SmartLynx Airlines. We are glad to continue the journey with you and we are really excited about everything that awaits us in the future!
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2 2 3 SmartLynx Airlines This year, SmartLynx is celebrating 25 years of an adventurous journey. A journey that has brought our company to the destinations we always wanted to reach and connected us to the places, people and opportunities that made the company what it is today. We are glad to continue the journey with you and we are really excited about everything that awaits us in the future!
3 4 5 About us SmartLynx is an EU airline, based in Riga, Latvia. SmartLynx specializes in wet and damp lease services of its A320 and A321 fleet and provides full charter operation for its home markets of Latvia and Estonia, predominantly in the leisure market. The company, including its Estonian subsidiary, operates 13 Airbus A320 aircraft and one Airbus A321 aircraft fleet on leisure routes at different bases around Europe. SmartLynx performs in-house cabin crew and flight crew training. ACMI LONG-TERM PARTNERS
4 6 7 Our legend Lynx is a particularly faint and mysterious constellation of the Northern hemisphere. Johannes Hevelius, who discovered the constellation, named it in honour of a wild cat, because only those with a good vision and great patience, which are characteristics of the lynx, are able to identify it. The Lynx constellation is also the basis of the name and philosophy of SmartLynx. Our team operates as carefully, wisely and neatly as a lynx in order to make the invisible connections between people, cities and even continents similar to the ones we imagine between stars in constellations. The lynx teaches us that the world unfolds to those who know how to listen, observe and act prudently, which are the qualities that also epitomise our working style and values. We are proud that SmartLynx Airlines forms its own unique constellation in the sky by creating connections between different destinations around the world.
5 8 9 History 1992 Founded in 1992 (as Latcharter Airlines). The first airline to provide out package holidays from Riga, well equipped to provide for sports, event, concert, governmental, military and executive charter flights The second largest local carrier and fleet owner Addition of two YAK-42D aircraft to the fleet and full introduction of the JAR requirements. Nine regular holiday destinations. Beginning of wet lease Acquisition of five more A and two B Acquisition by Loftleidir Icelandic of Icelandair Group. Enters to the worldwide ACMI market Introduction of A and addition of a second A Rebranding and change of name to SmartLynx. Smart and reliable solutions within a business to business niche market represented by a wildcat specific to Latvia. Management takeover of SmartLynx resulting in a change of ownership of the company. Although the connection with Loftleidir remains, SmartLynx is since an independent entity. Establishment of subsidiary SmartLynx Airlines Estonia. A Netherlands-based investment fund becomes the owner of the company. SmartLynx aims to enlarge its fleet by 1-2 airplanes each year and expand the geography of its operations beyond Europe to Asia.
6 10 11 EXPERIENCE Our values KNOWLEDGE TRAINING RELIABILITY QUALITY TRUSTWORTHINESS CLIENT NEEDS TRANSPARENCY CREDIBILITY INTERDEPENDENCE TO MARKET ADAPTABILITY TO SUPPLIERS AND CLIENTS RESPECT TEAMWORK TRUSTWORTHINESS ADAPTABILITY We at SmartLynx conduct ourselves with uncompromising reliability and honesty as individuals, as teams, and as a company. We strive to earn enduring credibility with others, which we believe is essential to long-term personal and business relationships that Responding resourcefully to our clients continually changing needs is core to our success. We will make business decisions that demonstrate adaptability, creativity, urgency and courage, while highlighting our ability to stay aligned to the highest safety and security people can rely on. standards. KNOWLEDGE While we take part in complex market challenges, our answers are simple implement efficient, simple work based on experience acquired year on year and reporting processes that enable fast decision making. In essence, we strive to be knowledgeable, optimally-trained and experienced in all we do. INTERDEPENDENCE We believe that it is constant cooperation that creates synergy and that helps us to achieve our goals much better and faster. Giving due respect to self and others and maintaining the environment of teamwork and growth helps us to form better relationships. Vision To be the first choice for medium range ACMI and charter solutions. Mission To provide our customers with the most efficient capacity management solution with trained and motivated staff.
7 12 13 PASSENGERS Why do customers choose SmartLynx? We believe that the success of SmartLynx wouldn t be possible without our customers feedback. Both praise and criticism help us to improve the service, fly further and achieve more. We are creating our own unique constellation in the sky by connecting destinations, cities and people around the whole world. OVERALL CLIENT EXPERIENCE WORKING WITH SMARTLYNX DURING SEASON 2016 GOOD PERFORMANCE 33% SERVICE QUALITY 11% 22% 33% FLEXIBLE AIRCRAFT OFFERING 8 Overall experience working with SmartLynx Bases and destinations COMPETITIVE PRICING 100% of clients would continue business with SmartLynx, including 60% that would definitely continue doing business with us 8 Overall crew performance rate bases destinations MILLION MILLION 84% flights on time 38,000 block hours in ,297 flights in 2016
8 14 15 DAILY LIFE AS A SMARTLYNX CREW MEMBER A flight attendant s job is more of a lifestyle. It means hard work, dedication and professionalism around the clock and around the globe. Our crew members provide excellent customer service; they strive to make the flying experience a pleasant one for the passengers ensuring their comfort and safety throughout the flight. SmartLynx crew Our qualified team of cabin and cockpit crews ensures that passengers can enjoy a safe and comfortable journey to various destinations. Both cockpit and cabin crews come from many different nationalities and speak multiple languages: Latvian, English, Russian, Finnish, Estonian, French, Spanish, Italian, Rumanian, Portuguese, Czech and German. SmartLynx flight attendants are reliable and professional in servicing airline passengers. In the Cabin Crew contest International Sales Person of the Year (ISPY) 2015, out of 100 contestants from 33 airlines, our flight attendants team won gold medals in the category Emotionally Intelligent Teamwork Team Award.
9 16 17 SmartLynx flight attendants are passionate about their job. This is what they have to say about SmartLynx. The chance and good fortune to meet people with different believes and culture, this is the most exciting thing about working for SmartLynx. As a Venezuelan woman, I come from a very different environment than my colleagues that I have the pleasure to meet here. I have an opportunity to travel and discover places that I never thought I would visit. I do think this is a very good job opportunity for all cabin crews with the different nationalities and backgrounds to integrate, grow professionally and become better human beings. DANIELA \ Venezuela SmartLynx has given me the opportunity to see the most beautiful sunsets in amazing places like Madeira, Tenerife, Hanoi or even up in the sky. ANNA MARIA \ Greece Last year, I spent my Christmas in Paris and New Year s Eve on Cape Verde Island. And that s all thanks to my great company SmartLynx Airlines. We all have different backgrounds and education. We create friendship, we learn new languages and new traditions from different cultures. We work with joy and acceptance. IRINA \ Romania The first time you visit the office in Riga, you can just feel the culture and positive attitude. As soon as I started to fly, I was amazed by the different cultures. You get to know so many beautiful people and great minds. I do like SmartLynx, because of the people here, the culture, and the support you receive every step of the way. The company is growing and I have an opportunity to grow along with it. NICOLAE \ Romania
10 18 19 I have just arrived at a 5 star hotel in Vietnam and I cannot wait to start a new project a new adventure with my crew. I am like a citizen of the world. I feel comfortable spending Christmas in Paris, eating exotic Pho soup in Vietnam, and chatting with the locals in Cape Verde. And I have the feeling that I am welcomed all over the globe. ALEXANDRA \ Romania Visiting new places, cooperating with a multicultural crew and being part of a fast growing company are some of the advantages of working for SmartLynx. The company arranges accommodation and transportation for business trips, supports and listens to its employees in many ways. Joining SmartLynx, a new exciting world opens up to you. ELISAVET \ Greece Being responsible for the safety and comfort of our passengers with a great team from many different nationalities is interesting, exciting, challenging and so much fun. SmartLynx Airlines gives me the chance to travel throughout Europe, discover more of Africa and even develop new friendships in Asia. I am looking forward to visiting even more interesting places. SANTANGELO \ Netherlands
11 20 21 Join SmartLynx and discover the world
12 We open the sky for you. Take a chance! If you are interested in joining the SmartLynx Airlines Cabin Crew team, please send your CV to: CV@smart-lynx.com Leading ACMI and charter provider on Airbus A320 in EU SmartLynx Airlines LTD \ Mazrudas, Marupe municipality, LV-2167, Latvia smartlynx.aero \ info@smart-lynx.com
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