Understanding the Tourism Puzzle and Where the Attractions Piece Fits In!
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1 Understanding the Tourism Puzzle and Where the Attractions Piece Fits In! Gillian Saunders May Grant Thornton South Africa. All rights reserved Grant Thornton. All rights reserved.
2 Global tourism Africa Tourism Competitiveness and Trends South Africa International tourism Attractions visited by International Tourists Domestic Tourism Attractions visited by domestic tourists Day Visitors Attractions visited by day visitors
3 Global Tourism Performance
4 Global International Tourism Growth ,5% arrivals growth ,6% receipts growth (blended local currency) International arrivals (millions) International Tourist Receipts (US$bn)
5 Global International Tourism Lower growth at 3,0% pa ,3% ,9%
6 Global International Tourism Almost 60% of arrivals are to emerging economies
7 Global International Tourism Growth at 5,3 % pa ,1% ,7% Africa reaches 134m arrivals
8 Global International Tourism Africa share grows from 3% to 7%
9 Global International Tourism
10 Global International Tourism
11 Global International Tourism
12 Global International Tourism
13 Global International Tourism
14 Global Outlook Global growth in international tourism arrivals continues More moderate pace, from 4,2% per year ( ) to 3,3% ( ): Substantial potential for further expansion in coming decades Established as well as new destinations can benefit provided adequate conditions and policies: business environment infrastructure facilitation marketing human resources challenges maximising social and economic benefits minimising negative impacts the long-term tourism growth pattern: more moderate, sustainable and inclusive
15 Global League Tables - Inbound
16 Global League Tables - Inbound
17 Africa Tourism Performance
18 Tourist Arrivals World vs Africa
19 Guinea Guinea-Bissau Djibouti Sierra Leone Chad Niger Gambia Mali Dem. Rep. Congo Burkina Faso Madagascar Seychelles Benin Togo Congo Reunion Lesotho Cote d'ivoire Cabo Verde Nigeria Angola Ethiopia Malawi Senegal Rwanda Zambia Cameroon Swaziland Mauritius Ghana Tanzania Kenya Uganda Namibia Mozambique Zimbabwe Botswana South Africa International Arrivals to African Countries
20 Tourism Competitiveness
21 WEF Tourism Competitiveness Eastern & Southern Africa Rank Global Rank Ranking 2015 East & Southern Africa West Africa Ghana Nigeria Gabon South Africa 1 48 Seychelles 2 54 Mauritius 3 56 Namibia 4 70 Kenya 5 78 Botswana 7 88 Tanzania 8 93 Rwanda 9 98 Zambia Swaziland Uganda Zimbabwe Ethiopia Madagascar Malawi Lesotho Mozambique Burundi
22 WEF Tourism Competitiveness Enabling Environment Business Environment Safety and Security Ranking 2015 South Africa Health and Hygiene HR & Labour Market ICT Readiness T&T Policy & Conditions Prioritization of Travel & Tourism International Openness Price Competitiveness Environmental Sustainability Infrastructure Air Transport Ground & Port Tourist Service Infrastructure Natural and Cultural Resources Natural Resources Cultural & Business Travel
23 Global Outlook Global growth in international tourism arrivals continues More moderate pace, from 4,2% per year ( ) to 3,3% ( ): Substantial potential for further expansion in coming decades Established as well as new destinations can benefit provided adequate conditions and policies: business environment infrastructure facilitation marketing human resources challenges maximising social and economic benefits minimising negative impacts the long-term tourism growth pattern: more moderate, sustainable and inclusive
24 Demographic shifts Ageing The number of elderly will explode Surprisingly, 90% of this growth will take place in emerging markets Non-retirement will increasingly be a major theme The wealthy Bay boomers Concentration of wealth High Net Wealth individuals Low income travelers staycations
25 The Consumer Psyche Cartography of the emerging consumer psyche - ConsumerShift Andy Hines Authenticity, Connection, Anti-Consumerism, Self-Expression, & Enoughness Modern, Post Modern, Integral "Mindful Consumption " idiosyncrasies and detail "Slow" Give back to communities and destinations "Carbon guilt" geo-local travel "mass localisation" - not if, but when! Hyper-local sourcing Reflect my values Spending my money and time Declining trust in brands (gen Y) The Question is will emerging market consumers adopt this Psyche?
26 The Fourth Industrial Revolution We stand on the brink of a technological revolution that will fundamentally alter the way we live, work and relate to one another. In its scale, scope and complexity, the transformation will be unlike anything humankind has experienced before. We do not yet know just how it will unfold, but one thing is clear; the response to it must be integrated and comprehensive, involving all the stakeholders from of the global polity, from the public and private sectors to academia and civil society. Now the Fourth Industrial revolution is building on the third.. It is characterised by a fusion of technologies that is blurring the lines between the physical, digital and biological spheres Klaus Schwab, Jan 2016, Executive Chairman, World Economic Forum
27 South African Tourism
28 International visitor & tourist arrivals for South Africa ,9 % average annual growth ,7% average annual growth Visitors Tourists (incl) Tourists (Excl) Source: Statistics South Africa Note: Stats SA started publishing information on TOURISTS as defined by United Nations World Tourism Organisation ("UNWTO") with the January 2009 data. Prior to this the volume of TRAVELLERS and VISITOR'S were only reported on.
29 Foreign Tourism Overseas African Air* African Land Total Total Tourists Growth 16/ % 5.9% 11.9% 13.0% % Tourists % 6.3% 68.5% 100.0% Holiday Tourists No. on Holiday % Holiday tourists 58.6% 7.3% 34.2% 100.0% Holiday Tourist growth 15/ % -4.7% -23.2% -14.7% % of total on holiday 42.7% 19.0% 8.7% 17.6% Length of Stay Average length of stay - nights Most common length of stay Spend Average spend in SA per tourist R R R R Average spend in SA per Holiday Tourist R R R R Average Spend per business traveller R R R R R R R R Total Tourist Spend - Excl Capital spend R24.9bn R3.5bn R35.5bn R63.9bn Average pre-paid expenditure R R R R R Day Visitors Source SAT Reports & StatsSA *SAT reports on Africa Land markets as all neighbouring country tourist arrivals, not tourist arrivals at border posts, we use actual StatsSA Border post arrivals. SAT percentages of holiday makers are on the same basis, but we apply to actual arrivals as indicative
30 Overseas Tourists Mexico 0% Rep. of Korea 1% Middle East 2% UAE 0% Saudi Arabia 0% Australasia 5% Other C&S America 1% Brazil 2% China 5% Philippines 0% India 4% Taiwan 0% Indonesia 0% Other Asia 3% UK 18% Germany 12% Canada 2% USA 14% Russia 0% Oher Europe 16% Source: StatsSA Netherlands 6% Italy 2% France 6%
31 North Africa 7% African Tanzania 17% East & Central Africa Other 14% Tourists Nigeria 29% Ghana 8% West Africa Other 6% Uganda 6% Kenya 13% Zimbabwe 28% Zambia 2% SADC Other 1% Angola 1% Botswana 9% Lesotho 24% Swaziland 12% Malawi 2% Source: StatsSA Namibia 3% Mozambique 18%
32 International Tourists Activities Undertaken Source SAT Reports
33 International Tourists Attractions by Source Markets Adventure Wildlife Theme Parks Cultural, Historical & Heritage Natural Attractions 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Europe Americas Asia & Australia Africa Air Africa Land Source SAT Reports
34 International Tourists: Most Positive Experience Source SAT Reports
35 International Tourists - Most Visited Attractions & Landmarks West Coast Cango Caves Cape Agulhas Blyde River Canyon God's Window Cape Town township tours Lion and Rhino Park The Karoo Ostrich farms Beaches Wild Coast Whale watching Tour of Soweto Durban beach front Apartheid Museum Kruger Park The Garden Route Robben Island The Winelands Cape Point Table Mountain Cableway V&A Waterfront Cape Town Central City Source SAT Reports
36 Total numbers visiting attractions in Q1&Q Eastern Cape Addo Elephant Park 55% Storms River 27% Tree Top Canopy Tour / Tstitsikamma Forest Board Walk shopping Mall Bloukrans Bridge Bungy (Highest Bungee) Warmer Park Nelson Mandela Museum (Mthatha) Tiffendel Ski Resort Valley of Desolation / Owl House / Karoo / Olive Shreiner Museum Greenacres Mall 22% 19% 18% 17 16% 14% 13% 10% n = Wild Fly Fishing - Sommerset East Source SAT Reports 5%
37 Total numbers visiting attractions in Q1&Q Free State Golden Gate National Park 28% Waterfront 20% Cheetah Experience Mimosa Mall Clarens Ash River Outfall Basotho cultural village Welkom Mall Sterkfontein dam Nature Reserve University of Free State 8% 7% 5% 5% 12% 18% 19% Gariep Dam Free State stadium/vodacom Park Maluti Cave Hiking Trail Bushmen Paintings in Schaaplaats 3% 3% 3% 2% n = Source SAT Reports
38 Total numbers visiting attractions in Q1&Q Gauteng Sandton City / Mandela Square 51% Apartheid Museum Eastgate Mall Tour of Soweto Mandela house (Soweto) Union Buildings Rhino and Lion Nature Reserve Constitution Hill Maropeng and Sterkfontein Caves (Cradle of Humankind) Lesedi Cultural Village Maboneng Precinct (e,g, Pop Art Theatre, Cinema, Gallery etc) 16% 14% 13% 13% 11% 9% 6% 5% 2% 1% n = Source SAT Reports
39 Total numbers visiting attractions in Q1&Q KwaZulu Natal Durban South Beach 33% ushaka Marine World 32% Drakensberg Mountains Gateway Mall 29% 29% Elephant Coast (e,g, isimangaliso Wetland Park World Heritage Site, Hluhluwe-iMfolozi, Tembe, Ndumu, Phinda) 26% Durban north coast (Umhlanga, Umdloti, Ballito, Zimbali, Salt Rock, Shaka's Rock) Durban North Beach La Lucia 26% 25% 24% Pavilion Mall 21% Drakensberg Gardens / Sani Pass / Amphitheatre / Cathedral Pietermaritzburg and Midlands (Midlands Meander, Mooi River, Nottingham Road, Howick etc,) 7% 9% n = 351, Source SAT Reports
40 Total numbers visiting attractions in Q1&Q Limpopo Kruger National Park via Orpen, Phalaborwa, Punda Maria Maphugubwe National Park Bela Bela Conservatory Other Mapungubwe Cultural Landscape Nature or Game Reserves Nandoni Dam The Chuene Resort Southpansberg Mountains None Mall of the North Ga (modjadji) / Motjaji 18% 15% 11% 9% 7% 5% 5% 5% 4% 3% 2% 67% n = Source SAT Reports
41 Total numbers visiting attractions in Q1&Q Mpumalanga Kruger Park via Skukuza, Numbi, Malelane,Crocodile Bride 83% Blyde River Canyon God's Window 47% Panorama Hazyview (Cable slide, Hot air ballooning, Abseiling, Elephant Sanctuary, Game drives etc,) Pilgrim's Rest Bourke's Luck Potholes Hazyview Mall The Pinnacle Crocriver Enviro Park Longtom Pass White River 37% 34% 26% 23% 22% 15% 15% 10% 4% n = Source SAT Reports
42 Total numbers visiting attractions in Q1&Q Northern Cape Kimberley Big Hole 44% Diamond Mall 31% Kimberley Museum 27% Augrabies Falls 22% Kgalagadi Transfrontier Park 18% Mokala National Park Namaqualand Flowers 11% 13% San Cultural Villages (e,g, Khomani San Village etc) (Specify) Sutherland and Carnarvon - Stargazing (Salt and SKA) Blue flag beach at Mcdougal Bay 3% 3% 3% n = Source SAT Reports
43 Total numbers visiting attractions in Q1&Q North West Sun City / Lost City 55% Pilansberg National Park 42% Madikwe Game reserve Haartebespoort dam Hartbeespoort dam & Snake Park The Cradle of Humankind Waterfall Mall (Rustenburg) Brits Mall Klerksdorp Mall Potchefstroom University Ukutula Game Lodge 15% 13% 10% 7% 7% 4% 4% 3% 1% n = Source SAT Reports
44 Total numbers visiting attractions in Q1&Q Western Cape Cape Town Central City 80% V&A Waterfront 79% Cape Point 64% Table Mountain Cableway 58% The Winelands 51% Kirstenbosch Botanical Gardens Camp's Bay Clifton Beach The Garden Route Robben Island 34% 33% 30% 29% 26% n = Source SAT Reports
45 Domestic Tourism Overnight Trips VFR Holiday Business Religious Total No. Tourists Trips No. Tourists Trips Tourist Trip Growth 15/ % -3.57% 50.00% % % % Tourists % 11.02% 9.80% 6.94% 100.0% Average Tourist Length of Stay nts (2015) Average Spend per Tourist Trip in Rand (2015) Total Tourist Spend Rbn Day Trips Source SAT Reports Day Trips 2015 (m) Day Trips Growth 15/ % Day Trip Average Spend 380 Day Trip Total Spend Rbn 123.3
46 Domestic Tourism Province of Origin
47 Domestic Tourism Provinces Visited
48 Domestic Tourism Activities Undertaken
49 Domestic Overnight Trip Attraction Activity N = most recent trip only 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0 Theme Park Cultural Historical Heritage Adventure Wildlife Parks/Gardens 0.0% Number Percentage Source Stats SA
50 Domestic Day Trips Monthly Incidence of Travel % 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 224,8 million trips 12,5 million travellers 18 trips per annum Source SAT Reports
51 Domestic Day Trips Annual Number by Province (Millions) Source SAT Reports
52 Domestic Day Trip Attraction Activity N = most recent trip only 2.0% 1.8% 1.6% 1.4% % 1.0% 0.8% % % 0.2% 0 Theme Park Cultural Historical Heritage Adventure Wildlife Parks/Gardens 0.0% Number Percentage Source Stats SA
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