Massport Social Media

Transcription

1 You Tube Massport Social Media facebook.com/bostonlogan twitter.com/bostonlogan In 2010 Boston Logan launched an Airline Destinations Partnership Campaign, formalizing social media promotional efforts with our airlines including American Airlines for an American in Paris video contest to win a trip to Paris, JetBlue on a Twitter contest asking followers to share a Haiku for a chance to win an All-You-Can-Jet pass, SATA Airlines for a Facebook/Twitter trivia giveaway to the Azores, Icelandair for a trip giveaway to Reykjavik and Delta Airlines Facebook/ Twitter trivia contest to win a trip to London. In the past year Boston Logan s Twitter and Facebook following have both increased by more than 250%. Social media is now integrated with our overall marketing and PR strategy and we consistently get positive feedback on our efforts. The Logan Airport social media promotional campaign offers airlines: The utilization of Logan s social media channels and access to our database. The ability to leverage our knowledge of and relationship with local audiences. A unique localized voice via Boston Logan s social media from a trusted source. The benefit of in-terminal and external radio promotional components with extensive reach. Lift off to London, Celebrate Delta air lines new non-stop service to london heathrow. enter today to win a trip FOR TWO t0 london AT Increase your odds of winning by playing weekly trivia at facebook.com/bostonlogan Win roundtrip airfare on SATA Airlines and a six-night stay at the four-star Hotel Mundial. Enter at or like us on Facebook at bostonlogan for more chances to win! Sponsored by Boston Logan International Airport, SATA Airlines and the Hotel Mundial. Warm up in Iceland Visit charming old-world villages, enjoy exquisite views, the world famous Blue Lagoon and possibly catch a glimpse of the famous northern lights. Iceland is a place like no other and Boston Logan wants to send you there. Icelandair and the Icelandair Hotel Loftleidir in partnership with Boston Logan are giving away two roundtrip tickets to Iceland on Icelandair along with a three night stay at the 4 star Icelandair Hotel Loftleidir and a visit to the world famous Blue Lagoon. Enter to win at Hurry - the contest ends on Jan. 18th, Boston Logan International Airport, Connecting you to more places and more fun. SERVICE BEGINS

2 Delta LIFT OFF TO LONDON Facebook Wall Lift off to London, Celebrate Delta air lines new non-stop service to london heathrow. enter today to win a trip FOR TWO t0 london AT Increase your odds of winning by playing weekly trivia at facebook.com/bostonlogan SERVICE BEGINS You Tube Posters placed in Terminal A at Boston Logan along with event photos from the launch

3 JetBlue ALL YOU CAN JET JetBlue All You Can Jet Twitter Feed

4 American Airlines AMERICAN IN PARIS Bostonloganconnect.com microsite Posters placed in at Boston Logan along with web advertisement

5 Sata WIN A TRIP TO PORTUGAL Iceland Air WARM UP IN ICELAND Win roundtrip airfare on SATA Airlines and a six-night stay at the four-star Hotel Mundial. Enter at or like us on Facebook at bostonlogan for more chances to win! Sponsored by Boston Logan International Airport, SATA Airlines and the Hotel Mundial. Warm up in Iceland Visit charming old-world villages, enjoy exquisite views, the world famous Blue Lagoon and possibly catch a glimpse of the famous northern lights. Iceland is a place like no other and Boston Logan wants to send you there. Icelandair and the Icelandair Hotel Loftleidir in partnership with Boston Logan are giving away two roundtrip tickets to Iceland on Icelandair along with a three night stay at the 4 star Icelandair Hotel Loftleidir and a visit to the world famous Blue Lagoon. Enter to win at Hurry - the contest ends on Jan. 18th, Boston Logan International Airport, Connecting you to more places and more fun.