OFFICIAL CONTEST RULES. Star Challenge 2013 Contest (the Contest )

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1 OFFICIAL CONTEST RULES Star Challenge 2013 Contest (the Contest ) This Contest is only open to Aeroplan Members who are residents of Canada and is governed by Canadian law. 1. SPONSOR. The sponsor of this Contest is Aimia Canada Inc. ( Aeroplan or the Sponsor ). The Contest is in no way sponsored, endorsed, administered by, or associated with the Canadian Imperial Bank of Commerce ("CIBC"). The Contest is in no way sponsored, endorsed, administered by, or associated with AMEX Bank of Canada and its affiliates. 2. CONTEST PERIOD. The Contest will commence on March 7, 2013, at 12:00:00 a.m. EST and will run until April 10, 2013, at 11:59:59 p.m. EST (the Contest Period ). 3. ELIGIBILITY. This Contest is open to all Aeroplan Members who are residents of Canada and who have reached the age of majority in their province or territory of residence, except American Express employees, CIBC employees, employees, representatives and agents of Aeroplan, their affiliates, their advertising or promotion agencies, other contest prize suppliers, and any other companies engaged in the development, production, or distribution of materials for this Contest, and members of the immediate families of, or persons domiciled with, any of the above. Non-members are requested to become a member to be able to participate. 4. HOW TO ENTER AND NO PURCHASE NECESSARY. Only Aeroplan Members that register for the Aeroplan Star Challenge Promotion during the Contest Period will automatically be entered in this Contest. Members can register in 1 of 3 ways: 1. Online at Aeroplan.com: aeroplan.com/star 2. Aeroplan Facebook Page at 3. Mobile (SMS): Members may register with their mobile phone by texting STAR and their Aeroplan Number to Standard text messaging charges may apply from your wireless provider. Members will receive one free star for each of these 3 ways of registering to the Promotion. In order to register, you need to have a valid Aeroplan Number. If you are not an Aeroplan Member, you can enrol in the Aeroplan Program at Aeroplan membership is free. Although online access is required in order to participate in the Contest, no purchase is required. Many public libraries, Internet cafés, retail businesses and others offer free Internet access. In the event of a dispute regarding the identity of an entrant online, the entry will be deemed to have been made by the authorized account holder of the Aeroplan Number, at the time of entry. Aeroplan Number holder is defined as the natural person who is assigned to an Aeroplan Number. To earn stars without purchase, please handwrite your name, home address, including your postal code, Aeroplan Number, daytime and evening telephone numbers and include an original handwritten essay of at least 100 and no more than 250 words as to what you would do with 500,000 Aeroplan Miles and mail it to: 1 of10

2 Star Challenge Contest c/o Amélie Amyot 5100 boul. De Maisonneuve West, ZIP 1154 Montreal, Quebec H4A 3T2 Limit of one (1) essay per stamped envelope. To be eligible for a star (see clause 6), your envelope must be postmarked no later than April 10, 2013, after which you will not receive a star and will not get an additional chance to win. Aeroplan will not be responsible for lost, misdirected, stolen, ineligible or delayed entries, or those with insufficient postage. 5. ADDITIONAL CHANCES TO WIN Aeroplan Members will receive additional chances to win by accumulating Aeroplan Stars ("Stars") on each qualifying transaction with each participating Aeroplan Partner (participating partners and Stars allocation listed below) or by accumulating Social Stars on Facebook during the Promotion Period. QUALIFYING TRANSACTIONS are defined as: Members must use their Aeroplan Card or present a valid Aeroplan Number at the point of purchase and/or transaction, and earn/accumulate at least one (1) Aeroplan Mile (or as otherwise indicated), in order to be eligible. Stars will not be awarded on refunds of earlier transactions. FINANCIAL CARDS CIBC Aeroplan Members who are also Aeroplan-affiliated financial cardholders (Primary Cardholders only) in Good Standing as of February 25, 2013, will automatically earn 5 Stars only once at the beginning of the Contest Period, regardless of the number of Aeroplan-affiliated financial cards they hold. The CIBC Aero Classic Visa Card, the CIBC Aerogold Visa Card and the Aerogold Infinite Visa Card qualify as Aeroplan-affiliated financial cards. (Excluded: The CIBC Aerogold for Business Visa Card) Aeroplan Members who are also Aeroplan-affiliated Financial Cardholders (Primary Cardholders only) in Good Standing as of February 25, 2013, will earn 2 Stars for every $1,000 spent in purchases from March 11 to April 10, 2013, for each Aeroplan-affiliated Financial Card they hold (to a maximum of 10 Stars). The CIBC Aero Classic Visa Card, the CIBC Aerogold Visa Card and the Aerogold Infinite Visa Card qualify as Aeroplan-affiliated Financial Cards. (Excluded: The CIBC Aerogold for Business Visa Card). Aeroplan Members who are Primary Cardholders (in Good Standing) of the CIBC Aero Classic Visa Card, the CIBC Aerogold Visa and CIBC Aerogold Infinite Visa Cards (excluding the CIBC Aerogold for Business Visa Card) will earn 1 Star for every time they pay with their CIBC Aeroplan-affiliated Financial Card at a participating CIBC Bonus Rewards restaurant (to a maximum of 5 Stars) between March 11 and April 10, CIBC Bonus Rewards apply only if the Card is used for payment at participating establishments. Some restrictions may apply. Please visit for full terms and conditions. CIBC Bonus Rewards cannot be combined with other promotional offers and may not be valid with certain discounts or offers. Terms, conditions and participating merchants may change without notice. This program is operated by Advantex Marketing International Inc. Aeroplan Members who are also Primary Cardholders of a CIBC Aero Classic Visa, a CIBC Aerogold Visa and/or a CIBC Aerogold Infinite Visa in Good Standing as of February 25, 2013 (excluding the CIBC Aerogold for Business Visa card) can also earn: 2 of10

3 5 Stars for upgrading your CIBC Aero Classic Visa card to a CIBC Aerogold Visa Card or CIBC Aerogold Infinite Visa Card between March 11 and April 10, Minimum Income requirements and additional criteria apply; please call a CIBC Customer Service Representative at (in Canada and the U.S.) or (from elsewhere) for more information. 3 Stars for adding up to 2 additional cardholders to your CIBC Aeroplan-affiliated credit card account between March 11 and April 10, Maximum of 6 Stars. 3 Stars when you open a CIBC Unlimited Chequing Account and enroll in the Aeroplan Miles reward feature and complete a qualifying behaviour (direct deposit or Pre-authorized payment) between March 11 and April For details on how to enroll in the Aeroplan Miles reward feature, please see Terms and Conditions 1 Star for registering for CIBC Online Banking using your eligible CIBC Aeroplan-affiliated Credit Card from March 11 to April 10, Star for every new pre-authorized payment set up on a CIBC Aeroplan-affiliated Credit Card from March 11 to April 10, Maximum of 5 Stars. The use of CIBC convenience cheques, cash advances, balance transfers and/or posting of annual fees, interest and/or other fees are not eligible as a qualifying transaction for the purpose of this Promotion The Aeroplan Number registered for the Star Challenge promotion must be the same as the primary cardholder of the eligible CIBC Aeroplan-affiliated Financial Card in order to receive the Stars allocated from CIBC if you have completed the qualifying behavior during the promotion period. PLEASE NOTE THAT STAR ALLOCATION FOR FINANCIAL TRANSACTIONS WILL ONLY APPEAR AROUND JULY 1 ST, AMERICAN EXPRESS Aeroplan Members who are also Aeroplan-affiliated Financial Cardholders (Basic cardholders only) in good standing as of February 25, 2013, will earn 5 Stars only once at the beginning of the Contest Period, regardless of the number of Aeroplan-affiliated Financial Cards they hold. The American Express * AeroplanPlus Card, the American Express * AeroplanPlus Gold Card, the American Express * AeroplanPlus Platinum Card qualify as Aeroplan-affiliated Financial Cards. (Excluded: The American Express * AeroplanPlus Corporate Card and the American Express * AeroplanPlus Corporate Platinum Card) Aeroplan Members who are also Aeroplan-affiliated Financial Cardholders (Basic cardholders only) in good standing as of February 25, 2013, will earn 2 Stars for every $1,000 in purchases on the card to a maximum of 10 Stars from March 11 to April 10, Transactions must also be posted to the Aeroplan-affiliated Financial Card by May 31, Account must be in good standing at the time of purchase and fulfillment. The American Express * AeroplanPlus Card, the American Express * AeroplanPlus Gold Card and the American Express * AeroplanPlus Platinum Card, qualify as Aeroplan-affiliated Financial Cards. (Excluded: The American Express * AeroplanPlus Corporate Card and the American Express * AeroplanPlus Corporate Platinum Card) Aeroplan Members who are also Basic Cardmembers American Express * AeroplanPlus Card, the American Express * AeroplanPlus Gold Card, the American Express * AeroplanPlus Platinum Card 3 of10

4 in good standing as of February 25, 2013 (Excludes the American Express * AeroplanPlus Corporate Card and the American Express * AeroplanPlus Corporate Platinum Card) can also earn: 5 Stars for upgrading their American Express * AeroplanPlus Card to the American Express * AeroplanPlus Gold Card OR upgrading their American Express AeroplanPlus Gold Card to the American Express AeroplanPlus Platinum Card valid for applications received by American Express between March 11 and April 10, (One-time bonus of 5 stars per Aeroplan Account.) 3 stars for adding a Supplementary Card to their American Express AeroplanPlus Card, American Express * AeroplanPlus Gold Card and the American Express * AeroplanPlus Platinum Card account, valid for applications received by American Express between March 11 and April 10, Maximum of 6 stars (2 Supplementary Cards per account). PLEASE NOTE THAT STAR ALLOCATION FOR FINANCIAL TRANSACTIONS WILL ONLY APPEAR AROUND JULY 1 ST, AIR CANADA Aeroplan Members will earn 5 Stars per Air Canada flight segment flown for bookings made between March 11 and April 10, 2013 and travel completed between March 11, 2013 and April 30, Eligible on flights operated by Air Canada and under the Air Canada Express TM Banner. The purchase of Air Canada unlimited flight passes does not apply as a qualifying transaction for this Promotion. STAR ALLIANCE AND OTHER AIR TRAVEL PARTNERS Aeroplan Members will earn a total of 3 Stars for each participating Star Alliance member airline they fly with (regardless of how many segments are flown with each participating carrier listed below) between March 11 and April 10, STAR ALLIANCE PARTNERS ADRIA AIRWAYS COPA AIRLINES SOUTH AIRWAYS AEGEAN AIRLINES CROATIA AIRLINES SWISS I AIR CHINA EGYPTAIR AIR NEW ZEALAND ETHIOPIAN AIRLINES TAM TACA INTERNATIONAL ANA LOT POLISH AIRLINES TAP PORTUGAL ASIANA AIRLINES LUFTHANSA THAI AFRICAN AUSTRIAN SCANDINAVIAN AIRLINES TURKISH AIRLINES AVIANCA TACA SHENZHEN AIRLINES UNITED BRUSSELS AIRLINES SINGAPORE AIRLINES US AIRWAYS Air Canada flights are NOT eligible to earn 3 Stars as a Star Alliance partner. OTHER AIR TRAVEL PARTNERS CANADIAN NORTH BEARSKIN AIRLINES FIRST AIR 4 of10

5 AIR CREEBEC CALM AIR HOTEL PARTNERS Earn 5 Stars for each hotel stay between March 11 and April 10, 2013 at a participating hotel partner listed below. The hotel stay (check-in and check-out) must occur between March 11 and April 10, For a hotel stay to be valid, a member must earn Aeroplan Miles when transacting with an Aeroplan Hotel Partner for that stay. Stars will not be awarded for hotel stays where Aeroplan Miles were not earned. ACCOR HOTELS COAST HOTELS & RESORTS DELTA HOTELS and RESORTS BEST WESTERN INTL HILTON HHONORS SHANGRI-LA HOTELS CARLSON HOTELS WORLDWIDE CHOICE HOTELS INTL STARWOOD HOTELS CAR RENTAL & PARKING PARTNERS HOTELS GOUVERNEUR INTERCONTINENTAL HOTELS GROUP MARRIOTT HOTELS & RESORTS FAIRMONT HOTELS & RESORTS WYNDHAM WORLDWIDE PAN PACIFIC HOTELS Earn 3 Stars for every car rental transaction between March 11 and April 10, 2013at any participating car rental partner listed below. The car rental (pick-up and drop-off) dates must occur between March 11 and April 10, Also earn 3 Stars for every airport parking transaction between March 11 and April 10, 2013at any participating parking partner listed below. The parking check-out must occur between March 11 and April 10, AVIS HERTZ PARK & JET AEROPORTS DE MTL PARK-N-FLY VACATIONS PACKAGES AND CRUISES VANCOUVER AIRPORT PARKING Earn 5 Stars for cruises booked with Expedia CruiseshipCenter between March 11 and April 10, Members traveling on Air Canada flights as part of an Air Canada Vacations package will earn 5 stars per segment flown if they book their package between March 11 and April 10, 2013 and fly between March 11 and April 30, MSC Cruises is excluded. CONVERSION PARTNERS 5 of10

6 Earn 3 Stars for each conversion transaction with any combination of participating loyalty points program listed below into Aeroplan Miles between March 11 and April 10, 2013 (maximum of 9 Stars total). BEST WESTERN REWARDS CHOICE PRIVILEGES HILTON HHONORS STARWOOD PREFERRED GUEST HERTZ GOLD REWARDS CLUB CARLSON PRIORITY CLUB WORLDPOINTS CIBC AVENTURA MARRIOTT REWARDS WYNDHAM REWARDS COAST REWARDS LE CLUB ACCOR HOTELS GOLDEN CIRCLE Please note that while Membership Rewards points from American Express Cardmember accounts may be converted into Aeroplan Miles, their conversion is not eligible for the current bonus promotion ( the Star Challenge ). This applies to both Membership Rewards Canada and Membership Rewards U.S. conversions. Conversion transactions from points.com are excluded from this promotion. RETAIL PARTNERS Earn 2 Stars for every purchase or qualifying transaction between March 11 and April 10, 2013 at a participating retail partner listed below. Maximum of 1 transaction (2 Stars) per partner/per day. Minimum spend of $10 per transaction. AEROMOVE COSTCO.CA PRIMUS CANADA AEROPLAN PARTNERS ATLAS VAN LINES ESTORE DIRECT ENERGY ESSO BOSE LIMITED FLORAWORLD SOBEYS REXALL/PHARMAPLUS ROGERS MAGAZINE SERVICE BIRKS FLORISTS TRANS. DEL. UNIPRIX BENTLEY HOME HARDWARE VEDI (vedi.ca/optometrists.aspx) Costco.ca To receive Aeroplan Miles for purchases at Costco.ca, Aeroplan Members must register an accurate Costco membership number, Aeroplan Number and address in the designated boxes on the registration page. To earn Aeroplan Miles with the purchase of a new Costco membership you must enter coupon code in the coupon code box at checkout. A voucher including a PIN to earn your Aeroplan Miles will be mailed with your Costco membership card within 2 weeks of signing up. PINs must be deposited at Once the PIN is deposited on the Aeroplan Website, the Miles will be added to your Aeroplan Account within 7 days. You must deposit the PIN by April 10, 2013 to be eligible for Star accumulation. 6 of10

7 Club Sobey s To receive Aeroplan Miles for Club Sobey s purchases, Aeroplan Members must be members of the Club Sobey s Program and must have their account designated for auto conversion of Club Sobey s points to Aeroplan Miles. estore Retailers There is a maximum of 1 transaction (2 Stars) per estore partner/per day. Minimum spend of $10 per transaction. Please note that for the purposes of this Aeroplan Promotion, GAP, Old Navy and Banana Republic are considered as one retailer. Ebay.ca through the Aeroplan estore is excluded from this Promotion. NON QUALIFYING PARTNERS FOR THE PROMOTION Aeroplan partners listed in the Star allocation per Transaction for the Promotion are participating partners. Stars will not be awarded for any Aeroplan Partner that is not listed in this Promotion. SOCIAL ACTIVITIES ON FACEBOOK Aeroplan Members will receive Stars for each qualifying social activity completed between March 7 and April 10, 2013 on the Star Challenge Facebook App ( App ) which can be accessed through the Aeroplan Facebook page at An active Facebook profile belonging to the member is required. Members may only have one Facebook profile registered to their Aeroplan Account Number for the Promotion. General Terms & Conditions specific to installation of the App must be accepted in order to be eligible to earn Stars via Social Media. Any information collected or received as a result of installing and/or using the App will be used expressly for this Promotion. A maximum of nine (9) Stars can be earned via Social Media. Earn 1 Star for each Qualifying Actions completed below: o o o o o Register for the Star Challenge via Facebook and successfully install the App on the user s Facebook profile. Watch the Star Challenge Video via the App and correctly answer the 3 corresponding Video trivia questions. Only 1 Star will be awarded for answering the 3 questions correctly. Share the Star Challenge Video on your personal Facebook profile. Refer 1 or more friends to join the Star Challenge on Facebook. A minimum of 1 referral must be accepted (the referred friend must register for the Star Challenge on Facebook and install the App.) Only 1 Star is awarded regardless of the number of friends referred. Use the function on the App to follow Aeroplan on Twitter. Following Aeroplan on Twitter without having passed through the Facebook App will not be eligible for a Star in the Promotion. 7 of10

8 o Correctly answer the weekly Aeroplan Trivia questions. There will be a weekly Aeroplan Trivia question in the 4 weeks of the Promotion Period. A maximum of 4 Stars can be earned. MOBILE - SMS Members will receive 1 Star for successfully registering for the promotion via SMS. To register, text your Aeroplan Number to Standard text messaging charges may apply from your wireless provider. Only one (1) mobile number may be associated to an Aeroplan Account, and only one (1) star will be awarded per Aeroplan Account. Members will receive a text message confirming successful registration. If you do not receive a text message confirming your registration, please verify that you have the correct number and try again. Aeroplan is not responsible for any lost, late, incomplete, or misdirected texts. 6. PRIZES. There are ten (10) prizes of 500,000 Aeroplan Miles each (a Prize ) available to be won in the Contest Period. Aeroplan reserves the right, at its sole and absolute discretion, to substitute the Prize for prizes of approximately equal or greater retail value, at any time and for any reason, including, without limitation, by way of cash award. Limit of one (1) Prize per person and per Aeroplan Number. Aeroplan Miles have no cash value but are redeemable under the Aeroplan Program for flights and other rewards. The retail value of rewards obtained using Aeroplan Miles will vary depending on the Aeroplan Reward schedules and other factors, details of which may be found at Aeroplan Miles may be redeemed only in accordance with the Aeroplan Program terms and conditions, which are subject to change without notice. Taxes, landing and departure fees, and other charges and surcharges may apply to Aeroplan Reward Travel, and are the sole responsibility of the winner. Full terms and conditions of the Aeroplan Program are available online at 7. DRAW. Ten (10) winners will be randomly selected from among all eligible entries at the end of the Contest Period. The draw will take place on or around on July 5, 2013, at approximately 10:00:00 a.m. EST at 5100 de Maisonneuve Boulevard West, Montreal, Quebec, H4A 3T2. Odds of winning depend upon the total number of eligible entries received during the Contest Period. Prizes must be accepted as awarded and cannot be substituted, transferred, exchanged or surrendered for cash. 8. HOW TO WIN AND CLAIM A PRIZE. Each selected entrant will be notified by phone or and instructed on how to claim his/her prize. To be declared a winner, each selected entrant must: a) be enrolled in the Aeroplan Program and hold a valid Aeroplan Number; b) correctly answer a mathematical skill-testing question without assistance of any kind, whether mechanical or otherwise, on a Declaration of Compliance and Release (see section no. 8, below); c) sign the Declaration of Compliance and Release and return it to the Sponsor for them to receive it within fifteen (15) days of its receipt; and d) otherwise comply with these official contest rules. Awarding of a prize is subject to verification and compliance with these official contest rules. Any Application Form or Declaration of Compliance and Release which is, as the case may be, incomplete, illegible, mutilated, fraudulent, registered or submitted late, not bearing an Aeroplan Number, not bearing the correct answer to the mathematical skill-testing question, or otherwise noncompliant shall be rejected and will not entitle the entrant to an entry or to a prize, as the case may be. Entrants who have not complied with these official contest rules will be disqualified. If a selected entrant cannot be located or does not respond or comply with all of these official contest rules within fifteen (15) days of the draw, the entrant will be disqualified and forfeit the prize, and Aeroplan may, at its sole and absolute discretion, select by random draw another eligible entrant whom Aeroplan or its representatives will attempt to contact, and who will be subject to disqualification, in the same manner. Aeroplan will not be responsible for failed 8 of10

9 attempts to notify selected entrants. 9. ADDITIONAL CONDITIONS OF PARTICIPATION. By participating in this Contest, each entrant accepts and agrees to these official contest rules and all decisions of the contest judges (who may be employees, agents or independent contractors of Aeroplan), which shall be final and legally binding on the entrant in all matters relating to this Contest. All application forms and Declarations of Compliance and Release become the property of Aeroplan and will not be returned. In order to be confirmed a winner and receive a prize, each selected entrant will be required to sign Aeroplan s Declaration of Compliance and Release form, which confirms compliance with these official contest rules and releases Aeroplan, CIBC, Amex Bank of Canada and their affiliated companies, agencies, contest prize suppliers, and their respective officers, directors, employees and agents (collectively, the Contest Group ) from all liability with respect to the entrant s participation in this Contest and the awarding and use or misuse of the prize. Each winner agrees to the use of his/her name, comments, photograph, and other likeness for publicity purposes, and grants to Aeroplan any and all rights to said use without further compensation. Aeroplan and the Contest Group are not responsible for printing, distribution, or production errors. Aeroplan and the Contest Group may, at their sole discretion and without liability, rescind or amend this Contest at any time. This Contest is subject to all applicable federal, provincial and municipal laws and regulations. Accumulation of Stars is on an individual basis and cannot be transferred, combined or shared with other Aeroplan Members. 10. LIMITATION OF LIABILITY. By entering this Contest, each entrant acknowledges and agrees that the Contest Group: a) shall have no liability of any kind whatsoever with respect to this Contest and/or the awarding or use or misuse of the prize; b) makes no warranty, guaranty or representation of any kind concerning the prize; c) disclaims any implied warranty; and d) is not liable for injury, loss or damage of any kind resulting from the entrant s acceptance or use or misuse of the prize or otherwise from such entrant s participation in this Contest. The Contest Group is not responsible for typographical or other errors in the offer or administration of this Contest, including, but not limited to, errors in advertising, the official contest rules, the selection and announcement of winners, or the distribution of the prizes. The Contest Group is not responsible for any problems or technical malfunctions of any telephone network or lines, online computer systems or servers, computer software problems or traffic congestion on the internet or at any website and assumes no liability for damage to an entrant s or any person s computer or mobile phone resulting from participating in the Contest. 11. PERSONAL INFORMATION. The personal information gathered about entrants in the course of this Contest will be used solely by Aeroplan for the administration of the Contest and in connection with publicity relating to the Contest. 12. FOR RESIDENTS OF QUEBEC. Any litigation respecting the conduct or organization of this Contest may be submitted to the Régie des alcools, des courses et des jeux (the Régie ) for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement. 13. GOVERNING LAW. All issues and questions concerning the construction, validity, interpretation and enforceability of these official contest rules, or the rights and obligations of an entrant and Aeroplan in connection with the Contest, shall be governed by and construed in accordance with the laws of the Province of Quebec and the laws of Canada applicable therein. 14. LANGUAGE. In the event of any discrepancies between the English language rules and the French language rules for this Contest, the English rules shall prevail. 9 of10

10 TRADEMARK NOTICE AND DISCLAIMER: Facebook is not a Sponsor of this Promotion. Facebook s name and/or materials are used for purposes of promotion and such use is not intended to suggest or imply Facebook s sponsorship, endorsement, or approval of this promotion. Aeroplan is a registered trademark of Aimia Canada Inc. CIBC and related marks are trademarks of CIBC TM1 Visa Int./CIBC lic. user *: Used by Amex Bank of Canada under license from American Express. TM: Air Canada Express is a Trademark of Air Canada. TM Star Alliance is a registered trademark of the Star Alliance Members Starwood Hotels & Resorts Worldwide, Inc. All rights reserved Avis is a registered trademark licensed to Aviscar, Inc. for use in Canada. : Registered trademark of Price Costco International, Inc. used under license Esso is a trademark of Imperial Oil Limited. Imperial Oil, licensee 10 of10