angeles County Metropolitan Transportation Authority Los Angeles No Online Option 10 Miami-Dade Transit Miami Purchase Online and Ticket is Mailed 7
8 Fare Media Risk Assessment Mobile App Ticket Print at Home/ /T ext Tickets Kiosk/ TVM Printed Tickets Fare Evasion Risk Low High Low Counterfeiting Risk Low High Low Allow Transfers Yes No Yes Utilized on Existing Barrier Free System Yes No Yes Utilized on Proof of Payment System Yes Yes Yes 8
9 Potential Option Offer one-way and round-trip tickets through the print at home model Lowering Risk No transfers Scanning a ticket will deactivate QR code for any future use Same day purchase only Administrative Process Develop a scope and begin RFP process Develop a cost estimate 9
10
11 Masabi Overview Key Features: Visual Tickets Color bar indicates activation and authenticity. Activation status indicator highlights recent activation. Action buttons allow customers to take self service actions. Ticket product name is clearly shown. Ticket image shows key ticket information including: Station pair Fare Type Validity
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