ACKNOWLEDGEMENT. On behalf of the LNTA, I hope that the 2010 Statistical Report on Tourism in Lao PDR will be useful and beneficial to all of you.

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1 ACKNOWLEDGEMENT The Lao National Tourism Administration (LNTA) publishes annually, statistics relating to tourist arrivals, foreign exchange earnings from tourism, tourist expenditures, the average length of stay of tourists in Laos as well as an accommodations profile. The purpose of this Statistical Report on Tourism is to provide the public with clear information on a rapidly expanding sector of the Lao economy. The LNTA would like to take this opportunity to express its gratitude to the following agencies: Provincial Tourism Departments / Offices, The Lao Immigration Department, Wattay International Airport Authority, Lao travel agents and hotels for their cooperation as well as their valuable assistance in the processing of statistical data and conducting statistical surveys. On behalf of the LNTA, I hope that the 2010 Statistical Report on Tourism in Lao PDR will be useful and beneficial to all of you. Somphong Mongkhonvilay Minister, Chairman of the Lao National Tourism Administration Source of data: Lao National Tourism Administration

2 Table of Contents Background Information 1 Statistical Data Part I : Visitor Arrival Statistics Table 1: Number of Tourist Arrivals, Revenue from Tourism, and Average Length of Stay, Table 2: Number of Tourist Arrivals by Region, Table 3: Number of Tourist Arrivals to Laos by Category Table 4: Revenue from Tourism by Category, Table 5: Tourist Arrivals to Laos by Nationality (Percent Increase) Table 6: Tourist Arrivals to Laos by Nationality (Market Share) Table 7: Tourist Arrivals to Laos by Month in Graph 1: Total Number of Tourist Arrivals from Table 8: Tourist Arrivals by Month, Graph 2: Tourist Arrivals to Laos by Month from Table 9: Tourist Arrivals to Laos by Port of Entry in Table 10: Top Ten Generating Markets, Table 11: Tourist Arrivals by Port of Entry, Graph 3: Percentage of Tourist Arrivals 15 Table 12: Visitors by Province, Table 13: Visitor Arrivals to Luang Prabang Province by Nationality, Table 14: Out-going Lao Travellers, Table 15: Room Occupancy Rates by Province, Table 16: Revenue from Tourism and Major Export, Table 17: Number of Hotels, Guesthouses, Resorts, Restaurants and Entertainment Establishments, Table 18: Number of Accommodation Establishments, and Rooms Table 19: Number of Hotels, Guesthouses, Rooms, and Beds, in Part II: International Visitor Survey 20 Table 20: Profile of International Tourist Arrivals to Laos, Part III: Tourism Projections 22 Table 21: Tourist Arrivals to Laos, Revenue from Tourism, Average Length of Stay by Time Trend from Table 22: Tourist Arrivals Forecast by Season from 2011 to Table 23: Number of Laos Travel Agents Table 24: Number of Tourist Sites in Laos in Part IV: Tourist Satisfaction 25 Table 25: Satisfaction of tourists with the attractions in the GMS countries. 25 Table 26: Satisfaction of tourists with the management of infrastructure by the government of the GMS countries. 25 Table 27: Satisfaction of tourists with the management of the private tourism industry in the GMS countries. 25 Organization chart of the Lao National Tourism Administration (LNTA) 26 Page Source of data: Lao National Tourism Administration

3 Background Information This section includes background information on the statistical data contained in this report and on how they were obtained. Categories of Foreign Visitors Foreign visitors to Laos are grouped into two categories: international tourists and regional tourists (day trippers). International tourists are those tourists who enter Laos with a valid passport and visa obtained from a Lao embassy or consulate abroad, or a visa obtained on arrival at an international border checkpoint. Regional tourists are tourists from neighboring countries such as: Thailand, China, Myanmar, Vietnam and Cambodia, which share borders with Laos. They enter Laos with valid border passes or passports. Although some of them are called day trippers, they may make overnight stays. From 1991 to 2002, there was a type of tourists called Tourists for visa extension. They are temporary workers in Thailand who cross over the border into Laos in order to extend their threemonth visas before reentering Thailand. These tourists are mainly from India, Pakistan, Sri Lanka, Nepal and Bangladesh. However, from 2003 this type of tourist has been reclassified as "international tourists". Data Collection From 1990 to 1994, statistical data on international tourists were collected from embarkation/disembarkation cards of the immigration department and from documents received by the LNTA from local travel companies. These documents contain the following information: Name of travel company Name of tourist Sex Passport number Nationality Carrier Duration of stay Port of entry Place of stay Source of data: Lao National Tourism Administration 1

4 Since 1995, data on international tourists have been collected only from embarkation / disembarkation cards of the immigration department. Data on regional tourists were collected from tabulations sent to the LNTA by immigration officers at each border checkpoint. Data on tourists for visa extension were obtained from information received by the LNTA from local travel companies responsible for processing the documents of tourists for visa extension. Data on tourist profiles, length of stay, and average expenditure per person per day were all calculated using statistical surveys conducted periodically through sampling survey methods. Entry Ports By air: Wattay International Airport is the main entry point by air for international tourists; flights are available through Thai Airways, Lao Airlines, Vietnam Airways, Air Asia and China Southern Airlines from Vientiane to Bangkok, Chiang Mai, Hanoi, Ho Chi Minh, kuala Lumpur, Kunming, Phnom Penh, and Siem Reap. Luang Prabang Airport is now an international entry point, and regular flights are available from Luang Prabang to Chiang Mai, Bangkok and Hanoi on Lao Airlines, Bangkok Airways and Vietnam Airlines. Savannakhet Airport, the only international flight on this route is from Savannakhet to Bangkok and vice-versa operated by Lao Airlines. Pakse Airport is stopover point from Vientiane to Phnom Penh/Siem Reap. Lao Airlines flies three times a week from Pakse to Bangkok via Savannakhet. In addition, there are several provincial airports, used only for domestic flights within the Lao PDR. By land: From Thailand: Mittaphab (Friendship) Bridge I, Vientiane Capital City, the major point of entry for regional and international tourists. Houei Xay, Bokeo Province. Thakhek, Khammouane Province. Dan Savanh, Savannakhet Province. Mittaphab (Friendship) Bridge II, Savannakhet Province. Vang Tao, Champassack Province. Nam Heuang (Friendship) Bridge Lao-Thai, Sayabouli Province. Mouang Ngeun, Sayabouli Province. Source of data: Lao National Tourism Administration 2

5 From China: Boten, Luang Namtha Province. From Vietnam: Dane Savanh, Savannakhet Province, the major point of entry for Vietnamese travellers. Nam Kanh, Xieng Khouang Province (regional border checkpoint only). Nam Phao, Bolikhamxay Province Na Phao, Khammouane Province. NamSouy, Huaphanh Province. Pang Hok, Phongsali Province. Phoukeua, Attapeu Province. From Cambodia: Nong Nok Khian, Champassack Province. Source of data: Lao National Tourism Administration 3

6 Lao National Tourism Administration Offices Head Office: P.O. Box: 3556 Lane Xang Avenue Vientiane, Lao PDR Tel: (856 21), , , , Fax: (856 21) , , Website: Provincial Offices: Country code: 856. Attapeu Tel: (036) Fax: (036) Bokeo Tel: (084) Fax: (084) Bolikhamxay Tel: (054) Fax: (054) Champassak Tel: (031) Fax: (031) Huaphanh Tel: (064) Fax: (064) Khammouane Tel: (051) Fax: (051) Luang Prabang Tel: (071) Fax: (071) Luang Namtha Tel: (086) Fax: (086) Oudomxay Tel: (081) Fax: (081) Phong Saly Tel: (088) Fax: (088) Saravanh Tel: (034) Fax: (034) Savannakhet Tel: (041) Fax: (041) Sekong Tel: (038) Fax: (038) Xayabouli Tel: (030) Fax: (074) Xieng Khouang Tel: (061) Fax: (061) Vientiane Capital Tel: (021) Fax: (021) Vientiane Province Tel: (023) Fax: (023) Source of data: Lao National Tourism Administration 4

7 Part I : Visitor Arrival Statistics Table 1: Number of Tourist Arrivals, Revenue from Tourism, And Average Length of Stay, Year Number of Change Tourist Arrivals (%) Average Length Average Length Average Length of Stay (Days) of Stay (Days) of Stay (Days) for International Tourists for Regional Tourists for the Total Tourist Arrivals Revenue from Tourism (Dollars) ,400 NA NA NA NA NA , NA NA NA 2,250, , NA NA NA 4,510, , NA NA 6,280, , NA NA 7,557, , NA NA 24,738, , ,592, , ,276, , ,960, , ,265, , ,898, , ,786, , ,409, , ,302, , ,947, ,095, ,770, ,215, ,249, ,623, ,304, ,736, ,515, ,008, ,700, ,513, ,669,031 In general, the number of tourist arrivals to Laos increased constantly from with an average growth rate of 20.67%. However, as can be seen from Table 1 the number of visitor arrivals decreased slightly from 737,208 in 2000 to 673,823 in 2001, and declined from 735,662 in 2002 to 636,361 in 2003.The main factors which influenced the decrease were the terrorist attacks on September 11, 2001 in the United States and the spread of the SARS epidemic in Asia in the first quarter of Nevertheless, tourism recovered again in 2004 to 2010, In addition the number of tourist arrivals to Laos continued increasing in 2010 which reached over 2,500,000 tourist arrivals and generating total of revenue of 381 million US dollars, despite of the unstability of political situation in some countries in the region and the world economic turmoils that affected the whole region. Of the total number of tourist arrivals to Laos in 2010 (2,513,028) 128,798 used the services of Lao travel agents (66,240 in 2009). Source of data: Lao National Tourism Administration 5

8 Table 2: Number of Tourist Arrivals by Region, Year Asia and Europe The Americas Africa and Total Pacific Middle East ,836 5,986 2, , ,114 8,019 1, , ,470 20,635 11, , ,692 30,582 14, , ,781 38,583 18,213 2, , ,196 52,076 25,326 1, , ,703 68,564 31,780 3, , ,254 86,462 42,111 4, , ,249 80,736 34,370 5, , , ,924 46,704 8, , ,185 93,960 39,453 4, , , ,092 47,153 5, , , ,326 60,061 4,655 1,095, ,008, ,935 60,883 6,625 1,215, ,406, ,667 61,463 8,357 1,623, ,482, ,756 75,266 10,266 1,736, ,820, ,176 53,348 4,268 2,008, ,260, ,140 67,291 7,571 2,513,028 Growth Rate % % % % % Market share of tourist arrivals by region(%), Year Region Asia and Pacific Europe Americas Africa and Middle East Change over previous year(%). Year 99/98. 00/99. 01/00. 02/01. 03/02. 04/03. 05/04. 06/05. 07/06. 08/07. 09/08. 10/09. Region Asia and Pacific Europe Americas Africa and Middle East Source of data: Lao National Tourism Administration 6

9 Table 3: Number of Tourist Arrivals to Laos by Category, Table 4: Revenue from Tourism by Category, Number of Average Average Expenditure Revenue from Category Tourist Arrivals Length of Stay per Person Tourism in 2010 (person) (days) per day(dollars) (dollars) Total 2,513, ,669,031 International Tourist 403, ,626,975 Regional Tourist 2,109, ,042,056 Thai (Passport) Thai (Border pass) Vietnam (Passport) Vietnam (Day Tripper) China (Passport) China (Day Tripper) 708, ,592, , ,162, , ,798,580 33, ,988 65, ,938,560 95, ,150,440 Average length of stay and expenditure Source of data: Lao National Tourism Administration 7

10 Table 5: Tourist Arrivals to Laos by Nationality (Percent Increase) Country of Origin Change Number Number Number Number Number Number Number 10/09 (%) Grand Total 894,806 1,095,315 1,215,106 1,623,943 1,736,787 2,008,363 2,513, Asia and Pacific 730, ,273 1,008,663 1,406,456 1,482,499 1,820,571 2,260, ASEAN 638, , ,807 1,272,724 1,285,530 1,611,009 1,990, Brunei Cambodia 3,871 5,179 3,888 4,351 5,482 7,530 6,908-8 Indonesia 1,770 2,784 2,415 2,032 2,043 3,158 2, Malaysia 4,563 6,609 6,846 7,937 15,625 13,816 15, Myanmar 939 1,632 1,126 1,247 1,698 1,794 1,652-8 Philippines 3,317 5,247 6,433 11,401 12,647 8,331 10, Singapore 3,409 3,868 4,511 5,486 4,866 5,286 6, Thailand 489, , , , ,448 1,274,064 1,517, Vietnam 130, , , , , , , Non-ASEAN 91, , , , , , , Australia 15,149 20,323 22,021 24,492 28,180 24,209 30, China 33,019 39,210 50,317 54, , , , India 1,845 2,096 2,100 2,361 2,652 2,280 3, Japan 20,319 22,601 23,147 29,770 31,569 28,081 34, Korea 7,098 9,189 10,963 13,060 18,065 17,876 27, New Zealand 3,021 3,778 3,567 3,759 4,364 3,479 4, Taiwan 2,160 4,739 2,168 2,731 2,665 2,519 3, Others 8,749 3,293 2,573 2,639 3,620 2,892 4, Europe 112, , , , , , , Austria 1,394 1,687 2,041 2,231 2,843 2,450 2,565 5 Belgium 3,921 4,256 4,345 4,553 4,908 3,868 5, Denmark 2,563 2,852 3,658 3,648 3,657 2,977 5, Finland 1,293 1,494 2,110 2,335 2,729 1,985 2, France 27,806 35,371 32,453 34,584 39,077 31,775 44, Germany 14,009 16,752 18,004 19,299 25,191 17,710 22, Greece Italy 4,103 5,032 5,884 6,605 6,467 5,481 7, Netherlands 6,957 7,796 9,294 10,017 11,315 8,504 10, Norway 1,823 2,176 2,721 2,748 2,909 2,221 2, Russia 1,315 1,672 1,799 2,270 3,206 2,861 4, Spain 2,017 2,560 3,128 3,392 3,117 2,962 4, Sweden 4,994 6,460 6,642 7,035 6,827 4,150 6, Switzerland 4,310 5,190 5,957 5,782 6,526 5,827 8, United Kingdom 27,402 29,977 31,684 31,352 36,038 27,044 37, Others 7,861 7,780 8,677 11,306 13,377 9,824 13, The Americas 47,153 60,061 60,883 61,463 75,266 53,348 67, Canada 9,048 11,447 12,419 13,050 14,695 10,955 13, USA 37,181 47,427 46,829 45,691 54,717 39,339 49, Others 924 1,187 1,635 2,722 5,854 3,054 3, Africa and Middle East 5,454 4,655 6,625 8,357 10,266 4,268 7, Israel 4,088 3,146 4,781 4,356 4,090 2,236 3, Others 1,366 1,509 1,844 4,001 6,176 2,032 3, Source of data: Lao National Tourism Administration 8

11 Table 6: Tourist Arrivals to Laos by Nationality (Market Share) Country of Origin Number Number Number Number Number Number Share% Number Share% Grand Total 894,806 1,095,315 1,215,106 1,623,943 1,736,787 2,008, % 2,513, % Asia and Pacific 730, ,273 1,008,663 1,406,456 1,482,499 1,820, ,260, ASEAN 638, , ,807 1,272,724 1,285,530 1,611, ,990, Brunei Cambodia 3,871 5,179 3,888 4,351 5,482 7, , Indonesia 1,770 2,784 2,415 2,032 2,043 3, , Malaysia 4,563 6,609 6,846 7,937 15,625 13, , Myanmar 939 1,632 1,126 1,247 1,698 1, , Philippines 3,317 5,247 6,433 11,401 12,647 8, , Singapore 3,409 3,868 4,511 5,486 4,866 5, , Thailand 489, , , , ,448 1,274, ,517, Vietnam 130, , , , , , , Non-ASEAN 91, , , , , , , Australia 15,149 20,323 22,021 24,492 28,180 24, , China 33,019 39,210 50,317 54, , , , India 1,845 2,096 2,100 2,361 2,652 2, , Japan 20,319 22,601 23,147 29,770 31,569 28, , Korea 7,098 9,189 10,963 13,060 18,065 17, , New Zealand 3,021 3,778 3,567 3,759 4,364 3, , Taiwan 2,160 4,739 2,168 2,731 2,665 2, , Others 8,749 3,293 2,573 2,639 3,620 2, , Europe 112, , , , , , , Austria 1,394 1,687 2,041 2,231 2,843 2, , Belgium 3,921 4,256 4,345 4,553 4,908 3, , Denmark 2,563 2,852 3,658 3,648 3,657 2, , Finland 1,293 1,494 2,110 2,335 2,729 1, , France 27,806 35,371 32,453 34,584 39,077 31, , Germany 14,009 16,752 18,004 19,299 25,191 17, , Greece Italy 4,103 5,032 5,884 6,605 6,467 5, , Netherlands 6,957 7,796 9,294 10,017 11,315 8, , Norway 1,823 2,176 2,721 2,748 2,909 2, , Russia 1,315 1,672 1,799 2,270 3,206 2, , Spain 2,017 2,560 3,128 3,392 3,117 2, , Sweden 4,994 6,460 6,642 7,035 6,827 4, , Switzerland 4,310 5,190 5,957 5,782 6,526 5, , United Kingdom 27,402 29,977 31,684 31,352 36,038 27, , Others 7,861 7,780 8,677 11,306 13,377 9, , The Americas 47,153 60,061 60,883 61,463 75,266 53, , Canada 9,048 11,447 12,419 13,050 14,695 10, , USA 37,181 47,427 46,829 45,691 54,717 39, , Others 924 1,187 1,635 2,722 5,854 3, , Africa and Middle East 5,454 4,655 6,625 8,357 10,266 4, , Israel 4,088 3,146 4,781 4,356 4,090 2, , Others 1,366 1,509 1,844 4,001 6,176 2, , Source of data: Lao National Tourism Administration 9

12 Market Situation Visitors from neighboring countries (ASEAN) represented the largest number of tourists in 2010 (1,990,932 or 79% of the total tourist arrivals) with an increase of 24% over In the same way, international tourists, considered the most important market for Lao tourism, grew from 299,986 in 2009 to 394,539 in 2010, or about 32% of increase. 1. Asia and Pacific Tourists from Asia and Pacific, represented the largest portion of visitors in 2010, 90% of the total tourist arrivals, 24% increase over The most remarkable change was the increase in number of visitors from Thailand, Vietnam, Korea and Japan which represented a share of 60%, 17%, 110% and 130% respectively. The priority markets for tourism in Laos from Asia and Pacific are Thailand, Vietnam and Japan. The other important markets are China (6% of market share) and Australia (12%). It is interesting to notice that the only markets that experienced a decrease are from ASEAN (Brunei, Cambodia, Indonesia and Myanmar). 2. Europe Overall, the market share for Europe in 2010 maintained the same level of 2009 (7%), with an increase of 37% over The growth in the number of tourists in 2010 was due to the strong growth in arrivals from France (41%), United Kingdom (38%) and Germany (28%). The increase was quite positive for all European markets, the other remarkable changes were visitors from Netherlands, Switzerland and Sweden 3. The Americas In general, the American market had significant increase particularly " other countries " which recorded 27% of increase followed by USA (27%) and Canada (24%). The market share for the Americas in 2010 was about 3%, with a total of 67,291 tourists. The most important markets from this region were the United States, with 49,782 tourists and Canada, with 13,637 tourists. Source of data: Lao National Tourism Administration 10

13 Table 7: Tourist Arrivals to Laos by Month in Country of Origin Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Number Number Number Number Number Number Number Number Number Number Number Number Number Grand Total 229, , , , , , , , , , , ,613 2,513,028 Asia and Pacific 200, , , , , , , , , , , ,367 2,260,026 ASEAN 172, , , , , , , , , , , ,455 1,990,932 Brunei Cambodia ,908 Indonesia ,245 Malaysia 1, ,201 1,221 1,165 1,552 1,051 1,115 1, ,528 2,175 15,427 Myanmar ,652 Philippines ,341 Singapore ,087 Thailand 133, , , , ,879 99, , , , , ,302 1,517,064 Vietnam 35,515 23,423 30,810 34,178 35,801 32,838 36,212 36,339 36, , ,011 Non-ASEAN 28,058 24,855 27,184 22,883 21,244 19,375 21,498 21,214 13,043 22,581 22,247 24, ,094 Australia 4,467 2,477 2,435 2,392 2,064 1,875 2,192 1,916 2, ,682 3,522 30,538 China 16,121 16,528 18,031 14,898 13,912 12,377 13,047 11,857 4,392 14,304 13,177 13, ,854 India ,321 Japan 2,822 2,941 3,266 2,587 2,457 1,956 2,362 3,136 3,054 2,384 2,798 4,313 34,076 Korea 3,228 1,871 2,020 1,962 1,615 1,912 2,822 2,935 2,179 2,158 2,305 2,305 27,312 New Zealand ,393 Taiwan ,346 Others ,254 Europe 19,814 16,528 18,899 14,043 10,096 8,887 13,324 15,691 10,550 13,370 18,595 18, ,140 Austria ,565 Belgium ,012 Denmark ,359 Finland ,470 France 4,694 4,151 4,656 3,493 2,270 2,039 3,467 4,715 2,422 3,460 4,704 4,773 44,844 Germany 3,038 2,365 2,807 1,783 1, ,240 1,463 1,338 1,723 2,570 2,245 22,583 Greece Italy 1, ,075 Netherlands 1, , ,047 10,032 Norway ,845 Russia ,835 Spain ,195 Sweden ,261 Switzerland 1, ,030 1,098 8,622 United Kingdom 3,406 3,359 3,817 3,200 2,842 2,636 3,379 3,552 2,525 2,431 3,082 3,043 37,272 Others 1,451 1,209 1,237 1, , ,841 1,407 13,592 The Americas 7,824 5,820 6,564 6,050 4,360 4,229 4,725 4,160 3,511 4,788 8,093 7,167 67,291 Canada 1,632 1,490 1,533 1, ,512 1,387 13,637 USA 5,809 4,156 4,595 4,536 3,149 3,259 3,449 3,076 2,732 3,511 6,100 5,410 49,782 Others ,872 Africa and Middle East ,571 Israel ,700 Others ,871 Graph 1 : Total number of Tourist arrivals from Year Source of data: Lao National Tourism Administration 11

14 Table 8: Tourist Arrivals by Month through Category, Months Change International Regional Total 10/09 (%) Grand Total 1,623,943 1,736,787 2,008,363 1,575, ,255 2,513, January 150, , , ,640 85, , February 140, , , ,367 86, , March 137, , , ,581 74, , April 117, , , ,120 88, , May 141, , , ,434 63, , June 117, , , ,583 61, , July 121, , , ,763 66, , August 127, , , ,366 73, , September 126, , , ,653 78, , October 152, , , ,193 86, , November 139, , , ,917 82, , December 150, , , ,156 88, ,613 5 Graph 2 : Tourist Arrivals to Laos by Month from 2008 to , , , , ,000 50,000 - Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source of data: Lao National Tourism Administration 12

15 Source of data: Lao National Tourism Administration 13

16 Table 10: Top Ten Generating Markets, Note: Table ranks country by tourist expenditures, not total arrivals. Priority Markets for Tourism in Laos Priority Markets 1: EUROPEAN MARKET France United Kingdom Germany Priority Markets 2: ASIAN AND PACIFIC MARKET Thailand Vietnam Japan Australia Priority Markets 3: AMERICAS MARKET USA Canada Source of data: Lao National Tourism Administration 14

17 Table 11: Tourist Arrivals by Port of Entry through Category, Port of Entry Regional Percent Percent Visitors Share Change Grand Total 1,215,106 1,623,943 1,736,787 2,008,363 2,513, , (%) 10/09 (%) Wattay Airport 106, , , , , Savannakhet Airport NA NA NA NA 4, Pakse Airport NA NA 6,763 5,014 3, LuangPrabang 35,257 54,222 66,233 68,669 77, Friendship Bridge I 582, , , , , , Boten 37,660 44,844 91, , ,542 95, Houei Xay 73,292 73, , , ,000 20, Friendship Bridge II & Dane Savanh 165, , , , , , Vang Tao+Nong Nok Khian 93, , , , ,732 59, Nam Phao+Paksanh 40,744 80,288 84,401 91,861 89,494 16, Thakhek + Naphao 49,587 71,037 94, ,496 96,168 27, Nam Heuang Bridge + Mouang Ngeun 11,849 18,526 19,782 20,153 25,672 9, NamKanh 15,438 11,649 12,695 12,097 13,435 2, NamSouy 3,789 4,465 6,611 7,868 6, Pang Hok NA NA 26,094 8,324 10, Phoukeua NA NA 14,512 8,349 20,575 1, Graph 3: Percentage of Tourist Arrivals Other 21% Wattay Airport 10% Friendship Bridge II & Dane Savanh 30% Friendship Bridge I 39% Table 12: Visitors by Province, Province Vientiane Capital 437, , , , , , , ,150 Champassak 65,827 63,963 99, , , , , ,669 Khammoune 18,782 12,260 28,000 98, , , , ,705 Bokeo 45,469 79,006 89,027 82, , , , ,579 Luang Namtha 29,720 41,658 49,258 47,788 88, , , ,639 Savannakhet 64, , , , , , , ,683 Luang Prabang 99, , , , , , , ,783 Bolikhamxay 34,418 55,087 63,579 71,394 69,773 84, , ,513 Xieng Khouang 5,062 15,015 24,174 19,586 25,531 22,729 21,346 21,631 Saravanh 5,800 6,400 8,000 10,000 10,500 26,802 28,142 33,619 Oudomxay 23,911 54,695 54,721 43,400 76, , , ,826 Huaphanh 2, ,175 3,760 7,247 8,848 15,098 22,116 Xayabouli 6,728 16,005 15,914 14,266 19,751 23,043 23,061 74,132 Vientiane Province 47,899 82,521 92, , , , , ,874 Phongsali 5,732 6,543 9,452 10,240 22,850 41,378 36,752 46,838 Attapeu 9,149 9,668 13,740 14,841 16,176 27,728 32,718 54,016 Sekong 2,242 4,232 6,526 7,111 12,962 13,125 19,000 21,356 Total 903,202 1,216,228 1,536,608 1,753,290 2,500,232 2,943,694 3,385,000 3,897,129 Source of data: Lao National Tourism Administration 15

18 Table13: Visitor Arrivals to Luang Prabang Province by Nationality, Country of Origin Change Number Share% Number Share% Number Share% Number Share% 10/09 (%) Total 311, , , ,725-2 Laos 124, , , , Foreigner 186, % 231, % 237, % 210, % -11 Asia and Pacific 76, , , , ASEAN 39, , , , Brunei Cambodia Indonesia Malaysia , Myanmar Philippines Singapore , , , Thailand 31, , , , Vietnam 4, , , , Non-ASEAN 36, , , , Australia 14, , , , China 4, , , , India Japan 10, , , , Korea 4, , , , New Zealand 1, , , , Taiwan Others , Europe 78, , , , Austria 1, , , , Belgium 2, , , , Denmark 2, , , Finland , , France 14, , , , Germany 14, , , , Greece Italy 3, , , , Netherlands 4, , , , Norway 1, Russia , , Spain 1, , , Sweden 1, , , Switzerland 2, , , , United Kingdom 21, , , , Others 4, , , , The Americas 29, , , , Canada 8, , , , USA 18, , , , Others 2, , , , Africa and Middle East 1, , , , Israel 1, , , , Others , , Source of data: Lao National Tourism Administration 16

19 Table 14 : Out-going Lao Travellers, Border Check Total Total 2010 Total Point Official Visit Travel Business Other 2010 Total 766, ,728 29,900 1,107, ,257 38,740 84,316 1,686,284 Mitthapab bridge 266, ,861 5, ,598 6, , ,041 Border Pass 7, , , ,626 Passport 258,743 78,942 5, ,972 6, , ,415 Luangnamtha 42,127 37, ,046 28,880 14,531 1,500 46,204 Border Pass 41,357 37, ,798 13,545 1,379 39,402 Passport , ,802 Bolikhamsay 43,084 37,553 1,523 1,346 28,107 3, ,781 Border Pass 30,366 23, ,923 3, ,332 Passport 12,718 14,430 1, , ,450 Khammouane 62,564 27, ,456 21, ,219 79,932 Border Pass 43,413 10, ,438 12, ,325 Passport 19,151 16, ,018 8, ,607 Savannakhet 126, ,582 4,965 38, ,793 2,979 34, ,231 Border Pass 34, ,401 1,597 27, ,911 2,424 20, ,567 Passport 92, ,181 3,368 10, , , ,664 Wattay Airport 24,271 7,001 13,839 52,371 5, ,030 72,819 Border Pass Passport 24,271 7,001 13,839 52,371 5, ,030 72,819 Bokeo 34,295 25, ,371 32,789 2,948 1,328 38,488 Border Pass 24,216 15, , ,450 Passport 10,079 10, ,371 14,377 2,945 1,328 20,038 Champasak 51,986 35, ,133 29,617 10, ,926 Border Pass 23,326 11, ,505 9,352 4, ,748 Passport 28,660 23, ,628 20,265 5,877 41,178 Xayabouli 75,723 80, , ,996 42,679 68,054 Border Pass 66,780 69, , ,996 42,676 52,462 Passport 8,943 10, , ,592 Huaphanh 2,486 1, , ,773 Border Pass 1,552 1, ,734 Passport ,039 Luangprabang 1,402 1, , ,800 Border Pass Passport 1,402 1, , ,800 Xiengkhouang 3,445 6, , ,491 Border Pass 2,378 4, ,267 Passport 1,067 1, ,224 Attapeu 5,792 2, , ,312 Border Pass 2, ,031 1,987 Passport 3,626 1, , ,325 PhongSaly 25, ,432 Border Pass 25, Passport ,432 Table 15 : Room Occupancy Rates by Province, Province Occupancy Rate Bokeo 72% 65% 67% 58% 64% 63% 54% 56% Champassak 45% 42% 58% 60% 61% 65% 62% 63% Houaphanh 33% 28% 29% 30% 39% 40% 49% 50% Luang Prabang 69% 57% 70% 72% 74% 73% 68% 63% Luang Namtha 54% 52% 57% 55% 56% 60% 48% 55% Savannakhet 49% 58% 60% 61% 68% 65% 67% 68% Vientiane Capital 69% 55% 64% 66% 63% 60% 63% 65% Khammouane 53% 21% 43% 45% 59% 58% 49% 52% Oudomxay 43% 62% 52% 55% 58% 60% 55% 58% Vientiane province 41% 43% 52% 63% 62% 64% 61% 60% Xieng Khouang 27% 32% 40% 44% 51% 50% 51% 54% Bolikhamxay 35% 58% 65% 67% 68% 69% 54% 57% Saravanh 38% 21% 42% 38% 40% 42% 51% 50% Xayabouli 36% 29% 37% 35% 39% 50% 48% 52% Phongsaly 33% 21% 29% 30% 42% 52% 51% 60% Attapeu 56% 63% 50% 48% 46% 48% 45% 48% Sekong 29% 42% 37% 38% 40% 46% 40% 49% Average 45% 44% 50% 51% 54% 57% 54% 56% Source of data: Lao National Tourism Administration 17

20 Table 16: Revenue from Tourism and Major Exports, Note: Revenue in Millions of US Dollars Source : Ministry of Industry and Commerce, Lao National Tourism Administration. Table 17: Number of Hotels, Guesthouses, Resorts, Restaurants and Entertainment Establishments, Province Type Hotel GH,Resort Restaurant Entertainment Total Total Attapeu Bokeo Bolikhamsay Champassak Houaphanh Khammouane Luang Namtha Luang Prabang Oudomxay Phongsaly Saravane Savannakhet Sayabouli Sekong Vientiane Capital Vientiane Province Xieng Khouang Total ,344 1,482 1,148 1, ,159 3,353 Source of data: Lao National Tourism Administration 18

21 Table 18: Number of Accommodation Establishments, and Rooms Province Number of Establishments Number of Rooms Attapeu Bokeo Bolikhamxay Champassak Houaphanh Khammouane Luang Namtha Luang Prabang Oudomxay Phongsaly Saravane Savannakhet Sayabouli Sekong Vientiane Capital Vientiane Province Xieng Khouang Total Table 19: Number of Hotels, Guest Houses, Rooms, and Beds, in Province Hotels Guest Houses Total No Room Bed No Room Bed No Room Beds Attapeu Table 19: Number of Hotels, Guest Houses, Rooms, and Beds, in 2010 Bokeo Bolikhamxay Champassak Houaphanh Khammouane Luang Namtha Luang Prabang Oudomxay Phongsaly Saravanh Savannakhet Sayabouli Sekong Vientiane Capital Vientiane Province Xieng Khouang Total Source of data: Lao National Tourism Administration 19

22 Part II : International Visitor Survey. The results in this section of the report relate to information obtained from 2,500 international visitors surveyed during the period April-December 2010 at Wattay International Airport, Friendship Bridge, Luang Prabang and Champassack Provinces. The international visitors who were randomly interviewed represent all tourist arrivals to Laos. Table 20: Profile of International Tourist Arrivals to Laos, Source of data: Lao National Tourism Administration 20

23 Source of data: Lao National Tourism Administration 21

24 Part III: Tourism Projections Table 21: Tourist Arrivals to Laos, Revenue from Tourism, Average Length of Stay by Time Trend from Source of data: Lao National Tourism Administration 22

25 Source of data: Lao National Tourism Administration 23

26 Table 23: Number of Lao Travel Agents from Province Number of Travel Agents Number of Branch Travel Agents Vientiane capital Bolikhamxay Khammouane Savannakhet Champassak Sekong Attapeu Xieng Khouang Houaphanh Luang Prabang Bokeo Luang Namtha Oudomxay Sayabouli Phongsaly 1 Saravane Vientiane Province Total Table 24: Number of Tourist Sites in Laos in Table 24: Number of Tourist Sites in Laos in 2010 Province Phongsaly Houaphanh Xieng Khouang Luang Namtha Oudomxay Bokeo Luang Prabang Sayabouli Vientiane Province Vientiane Capital Bolikhamxay Khammouane Savannakhet Champasak Saravanh Sekong Attapeu Total Natural sites Cultural sites Historical sites Total Source of data: Lao National Tourism Administration 24

27 Part IV: Tourist Satisfaction Table 25: Important factors that tourists took into account when they planned to visit Lao PDR. N= 841 Items Average Score 1. Cultural activities Nature Temple and monuments Atmosphere Ecotourism destination Way of life People Handicraft and textile products Safety Prices Visa application/ immigration services Hotel and restaurant 2.81 Source: Survey conducted by LNTA in 2009 Note : 0 : Not important 1 : Least important 2 : Slightly important 3 : Fairly important 4 : Very important 5 : Most important Table 26: Level of tourist satisfaction with tourism products and services of Lao PDR. N= 841 Items Average Score 1. Cultural activities Nature Temple and monuments Atmosphere Ecotourism destination Way of life People Handicraft and textile products Safety Prices Visa application/ immigration services Hotel and restaurant 3.60 Source: Survey conducted by LNTA in 2009 Note : 0 : Not applicable 1 : Very low 2 : Low 3 : Medium 4 : High 5 : Very high Table 27: Overall satisfaction of tourists who visit Lao PDR. N= 841 Items Average Score 1. Overall, I enjoyed my trip to Lao PDR Overall, my satistaction with this trip is greater than my expectation I am satisfied with my decision to select Lao PDR as my travel destination 4.31 Source: Survey conducted by LNTA in 2009 Note : 1 : Strongly disagree 2 : Disagree 3 : Neutral 4 : Agree 5 : Strongly agree Source of data: Lao National Tourism Administration 25

28 Table 22: Tourist Arrivals Forecast by Season from 2011 to 2020 Year Total 737, , , , ,806 1,095,315 1,215,106 1,623,943 1,736,787 2,008,363 2,513,028 2,662,556 2,867,718 3,070,620 3,301,265 3,514,168 4,099,651 January 54,112 58,926 80,191 60,957 76,198 77, , , , , , , , , , ,332 February 55,143 51,211 66,842 64,565 80,853 81, , , , , , , , , , ,660 March 45,413 48,671 68,469 59,684 64, , , , , , , , , , , ,348 April 33,397 51,824 65,753 56,511 71, ,477 99, , , , , , , , , ,201 May 22,043 64,509 56,481 45,885 79,508 83,665 94, , , , , , , , , ,303 June 27,129 45,758 50,864 42,292 58,822 96,140 85, , , , , , , , , ,868 July 37,072 41,910 54,541 45,689 60,383 67,878 79, , , , , , , , , ,222 August 38,924 47,477 55,737 45,568 70,665 85,940 93, , , , , , , , , ,706 September 71,878 44,212 53,116 48,035 63,236 77,694 86, , , , , , , , , ,254 October 149,285 79,700 59,456 48,330 78,458 99, , , , , , , , , , ,172 November 103,215 65,587 62,841 59,154 88, , , , , , , , , , , ,590 December 99,597 74,038 61,371 59, , , , , , , , , , , , ,995 Note: The revised year on year figures are calculated based on the actual number of tourist arrivals of the previous years Source of data: Lao National Tourism Administration 23

29 Table 9: Tourist Arrivals to Laos by Port of Entry in Country of Origin Port of Entry Attapeu Bok Boli Boli Cham Cham Cham Huaph Kham Kham LPB LNT Phongsa Savan Savan Savan Vientiane Vientiane Xaya Xieng Total Phou Keua Houei Xay BakSanh Namphao Vang Tao Pakse Nong Nok Nam Souy Thakhek Naphao Airport Boten Pang Hok Mittha Dane Savanh Mittha Wattay Nam Nam Kanh 2010 Airport Khian phab Bridge II Savanh Airport phab Bridge I Airport Heuang Bridge Grand Total 20, ,000 15,203 74, ,341 3,676 12,391 6,300 63,215 32,953 77, ,542 10, , ,316 4, , ,713 25,672 13,435 2,513,028 Asia and Pacific 20,273 92,729 15,167 67, ,787 1,322 7,362 5,980 60,897 32,907 30, ,386 6, , ,074 3, ,358 98,832 24,891 13,256 2,260,026 ASEAN 19,995 77,277 15,145 64, , ,182 5,805 60,170 32,809 15,133 27,023 6, , ,040 2, ,180 42,261 24,253 13,130 1,990,932 Brunei Cambodia , , ,908 Indonesia , ,245 Malaysia ,229 7, ,427 Myanmar , ,652 Philippines ,736 1, ,341 Singapore ,579 3, ,087 Thailand 1,003 72,612 14,257 3,281 99, , ,771 26, ,774 31,669 1, ,870 13,368 23, ,517,064 Vietnam 18,947 3, ,238 2, ,082 5,681 9,635 32,455 1, ,918 22, , ,629 12, , ,011 Non-ASEAN , ,469 3, , , , ,324 2,034 1,092 36,178 56, ,094 Australia 15 3, , ,049 11, ,538 China 176 5, , , ,078 19, ,854 India , ,321 Japan 24 1, , , ,999 10, ,076 Korea 20 2, , ,556 8, ,312 New Zealand , ,393 Taiwan , ,346 Others 24 1, ,037 1, ,254 Europe , ,933 5,679 1,660 3, , ,294 2,171 2,926 4,480 2, ,459 36, ,140 Austria ,565 Belgium , ,012 Denmark , ,359 Finland ,470 France 59 6, , , , ,018 11, ,844 Germany 35 3, , ,764 4, ,583 Greece Italy 7 1, , ,349 1, ,075 Netherlands 30 3, , ,963 1, ,032 Norway ,845 Russia , ,835 Spain 6 1, , ,195 Sweden ,557 1, ,261 Switzerland 10 1, , ,961 1, ,622 United Kingdom 21 6, , , ,628 6, ,272 Others 11 1, , ,783 2, ,592 The Americas 74 6, , , , ,732 22, ,291 Canada 12 2, , ,634 3, ,637 USA 60 3, , , , ,655 17, ,782 Others ,872 Africa and Middle East 5 1, ,798 1, ,571 Israel , ,700 Others 1 1, ,871 Source of data: Lao National Tourism Administration 13

30 Source of data: Lao National Tourism Administration 13

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