Marketing Presentation. August 2017

Transcription

1 Marketing Presentation August 2017

2 Turkish Airlines Rankings Turkish Airlines Figures Brand Value Products & Advantages Subsidiaries of TK 1 / 41

3 Global Rankings (Traffic & Operation) Number of Countries 1 1 st in World In terms of destination country Number of Destinations 3 3 rd in World # of destinations 1 1 st in World # of int. destinations 1 1 st in Europe # of destinations 2 2 nd in World # destinations (From Single Hub) Number of Passengers (2015) 1 1 nd in Europe Rankings (among legacy carriers) 1 1 st in Turkey 6 6 th in World (international pax) 9 9 th in World (Domestic + International pax) Operating Fleet 9 9 th in World th in World ASK Ranking 3 3 rd in Europe th in World RPK Ranking 4 4 rd in Europe 2 / 41

4 Quality Achievements Europe s Best Airline / 41

5 Quality Achievements Global Rankings The World s Best Business Class Lounge 2017 The World s Best Business Class Lounge Dining 2017 Airline of the Year Turkish Airlines has received the awards in 3 category at the 2016 Air Transport News Awards ceremony. Turkish Airlines: Airline of the Year, Turkish Cargo: Cargo Airline of the Year, Turkish Technic: MRO Company of the Year. The Best in the World Turkish Airlines has been once again voted as the best in the world, receiving another prestigious award at the CAPA Aviation Awards for Excellence in 2014 Service Quality 1 South Europe s Best and Europe s 2 nd Airline Catering 1 World s 1 st Business Class Catering Service Quality 1 World s Best Business Class Lounge Service Quality 1 World s Best Business Class Lounge Dining Catering 2 World s 2 nd Ekonomy Class Catering 4 / 41

6 Turkish Airlines Rankings Turkish Airlines Figures Brand Value Products & Advantages Subsidiaries of TK 5 / 41

7 Turkish Airlines flies to more countries than any other airline *Light red destinations are opened for reservation. Blue destinations are planned to launch soon in 2017 & 2018 based on aircraft availability & upon obtaining the authorizations 6 / 41

8 Turkish Airlines flies to more countries than any other airline *Blue countries indicate current flight map. 7 / 41

9 Network Development Network Size (As of Aug'17) World s #1 Airline In terms of destination country Turkish Airlines flying to 300 destinations in 120 countries all around the world. (Aug'17) Europe s #1 Airline In terms of destinations Europe s #1 Airline In terms of number of destinations from single hub World s #3 Airline In terms of destinations World s #2 Airline In terms of number of destinations from single hub With 9,100 flights per week reaches 74% of all destinations at least daily 8 / 41

10 Network & Passenger Development 9 / 41

11 Figures / Passenger Number Total Passenger (Million) Int to Int Transfer Passenger (Million) 3,129 2,229 1,134 1,563 4,445 % Transit Pax CAGR 5,706 6,877 9,937 20,951 18,385 15,564 12, E International Passenger (Million) Domestic Passenger (Million) E E 10 / 41

12 Figures / Number of Destinations (As of Aug'17) North America 11 Airport Europe 114 Airport New Destinations New Destinations Opened in 2017 Phuket Thailand Jul'17 Voronezh Russia Apr'17 Conakry Guinea Jan'17 Asia & Far East 36 Airport Middle East 35 Airport Samara Russia Apr'17 Kharkiv Ukraine Mar'17 New Destinations Pending to be Launched Abha S.Arabia Kassel Germany Makhachkala Russia Aswan Egpyt Lankaran Azerbaijan Mexico City Mexico Denpasar Indonesia Luanda Angola Nantes France Freetown Sierra Leone Luxor Egpyt Urmieh Iran Juba South Sudan South America 6 Airport Africa 51 Airport New Destinations Opened in 2016 Havana Cuba Dec'16 Cluj Romania Sep'16 Dubrovnik Croatia May'16 Caracas Venezuela Dec'16 Hanoi Vietnam Jun'16 Panama City Panama May'16 Zanzibar Tanzania Dec'16 Kosice Slovakia Jun'16 Bogota Colombia May'16 Seychelles Seychelles Oct'16 Atlanta USA May'16 Ivana-Frankivsk Ukraine Mar'16 12 New Destination Opened in / 41

13 Europe (Part 1/2) 79 Airports Light red destinations are opened for reservation Blue destinations are planned to launch soon in 2017 & 2018 based on aircraft availability & upon obtaining the authorizations. 12 / 41

14 Europe (Part 2/2) 35 Airports Light red destinations are opened for reservation Blue destinations are planned to launch soon in 2017 & 2018 based on aircraft availability & upon obtaining the authorizations. 13 / 41

15 Middle East 34 Airports Blue destinations are planned to launch soon in 2017 & 2018 based on aircraft availability & upon obtaining the authorizations. 14 / 41

16 Africa 51 Airports Light red destinations are opened for reservation. Blue destinations are planned to launch soon in 2017 & 2018 based on aircraft availability & upon obtaining the authorizations. 15 / 41

17 Asia & Far East 36 Airports Light red destinations are opened for reservation. Blue destinations are planned to launch soon in 2017 & 2018 based on aircraft availability & upon obtaining the authorizations. 16 / 41

18 Americas 17 Airports Light red destinations are opened for reservation. Blue destinations are planned to launch soon in 2017 & 2018 based on aircraft availability & upon obtaining the authorizations. 17 / 41

19 Turkey 51 Airports 18 / 41

20 Figures / Fleet Fleet Growth Wide Body Type Fleet A A A B ER 33 27% Total 90 A A Narrow Body A B ER B B % Total 226 A F 9 Cargo A310 4 B F 2 5% Total TOTAL 331 Fleet Age 6,8 one of the world s youngest E E 2017E 2018E 2019E 2020E 2021E 2022E 2023E Wide Body Narrow Body Cargo Total 19 / 41

21 Figures / Cargo Turkish Cargo Cargo Tonnage Carried (1.000 Ton) Leading cargo carrier in total export and import cargo in Turkey. Operates to 63 destinations with its 9 A F and 3 A , 1 B747 freighters besides 299 destinations with passenger aircraft E Belly Cargo Recent Awards Fastest Growing International Cargo Airline of the Year Air Cargo Africa (2017) Logistics Project of the Year with our COMIS project Annual Success in Logistics Awards (2016) Best International Air Cargo Company Atlas Logistics Award (2016) Cargo Airline of the Year Award Air Transport News (2016) Overall Carrier of the Year, Combination Carrier of the Year Winner - Payload Asia (2014) Best European Cargo Airline Air Cargo News (2014) International Air Cargo Winner (2013) Total Cargo Revenue (Mn USD) / 41

22 Figures / Anadolujet 69 Routes Total Passanger ( Million) Fleet Growth* Anadolujet is The low-cost brand of Turkish Airlines Flying to 76 routes, from 44 destinations in Turkey & TRNC Via Ankara, ESB Via İstanbul, SAW *Year avarege number. 21 / 41

23 Turkish Airlines Rankings Turkish Airlines Figures Brand Value Products & Advantages Subsidiaries of TK 22 / 41

24 Turkish Airlines Morgan Freeman Commercial 23 / 41

25 Brand Value Sponsorships 24 / 41

26 Brand Value Sponsorships BORUSSIA DORTMUND Turkish Airlines Lounge in Westfalenstadion 25 / 41

27 Turkish Airlines Rankings Turkish Airlines Figures Brand Value Products & Advantages Subsidiaries of TK 26 / 41

28 Cabin Features Business Class Economy Class 27 / 41

29 Inflight Entertainment Planet Turkish Airlines Inflight Entertainment platform «Planet» will help make your trip go by in the blink of an eye. You can access, 337+ movies 414+ TV Series & documentaries 756+albums by Universal Music Group 17+ Games. 28 / 41

30 Catering Turkish Airlines, which serves the best catering service for business class, is offering Flying Chef concept onboard. Candle light dinner above the skies. 29 / 41

31 Catering The World s Best Business Class Catering 2017 The World s 2 nd Economy Class Catering / 41

32 Lounge Istanbul (1 st floor ) In our lounge, you will have a good time comfortably before flight and enjoy the free catering service (hot and cold soft drinks, fresh queezed orange juice, sandwiches, croissants, pastries, tarts, tartlets, sweet and salted biscuits, nuts, and hot soup.) Library & Billiards rooms 5,900 m 2 Area of Lounge Istanbul Over Seat capacity Our Business Class travelers, M&S Elite card members with one guest, M&S Elite Plus members with their family and Star Alliance Gold card members can take advantage of Lounge Istanbul. 31 / 41

33 Lounge Istanbul (Ground floor ) a virtual car rally in miniature model of Istanbul a realistic golf simulator PlayStations and electronic diversions Suit rooms The World s Best Business Class Lounge 2017 The World s Best Business Class Lounge Dining 2017 The Lounge Istanbul provides some of the unique tastes of Turkish cuisine like mantı, börek, pide,gözleme and global dishes you ll be hard-pressed to find elsewhere. Amongst other treats, you ll find freshly prepared pastries from Vienna s famous pastry shop Demel. a lovely tea garden visitors can enjoy freshly brewed Turkish tea & «simit». Stage - Live Performance Helical Stairs & Turkish Airlines Globe 32 / 41

34 Lounge Istanbul Arrival In the Arrival Lounge our guests can enjoy a variety of complimentary breakfast foods and sweet and savory snacks as well as fruit juices, teas and coffees. In addition, there are showers, changing and ironing rooms available free of charge. Our international incoming Business Class passengers and Miles&Smiles Elite Plus members travelling in Economy or Comfort Class can take advantage of Lounge Istanbul Arrival 33 / 41

35 Discount No Penalties Incentive Excess Baggage 34 / 41

36 Turkish Conventions Exclusive offers/solutions for online applications of meetings/seminars/conferences/congress/fairs with minimum 100 participants Exclusive discounts for event participants on international Turkish Airlines flights Easy online booking with an event based promo code on the booking tool Discounted flight opportunity covering week before and after the event Opportunity to get organizers incentives 35 / 41

37 Miles&Smiles Program Partners: 36 / 41

38 Istanbul Tour For Transfer Passengers Istanbul Tour: Free Istanbul sightseeing tour for all our transit passengers. After you arrive at Istanbul Atatürk Airport, you will be picked up by a private guide and you will spend fantastic hours filled with historical beauties of our city. istanbulinhours.com 37 / 41

39 Miniport Let us carry your luggage. It is a service of Turkish Airlines, which transports your baggage to/from the airport free of charge, allowing you to enjoy your trip in Istanbul until your valuable last moments. Leave your luggage at Miniport points in Airport or Taksim (city centre) Turkish Airlines transports your baggage to/from the airport free of charge. Wander around the city freely Meanwhile, enjoy your time in the city to the last moment. Read more 38 / 41

40 Turkish Airlines Rankings Turkish Airlines Figures Brand Value Products & Advantages Subsidiaries of TK 39 / 41

41 Subsidiaries & Affiliates Turkish Airlines Group Revenue (mn USD) # of Personnel Partnership Structure Establishment 1 Turkish Airlines 10,522 22,030 %49 ÖİB (Gov. Privat. Admin.) -%51 Open to Public Turkish Opet Aviation Fuels 1, %50 THY - %50 Opet Sun Express (Turkey & Germany Consolidated) 1,226 3,504 %50 THY - %50 Lufthansa THY Turkish Technic 950 5,646 % 100 THY THY Turkish Do&Co 377 5,111 %50 THY - %50 Do&Co Turkish Ground Services 257 9,654 %50 THY - %50 Havaş Pratt Whitney THY Turkish Engine Center (TEC) %51 PW - %49 THY Teknik Goodrich Turkish Airlines Technical Service Center %60 TSA Rina - %40 THY Teknik Turkish Cabin Interior Systems Industries, Inc %50 THY & THY Teknik - %50 TAI Aircraft Seat Manufacturing Industry & Trade, Inc %50 THY & THY Teknik - %50 Assan Hanil THY Aydın Çıldır Airport Management, Inc %100THY Tax Free Zone, Inc. (Tax Refund) - 11 %30 THY - %45 Maslak Oto -%25 VK Holding 2014 Total 15,425 46, / 41

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